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Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO

OTT & TV Everywhere

Tuesday, November 18, 2014

10:30 a.m. - 11:15 a.m.

B101 - Designing the Right OTT Workflow for Premium Content Owners

In this strategic session, we look at how TV Everywhere deployments are growing in number and size. We explore the most efficient approaches to deploying critical TV Everywhere components, including live linear, on-demand, and dynamic ad insertion. Where are the land mines and what are the solutions to the most difficult problems? We hear from broadcasters who are successfully offering TV Everywhere today, while positioning themselves well for tomorrow’s challenges in this changing landscape

Moderator: Matt Smith, Executive Director, Business Development & Strategy - Comcast Technology Solutions
Mike DeBrincat, Executive Director - Fox Sports
Raul Deju, Lead Product Marketing Manager - AT&T Video Operations
Amit Ziv, VP, Business Development, Operations and Strategy - Epix

D101 - The 4K Ecosystem: Opportunities and Challenges In The 4K Workflow

This session will look at the opportunities and challenges in delivering 4K streaming across the entire workflow and supply chain, as well as discuss the 4K timeline and real dates for 4K deployment. Speakers will discuss content creation and editing (including remastering), encoding (including HEVC profile definition), streaming (HLS vs. MPEG-DASH), CDN and network bandwidth cost and capacity issues, and client-side (i.e. device platform) issues. Attendees will hear how 4K streaming compares to other delivery methods, including physical media (4K Blu-ray) and 4K over pay-TV.

Nick Colsey, Vice President, Business Development - Sony Electronics Inc.
Keith Wymbs, CMO - Elemental Technologies, an Amazon Web Services Company
Kanaan Jemili, CEO - DivX

DT101 - Discovery Track

Challenges on the Road from Coax to the IP-Only Video World
10:30 a.m. - 10:50 a.m.

This session will attempt to lay out the technological, economic, and human challenges on the road to the IP-only video world, as well as demonstrate a solution in the form of a new architecture developed around a 10Gbps Ethernet core, offering a flexible, format-agnostic infrastructure that easily supports 4K and 8K video.

Branislav Kukulj, Product Specialist—OTT - Evertz Microsystems
Delivering the Next-Generation Interactive Video Experience: Better Value, Better Experience
10:55 a.m. - 11:15 a.m.

Spending on corporate training is now well over $130 billion worldwide. Corporate outreach is increasingly delivered as video content, and YouTube videos are no longer enough. Content needs to entertain, engage, and build community. It all must be interactive. Come see this easy-to-use cloud-based video solution that makes it simple to deliver truly interactive video experiences.

John Vadino, CEO - Tivi
11:30 a.m. - 12:30 p.m.

A102 - HOW TO: Choosing a Cloud Encoder

This session describes what cloud encoding is and how it works for both live and on-demand applications. Learn the types of applications that work well with cloud encoding and the factors to consider when choosing an on-demand and live cloud encoding service. The presentation also includes qualitative and performance results from recent reviews of some of today’s leading cloud based encoding platforms, including Amazon,, Elemental Cloud, and Zencoder.

Jan Ozer, Founder - Streaming Learning Center

B102 - Monetizing Snackable Content

Today’s online viewers have an endless selection of content to choose from. This poses a challenge to media companies, content owners, video producers, marketers, and bloggers. What are the best ways to distribute and monetize short videos that will target the right viewers and allow publishers to sell advertising for high CPMs? Join this session to learn how to monetize short content and the best way to distribute and promote it across social networks. Learn how to present ads within your video player, how to appeal to an ad network, how to package your inventory in the right way, and how to overcome some of the challenges with mobile delivery.

Moderator: Bo Kelleher, Director, Solution Engineering - Kaltura
Jim Spencer, Founder, President - Newsy
Raymond Attipa, CEO - Shandy Media
Tyler Peterson, COO - NewsBeat Social
Robert Bardunias, Co-Founder, CRO - IRIS.TV

D102 - Cancelled

This session has been canceled
1:45 p.m. - 2:30 p.m.

B103 - TV Everywhere Trends and What They Mean for the Future of Television

This session discusses the dynamics of how new web-based competitors are having an impact on multichannel providers. It also discusses the key findings from a comprehensive survey, conducted by Altman Vilandrie & Company, on the video viewing habits of U.S. consumers and what these trends mean for the future of television and streaming video. Learn the latest data on consumers’ cord- cutting and cord-shaving habits, the growth of mobile streaming, the slow adoption of TV Everywhere, and the rise of Netflix and other nontraditional providers.

Moderator: Jonathan Hurd, Partner - Altman Solon
Sherry Brennan, SVP, Distribution - Fox Networks
Doug Sylvester, President - Vubiquity
Suzanne Rainey, Chief Distribution Officer - Xposure Media

C103 - Using YouTube for Original Content Distribution

With 100 hours of video uploaded to YouTube every minute, it’s difficult to get your content to stand out. Whether you’re a traditional media company, a small business, an independent filmmaker, or any of the other millions of users uploading to YouTube, the questions remain the same: How do you get people to find and watch your videos? How do you monetize that audience? And can Google AdSense really support premium content? In this panel we talk to social media stars and filmmakers about how they use the YouTube platform to sell their shows and grow their audience.

Moderator: John Trefry, Founder, CEO - 4WT Media
Andy Stack, Manager, Partner Technologies - YouTube
Danny Fishman, Co-Founder - EXCELLERATE
Shanna Malcolm, Actress, Content Creator - YouTube/TV
Shira Lazar, Creator - What's Trending, TV Host
2:45 p.m. - 3:30 p.m.

A104 - HOW TO: Building a Chromecast Application

This session covers the entire Chromecast application workflow, including registering your app and developing, debugging, and publishing it. Attendees find out how the Chromecast user model works and learn more about the design principles of the platform. Get insights into the sender and receiver technology, which displays the content and metadata, and the mobile device or laptop, which controls the playback. Finally, using HTML5 and JavaScript, attendees see how easy it is to build a simple video player and, using Chromecast SDK, filing the content to receiver.

Maxwell Da Silva, Director, Video Technology - NYTimes

B104 - Measuring the ROI on a HEVC Deployment

As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into their transcoding and content delivery workflows. This presentation will discuss factors to keep in mind when evaluating HEVC products and while strategically planning future digital media roadmaps.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

C104 - Best Practices for Search & Discovery in a Connected World

Connected TVs and other streaming devices enable viewers to watch entire seasons of their favorite shows in a single sitting and remove them from the constrictions of linear TV. As a result, content owners need to get smart about how to market, organize, and present their content in connected environments so that they don’t miss out on opportunities to gain new viewers. This session provides expert advice about creating an effortless and engaging search and discovery process. Learn about playlists, curation and recommendations, metadata, sharing content across social media channels, and ways to make sure consumers pick your content on their device.

Moderator: Sarah Barry James, Senior Reporter - SNL Kagan
Phil Ranta, VP, Talent Operations - Fullscreen
Hillary Henderson, Director, Product Management - Clearleap
Simon Jones, Solutions Marketing Director - Ooyala
4:00 p.m. - 5:00 p.m.

DT105 - Discovery Track

Managing Online Events
4:00 p.m. - 4:20 p.m.

The internet has become a battleground of major content providers competing to support critical business events at unprecedented scale. This session will discuss the risks of online events, outline some risk mitigation techniques, and also detail effective methodology for supporting customer events, whether it's Black Friday for an e-commerce business, an important download release/patch for a software or gaming business, broadcast-scale streaming events like the World Cup, or even an imminent web security threat.

Attend this session for your chance to win: Akamai T-Shirt

Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies
17 Things You Probably Aren't Doing to Deliver an Exceptional Video Experience
4:25 p.m. - 4:45 p.m.

Providing a great video experience is becoming more challenging. But it’s not because of anything you’re doing. It's because of what you aren’t doing. In this session, you’ll learn about the "broadcast quality generation," how they are redefining how you deliver video, and what some of the world’s biggest media companies and broadcasters are doing today to deliver exceptional video experiences.

Attend this session for your chance to win: GoPro Hero4 Silver camera ($400 value). With stunning image quality and powerful new features, HERO4 cameras take Emmy® Award-winning GoPro performance to a whole new level. The HERO4 Silver pairs pro-quality video and photo capture with the convenience of a built-in touch display.

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks

Wednesday, November 19, 2014

10:30 a.m. - 11:15 a.m.

B201 - On-Premises or in the Cloud: Choosing the Best Live Video Workflow

There are almost as many ways to stream live video as there are opportunities to do so. Don’t let the seemingly daunting task of deploying the technology dissuade you from streaming sporting events, concerts, news conferences, company meetings, and other real-time content to new and growing audiences. This session explores the benefits and risks of an on-premises streaming solution versus using the cloud, and some of the hybrid options in between.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Eric Hards, Creative Director, Space - Lockheed Martin
Casey Charvet, Managing Director - Gigcasters
Simon Ball, Global Head of Operations and Multimedia Delivery - Nasdaq OMX

C201 - Building Brands On YouTube: It's More Than Going Viral

With over one billion unique monthly users, six billion hours of video watched each month, and over 100 hours worth of video uploaded each minute the dominant player in the online video space continues to blanket the web at an impressive scale. In this presentation, Brendan Gahan provides exclusive tactics on to implement to acquire and build engaged audiences on YouTube for brands.

Brendan Gahan, Founder - Epic Signal
11:30 a.m. - 12:30 p.m.

C202 - The Business of Delivering Multi-Platform Content

This session discusses how brands and content creators can go beyond YouTube to reach their audiences directly, wherever they are, across multiple platforms and devices. Join us for a conversation about the growth and evolution of multiscreen viewing and how to devise a business strategy that makes sense for your content/brand while overcoming technology challenges so you can monetize your content. Learn how to leverage multi-platform content distribution options for new brand-building and revenue opportunities.

Moderator: Phoenix Gonzalez, Co-founder & COO - Dotstudioz
Kelash Kumar, Group Product Manager, Video Delivery Services - Adobe
Adam Ware, Head of Digital Media - Tennis Channel
David Williams, Chief Content & Technology Strategist - Endemol USA
Marcia Zellers, Head of Operations - Stradella Road

DT202 - Discovery Track

Fiber? Satellite? Stream!
11:30 a.m. - 11:50 a.m.

Streaming technology has reached the point where it can be used as an cost-effective substitute for fiber runs at the enterprise level and replace satellite links for global communications. This session will present the trade-offs and benefits of deploying streaming technology for point-to-point video links and discuss some current implementations.

John R. Naylor, VP Global Sales & Distribution, Streaming Products - PESA
The Impact of the “Wireless Last Hop” on the Streaming Experience
11:55 a.m. - 12:15 p.m.

How nice would it be to watch an HD video on a wireless device with no stuttering or stopping? 71% of all internet traffic passes through a Wi-Fi or mobile network on its way to a wireless device. What impact does this “wireless last hop” have on end-to-end streaming performance, and how is this affecting overall customer satisfaction?

Attend this session for your chance to win: AppleTV ($100 value)

Mike Beard, VP Sales - BADU Networks Inc.
1:45 p.m. - 2:45 p.m.

B203 - Using Media Optimization to Improve Streaming Performance

This session discusses the best practices to improve streaming video with faster stream starts and reduced buffering through the application of media optimization. Learn how optimization of encoded files at the network ingest point helps to reduce distribution and storage costs, network peering congestion, and improve user experience for mobile devices while increasing streaming performance across Wi-Fi networks. Hear how to apply media optimization to your video content to gain smoother streaming and cheaper delivery costs, all while maintaining a high- quality user experience.

Moderator: Mark Donnigan, VP, Marketing - Beamr
Brad Collar, SVP - Warner Bros. Technical Operations (GDMX)
Samir Ahmed, CTO - M-GO
Glen Marzan, VP, Information Technology Production Services & Studio Operations - Sony Pictures Entertainment
Tim Miller, Director, Back-end Engineering - Yahoo! Flickr

C203 - Building Streaming Apps: Choosing The Right Devices & Platforms

With all the streaming devices in the market, and the apps that go with them, which platforms deserve your focus? Learn how the top publishers have optimized for ad-based, SVOD and TV Everywhere experiences across devices from Roku, Apple, Amazon, Google, Samsung and others. Speakers will discuss how viewing patterns differ, which platforms work best for which kinds of content and how much investment you need to make to reach each additional platform, and to do it with a quality user experience.

Moderator: Eric Elia, Managing Director - Cainkade
Ryan Holmes, Director, Digital Media - BYU
Ziba Kaboli-Gerbrands, Director, Content Acquisition - Roku
Erik Vold, Senior Broadcast Engineer - NRK
Brian Jaquet, Director, Marketing - Sling Media
3:15 p.m. - 4:00 p.m.

B204 - Building an Immersive Online Television Experience

Nearly all major cable television networks have done online television syndication deals, bringing episodes of iconic series to the web. In this session, learn how the business and technical leads from some cable television networks joined forces to leverage video metadata to create unique and deeply immersive viewer experiences. The session discusses how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content and how they drive monetization through the use of pre-roll ads and context-sensitive calls to action to their ecommerce partners.

Moderator: Tom Wilde, CEO - Indico Data
Gerry Field, Vice President, Technology and Distribution Services - American Public Television
Tyler Winton, Vice President Business Development - TiVo
Christopher Eich, Manager, Product Strategy - Disney ABC Television Group
Program Overview Schedule Workshops Day 1 Day 2 Discovery Track HOW TO
Connect with Streaming Media West 2014


Cory Mummery
Matt Jordan
Sr. Technical Account Manager

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