This all-day workshop is a crash course in the ins and outs and hundred little details of creating video works for hire. Known for his clear, candid and humorous filmmaking advice, filmmaker, author, and lynda.com instructor Anthony Q. Artis will serve up detailed practical tips and advice on production strategies for online video, as well as how to manage clients, and other essential lessons and advice learned from experience in the freelance video trenches. Learn the logistical, business, and storytelling aspects of shooting video-for-hire and real-world tips for how to create better-quality work and make (and keep) your online video clients happy and coming back for more.

It can be a challenge to set up and deliver streaming for live events, no matter how much the technology and quality improves. Come learn how to set up several live (and on-demand) streaming workflows with Wowza Streaming Engine, step-by-step, from video capture to playback and all points in between. In this session, you'll see demos for several typical scenarios, including adaptive bitrate streaming, traditional unicast streaming, and multicast streaming in an enterprise, as well as cloud-based processing and any-screen delivery. While building these out, you’ll get a sneak peek at the newest Wowza and third-party technologies in action. We'll also look at future-proofing your streaming infrastructure for new and upcoming technologies, such as MPEG-DASH, HEVC, HTML 5.1, and 360-degree live streaming.

Learn how to create a set of video files that will play on all devices, from smartphones to computers and OTT devices. The workshop starts by exploring key concepts like protocol and container formats and technologies like HTTP Live streaming, DASH, and dynamic streaming. Then it moves to a technical overview of the H.264 specification to identify those configuration parameters that impact quality and those that don't, and how they affect playback compatibility. Then we'll review the technical requirements for single and multiple file delivery to Flash, HTML5, iOS, Android, Windows Phones, Windows 8, and the Apple TV, Roku, and other OTT devices. You'll walk way knowing the technical requirements for delivering to all key platforms and an understanding how to do so.

The capabilities of HTML5 web browsers, both on mobile devices and desktops, continue to expand with each revision. As a video content produce, distributor, or integrator, you can’t necessarily rely on native app playback on mobile—you need to have a video player that can respond to these changes as the landscape matures. But how do you plan for uncertainty? In this workshop, we review popular video player frameworks such as those provided by JW Player, Video.JS, MediaElement.js, and others. You also learn how to pick the proper media encoding strategy for your video distribution needs, and how to plan for scaling video content types as browser features such as MPEG-DASH begin to emerge.

This session covers advanced topics like closed captioning, digital rights management and HEVC encoding. You'll learn alternatives for creating captions for live and on demand video, and how to integrate captions into video played on computers and mobile and OTT devices using a range of technologies. For digital rights management, you gain an overview of the technologies available for various target platforms and delivery technologies and how to implement them. For both these topics, the level of discussion will be for the technology selector rather than the implementer; come if you need help choosing a technology, not debugging your current implementation. For HEVC, you'll get an overview of the HEVC specification, see how the quality compares to H.264 and learn the alternatives for delivering single file and adaptive streams to desktop, mobile and OTT clients.