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Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO

Monetizing Content

Tuesday, November 18, 2014

10:30 a.m. - 11:15 a.m.

B101 - Designing the Right OTT Workflow for Premium Content Owners

In this strategic session, we look at how TV Everywhere deployments are growing in number and size. We explore the most efficient approaches to deploying critical TV Everywhere components, including live linear, on-demand, and dynamic ad insertion. Where are the land mines and what are the solutions to the most difficult problems? We hear from broadcasters who are successfully offering TV Everywhere today, while positioning themselves well for tomorrow’s challenges in this changing landscape

Moderator: Matt Smith, Executive Director, Business Development & Strategy - Comcast Technology Solutions
Mike DeBrincat, Executive Director - Fox Sports
Raul Deju, Lead Product Marketing Manager - AT&T Video Operations
Amit Ziv, VP, Business Development, Operations and Strategy - Epix
11:30 a.m. - 12:30 p.m.

B102 - Monetizing Snackable Content

Today’s online viewers have an endless selection of content to choose from. This poses a challenge to media companies, content owners, video producers, marketers, and bloggers. What are the best ways to distribute and monetize short videos that will target the right viewers and allow publishers to sell advertising for high CPMs? Join this session to learn how to monetize short content and the best way to distribute and promote it across social networks. Learn how to present ads within your video player, how to appeal to an ad network, how to package your inventory in the right way, and how to overcome some of the challenges with mobile delivery.

Moderator: Bo Kelleher, Director, Solution Engineering - Kaltura
Jim Spencer, Founder, President - Newsy
Raymond Attipa, CEO - Shandy Media
Tyler Peterson, COO - NewsBeat Social
Robert Bardunias, Co-Founder, CRO - IRIS.TV

D102 - Cancelled

This session has been canceled
1:45 p.m. - 2:30 p.m.

C103 - Using YouTube for Original Content Distribution

With 100 hours of video uploaded to YouTube every minute, it’s difficult to get your content to stand out. Whether you’re a traditional media company, a small business, an independent filmmaker, or any of the other millions of users uploading to YouTube, the questions remain the same: How do you get people to find and watch your videos? How do you monetize that audience? And can Google AdSense really support premium content? In this panel we talk to social media stars and filmmakers about how they use the YouTube platform to sell their shows and grow their audience.

Moderator: John Trefry, Founder, CEO - 4WT Media
Andy Stack, Manager, Partner Technologies - YouTube
Danny Fishman, Co-Founder - EXCELLERATE
Shanna Malcolm, Actress, Content Creator - YouTube/TV
Shira Lazar, Creator - What's Trending, TV Host

DT103 - Discovery Track

Using APIs to Customize Video Workflows and Integrate Video Applications
1:45 p.m. - 2:05 p.m.

Attendees to this session will learn how companies can customize their video workflow and integrate their existing video applications using open APIs. The presenter will review best practices when using a video platform and API integration to create encoded assets, players, playlists, encoding profiles, live streams, live recordings, stream monitoring, alert notifications, and more.

Mike Smith, Director of Solutions Engineering - Mirror Image
Dynamic Server Side Ad Insertion in Real Time
2:10 p.m. - 2:30 p.m.

With the rapid growth and fragmentation of operating systems and devices, traditional client-side ad insertion approaches no longer provide the best solution for content publishers or advertisers. Dynamic server-side ad insertion allows the delivery of video ads without an SDK or client plug-in, and is offering an alternative to the client-side approach. It enables content owners to monetize and offer a high-quality user experience on any OS or device, and this session will show you how.

John D. Shinn, Technical Director - Solbox Inc.
2:45 p.m. - 3:30 p.m.

C104 - Best Practices for Search & Discovery in a Connected World

Connected TVs and other streaming devices enable viewers to watch entire seasons of their favorite shows in a single sitting and remove them from the constrictions of linear TV. As a result, content owners need to get smart about how to market, organize, and present their content in connected environments so that they don’t miss out on opportunities to gain new viewers. This session provides expert advice about creating an effortless and engaging search and discovery process. Learn about playlists, curation and recommendations, metadata, sharing content across social media channels, and ways to make sure consumers pick your content on their device.

Moderator: Sarah Barry James, Senior Reporter - SNL Kagan
Phil Ranta, VP, Talent Operations - Fullscreen
Hillary Henderson, Director, Product Management - Clearleap
Simon Jones, Solutions Marketing Director - Ooyala

D104 - Replacing Flash: Adaptive Streaming and DRM in HTML5

The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that enable browsers to deliver adaptive streaming and digital rights management without plug-ins. This session details what these extensions are, how they’re being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plug-in-based technologies to these standards. If you’re considering replacing Flash with HTML5 standards-based technologies, this session details how and when you can do it.

Jan Ozer, Founder - Streaming Learning Center
John Luther, SVP of Technology - JW Player
Andrew Popovs, CTO - BuyDRM
David Hassoun, CEO - RealEyes Media
Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies

DT104 - Discovery Track

Integrating Social Media with Live Video
2:45 p.m. - 3:05 p.m.

Want to make your webcasts more engaging with interactivity and social sharing? This presentation will show you how to integrate social media including Tweets and Facebook content into your live production.

Attend this session for your chance to win: Full copy of vMix 4K software ($630 value)

Martin Sinclair, CEO - vMix
Turn Viewers into Payers: Monetizing Content Through Subscription Services
3:10 p.m. - 3:30 p.m.

Research shows that consumers are looking for ease and flexibility when it comes to accessing content, and they're willing to pay to access to the premium content they want, when and where they want to watch it. This session will explore how you can launch an agile, subscription-based content business that maximizes your revenue and keeps customers coming back.

Kris Nagel, Senior Vice President, Worldwide Field Operations - Vindicia

Wednesday, November 19, 2014

10:30 a.m. - 11:15 a.m.

C201 - Building Brands On YouTube: It's More Than Going Viral

With over one billion unique monthly users, six billion hours of video watched each month, and over 100 hours worth of video uploaded each minute the dominant player in the online video space continues to blanket the web at an impressive scale. In this presentation, Brendan Gahan provides exclusive tactics on to implement to acquire and build engaged audiences on YouTube for brands.

Brendan Gahan, Founder - Epic Signal
11:30 a.m. - 12:30 p.m.

C202 - The Business of Delivering Multi-Platform Content

This session discusses how brands and content creators can go beyond YouTube to reach their audiences directly, wherever they are, across multiple platforms and devices. Join us for a conversation about the growth and evolution of multiscreen viewing and how to devise a business strategy that makes sense for your content/brand while overcoming technology challenges so you can monetize your content. Learn how to leverage multi-platform content distribution options for new brand-building and revenue opportunities.

Moderator: Phoenix Gonzalez, Co-founder & COO - Dotstudioz
Kelash Kumar, Group Product Manager, Video Delivery Services - Adobe
Adam Ware, Head of Digital Media - Tennis Channel
David Williams, Chief Content & Technology Strategist - Endemol USA
Marcia Zellers, Head of Operations - Stradella Road
1:45 p.m. - 2:45 p.m.

C203 - Building Streaming Apps: Choosing The Right Devices & Platforms

With all the streaming devices in the market, and the apps that go with them, which platforms deserve your focus? Learn how the top publishers have optimized for ad-based, SVOD and TV Everywhere experiences across devices from Roku, Apple, Amazon, Google, Samsung and others. Speakers will discuss how viewing patterns differ, which platforms work best for which kinds of content and how much investment you need to make to reach each additional platform, and to do it with a quality user experience.

Moderator: Eric Elia, Managing Director - Cainkade
Ryan Holmes, Director, Digital Media - BYU
Ziba Kaboli-Gerbrands, Director, Content Acquisition - Roku
Erik Vold, Senior Broadcast Engineer - NRK
Brian Jaquet, Director, Marketing - Sling Media
3:15 p.m. - 4:00 p.m.

A204 - HOW TO: Changing Viewer Engagement With Second Screen Experiences

This presentation will explore how the second screen is driving an enhanced experience with interactive content, first screen control, social experiences, and the creation of an overall ecosystem. Learn about stats on second screen usage, types of engagement, how to drive new content discovery, streaming to second screens, casting to the first screen, and the use of companion applications.

Chuck Hudson, Co-Author - HTML5 Developer's Cookbook

B204 - Building an Immersive Online Television Experience

Nearly all major cable television networks have done online television syndication deals, bringing episodes of iconic series to the web. In this session, learn how the business and technical leads from some cable television networks joined forces to leverage video metadata to create unique and deeply immersive viewer experiences. The session discusses how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content and how they drive monetization through the use of pre-roll ads and context-sensitive calls to action to their ecommerce partners.

Moderator: Tom Wilde, CEO - Indico Data
Gerry Field, Vice President, Technology and Distribution Services - American Public Television
Tyler Winton, Vice President Business Development - TiVo
Christopher Eich, Manager, Product Strategy - Disney ABC Television Group
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO
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Cory Mummery
Matt Jordan
Sr. Technical Account Manager

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