Streaming Media Producer Live
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO

Live Webcasting

Tuesday, November 18, 2014

10:30 a.m. - 11:15 a.m.

C101 - Best Practices for Webcasting Sporting Events

For major sporting events, it is no longer enough to produce a traditional broadcast television program alone. Fans want more access to their favorite players, sports, and teams in real time. Through live webcasting, fans now have a VIP pass to almost every aspect of a major sporting event. In this session learn from top sports brands how they are expanding their reach for large- scale sporting events with live streaming. The session covers driving fan awareness of live, sports-related content with shoulder programming, social media integration, distribution of highlights across a variety of platforms, and more.

Moderator: Philip Nelson, Chief Relationship Officer - NewTek
Mike McLeod, Senior Manager, Advertising Technology & Products - PGA Tour Digital
Allen De la Cruz, SVP, Engineering - Major League Gaming
Shannon Rutherford, Director of Digital Media Video Operations - NFL
11:30 a.m. - 12:30 p.m.

A102 - HOW TO: Choosing a Cloud Encoder

This session describes what cloud encoding is and how it works for both live and on-demand applications. Learn the types of applications that work well with cloud encoding and the factors to consider when choosing an on-demand and live cloud encoding service. The presentation also includes qualitative and performance results from recent reviews of some of today’s leading cloud based encoding platforms, including Amazon,, Elemental Cloud, and Zencoder.

Jan Ozer, Founder - Streaming Learning Center

DT102 - Discovery Track

The Challenges & Pitfalls of Live Streaming
11:30 a.m. - 11:50 a.m.

Learn how to work around the the potential problems that may arise from streaming live video on-location. Topics include security and protection of streaming technology and how infrastructure decisions affect outcomes.

Jon Landman, Vice President of Sales - Teradek
Start Live Streaming in Under 20 Minutes
11:55 a.m. - 12:15 p.m.

Learn how to quickly build a live streaming workflow in just minutes! We’ll start with a mobile device or webcam as our video source, encode the video locally, push it to a local or cloud-based streaming server, create multiple quality levels to support adaptive bitrate streaming, record the video for later on-demand playback, and then deliver with global any-screen streaming.

Attend this session for your chance to win: Elleven Amped Checkpoint Friendly Compu-Backpack ($85 value)

Chris Knowlton, Chief Evangelist - Panopto
1:45 p.m. - 2:30 p.m.

D103 - Content Management Strategies for Enterprise Content Platforms

With video rapidly growing as a medium for communication across all areas of the enterprise—marketing, training, collaboration, compliance—how can you take advantage of your existing investments in content management, knowledge management, and search platforms to make video a first-class content asset? This panel discusses and recommends best practices for helping ensure your videos can be found, shared, and watched in the right context and within the platforms already in use today.

Moderator: Tom Wilde, CEO - Indico Data
Scott Lawson, Director of IT Architecture - QAD
David Stravach, Communications Specialist, Online Solutions - United States Postal Service
Mark Daniel, Manager, Media and Entertainment Industry, Americas Sales - NetApp
Al Falaschi, Customer Marketing Manager - Widen Enterprises
2:45 p.m. - 3:30 p.m.

DT104 - Discovery Track

Integrating Social Media with Live Video
2:45 p.m. - 3:05 p.m.

Want to make your webcasts more engaging with interactivity and social sharing? This presentation will show you how to integrate social media including Tweets and Facebook content into your live production.

Attend this session for your chance to win: Full copy of vMix 4K software ($630 value)

Martin Sinclair, CEO - vMix
Turn Viewers into Payers: Monetizing Content Through Subscription Services
3:10 p.m. - 3:30 p.m.

Research shows that consumers are looking for ease and flexibility when it comes to accessing content, and they're willing to pay to access to the premium content they want, when and where they want to watch it. This session will explore how you can launch an agile, subscription-based content business that maximizes your revenue and keeps customers coming back.

Kris Nagel, Senior Vice President, Worldwide Field Operations - Vindicia
4:00 p.m. - 5:00 p.m.

B105 - Streaming Live Events When There Is No Room for Failure

It is one thing to stream a live event for free but another thing entirely when people have paid to see it or the event is being sponsored. This session explores the technical, operational, and business challenges presented when your live streamed events just cannot falter. This session covers the best technical approaches to take, what operational precautions to put in place, and what contingencies to be prepared for in advance. Learn the best practices from experts who have successfully pulled off live events, and hear some of the things they encountered that they never expected.

Moderator: Jeff Gilbert, VP, Content Delivery Services - Harmonic
Chris Mangum, Lead Architect for Live Video - Yahoo!
Justin Ignacio, Broadcast Manager - Twitch
John Petrocelli, CEO/Founder - Bulldog DM
Ryan Currier, Head of Digital Products - Pac-12

C105 - Streaming Deployment Architectures in Higher Education

Video in the classroom isn't a new concept, but as streaming media becomes a mainstream staple in the household, it’s only natural for the technology to trickle into education. This session explores how universities are bringing live and VOD streaming into the classroom, including a closer look at how it’s being deployed (with architecture diagrams), which use cases are showing the best success, and best practices that should be followed.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Jonathan Schwartz, Senior Director, Online Education and Digital Media, Sol Price School of Public Policy - University of Southern California
Ernest Gillis, Learning Resource Web Manager - Berklee College of Music
Todd Stabley, Senior Media Engineer - Duke University
Siddiq Siddiqui-Ali, Analyst - UC Riverside

DT105 - Discovery Track

Managing Online Events
4:00 p.m. - 4:20 p.m.

The internet has become a battleground of major content providers competing to support critical business events at unprecedented scale. This session will discuss the risks of online events, outline some risk mitigation techniques, and also detail effective methodology for supporting customer events, whether it's Black Friday for an e-commerce business, an important download release/patch for a software or gaming business, broadcast-scale streaming events like the World Cup, or even an imminent web security threat.

Attend this session for your chance to win: Akamai T-Shirt

Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies
17 Things You Probably Aren't Doing to Deliver an Exceptional Video Experience
4:25 p.m. - 4:45 p.m.

Providing a great video experience is becoming more challenging. But it’s not because of anything you’re doing. It's because of what you aren’t doing. In this session, you’ll learn about the "broadcast quality generation," how they are redefining how you deliver video, and what some of the world’s biggest media companies and broadcasters are doing today to deliver exceptional video experiences.

Attend this session for your chance to win: GoPro Hero4 Silver camera ($400 value). With stunning image quality and powerful new features, HERO4 cameras take Emmy® Award-winning GoPro performance to a whole new level. The HERO4 Silver pairs pro-quality video and photo capture with the convenience of a built-in touch display.

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks

Wednesday, November 19, 2014

10:30 a.m. - 11:15 a.m.

B201 - On-Premises or in the Cloud: Choosing the Best Live Video Workflow

There are almost as many ways to stream live video as there are opportunities to do so. Don’t let the seemingly daunting task of deploying the technology dissuade you from streaming sporting events, concerts, news conferences, company meetings, and other real-time content to new and growing audiences. This session explores the benefits and risks of an on-premises streaming solution versus using the cloud, and some of the hybrid options in between.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Eric Hards, Creative Director, Space - Lockheed Martin
Casey Charvet, Managing Director - Gigcasters
Simon Ball, Global Head of Operations and Multimedia Delivery - Nasdaq OMX
11:30 a.m. - 12:30 p.m.

DT202 - Discovery Track

Fiber? Satellite? Stream!
11:30 a.m. - 11:50 a.m.

Streaming technology has reached the point where it can be used as an cost-effective substitute for fiber runs at the enterprise level and replace satellite links for global communications. This session will present the trade-offs and benefits of deploying streaming technology for point-to-point video links and discuss some current implementations.

John R. Naylor, VP Global Sales & Distribution, Streaming Products - PESA
The Impact of the “Wireless Last Hop” on the Streaming Experience
11:55 a.m. - 12:15 p.m.

How nice would it be to watch an HD video on a wireless device with no stuttering or stopping? 71% of all internet traffic passes through a Wi-Fi or mobile network on its way to a wireless device. What impact does this “wireless last hop” have on end-to-end streaming performance, and how is this affecting overall customer satisfaction?

Attend this session for your chance to win: AppleTV ($100 value)

Mike Beard, VP Sales - BADU Networks Inc.
1:45 p.m. - 2:45 p.m.

B203 - Using Media Optimization to Improve Streaming Performance

This session discusses the best practices to improve streaming video with faster stream starts and reduced buffering through the application of media optimization. Learn how optimization of encoded files at the network ingest point helps to reduce distribution and storage costs, network peering congestion, and improve user experience for mobile devices while increasing streaming performance across Wi-Fi networks. Hear how to apply media optimization to your video content to gain smoother streaming and cheaper delivery costs, all while maintaining a high- quality user experience.

Moderator: Mark Donnigan, VP, Marketing - Beamr
Brad Collar, SVP - Warner Bros. Technical Operations (GDMX)
Samir Ahmed, CTO - M-GO
Glen Marzan, VP, Information Technology Production Services & Studio Operations - Sony Pictures Entertainment
Tim Miller, Director, Back-end Engineering - Yahoo! Flickr
3:15 p.m. - 4:00 p.m.

B204 - Building an Immersive Online Television Experience

Nearly all major cable television networks have done online television syndication deals, bringing episodes of iconic series to the web. In this session, learn how the business and technical leads from some cable television networks joined forces to leverage video metadata to create unique and deeply immersive viewer experiences. The session discusses how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content and how they drive monetization through the use of pre-roll ads and context-sensitive calls to action to their ecommerce partners.

Moderator: Tom Wilde, CEO - Indico Data
Gerry Field, Vice President, Technology and Distribution Services - American Public Television
Tyler Winton, Vice President Business Development - TiVo
Christopher Eich, Manager, Product Strategy - Disney ABC Television Group
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO
Connect with Streaming Media West 2014


Cory Mummery
Matt Jordan
Sr. Technical Account Manager

Gold Sponsors
Corporate Sponsors
Tuesday Keynote Lunch Sponsor
Streaming Partners
Association Sponsors
Media Sponsors