Streaming Media Producer Live
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO

Media, Entertainment & Broadcast

Tuesday, November 18, 2014

10:30 a.m. - 11:15 a.m.

A101 - HOW TO: Selecting the Right Video Management Technology

This presentation helps attendees identify their unique requirements for an effective digital asset management (DAM) solution. We identify the mistakes that many buyers make and provide advice on best practices when looking at solutions from Avid, Cinegy, Dalet, Imagine Communications, GlobeCast, and others. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions you need to ask, and other tips to ensure you choose the right solution.

Jarrod Gingras, Managing Director & Analyst - Real Story Group

B101 - Designing the Right OTT Workflow for Premium Content Owners

In this strategic session, we look at how TV Everywhere deployments are growing in number and size. We explore the most efficient approaches to deploying critical TV Everywhere components, including live linear, on-demand, and dynamic ad insertion. Where are the land mines and what are the solutions to the most difficult problems? We hear from broadcasters who are successfully offering TV Everywhere today, while positioning themselves well for tomorrow’s challenges in this changing landscape

Moderator: Matt Smith, Executive Director, Business Development & Strategy - Comcast Technology Solutions
Mike DeBrincat, Executive Director - Fox Sports
Raul Deju, Lead Product Marketing Manager - AT&T Uverse.com Video Operations
Amit Ziv, VP, Business Development, Operations and Strategy - Epix

C101 - Best Practices for Webcasting Sporting Events

For major sporting events, it is no longer enough to produce a traditional broadcast television program alone. Fans want more access to their favorite players, sports, and teams in real time. Through live webcasting, fans now have a VIP pass to almost every aspect of a major sporting event. In this session learn from top sports brands how they are expanding their reach for large- scale sporting events with live streaming. The session covers driving fan awareness of live, sports-related content with shoulder programming, social media integration, distribution of highlights across a variety of platforms, and more.

Moderator: Philip Nelson, Chief Relationship Officer - NewTek
Mike McLeod, Senior Manager, Advertising Technology & Products - PGA Tour Digital
Allen De la Cruz, SVP, Engineering - Major League Gaming
Shannon Rutherford, Director of Digital Media Video Operations - NFL
11:30 a.m. - 12:30 p.m.

A102 - HOW TO: Choosing a Cloud Encoder

This session describes what cloud encoding is and how it works for both live and on-demand applications. Learn the types of applications that work well with cloud encoding and the factors to consider when choosing an on-demand and live cloud encoding service. The presentation also includes qualitative and performance results from recent reviews of some of today’s leading cloud based encoding platforms, including Amazon, Encoding.com, Elemental Cloud, and Zencoder.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media

B102 - Monetizing Snackable Content

Today’s online viewers have an endless selection of content to choose from. This poses a challenge to media companies, content owners, video producers, marketers, and bloggers. What are the best ways to distribute and monetize short videos that will target the right viewers and allow publishers to sell advertising for high CPMs? Join this session to learn how to monetize short content and the best way to distribute and promote it across social networks. Learn how to present ads within your video player, how to appeal to an ad network, how to package your inventory in the right way, and how to overcome some of the challenges with mobile delivery.

Moderator: Bo Kelleher, Director, Solution Engineering - Kaltura
Jim Spencer, Founder, President - Newsy
Raymond Attipa, CEO - Shandy Media
Tyler Peterson, COO - NewsBeat Social
Robert Bardunias, Co-Founder, CRO - IRIS.TV

D102 - Cancelled

This session has been canceled
1:45 p.m. - 2:30 p.m.

A103 - HOW TO: Multi-Cam Shooting, Editing and Delivery on an iPad

The cameras on iOS devices are getting better and better, and powerful apps like Filmic Pro and Recolive Multicam are available for only a few dollars. This presentation demonstrates how, with the right tools and techniques, you can tap into the power and accessibility of an iPad or iPhone to easily shoot high-quality multi-cam videos. You learn tips and techniques for leveraging this powerful mobile platform for creating and delivering professional-caliber media.

Dave Basulto, Founder - iOgrapher

B103 - TV Everywhere Trends and What They Mean for the Future of Television

This session discusses the dynamics of how new web-based competitors are having an impact on multichannel providers. It also discusses the key findings from a comprehensive survey, conducted by Altman Vilandrie & Company, on the video viewing habits of U.S. consumers and what these trends mean for the future of television and streaming video. Learn the latest data on consumers’ cord- cutting and cord-shaving habits, the growth of mobile streaming, the slow adoption of TV Everywhere, and the rise of Netflix and other nontraditional providers.

Moderator: Jonathan Hurd, Partner - Altman Solon
Sherry Brennan, SVP, Distribution - Fox Networks
Doug Sylvester, President - Vubiquity
Suzanne Rainey, Chief Distribution Officer - Xposure Media

C103 - Using YouTube for Original Content Distribution

With 100 hours of video uploaded to YouTube every minute, it’s difficult to get your content to stand out. Whether you’re a traditional media company, a small business, an independent filmmaker, or any of the other millions of users uploading to YouTube, the questions remain the same: How do you get people to find and watch your videos? How do you monetize that audience? And can Google AdSense really support premium content? In this panel we talk to social media stars and filmmakers about how they use the YouTube platform to sell their shows and grow their audience.

Moderator: John Trefry, Founder, CEO - 4WT Media
Andy Stack, Manager, Partner Technologies - YouTube
Danny Fishman, Co-Founder - EXCELLERATE
Shanna Malcolm, Actress, Content Creator - YouTube/TV
Shira Lazar, Creator - What's Trending, TV Host
2:45 p.m. - 3:30 p.m.

A104 - HOW TO: Building a Chromecast Application

This session covers the entire Chromecast application workflow, including registering your app and developing, debugging, and publishing it. Attendees find out how the Chromecast user model works and learn more about the design principles of the platform. Get insights into the sender and receiver technology, which displays the content and metadata, and the mobile device or laptop, which controls the playback. Finally, using HTML5 and JavaScript, attendees see how easy it is to build a simple video player and, using Chromecast SDK, filing the content to receiver.

Maxwell Da Silva, Director, Video Technology - NYTimes

B104 - Measuring the ROI on a HEVC Deployment

As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into their transcoding and content delivery workflows. This presentation will discuss factors to keep in mind when evaluating HEVC products and while strategically planning future digital media roadmaps.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

C104 - Best Practices for Search & Discovery in a Connected World

Connected TVs and other streaming devices enable viewers to watch entire seasons of their favorite shows in a single sitting and remove them from the constrictions of linear TV. As a result, content owners need to get smart about how to market, organize, and present their content in connected environments so that they don’t miss out on opportunities to gain new viewers. This session provides expert advice about creating an effortless and engaging search and discovery process. Learn about playlists, curation and recommendations, metadata, sharing content across social media channels, and ways to make sure consumers pick your content on their device.

Moderator: Sarah Barry James, Senior Reporter - SNL Kagan
Phil Ranta, VP, Talent Operations - Fullscreen
Hillary Henderson, Director, Product Management - Clearleap
Simon Jones, Solutions Marketing Director - Ooyala

D104 - Replacing Flash: Adaptive Streaming and DRM in HTML5

The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that enable browsers to deliver adaptive streaming and digital rights management without plug-ins. This session details what these extensions are, how they’re being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plug-in-based technologies to these standards. If you’re considering replacing Flash with HTML5 standards-based technologies, this session details how and when you can do it.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media
John Luther, SVP of Technology - JW Player
Andrew Popovs, CTO - BuyDRM
David Hassoun, CEO - RealEyes Media
Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies
4:00 p.m. - 5:00 p.m.

B105 - Streaming Live Events When There Is No Room for Failure

It is one thing to stream a live event for free but another thing entirely when people have paid to see it or the event is being sponsored. This session explores the technical, operational, and business challenges presented when your live streamed events just cannot falter. This session covers the best technical approaches to take, what operational precautions to put in place, and what contingencies to be prepared for in advance. Learn the best practices from experts who have successfully pulled off live events, and hear some of the things they encountered that they never expected.

Moderator: Jeff Gilbert, VP, Content Delivery Service - Harmonic, Inc.
Chris Mangum, Lead Architect for Live Video - Yahoo!
Justin Ignacio, Broadcast Manager - Twitch
John Petrocelli, CEO/Founder - Bulldog DM
Ryan Currier, Head of Digital Products - Pac-12

DT105 - Discovery Track

Managing Online Events
4:00 p.m. - 4:20 p.m.

The internet has become a battleground of major content providers competing to support critical business events at unprecedented scale. This session will discuss the risks of online events, outline some risk mitigation techniques, and also detail effective methodology for supporting customer events, whether it's Black Friday for an e-commerce business, an important download release/patch for a software or gaming business, broadcast-scale streaming events like the World Cup, or even an imminent web security threat.

Attend this session for your chance to win: Akamai T-Shirt

Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies
17 Things You Probably Aren't Doing to Deliver an Exceptional Video Experience
4:25 p.m. - 4:45 p.m.

Providing a great video experience is becoming more challenging. But it’s not because of anything you’re doing. It's because of what you aren’t doing. In this session, you’ll learn about the "broadcast quality generation," how they are redefining how you deliver video, and what some of the world’s biggest media companies and broadcasters are doing today to deliver exceptional video experiences.

Attend this session for your chance to win: GoPro Hero4 Silver camera ($400 value). With stunning image quality and powerful new features, HERO4 cameras take Emmy® Award-winning GoPro performance to a whole new level. The HERO4 Silver pairs pro-quality video and photo capture with the convenience of a built-in touch display.

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks

Wednesday, November 19, 2014

10:30 a.m. - 11:15 a.m.

A201 - HOW TO: Building Enhanced Video With JW Player

Great video experiences are more than simple playback of video— they’re the result of a combination of user experience factors that provide additional information and enhanced metadata to the viewer. Using JW Player as a canvas, you learn how to build a video playback experience that includes everything from poster frames to navigation markers (chapters) to scrub bar thumbnails to playlists and more. We also explore enhanced streaming options provided by Wowza Streaming Engine for adaptive bitrate delivery and live streaming.

Robert Reinhardt, CTO - videoRx

B201 - On-Premises or in the Cloud: Choosing the Best Live Video Workflow

There are almost as many ways to stream live video as there are opportunities to do so. Don’t let the seemingly daunting task of deploying the technology dissuade you from streaming sporting events, concerts, news conferences, company meetings, and other real-time content to new and growing audiences. This session explores the benefits and risks of an on-premises streaming solution versus using the cloud, and some of the hybrid options in between.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Eric Hards, Manager, Visual Communications - Lockheed Martin Space Systems
Casey Charvet, Managing Director - Gigcasters
Simon Ball, Global Head of Operations and Multimedia Delivery - Nasdaq OMX

C201 - Building Brands On YouTube: It's More Than Going Viral

With over one billion unique monthly users, six billion hours of video watched each month, and over 100 hours worth of video uploaded each minute the dominant player in the online video space continues to blanket the web at an impressive scale. In this presentation, Brendan Gahan provides exclusive tactics on to implement to acquire and build engaged audiences on YouTube for brands.

Brendan Gahan, Founder - Epic Signal
11:30 a.m. - 12:30 p.m.

A202 - HOW TO: Producing and Distributing HEVC

This session explores the current status of HEVC, identifying options for encoding live and on-demand HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from Cisco, Elemental, Harmonic, and Telestream— how HEVC quality compares to H.264 and VP9 (if encoders are available), and known trials and deployments of HEVC.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media

C202 - The Business of Delivering Multi-Platform Content

This session discusses how brands and content creators can go beyond YouTube to reach their audiences directly, wherever they are, across multiple platforms and devices. Join us for a conversation about the growth and evolution of multiscreen viewing and how to devise a business strategy that makes sense for your content/brand while overcoming technology challenges so you can monetize your content. Learn how to leverage multi-platform content distribution options for new brand-building and revenue opportunities.

Moderator: Phoenix Gonzalez, Co-founder & COO - Dotstudioz
Kelash Kumar, Group Product Manager, Video Delivery Services - Adobe
Adam Ware, Head of Digital Media - Tennis Channel
David Williams, Chief Content & Technology Strategist - Endemol USA
Marcia Zellers, Head of Operations - Stradella Road

DT202 - Discovery Track

Fiber? Satellite? Stream!
11:30 a.m. - 11:50 a.m.

Streaming technology has reached the point where it can be used as an cost-effective substitute for fiber runs at the enterprise level and replace satellite links for global communications. This session will present the trade-offs and benefits of deploying streaming technology for point-to-point video links and discuss some current implementations.

John R. Naylor, VP Global Sales & Distribution, Streaming Products - PESA
The Impact of the “Wireless Last Hop” on the Streaming Experience
11:55 a.m. - 12:15 p.m.

How nice would it be to watch an HD video on a wireless device with no stuttering or stopping? 71% of all internet traffic passes through a Wi-Fi or mobile network on its way to a wireless device. What impact does this “wireless last hop” have on end-to-end streaming performance, and how is this affecting overall customer satisfaction?

Attend this session for your chance to win: AppleTV ($100 value)

Mike Beard, VP Sales - BADU Networks Inc.
1:45 p.m. - 2:45 p.m.

A203 - HOW TO: Building a Streaming HTML5 Video Player

With the adoption of Media Source Extensions (MSE) into modern browsers, it is now possible to stream video directly to browsers without plug-ins. This session explores how these players can be built and what video formats can be used. It looks at how MSE and Encrypted Media Extensions (EME) work, and how to use them to build modern streaming applications. We also dig into the various formats of content that can be played with an MSE and dive in depth into one such open source project—dash.js, which makes use of the Open Standard MPEG-DASH along with MSE to create a real-world streaming app.

Jeff Tapper, Chief Architect - Digital Primates

B203 - Using Media Optimization to Improve Streaming Performance

This session discusses the best practices to improve streaming video with faster stream starts and reduced buffering through the application of media optimization. Learn how optimization of encoded files at the network ingest point helps to reduce distribution and storage costs, network peering congestion, and improve user experience for mobile devices while increasing streaming performance across Wi-Fi networks. Hear how to apply media optimization to your video content to gain smoother streaming and cheaper delivery costs, all while maintaining a high- quality user experience.

Moderator: Mark Donnigan, VP, Marketing - Beamr
Brad Collar, SVP - Warner Bros. Technical Operations (GDMX)
Samir Ahmed, CTO - M-GO
Glen Marzan, VP, Information Technology Production Services & Studio Operations - Sony Pictures Entertainment
Tim Miller, Director, Back-end Engineering - Yahoo! Flickr

C203 - Building Streaming Apps: Choosing The Right Devices & Platforms

With all the streaming devices in the market, and the apps that go with them, which platforms deserve your focus? Learn how the top publishers have optimized for ad-based, SVOD and TV Everywhere experiences across devices from Roku, Apple, Amazon, Google, Samsung and others. Speakers will discuss how viewing patterns differ, which platforms work best for which kinds of content and how much investment you need to make to reach each additional platform, and to do it with a quality user experience.

Moderator: Eric Elia, Managing Director - Cainkade
Ryan Holmes, Director, Digital Media - BYU
Ziba Kaboli-Gerbrands, Director, Content Acquisition - Roku
Erik Vold, Senior Broadcast Engineer - NRK
Brian Jaquet, Director, Marketing - Sling Media
3:15 p.m. - 4:00 p.m.

A204 - HOW TO: Changing Viewer Engagement With Second Screen Experiences

This presentation will explore how the second screen is driving an enhanced experience with interactive content, first screen control, social experiences, and the creation of an overall ecosystem. Learn about stats on second screen usage, types of engagement, how to drive new content discovery, streaming to second screens, casting to the first screen, and the use of companion applications.

Chuck Hudson, Co-Author - HTML5 Developer's Cookbook

B204 - Building an Immersive Online Television Experience

Nearly all major cable television networks have done online television syndication deals, bringing episodes of iconic series to the web. In this session, learn how the business and technical leads from some cable television networks joined forces to leverage video metadata to create unique and deeply immersive viewer experiences. The session discusses how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content and how they drive monetization through the use of pre-roll ads and context-sensitive calls to action to their ecommerce partners.

Moderator: Tom Wilde, CEO - Indico Data
Gerry Field, Vice President, Technology and Distribution Services - American Public Television
Tyler Winton, Vice President Business Development - TiVo
Christopher Eich, Manager, Product Strategy - Disney ABC Television Group
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO
Connect with Streaming Media West 2014

Keynotes

Cory Mummery
VP, GM
NFL Now
Matt Jordan
Sr. Technical Account Manager
Skype

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