Streaming Media Producer Live
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO

Tuesday, November 18, 2014

9:00 a.m. - 10:00 a.m.

KEYNOTE: Cory Mummery, VP, GM, NFL Now

Cory Mummery is the Vice President and General Manager of NFL Now at the National Football League. In his role, Mummery is charged with leading the NFL Now product, which packages all available NFL produced live and on-demand video from NFL Films, NFL Network, NFL games and all 32 NFL teams into a cross-platform digital product. Prior to leading NFL Now in 2013, Mummery led many NFL Digital initiatives, including leading the team that built and launched the league’s Fantasy Football platform in 2010 and all of the NFL’s digital subscription products. Prior to joining the NFL in 2008, Mummery was a Director of Fantasy Games Production at ESPN, where he worked for three years leading pieces of the team that developed Fantasy Games, including Fantasy Football.

Cory Mummery, VP, GM - NFL Now

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10:30 a.m. - 11:15 a.m.

A101 - HOW TO: Selecting the Right Video Management Technology

This presentation helps attendees identify their unique requirements for an effective digital asset management (DAM) solution. We identify the mistakes that many buyers make and provide advice on best practices when looking at solutions from Avid, Cinegy, Dalet, Imagine Communications, GlobeCast, and others. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions you need to ask, and other tips to ensure you choose the right solution.

Jarrod Gingras, Managing Director & Analyst - Real Story Group

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B101 - Designing the Right OTT Workflow for Premium Content Owners

In this strategic session, we look at how TV Everywhere deployments are growing in number and size. We explore the most efficient approaches to deploying critical TV Everywhere components, including live linear, on-demand, and dynamic ad insertion. Where are the land mines and what are the solutions to the most difficult problems? We hear from broadcasters who are successfully offering TV Everywhere today, while positioning themselves well for tomorrow’s challenges in this changing landscape

Moderator: Matt Smith, Executive Director, Business Development & Strategy - Comcast Technology Solutions
Mike DeBrincat, Executive Director - Fox Sports
Raul Deju, Lead Product Marketing Manager - AT&T Video Operations
Amit Ziv, VP, Business Development, Operations and Strategy - Epix

C101 - Best Practices for Webcasting Sporting Events

For major sporting events, it is no longer enough to produce a traditional broadcast television program alone. Fans want more access to their favorite players, sports, and teams in real time. Through live webcasting, fans now have a VIP pass to almost every aspect of a major sporting event. In this session learn from top sports brands how they are expanding their reach for large- scale sporting events with live streaming. The session covers driving fan awareness of live, sports-related content with shoulder programming, social media integration, distribution of highlights across a variety of platforms, and more.

Moderator: Philip Nelson, Chief Relationship Officer - NewTek
Mike McLeod, Senior Manager, Advertising Technology & Products - PGA Tour Digital
Allen De la Cruz, SVP, Engineering - Major League Gaming
Shannon Rutherford, Director of Digital Media Video Operations - NFL

D101 - The 4K Ecosystem: Opportunities and Challenges In The 4K Workflow

This session will look at the opportunities and challenges in delivering 4K streaming across the entire workflow and supply chain, as well as discuss the 4K timeline and real dates for 4K deployment. Speakers will discuss content creation and editing (including remastering), encoding (including HEVC profile definition), streaming (HLS vs. MPEG-DASH), CDN and network bandwidth cost and capacity issues, and client-side (i.e. device platform) issues. Attendees will hear how 4K streaming compares to other delivery methods, including physical media (4K Blu-ray) and 4K over pay-TV.

Nick Colsey, Vice President, Business Development - Sony Electronics Inc.
Keith Wymbs, CMO - Elemental Technologies, an Amazon Web Services Company
Kanaan Jemili, CEO - DivX

DT101 - Discovery Track

Challenges on the Road from Coax to the IP-Only Video World
10:30 a.m. - 10:50 a.m.

This session will attempt to lay out the technological, economic, and human challenges on the road to the IP-only video world, as well as demonstrate a solution in the form of a new architecture developed around a 10Gbps Ethernet core, offering a flexible, format-agnostic infrastructure that easily supports 4K and 8K video.

Branislav Kukulj, Product Specialist—OTT - Evertz Microsystems
Delivering the Next-Generation Interactive Video Experience: Better Value, Better Experience
10:55 a.m. - 11:15 a.m.

Spending on corporate training is now well over $130 billion worldwide. Corporate outreach is increasingly delivered as video content, and YouTube videos are no longer enough. Content needs to entertain, engage, and build community. It all must be interactive. Come see this easy-to-use cloud-based video solution that makes it simple to deliver truly interactive video experiences.

John Vadino, CEO - Tivi
11:30 a.m. - 12:30 p.m.

A102 - HOW TO: Choosing a Cloud Encoder

This session describes what cloud encoding is and how it works for both live and on-demand applications. Learn the types of applications that work well with cloud encoding and the factors to consider when choosing an on-demand and live cloud encoding service. The presentation also includes qualitative and performance results from recent reviews of some of today’s leading cloud based encoding platforms, including Amazon,, Elemental Cloud, and Zencoder.

Jan Ozer, Owner - Streaming Learning Center

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B102 - Monetizing Snackable Content

Today’s online viewers have an endless selection of content to choose from. This poses a challenge to media companies, content owners, video producers, marketers, and bloggers. What are the best ways to distribute and monetize short videos that will target the right viewers and allow publishers to sell advertising for high CPMs? Join this session to learn how to monetize short content and the best way to distribute and promote it across social networks. Learn how to present ads within your video player, how to appeal to an ad network, how to package your inventory in the right way, and how to overcome some of the challenges with mobile delivery.

Moderator: Bo Kelleher, Director, Solution Engineering - Kaltura
Jim Spencer, Founder, President - Newsy
Raymond Attipa, CEO - Shandy Media
Tyler Peterson, COO - NewsBeat Social
Robert Bardunias, Co-Founder, CRO - IRIS.TV

C102 - Enterprise Mobile Video: Unique Deployment Challenges

This session explains the unique challenges enterprises face when deploying mobile video. Panelists share their experiences rolling out mobile initiatives and provide technical recommendations and best practices. Topics include a discussion of mobile streaming trends and business use cases from traditional corporate communications to newer outbound marketing initiatives. The session also covers workflow from content creation to delivery, including how to support multiple devices and bring your own device (BYOD) initiatives, wireless networking (4G vs. Enterprise Wi-Fi), app vs. browser, and content management.

Moderator: Andy Howard, Founder & Managing Director - Howard & Associates
Jeff Williams, Director, Product Evangelist, Global IT, End User Services - Oracle
Michael Newman, VP/GM, Video Content Management - Polycom
Mike Benson, SVP, Global Sales - Ramp

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D102 - Cancelled

This session has been canceled

DT102 - Discovery Track

The Challenges & Pitfalls of Live Streaming
11:30 a.m. - 11:50 a.m.

Learn how to work around the the potential problems that may arise from streaming live video on-location. Topics include security and protection of streaming technology and how infrastructure decisions affect outcomes.

Jon Landman, Vice President of Sales - Teradek
Start Live Streaming in Under 20 Minutes
11:55 a.m. - 12:15 p.m.

Learn how to quickly build a live streaming workflow in just minutes! We’ll start with a mobile device or webcam as our video source, encode the video locally, push it to a local or cloud-based streaming server, create multiple quality levels to support adaptive bitrate streaming, record the video for later on-demand playback, and then deliver with global any-screen streaming.

Attend this session for your chance to win: Elleven Amped Checkpoint Friendly Compu-Backpack ($85 value)

Chris Knowlton, Chief Evangelist - Panopto
12:30 p.m. - 1:45 p.m.

SPECIAL LUNCH PRESENTATION - Case Studies: Microsoft and Pac-12 Networks

sponsored by

During this keynote luncheon, speakers from Microsoft and Pac-12 Networks will present case studies detailing their implementations of video infrastructure for over-the-top, multiscreen delivery. Get an inside look at how these two major enterprises leverage powerful, flexible and scalable software-defined video solutions from Elemental to bring content to any device. 

Keith Wymbs, CMO - Elemental Technologies, an Amazon Web Services Company
Mark Kramer, Head of Digital Technology - Pac-12 Networks
Corey Smith, Senior Service Engineering Manager - Xbox Live
Bryn Larsen, Senior Service Engineer - Microsoft
1:45 p.m. - 2:30 p.m.

A103 - HOW TO: Multi-Cam Shooting, Editing and Delivery on an iPad

The cameras on iOS devices are getting better and better, and powerful apps like Filmic Pro and Recolive Multicam are available for only a few dollars. This presentation demonstrates how, with the right tools and techniques, you can tap into the power and accessibility of an iPad or iPhone to easily shoot high-quality multi-cam videos. You learn tips and techniques for leveraging this powerful mobile platform for creating and delivering professional-caliber media.

Dave Basulto, Founder - iOgrapher

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B103 - TV Everywhere Trends and What They Mean for the Future of Television

This session discusses the dynamics of how new web-based competitors are having an impact on multichannel providers. It also discusses the key findings from a comprehensive survey, conducted by Altman Vilandrie & Company, on the video viewing habits of U.S. consumers and what these trends mean for the future of television and streaming video. Learn the latest data on consumers’ cord- cutting and cord-shaving habits, the growth of mobile streaming, the slow adoption of TV Everywhere, and the rise of Netflix and other nontraditional providers.

Moderator: Jonathan Hurd, Partner - Altman Solon
Sherry Brennan, SVP, Distribution - Fox Networks
Doug Sylvester, President - Vubiquity
Suzanne Rainey, Chief Distribution Officer - Xposure Media

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C103 - Using YouTube for Original Content Distribution

With 100 hours of video uploaded to YouTube every minute, it’s difficult to get your content to stand out. Whether you’re a traditional media company, a small business, an independent filmmaker, or any of the other millions of users uploading to YouTube, the questions remain the same: How do you get people to find and watch your videos? How do you monetize that audience? And can Google AdSense really support premium content? In this panel we talk to social media stars and filmmakers about how they use the YouTube platform to sell their shows and grow their audience.

Moderator: John Trefry, Founder, CEO - 4WT Media
Andy Stack, Manager, Partner Technologies - YouTube
Danny Fishman, Co-Founder - EXCELLERATE
Shanna Malcolm, Actress, Content Creator - YouTube/TV
Shira Lazar, Creator - What's Trending, TV Host

D103 - Content Management Strategies for Enterprise Content Platforms

With video rapidly growing as a medium for communication across all areas of the enterprise—marketing, training, collaboration, compliance—how can you take advantage of your existing investments in content management, knowledge management, and search platforms to make video a first-class content asset? This panel discusses and recommends best practices for helping ensure your videos can be found, shared, and watched in the right context and within the platforms already in use today.

Moderator: Tom Wilde, CEO - Indico Data
Scott Lawson, Director of IT Architecture - QAD
David Stravach, Communications Specialist, Online Solutions - United States Postal Service
Mark Daniel, Manager, Media and Entertainment Industry, Americas Sales - NetApp
Al Falaschi, Customer Marketing Manager - Widen Enterprises

DT103 - Discovery Track

Using APIs to Customize Video Workflows and Integrate Video Applications
1:45 p.m. - 2:05 p.m.

Attendees to this session will learn how companies can customize their video workflow and integrate their existing video applications using open APIs. The presenter will review best practices when using a video platform and API integration to create encoded assets, players, playlists, encoding profiles, live streams, live recordings, stream monitoring, alert notifications, and more.

Mike Smith, Director of Solutions Engineering - Mirror Image
Dynamic Server Side Ad Insertion in Real Time
2:10 p.m. - 2:30 p.m.

With the rapid growth and fragmentation of operating systems and devices, traditional client-side ad insertion approaches no longer provide the best solution for content publishers or advertisers. Dynamic server-side ad insertion allows the delivery of video ads without an SDK or client plug-in, and is offering an alternative to the client-side approach. It enables content owners to monetize and offer a high-quality user experience on any OS or device, and this session will show you how.

John D. Shinn, Technical Director - Solbox Inc.
2:45 p.m. - 3:30 p.m.

A104 - HOW TO: Building a Chromecast Application

This session covers the entire Chromecast application workflow, including registering your app and developing, debugging, and publishing it. Attendees find out how the Chromecast user model works and learn more about the design principles of the platform. Get insights into the sender and receiver technology, which displays the content and metadata, and the mobile device or laptop, which controls the playback. Finally, using HTML5 and JavaScript, attendees see how easy it is to build a simple video player and, using Chromecast SDK, filing the content to receiver.

Maxwell Da Silva, Director, Video Technology - NYTimes

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B104 - Measuring the ROI on a HEVC Deployment

As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into their transcoding and content delivery workflows. This presentation will discuss factors to keep in mind when evaluating HEVC products and while strategically planning future digital media roadmaps.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

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C104 - Best Practices for Search & Discovery in a Connected World

Connected TVs and other streaming devices enable viewers to watch entire seasons of their favorite shows in a single sitting and remove them from the constrictions of linear TV. As a result, content owners need to get smart about how to market, organize, and present their content in connected environments so that they don’t miss out on opportunities to gain new viewers. This session provides expert advice about creating an effortless and engaging search and discovery process. Learn about playlists, curation and recommendations, metadata, sharing content across social media channels, and ways to make sure consumers pick your content on their device.

Moderator: Sarah Barry James, Senior Reporter - SNL Kagan
Phil Ranta, VP, Talent Operations - Fullscreen
Hillary Henderson, Director, Product Management - Clearleap
Simon Jones, Solutions Marketing Director - Ooyala

D104 - Replacing Flash: Adaptive Streaming and DRM in HTML5

The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that enable browsers to deliver adaptive streaming and digital rights management without plug-ins. This session details what these extensions are, how they’re being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plug-in-based technologies to these standards. If you’re considering replacing Flash with HTML5 standards-based technologies, this session details how and when you can do it.

Jan Ozer, Owner - Streaming Learning Center
John Luther, SVP of Technology - JW Player
Andrew Popovs, CTO - BuyDRM
David Hassoun, CEO - RealEyes Media
Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies

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DT104 - Discovery Track

Integrating Social Media with Live Video
2:45 p.m. - 3:05 p.m.

Want to make your webcasts more engaging with interactivity and social sharing? This presentation will show you how to integrate social media including Tweets and Facebook content into your live production.

Attend this session for your chance to win: Full copy of vMix 4K software ($630 value)

Martin Sinclair, CEO - vMix
Turn Viewers into Payers: Monetizing Content Through Subscription Services
3:10 p.m. - 3:30 p.m.

Research shows that consumers are looking for ease and flexibility when it comes to accessing content, and they're willing to pay to access to the premium content they want, when and where they want to watch it. This session will explore how you can launch an agile, subscription-based content business that maximizes your revenue and keeps customers coming back.

Kris Nagel, Senior Vice President, Worldwide Field Operations - Vindicia
4:00 p.m. - 5:00 p.m.

A105 - HOW TO: H.265 vs. H.264: Choosing the Best Options

The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bitrates. For any content distributor seeking to distribute content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. However, the reality of real-world choices can quickly deflate any optimistic plans. In this session, learn if and how H.264 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Examples of x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, Streaming Solutions Architect - videoRx

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B105 - Streaming Live Events When There Is No Room for Failure

It is one thing to stream a live event for free but another thing entirely when people have paid to see it or the event is being sponsored. This session explores the technical, operational, and business challenges presented when your live streamed events just cannot falter. This session covers the best technical approaches to take, what operational precautions to put in place, and what contingencies to be prepared for in advance. Learn the best practices from experts who have successfully pulled off live events, and hear some of the things they encountered that they never expected.

Moderator: Jeff Gilbert, VP, Content Delivery Services - Harmonic
Chris Mangum, Lead Architect for Live Video - Yahoo!
Justin Ignacio, Broadcast Manager - Twitch
John Petrocelli, CEO/Founder - Bulldog DM
Ryan Currier, Head of Digital Products - Pac-12

C105 - Streaming Deployment Architectures in Higher Education

Video in the classroom isn't a new concept, but as streaming media becomes a mainstream staple in the household, it’s only natural for the technology to trickle into education. This session explores how universities are bringing live and VOD streaming into the classroom, including a closer look at how it’s being deployed (with architecture diagrams), which use cases are showing the best success, and best practices that should be followed.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Jonathan Schwartz, Senior Director, Online Education and Digital Media, Sol Price School of Public Policy - University of Southern California
Ernest Gillis, Learning Resource Web Manager - Berklee College of Music
Todd Stabley, Senior Media Engineer - Duke University
Siddiq Siddiqui-Ali, Analyst - UC Riverside

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D105 - Delivering Audience Centric Webcasts In The Enterprise

Successfully distributing a live event to the web is not the same thing as producing a "successful" webcast. Flawless technical execution means little if the audience is not engaged. This presentation will cover how Microsoft Production Studios provides online audiences inside Microsoft's network with engaging viewing experiences that recognize important differences between in-person and virtual attendees. From content design to production and transmission execution, this session will share practical tips for attracting and captivating online audiences within the enterprise.

Travis Petershagen, Team Manager, Digital Media Services Team - Microsoft Production Studios

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DT105 - Discovery Track

Managing Online Events
4:00 p.m. - 4:20 p.m.

The internet has become a battleground of major content providers competing to support critical business events at unprecedented scale. This session will discuss the risks of online events, outline some risk mitigation techniques, and also detail effective methodology for supporting customer events, whether it's Black Friday for an e-commerce business, an important download release/patch for a software or gaming business, broadcast-scale streaming events like the World Cup, or even an imminent web security threat.

Attend this session for your chance to win: Akamai T-Shirt

Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies
17 Things You Probably Aren't Doing to Deliver an Exceptional Video Experience
4:25 p.m. - 4:45 p.m.

Providing a great video experience is becoming more challenging. But it’s not because of anything you’re doing. It's because of what you aren’t doing. In this session, you’ll learn about the "broadcast quality generation," how they are redefining how you deliver video, and what some of the world’s biggest media companies and broadcasters are doing today to deliver exceptional video experiences.

Attend this session for your chance to win: GoPro Hero4 Silver camera ($400 value). With stunning image quality and powerful new features, HERO4 cameras take Emmy® Award-winning GoPro performance to a whole new level. The HERO4 Silver pairs pro-quality video and photo capture with the convenience of a built-in touch display.

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks
5:00 p.m. - 6:00 p.m.

RECEPTION—In the Exhibit Hall

The perfect location to meet with the leading companies in the industry in a relaxed atmosphere.

6:00 p.m. - 8:00 p.m.


Streaming Media Beer Garden Join us for a fun night on the lawn of the beautiful Hyatt resort as you network with industry peers while enjoying a selection of good brews and eats.


Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO
Connect with Streaming Media West 2014


Cory Mummery
Matt Jordan
Sr. Technical Account Manager

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