Streaming Media West 2010
The Business & Technology Of Online Video
November 2-3, 2010 - (Preconference Workshops: Monday, November 1)
Hyatt Regency Century Plaza • Los Angeles, CA
Monday, Nov 1 Tuesday, Nov 2 Wednesday, Nov 3

Monday, November 1, 2010

9:00 a.m. - 12:00 p.m.
SM1: Flexible Delivery and Interactive Experiences on the Adobe Flash Platform
This seminar will explain how you can leverage new features from the Adobe Flash Media family of products. Learn how these integrated products enable an end-to-end workflow for efficient live video encoding with Flash Media Live Encoder; rich interactive streaming functionality (peer-assisted delivery with RTMFP) and application plus IP-Level multicast with Flash Media Server; and robust content protection and rights management with Flash Access.  You will learn how to deliver high-quality media to the masses with HTTP Dynamic Streaming, along with rich video player development  with the Open Source Media Framework and Flash Media Playback, opening up new avenues for innovation and monetization. Additionally, get an introduction to Adobe’s enterprise video solution that will allow you to manage live and on-demand events.
Speaker: , Sr. Product Manager, Adobe
SM2: Live Streaming With Microsoft Silverlight and Windows Media
Whether inside the firewall or across the web, Silverlight allows you to reach your end users across a wide range of platforms, browsers, devices, and network conditions. Learn how to get started with Silverlight to deliver live events, when to use traditional Windows Media streaming, and when to select HTTP adaptive streaming with IIS Smooth Streaming. Find out about deployment costs, performance, and best practices. Finally, see  demonstrations of the latest technologies, including customizable media players, live encoding, low-latency, and multicast adaptive streaming.
Speaker: , Chief Evangelist, Panopto
1:30 p.m. - 4:30 p.m.
SM3: HTML5 and Web Video Standards
This workshop focuses on the HTML5 video standard and the various options out there to support it, and even takes a look at the code of a few live HTML5 video deployments, such as the Wikipedia live video beta. Hosted by leading organizations in the open video movement— and the Open Video Alliance—this workshop highlights the benefits and challenges of working with the up-and-coming standard, the current status of HTML5 video in the market, and helps you differentiate between reality and hype regarding the various video standards out there today.
Speaker: , VP of Platform and Growth, Kaltura
Speaker: , VP Engineering, Crunchyroll
SM4: Encoding H.264 Video for Streaming and Progressive Download
This seminar focuses on producing H.264 video  for streaming or progressive download. It starts with a deep look at key H.264 encoding parameters like B-frames, profiles, and levels and how to customize encoding parameters for distributing via QuickTime and Flash. After detailing how to operate the H.264-related encoding  parameters in tools from Adobe, Apple, Microsoft, Sorenson, and  Telestream, it then provides a brief overview of the respective quality output of these tools. Learn how your encoding tool compares in terms of quality and configurability, as well as how to configure  your encoding tool for maximum H.264 quality.
Speaker: , Owner, Streaming Learning Center

Tuesday, November 2, 2010

9:00 a.m. - 10:00 a.m.
Rishi Chandra is in the lucky position of following his passion for watching lots of television by leading product efforts on the Google TV platform. He joined Google in 2006 as product manager for Google Apps, Google’s online suite of communication and collaboration tools for businesses and schools. During a 3-year period, he helped build the product into one of the most important strategic initiatives for our growing enterprise business. Prior to joining Google, Chandra worked as a consultant at strategy consulting firm Bain & Co. Chandra holds degrees in computer science and business administration from the University of California–Berkeley, as well as an M.B.A. with an emphasis in entrepreneurship and technology from Stanford University.
, Product Lead, Google TV
10:00 a.m. - 10:30 a.m.
COFFEE BREAK in the Exhibit Hall
sponsored by
10:30 a.m. - 11:30 a.m.
A101: Technology Bakeoff: VP8 vs. H.264
You’ve heard the hype about VP8, but how does it really compare to H.264? This session compares quality, encoding speed, and playback requirements. It also details access to VP8 encoding from within live and on-demand encoding tools, the availability of hardware playback acceleration, and features like adaptive streaming. The session also reviews VP8 usage by YouTube and other websites.
Speaker: , Owner, Streaming Learning Center
B101: Internet-Enabled TVs and the Future of the Connected Living Room
While the adoption of broadband-enabled TVs and Blu-ray players is still small, these devices present the best opportunity to completely change the landscape of the connected living room. Retailers including Wal-Mart, Sears, Kmart, Best Buy, and others are now looking to stream movies to consumers, and nearly every TV manufacturer now ships their hardware with a content platform. This session discusses what the business models look like for content owners streaming video to these devices and how these TV platforms are going to evolve over the coming years.
Moderator: , CEO, Sonic Solutions
Speaker: , VP, Marketing, Boxee
Speaker: , Senior Director, Product Marketing, TiVo
Speaker: , Director of Content, Samsung
Speaker: , VP, Marketing, Western Digital
C101: The Future of Video in Education
sponsored by
In the face of the rich-media revolution, educational institutions are using video in every aspect of campus life, from lecture capture to distance education, campus websites, libraries and preservation, digital asset management, clubs and events, and more. The challenge is finding media solutions that are agile, scalable, and cost effective. This panel discusses best practices for integrating video and rich-media solutions into higher education institutions, presented by top universities that are leading the charge with integrated media strategies for viewers both on and off campus.
Moderator: , Director of Curriculum Support, School of Communication, Northwestern University
Speaker: , Multimedia, Video Web Developer, Columbus State Community College
Speaker: , Assistant Professor, Technical Communications and Media Production, Metropolitan State College of Denver
Speaker: , Professor, New Media, San Jose State University iSchool
Speaker: , Technology Analyst, The University of Toledo
11:45 a.m. - 12:30 p.m.
A102: Targeting Video Advertisements
Online video has the potential to enable contextual-, behavioral-, and demographic-targeted advertisements, but video ad targeting has barely taken form as a broad practice. What are the key data necessary for useful targeting? What methodologies are used to capture relevant data or to target appropriate users, and how can marketers verify the accuracy of the underlying data? What metrics are used to determine the efficacy of campaigns? Will media agencies become structured for micro-buys to narrower audience segments, or will technical innovation drive the shift towards relevant ads on a mass scale?
Moderator: , Strategic Accounts Lead, Pixability
Speaker: , VP, Technology,
Speaker: , CEO, LiveRail
Speaker: , Managing Director, Strategic Development, BlueKai
B102: Mobile Video Syndication: App Stores, Smartphones and 4G
sponsored by
For content creators looking to monetize their video across mobile devices, the market can be pretty confusing. How do content creators reach the widest possible audience across so many different devices and mobile platforms like Android, Apple, Symbian, RIM, and Palm? Are dedicated video apps the answer or simply a way for companies like Apple to remain in control? This session will outline some of the differences between the different mobile platforms, what impact 4G will play in providing a good user experience and how content creators can reach consumers on their smartphones.
Moderator: , Principal, Zeichgeist
Speaker: , VP, Product Management,
Speaker: , Sr. VP of Business Development and Programming, MobiTV
Speaker: , WiMAX Industry Marketing Manager, Intel Corporation
Speaker: , CEO, Co-Founder, Ansca Mobile
C102: Online Video Use Cases for Small and Medium-Size Businesses
What started as a tool used by only the world’s largest media companies has now become a common element of any professional website experience, including those of small and medium businesses (SMBs). This session explores the requirements for  success and the options available for delivering high-quality, costefficient online video experiences for SMBs. Hear from small business owners from a variety of industries and learn how they are using video to successfully drive results for their organizations.
Moderator: , VP, Professional Services, Brightcove
Speaker: , VP, Business Development,
Speaker: , Social and Interactive Producer, DBA West
Speaker: , GM, Amazon CloudFront
12:45 p.m. - 1:45 p.m.
KEYNOTE LUNCHEON: A Picture’s Worth a Thousand Sounds, Even if Restricted by Bandwidth
sponsored by
Must consumers sacrifice high-def entertainment for the convenience of online streaming? Dolby thinks not. Discover how Dolby delivers surround sound to online streaming services.
Speaker: , Senior Director, Online Services and Gaming, Dolby Labs
1:45 p.m. - 2:30 p.m.
A103: Here Comes Google: TV Meets the Web
sponsored by
With the announcement of Google TV, the race is on to control the living room. Companies are hard at work trying to give consumersan easy and fast way to search content, navigate television channels, and bring online video to the forefront of the TV experience. This session talks about some of the new offerings in the market and  discusses which business and technology aspects of theseservices must be put in place in order for them to be successful.
Moderator: , VP, Principal Analyst, Forrester Research
Speaker: , Group Manager, Partner Solutions, YouTube, Google TV
Speaker: , CEO,
Speaker: , EVP, GM, & TV Guide Mobile
Speaker: , VP, GM, Digital Home Group, Logitech
B103: The Future of Enterprise Webcasting
Many enterprise streaming media initiatives have developed robust on-demand and live webcast capabilities, and some even offer “YouTube”-like functionality. So what’s the next area these companies will focus on? Where do they see the biggest gain in ROI with new products and/or services? What technology do they wish they could implement today, or want to wait for until the “bleeding edge” has dulled? How much media control will they be giving their employees in the future? If you have a well-established streaming media environment, or if you just want to know what the future holds for enterprise streaming media delivery, this is the session for you.
Moderator: , Creative Director, Space, Lockheed Martin
Speaker: , Director, IT, Glendale Community College
Speaker: , Mgr., Collaboration Systems, Intuit
Speaker: , Global Head of Multimedia Solutions, Thomson Reuters
C103: What the Advertisers Want: Meet the Online Video Ad Buyers
Meet the buyers at the center of the growing online video advertising market and learn where they see the dollars going this  year—and in 2011. As new technologies, platforms, and formats become available, advertisers are faced with a variety of options, but where do the ad budgets ultimately end up? This panel asks the buyers about their media planning strategies, what it takes to engage with them, what they’re buying, and what’s keeping them up at night. Is it brand safety, targeting, measurement, or something else? Hear from top agencies and brand marketers to discover  the inside of what the buy side really wants from online video.
Moderator: , Co-Founder, VP, Product,
Speaker: , SVP Media, Ignited
Speaker: , SVP Sales West, Digital Broadcasting Group
Speaker: , SVP, Digital Director, Technology Activation Group Services, Starcom Mediavest Group
Speaker: , VP, Strategy and Business Development, Fox Audience Network
2:45 p.m. - 3:30 p.m.
A104: Debunking HTML5 Video Myths: A Guide for Video Publishers
After Steve Jobs announced the iPad, a whole new round of  anti-Flash sentiment swept the ranks of the online design and development community. Many claims have been laid down by  both “standards” and Flash proponents, and not all of them are  based on fact. This session walks you through the potential capabilities of HTML5, the differences across browsers, and how they compare to those of the Flash platform. Learn the effect HTML5 will have on video encoding and distribution in the future and how HTML5 may impact your business.
Speaker: , Streaming Solutions Architect, videoRx
B104: The Impact of TV Everywhere and Over-the-Top Video
sponsored by
Some consumers have experimented with it, many retailers appear to be clamoring to get a piece of it and every CE vendor is touting it, but will OTT ever really appeal to the masses? Is this type of online service enough to slow consumer consumption of—and possible defection to—over-the-top video services? What more must cable providers do to grab the attention of their subscribers? This panel discusses the hot-button issues associated with content programming and the potential business models that could make these services successful.
Moderator: , Executive Director, Business Development & Strategy, Comcast Technology Solutions
Speaker: , Chief Digital Officer, EPIX
Speaker: , Director, CTO Office, Motorola Mobility
Speaker: , VP, Sales & Business Development, AEG Digital Media
C104: Windows Media Server and Network Troubleshooting in an Enterprise Setting
This presentation offers a basic overview of how Windows Media Servers stream across an enterprise network and how to discover and fix common problems. Learn the ins and outs of working with your enterprise IT group to help them understand the specific issues with streaming across a network that’s not necessarily designed for video. This session is designed for those of you working with streaming technology daily but who may not have a networking background, as well as those looking to start a  streaming initiative within your company that will require you working with internal IT.
Speaker: , Creative Director, Space, Lockheed Martin
3:30 p.m. - 4:00 p.m.
COFFEE BREAK in the Exhibit Hall
sponsored by
4:00 p.m. - 5:00 p.m.
A105: Device Showdown: Roku, Xbox, PS3, and Apple TV
With so many broadband-enabled devices in the market, trying to determine what each one offers in the way of streaming quality and content inventory can be quite confusing. In this special session, Dan Rayburn’s hands-on demos showcase multiple devices, including the Roku, Xbox 360, PS3, and Apple TV, among others. Attendees can see these devices in action, learn which platforms they run, and get their questions answered in a Q&A session.
Speaker: , Streaming Media Magazine's European Edition
B105: Best Practices For Video Encoding With Microsoft Expression Encoder
sponsored by
Come hear about the latest codecs and encoding techniques to deliver the best quality video for your customers, to the PC, TV and mobile devices. We'll take an in-depth look at Expression Encoder to explain the tradeoffs between quality and speed, how to take advantage of adaptive bitrate technologies, and how to differentiate your content from the competition while reaching the widest possible audience.
Speaker: , Senior Program Manager, Expression Encoder, Microsoft Corporation
C105: Original Web Content: Are We Monetized Yet?
As web content continues to grow and mature due to technological advances and audience awareness, the question still exists of how to monetize it, whether via funding, sponsorship, or other strategies. This panel discusses the various ways content creators can successfully finance and/or gain profits from their work. Topics include branded entertainment, sponsorships, the use of transmedia elements to extend the audience experience, and unique and creative ways to garner funding (including but not limited to crowdsourcing, fan donations, web-a-thons, etc.).
Moderator: , Content and Speaker Coordinator, VidCon
Speaker: , Director, BlackBoxTV (The Philip DeFranco Show, 2009: A True Story)
Speaker: , Executive Producer/Writer, "Anyone But Me"
Speaker: , Director of Content Development, West Coast,
Speaker: , CEO and Founder, Streamin Garage
5:00 p.m. - 6:00 p.m.
7:00 p.m. - 8:30 p.m.

Wednesday, November 3, 2010

9:00 a.m. - 10:00 a.m.
Jennifer Taylor is the senior director of product management for Rich MediaSolutions at Adobe. In this role, her primary responsibility is to work closely withcustomers who create, protect and distribute content based on Adobe Flashtechnology to the web, the desktop and mobile device to convey their needs intoproduct requirements. Taylor joined Adobe in 2005 as part of the Macromediaacquisition. At Macromedia, Taylor was the product manager for Dreamweaver,the popular graphical web development tool, and she worked on HomeSite, focusingon the application development community and new product strategy.
, Senior Director, Adobe
10:00 a.m. - 10:30 a.m.
COFFEE BREAK in the Exhibit Hall
sponsored by
10:30 a.m. - 11:30 a.m.
A201: Digital Entertainment Standards
This special session, developed by the Digital EntertainmentContent Ecosystem (DECE), a coalition with support from everyindustry involved in digital entertainment, will discuss their plansto create a new system to provide consumers with a revolutionarynew way to enjoy their favorite movies, TV shows and other enter-tainment. This panel will discuss the business and technologyneeds to standardize digital content, and how it can benefit allplayers—from cost and storage efficiencies to consumer choiceand fostering innovation.
Moderator: , Senior Media Strategist, Edelman
Speaker: , Managing Director, Global Media Group
Speaker: , Executive Director, Digital Entertainment Content Ecosystem (DECE)
Speaker: , Digital Media Convergence Technology, Samsung
Speaker: , Technology Consultant, Neustar
B201: Cutting the Cord on TV: Will Online Video Really Lead to Cable’s Demise?
From Hulu to Netflix, streaming video is having a powerful impact onthe traditional television industry. But are consumers really cuttingthe cord and bypassing cable operators in favorof online video? With the broadcast networksfacing some of the same threats as the news-paper industry, will services like TV Everywhereand over-the-top (OTT) content be the industry'ssavior? These topics and more will be addressedby this panel of content heavyweights.
Moderator: , Partner, Altman Solon
Speaker: , VP, Online Content Development and Strategy, DISH Network
Speaker: , SVP, South Park Digital Studios
Speaker: , Executive Vice President, Products, Sling Media
C201: Cost Savings From Enterprise Streaming: How the Conversation Has Changed
Years of conclusive statistics show that stream-ing can offset travel costs, outsourced servicesand production costs, and the opportunity costsof removing employees from the office formeetings. But once you’ve proved the ROIand gotten your program going, the questionbecomes “How do we know this is working?”This session features firsthand examples from Fortune 500organizations which are employing metrics to prove cost savingsand employee engagement of using streaming to support corecommunications, training, and educational programs.
Moderator: , Manager, Desktop Video, Wells Fargo Video Network
Speaker: , Senior Systems Architect, Cadence Design Systems
Speaker: , Rich Media Engineer, eBay
Speaker: , Director, Enterprise Video, Cisco
Speaker: , Webcast Encoding Operations Lead, EY
11:45 a.m. - 12:30 p.m.
A202: Monetization and Video Advertising Formats
For all the buzz about online video advertising, most contentowners have yet to be able to turn their online video from costcenter to profit center. Still, strong signals suggest that videomonetization is around the corner, provided content owners don’tpull back in today’s tight economy. What will it take to reach thattipping point, and what direct cost and revenue impact will it haveon content owners? With all the different ad formats on the webtoday, which ones have the greatest ability to help content ownersmonetize content and why?
Moderator: , Founder,
Speaker: , Senior Director, Ad Strategy and Product Management,
Speaker: , Senior Product Manager, PayPal
Speaker: , SVP, Integrated Marketing, MTVN Music Group - Digital
Speaker: , Chief Revenue Officer, Revision3
B202: The Impact of Broadband-Enabled TVs, Gaming Consoles, and Devices
sponsored by
With the number of new broadband-enabled TVs and Blu-rayplayers expected to be sold, along with devices such as the Xbox,Roku, TiVo, and PS3, consumers now have many ways to get theirvideo fix. So what are the new business models that will be createdfrom these new devices? What hurdles need to be overcome sothat content can be monetized for multiple platforms? Explore withthis panel the role of current consumer entertainment devicesin this new convergent world and how these devices will playtogether to offer a superior video experience.
Moderator: , TV Editor, Variety
Speaker: , Sr. Director, Marketing, D-Link
Speaker: , VP, Business Development, Roku
Speaker: , Senior Director, Online Services and Gaming, Dolby Labs
Speaker: , Director, Hardware Marketing, Sony Computer Entertainment America
C202: CDN Pricing: The Going Rate for Video Delivery
With more CDN players in the market than ever before, tryingto figure out what you should pay for delivering video can stillbe quite complex. This presentation offers real pricing numbersfrom large, global content delivery networks and shows you theaverage going rate when you outsource delivery to a third party.The session also covers some of the variables that determine thefinal price, how you can accurately compare the delivery servicesof one CDN to another, and gives you a list of providers in themarket today.
Speaker: , Streaming Media Magazine's European Edition
12:30 p.m. - 1:45 p.m.
1:45 p.m. - 2:45 p.m.
A203: Successful Content Syndication and Aggregation Strategies
This panel discusses the new ways content owners and sitedevelopers are aggregating content and distributing it on the web.See examples of ways to develop niche vertical sites withoutsignificantly expanding staffing, and discuss how to reach audienceson social networking sites like Facebook. Learn about some of thenew emerging platforms for niche video distribution and bestpractices for increasing your chances of making money withyour content.
Moderator: , Managing Director, Globespan Capital Partners
Speaker: , President, National Geographic Digital Media
Speaker: , SVP, Video, AOL
Speaker: , Senior Vice President, Business Development, VEVO
Speaker: , Global Head of Audience Development, YouTube
B203: Boxee: Cutting Through The Hype of Internet TV
New versions of the Boxee Box by D-Link, Apple TV, Google TV, et al arrive this fall. Enjoy a guided tour of by Boxee's CEO, Avner Ronen, through the Internet TV landscape, and learn what consumers keep asking him for, and how he sees the competition stacking up.
Speaker: , CEO, Boxee
Speaker: , VP, Marketing, Boxee
C203: WebM Open Video Project Update
It's been almost six months since the WebM Project launched at Google I/O with a Developer Preview. As the project nears a major release of VP8, code named Aylesbury, members of the WebM community will give an update on the overall project, improvements that community developers have made to the VP8 video codec, availability of WebM content, hardware and tools, and plans for future development.
Speaker: , Head of Strategy and Partnerships, Google Chrome
Speaker: , Product Manager, Google Cloud
2:45 p.m. - 3:15 p.m.
COFFEE BREAK in the Exhibit Hall
sponsored by
3:15 p.m. - 4:15 p.m.
A204: HTML5 and Web Video Standards
sponsored by
As video becomes increasingly important on the web, contentproviders, browser developers, and end users can no longerafford to have the primary video delivery mechanisms locked upin standards that cannot be adapted to new environments. Thisis especially true for emerging trends such as mobile video andcross-device video technologies. HTML5 Video might be theanswer. This session discusses what it is, the challenges it’s facing,and how it affects other formats such as Flash and Silverlight, aswell as how leading platforms and web giants such as Google,Mozilla, and Apple are supporting it.
Moderator: , Chief Strategist, AllDigital
Speaker: , Senior Product Manager, Open Source Media Framework, Adobe
Speaker: , Product Manager, Google Cloud
Speaker: , Co-Founder, JW Player
Speaker: , VP, Digital Operations, NBCUniversal - E!
B204: How Streaming Video Is Changing the Television Landscape
sponsored by
Streaming sites like Hulu, CBS, ABC, and others have proven thatsavvy audiences are turning to their computers for entertainment,and in a way that’s profitable. How are traditional and cutting-edge companies capitalizing on this trend? In addition to providingthe content, how are they taking advantage of this “connected”platform as they deliver content? And finally, how might onlinevideo-based subscription offerings affect cable companies withthis new content source?
Moderator: , VP, Communications, Marketing, Limelight Networks
Speaker: , Director, Multi-Platform Content, Televisa
Speaker: , VP, Entertainment, Yahoo!
Speaker: , VP, Interactive Media, Fox Sports International


Rishi Chandra
Product Lead
Google TV
Jennifer Taylor
Senior Director

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