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Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO

Content Management & Workflows

Tuesday, November 18, 2014

10:30 a.m. - 11:15 a.m.

A101 - HOW TO: Selecting the Right Video Management Technology

This presentation helps attendees identify their unique requirements for an effective digital asset management (DAM) solution. We identify the mistakes that many buyers make and provide advice on best practices when looking at solutions from Avid, Cinegy, Dalet, Imagine Communications, GlobeCast, and others. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions you need to ask, and other tips to ensure you choose the right solution.

Jarrod Gingras, Managing Director & Analyst - Real Story Group

B101 - Designing the Right OTT Workflow for Premium Content Owners

In this strategic session, we look at how TV Everywhere deployments are growing in number and size. We explore the most efficient approaches to deploying critical TV Everywhere components, including live linear, on-demand, and dynamic ad insertion. Where are the land mines and what are the solutions to the most difficult problems? We hear from broadcasters who are successfully offering TV Everywhere today, while positioning themselves well for tomorrow’s challenges in this changing landscape

Moderator: Matt Smith, Executive Director, Business Development & Strategy - Comcast Technology Solutions
Mike DeBrincat, Executive Director - Fox Sports
Raul Deju, Lead Product Marketing Manager - AT&T Uverse.com Video Operations
Amit Ziv, VP, Business Development, Operations and Strategy - Epix

C101 - Best Practices for Webcasting Sporting Events

For major sporting events, it is no longer enough to produce a traditional broadcast television program alone. Fans want more access to their favorite players, sports, and teams in real time. Through live webcasting, fans now have a VIP pass to almost every aspect of a major sporting event. In this session learn from top sports brands how they are expanding their reach for large- scale sporting events with live streaming. The session covers driving fan awareness of live, sports-related content with shoulder programming, social media integration, distribution of highlights across a variety of platforms, and more.

Moderator: Philip Nelson, Chief Relationship Officer - NewTek
Mike McLeod, Senior Manager, Advertising Technology & Products - PGA Tour Digital
Allen De la Cruz, SVP, Engineering - Major League Gaming
Shannon Rutherford, Director of Digital Media Video Operations - NFL

D101 - The 4K Ecosystem: Opportunities and Challenges In The 4K Workflow

This session will look at the opportunities and challenges in delivering 4K streaming across the entire workflow and supply chain, as well as discuss the 4K timeline and real dates for 4K deployment. Speakers will discuss content creation and editing (including remastering), encoding (including HEVC profile definition), streaming (HLS vs. MPEG-DASH), CDN and network bandwidth cost and capacity issues, and client-side (i.e. device platform) issues. Attendees will hear how 4K streaming compares to other delivery methods, including physical media (4K Blu-ray) and 4K over pay-TV.

Nick Colsey, Vice President, Business Development - Sony Electronics Inc.
Keith Wymbs, CMO - Elemental Technologies, an Amazon Web Services Company
Kanaan Jemili, CEO - DivX
11:30 a.m. - 12:30 p.m.

A102 - HOW TO: Choosing a Cloud Encoder

This session describes what cloud encoding is and how it works for both live and on-demand applications. Learn the types of applications that work well with cloud encoding and the factors to consider when choosing an on-demand and live cloud encoding service. The presentation also includes qualitative and performance results from recent reviews of some of today’s leading cloud based encoding platforms, including Amazon, Encoding.com, Elemental Cloud, and Zencoder.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media

C102 - Enterprise Mobile Video: Unique Deployment Challenges

This session explains the unique challenges enterprises face when deploying mobile video. Panelists share their experiences rolling out mobile initiatives and provide technical recommendations and best practices. Topics include a discussion of mobile streaming trends and business use cases from traditional corporate communications to newer outbound marketing initiatives. The session also covers workflow from content creation to delivery, including how to support multiple devices and bring your own device (BYOD) initiatives, wireless networking (4G vs. Enterprise Wi-Fi), app vs. browser, and content management.

Moderator: Andy Howard, Founder & Managing Director - Howard & Associates
Jeff Williams, Director, Product Evangelist, Global IT, End User Services - Oracle
Michael Newman, VP/GM, Video Content Management - Polycom
Mike Benson, SVP, Global Sales - Ramp

D102 - Cancelled

This session has been canceled
1:45 p.m. - 2:30 p.m.

A103 - HOW TO: Multi-Cam Shooting, Editing and Delivery on an iPad

The cameras on iOS devices are getting better and better, and powerful apps like Filmic Pro and Recolive Multicam are available for only a few dollars. This presentation demonstrates how, with the right tools and techniques, you can tap into the power and accessibility of an iPad or iPhone to easily shoot high-quality multi-cam videos. You learn tips and techniques for leveraging this powerful mobile platform for creating and delivering professional-caliber media.

Dave Basulto, Founder - iOgrapher

D103 - Content Management Strategies for Enterprise Content Platforms

With video rapidly growing as a medium for communication across all areas of the enterprise—marketing, training, collaboration, compliance—how can you take advantage of your existing investments in content management, knowledge management, and search platforms to make video a first-class content asset? This panel discusses and recommends best practices for helping ensure your videos can be found, shared, and watched in the right context and within the platforms already in use today.

Moderator: Tom Wilde, CEO - Indico Data
Scott Lawson, Director of IT Architecture - QAD
David Stravach, Communications Specialist, Online Solutions - United States Postal Service
Mark Daniel, Manager, Media and Entertainment Industry, Americas Sales - NetApp
Al Falaschi, Customer Marketing Manager - Widen Enterprises

DT103 - Discovery Track

Using APIs to Customize Video Workflows and Integrate Video Applications
1:45 p.m. - 2:05 p.m.

Attendees to this session will learn how companies can customize their video workflow and integrate their existing video applications using open APIs. The presenter will review best practices when using a video platform and API integration to create encoded assets, players, playlists, encoding profiles, live streams, live recordings, stream monitoring, alert notifications, and more.

Mike Smith, Director of Solutions Engineering - Mirror Image
Dynamic Server Side Ad Insertion in Real Time
2:10 p.m. - 2:30 p.m.

With the rapid growth and fragmentation of operating systems and devices, traditional client-side ad insertion approaches no longer provide the best solution for content publishers or advertisers. Dynamic server-side ad insertion allows the delivery of video ads without an SDK or client plug-in, and is offering an alternative to the client-side approach. It enables content owners to monetize and offer a high-quality user experience on any OS or device, and this session will show you how.

John D. Shinn, Technical Director - Solbox Inc.
2:45 p.m. - 3:30 p.m.

B104 - Measuring the ROI on a HEVC Deployment

As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into their transcoding and content delivery workflows. This presentation will discuss factors to keep in mind when evaluating HEVC products and while strategically planning future digital media roadmaps.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

C104 - Best Practices for Search & Discovery in a Connected World

Connected TVs and other streaming devices enable viewers to watch entire seasons of their favorite shows in a single sitting and remove them from the constrictions of linear TV. As a result, content owners need to get smart about how to market, organize, and present their content in connected environments so that they don’t miss out on opportunities to gain new viewers. This session provides expert advice about creating an effortless and engaging search and discovery process. Learn about playlists, curation and recommendations, metadata, sharing content across social media channels, and ways to make sure consumers pick your content on their device.

Moderator: Sarah Barry James, Senior Reporter - SNL Kagan
Phil Ranta, VP, Talent Operations - Fullscreen
Hillary Henderson, Director, Product Management - Clearleap
Simon Jones, Solutions Marketing Director - Ooyala

D104 - Replacing Flash: Adaptive Streaming and DRM in HTML5

The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that enable browsers to deliver adaptive streaming and digital rights management without plug-ins. This session details what these extensions are, how they’re being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plug-in-based technologies to these standards. If you’re considering replacing Flash with HTML5 standards-based technologies, this session details how and when you can do it.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media
John Luther, SVP of Technology - JW Player
Andrew Popovs, CTO - BuyDRM
David Hassoun, CEO - RealEyes Media
Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies
4:00 p.m. - 5:00 p.m.

A105 - HOW TO: H.265 vs. H.264: Choosing the Best Options

The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bitrates. For any content distributor seeking to distribute content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. However, the reality of real-world choices can quickly deflate any optimistic plans. In this session, learn if and how H.264 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Examples of x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, CTO - videoRx

B105 - Streaming Live Events When There Is No Room for Failure

It is one thing to stream a live event for free but another thing entirely when people have paid to see it or the event is being sponsored. This session explores the technical, operational, and business challenges presented when your live streamed events just cannot falter. This session covers the best technical approaches to take, what operational precautions to put in place, and what contingencies to be prepared for in advance. Learn the best practices from experts who have successfully pulled off live events, and hear some of the things they encountered that they never expected.

Moderator: Jeff Gilbert, VP, Content Delivery Service - Harmonic, Inc.
Chris Mangum, Lead Architect for Live Video - Yahoo!
Justin Ignacio, Broadcast Manager - Twitch
John Petrocelli, CEO/Founder - Bulldog DM
Ryan Currier, Head of Digital Products - Pac-12

C105 - Streaming Deployment Architectures in Higher Education

Video in the classroom isn't a new concept, but as streaming media becomes a mainstream staple in the household, it’s only natural for the technology to trickle into education. This session explores how universities are bringing live and VOD streaming into the classroom, including a closer look at how it’s being deployed (with architecture diagrams), which use cases are showing the best success, and best practices that should be followed.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Jonathan Schwartz, Director of Video Productions and Operations, Sol Price School of Public Policy - University of Southern California
Ernest Gillis, Learning Resource Web Manager - Berklee College of Music
Todd Stabley, Senior Media Engineer - Duke University
Siddiq Siddiqui-Ali, Analyst - UC Riverside

Wednesday, November 19, 2014

10:30 a.m. - 11:15 a.m.

A201 - HOW TO: Building Enhanced Video With JW Player

Great video experiences are more than simple playback of video— they’re the result of a combination of user experience factors that provide additional information and enhanced metadata to the viewer. Using JW Player as a canvas, you learn how to build a video playback experience that includes everything from poster frames to navigation markers (chapters) to scrub bar thumbnails to playlists and more. We also explore enhanced streaming options provided by Wowza Streaming Engine for adaptive bitrate delivery and live streaming.

Robert Reinhardt, CTO - videoRx

B201 - On-Premises or in the Cloud: Choosing the Best Live Video Workflow

There are almost as many ways to stream live video as there are opportunities to do so. Don’t let the seemingly daunting task of deploying the technology dissuade you from streaming sporting events, concerts, news conferences, company meetings, and other real-time content to new and growing audiences. This session explores the benefits and risks of an on-premises streaming solution versus using the cloud, and some of the hybrid options in between.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Eric Hards, Manager, Visual Communications - Lockheed Martin Space Systems
Casey Charvet, Managing Director - Gigcasters
Simon Ball, Global Head of Operations and Multimedia Delivery - Nasdaq OMX
11:30 a.m. - 12:30 p.m.

A202 - HOW TO: Producing and Distributing HEVC

This session explores the current status of HEVC, identifying options for encoding live and on-demand HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from Cisco, Elemental, Harmonic, and Telestream— how HEVC quality compares to H.264 and VP9 (if encoders are available), and known trials and deployments of HEVC.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media

B202 - The Risks and Rewards of Employee-Generated Video

Phone cameras and YouTube have propelled user-generated video into world headlines, but is user-generated video making inroads into the enterprise? Do the benefits outweigh the risks? Hear from businesses that have made the decision to deploy a secure video sharing and publishing platform inside their enterprises. Attendees learn what measurable benefits these programs had, how the benefits outweighed the risks, and any unintended consequences that have to be overcome. Learn what questions you should ask when deciding whether to build or buy an internal video-sharing platform as well as some of the best practices for using one.

Moderator: David Boyll, Director, Media Technology Solutions - Oracle Marketing Brand Creative
Sourabh Kothari, Senior Manager, Rich Media Marketing - Cisco
Scott Salik, Founder - Carpe Canum Media
Brent Davis, Manager, Enterprise Communication and Collaboration - General Mills
Darlene Hoyer, VP, Regional Sales - MediaPlatform

C202 - The Business of Delivering Multi-Platform Content

This session discusses how brands and content creators can go beyond YouTube to reach their audiences directly, wherever they are, across multiple platforms and devices. Join us for a conversation about the growth and evolution of multiscreen viewing and how to devise a business strategy that makes sense for your content/brand while overcoming technology challenges so you can monetize your content. Learn how to leverage multi-platform content distribution options for new brand-building and revenue opportunities.

Moderator: Phoenix Gonzalez, Co-founder & COO - Dotstudioz
Kelash Kumar, Group Product Manager, Video Delivery Services - Adobe
Adam Ware, Head of Digital Media - Tennis Channel
David Williams, Chief Content & Technology Strategist - Endemol USA
Marcia Zellers, Head of Operations - Stradella Road
1:45 p.m. - 2:45 p.m.

A203 - HOW TO: Building a Streaming HTML5 Video Player

With the adoption of Media Source Extensions (MSE) into modern browsers, it is now possible to stream video directly to browsers without plug-ins. This session explores how these players can be built and what video formats can be used. It looks at how MSE and Encrypted Media Extensions (EME) work, and how to use them to build modern streaming applications. We also dig into the various formats of content that can be played with an MSE and dive in depth into one such open source project—dash.js, which makes use of the Open Standard MPEG-DASH along with MSE to create a real-world streaming app.

Jeff Tapper, Chief Architect - Digital Primates

B203 - Using Media Optimization to Improve Streaming Performance

This session discusses the best practices to improve streaming video with faster stream starts and reduced buffering through the application of media optimization. Learn how optimization of encoded files at the network ingest point helps to reduce distribution and storage costs, network peering congestion, and improve user experience for mobile devices while increasing streaming performance across Wi-Fi networks. Hear how to apply media optimization to your video content to gain smoother streaming and cheaper delivery costs, all while maintaining a high- quality user experience.

Moderator: Mark Donnigan, VP, Marketing - Beamr
Brad Collar, SVP - Warner Bros. Technical Operations (GDMX)
Samir Ahmed, CTO - M-GO
Glen Marzan, VP, Information Technology Production Services & Studio Operations - Sony Pictures Entertainment
Tim Miller, Director, Back-end Engineering - Yahoo! Flickr
3:15 p.m. - 4:00 p.m.

A204 - HOW TO: Changing Viewer Engagement With Second Screen Experiences

This presentation will explore how the second screen is driving an enhanced experience with interactive content, first screen control, social experiences, and the creation of an overall ecosystem. Learn about stats on second screen usage, types of engagement, how to drive new content discovery, streaming to second screens, casting to the first screen, and the use of companion applications.

Chuck Hudson, Co-Author - HTML5 Developer's Cookbook

B204 - Building an Immersive Online Television Experience

Nearly all major cable television networks have done online television syndication deals, bringing episodes of iconic series to the web. In this session, learn how the business and technical leads from some cable television networks joined forces to leverage video metadata to create unique and deeply immersive viewer experiences. The session discusses how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content and how they drive monetization through the use of pre-roll ads and context-sensitive calls to action to their ecommerce partners.

Moderator: Tom Wilde, CEO - Indico Data
Gerry Field, Vice President, Technology and Distribution Services - American Public Television
Tyler Winton, Vice President Business Development - TiVo
Christopher Eich, Manager, Product Strategy - Disney ABC Television Group
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO
Connect with Streaming Media West 2014

Keynotes

Cory Mummery
VP, GM
NFL Now
Matt Jordan
Sr. Technical Account Manager
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