Streaming Media West 2010
The Business & Technology Of Online Video
November 2-3, 2010 - (Preconference Workshops: Monday, November 1)
Hyatt Regency Century Plaza • Los Angeles, CA
John Koller
Director, Hardware Marketing
Sony Computer Entertainment America

As Director, Hardware Marketing, at Sony Computer Entertainment America (SCEA), John Koller is responsible for the management and marketing of the PlayStation 3, PSP (PlayStation Portable), PlayStation 2, PlayStation Network marketing, and all related peripherals in North America. In his current role, Koller is tasked with the management of all aspects of PlayStation hardware platforms, including brand management, product features, strategic initiatives, movie studio and music label content development, peripheral launches and more. He has managed or assisted with the launches of all current SCEA hardware products, including the PS3, PSP, PSPgo, PlayStation 2, as well as many peripherals. Koller has nearly 15 years of consumer product marketing experience, including more than 13 years in the videogame industry.

Previously, Koller launched more than 30 top-selling PlayStation 2, PSP and PlayStation software franchises as a product marketing manager at SCEA, including SOCOM: U.S. Navy SEALs, ATV Offroad Fury, Syphon Filter, and Ratchet & Clank. In this role, Koller was responsible for all aspects of software marketing, including global positioning strategies, TV, print, online and viral advertising, packaging, code analysis, as well as public relations and creative promotional events, and viral marketing and activities.

Koller was also an associate product marketing manager for 989 Studios, a division of SCEA that developed games for the PlayStation computer entertainment systems and Windows personal computers.

Prior to joining SCEA, Koller was the associate marketing manager for MAXIS, a videogame developer acquired by Electronic Arts Inc. (EA) in 1997, where he developed marketing strategies and launched more than
23 software titles.

Koller received his Bachelor of Science from Saint Mary's College of California and his Masters of Business Administration from Santa Clara University.

Streaming Media West 2010
Wednesday, November 3, 2010
11:45 a.m. - 12:30 p.m. The Impact of Broadband-Enabled TVs, Gaming Consoles, and Devices


Rishi Chandra
Product Lead
Google TV
Jennifer Taylor
Senior Director

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