Streaming Media West 2010
The Business & Technology Of Online Video
November 2-3, 2010 - (Preconference Workshops: Monday, November 1)
Hyatt Regency Century Plaza • Los Angeles, CA
Chris Ficarra
SVP, Integrated Marketing
MTVN Music Group - Digital

Chris Ficarra is Senior Vice President, Integrated Marketing for MTV Music Group's digital properties;, and In this role, Ficarra oversees the creation and implementation of sponsor integration strategies for MTV Music Group's digital properties.

Throughout his time at MTV Music Group, Ficarra has created several groundbreaking cross channel digital programs including "POSTED," and the revival of MTV's popular "Unplugged" series as a digital cross platform program.

Ficarra joined MTV Music Group in 2003 coming to VH1 in 2003 as Director of Integrated Marketing where he developed multi-platform marketing concepts for VH1's key advertising partners. He most recently served as Vice President for VH1's Integrated Marketing team.

Before joining MTV Music Group, Ficarra was at Vivendi Universal Net/Universal Music Group where he served as General Manager of as well as Vice President, Sales Marketing & Operations at and Director, Sales Marketing & Operations at

Prior to that, Ficarra held positions at the National Basketball Association (NBA) most recently as Manager, Global Marketing & Media. He started his media career at True North Media Inc. as a research analyst. Ficarra graduated from the University of Delaware with a bachelor's degree in psychology.

Streaming Media West 2010
Wednesday, November 3, 2010
11:45 a.m. - 12:30 p.m. Monetization and Video Advertising Formats


Rishi Chandra
Product Lead
Google TV
Jennifer Taylor
Senior Director

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