May 10-11, 2016 | New York Hilton Midtown

The Discovery Track at Streaming Media East 2016

Open to all Streaming Media East 2016 conference attendees and Discovery Pass holders, Discovery Track sessions are moderated by Streaming Media magazine editors and presented by conference sponsors. Sessions are educational and the presentations which typically focus on products and customer case-studies provide a good opportunity to learn more about specific technologies or vendors. As an added bonus, many of our Discovery Track sponsors will be raffling off prizes at the end of their session. 

Learn more about our new Discovery Pass conference option here.

Tuesday, May 10, 2016

10:30 a.m. - 11:30 a.m.

DT101 - Discovery Track

Why Operational Analytics Are Vital to Support Live Streaming QoE
10:30 a.m. - 10:50 a.m.

Using operational streaming analytics to monitor and support streaming media deployments is as important as—and in many cases more mission critical than—just deploying an in-player streaming analytics solution. In-player and last mile solutions focus on issues as they affect the customers, which is often too late and does little to improve customer retention and minimise churn. Operational streaming analytics alert content distributors and live streaming solution providers to delivery problems as they happen and provide immediate solution responses, before they become end user issues.

Attend this session for your chance to win: GoPro camera

Brenton Ough, CEO & Co-Founder - Touchstream

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Store, Deliver, and Archive Content on the Same Servers with Searchable Object Storage for the Cloud Age
10:55 a.m. - 11:15 a.m.

As a content creator or service provider, value in your application is determined by how quickly and easily the digital assets you create are delivered to your audience. A poor end-user experience causes lost viewers; while spending too much on infrastructure can quickly deplete capital. Learn how to solve these issues with object storage that combines massively scalable, searchable storage with direct HTTP access to radically simplify content storage and delivery infrastructure while reducing costs.

Attend this session for your chance to win: Beats by Dr. Dre wireless headphones

11:45 a.m. - 12:30 p.m.

DT102 - Discovery Track

Orah: Live VR Made Simple
11:45 a.m. - 12:05 p.m.

Thanks to their experience serving over 1500 production houses as customers in 50 countries, VideoStitch, the pioneer in live VR video production, has developed an integrated solution to capture, stitch, and live stream VR content.

Nicolas Burtey, CEO - VideoStitch
Understanding & Managing Video Delivery Complexity
12:10 p.m. - 12:30 p.m.

As video production and consumption increases within global enterprises, it has become imperative for IT departments to assess whether or not their networks are adaptable and controllable enough to accommodate the additional load and complexity. This presentation will discuss the latest network delivery technologies available, with a focus on those that best support the future evolution of video within the enterprise, including software-defined enterprise content delivery network (SD ECDN) technology, opportunistic multicast, and Web RTC.

Attend this session for your chance to win: Fitbit Fitness Tracker

Todd Johnson, President - Kollective Technology
1:45 p.m. - 2:30 p.m.

DT103 - Discovery Track

Case Study: Scality Enables a Major Sports Broadcaster to Build a VOD Platform to Stream Live Games
1:45 p.m. - 2:05 p.m.

VOD is becoming increasingly popular for live sports events. Platforms such as MLB.TV, NFL Now or Eurosport Player enable fans to views games or highlights when they want and where they want. Content providers have to cater for their viewers' needs while still being able to monetize the service. Consumers must be kept interested through a rich, interactive viewing experience, but the platforms and infrastructures that enable the service must also be cost-efficient.

Attend this session for your chance to win: Cards Against Humanity game

Candida Valois, Sales Engineer - Scality

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Cloud Video Streaming Without Plugins
2:10 p.m. - 2:30 p.m.

In today’s online environment, users expect video to be available on every platform with low startup delay and no buffering. Due to a reliance on older technologies, many companies throughout the video industry are losing subscriptions, losing advertisers and losing money as their users become frustrated by slow video. This presentation will explain how to deliver the best possible user experience, through cutting-edge online video streaming solutions with cloud encoding and video playback with HTML5.

Gerald Zankl, Director of Sales EMEA - Bitmovin

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2:45 p.m. - 3:30 p.m.

DT104 - Discovery Track

Are You So Focused on Video That You’re Neglecting Audio?
2:45 p.m. - 3:05 p.m.

Even when your video is perfect, nothing sours a streaming experience more quickly than poor audio. Whether you are running the whole show yourself or receiving an audio feed from the “sound guy,” there are several areas you need to pay attention to when combining audio into your live video stream. Learn about audio signals and how to speak with sound engineers using their language. Demystify elements of audio such as mic/line levels, balanced vs. unbalanced, dBu/dBV/dbFS units, crest factor, headroom, analog vs. digital clipping, and input attenuation/gain/trim so you can produce videos that sound as good as they look.

Attend this session for your chance to win: Epiphan HD Video Grabber

David Kirk, VP Marketing - Epiphan Video

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Quickly Build 4K and VR/360 Live Streaming Workflows
3:10 p.m. - 3:30 p.m.

We’ll start by going from zero to 4K live streaming in minutes. Using Wowza and other technologies, we'll deliver live adaptive bitrate streaming using H.264, H.265, or VP9, record the video for on-demand playback, and deliver the live feed with global any-screen streaming. Then we'll take another few minutes to leverage 4K to create immersive VR/360 experience.

Attend this session for your chance to win: A Wowza Streaming Cloud high-volume plan for one month, including 100 hours of compute time and 5,000 GB of global CDN delivery ($600 value)

Ryan Jespersen, Streaming Video Technologist - Wowza Media Systems, LLC
Cloud Transformation of the Media Industry
3:35 p.m. - 3:55 p.m.

The cloud is having an unprecedented impact of the cloud on media and entertainment industry business models. Keith Wymbs, chief marketing officer for Elemental, will share insights about media leaders who are going “all in the cloud”. This keynote will delve into leading edge end-to-end media workflows, the advantages of video processing and delivery from the cloud, and how Amazon’s 2015 acquisition of Elemental represents the future of the media industry.

Keith Wymbs, CMO - Elemental Technologies, an Amazon Web Services Company

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4:00 p.m. - 5:00 p.m.

DT105 - Discovery Track

Challenges and Opportunities for Broadcast and Cable Networks in OTT
4:00 p.m. - 4:20 p.m.

Broadcast and cable networks have significant opportunities and challenges associated with OTT. There is an opportunity to expand audiences and monetization, but rights limitations, technical cost and complexity, sales focus/skill, and consumer viewing quality expectations can limit the ability to realize the opportunity. This session will focus on describing the opportunity and approaches to address the challenges.

Vince Matherne, Chief People Officer - Encompass Digital Media
Streaming Success from the Heart of New York
4:25 p.m. - 4:45 p.m.

A behind-the-scenes look at the technology and best practices used to produce a successful live stream from Times Square.

Jon Landman, Vice President of Sales - Teradek

Wednesday, May 11, 2016

10:30 a.m. - 11:30 a.m.

DT201 - Discovery Track

How to Set Up Efficient All-Platform OTT Publishing and Inline Ad Campaigns by Leveraging Content Targeting
10:30 a.m. - 10:50 a.m.

OTT has grown into a $15 billion a year business and new advertising opportunities have surfaced in the process. Targeting has gone beyond standard demographics and now reaches customers in the middle of their research and decision making process. Learn how cost-efficient multi-platform publishing and TV app development helps publishers build up viewership and inventory, and explore how advertisers can leverage content-targeting to hit customers where they are spending the most: their passion.

Attend this session for your chance to win: Roku 4 Streaming Media Player

Andreas Kisslinger, President -
Future of OTT Streaming - Challenges and Opportunities
10:55 a.m. - 11:15 a.m.

The growth of OTT streaming has been remarkable with global revenues up to $12 billion worldwide in 2015 and viewership at 19.4 viewer households. The broadcast and streaming industries are undergoing radical changes as OTT video grows, and the changing market brings both threats and opportunities. In this session Yahoo’s Vice President of Engineering and member of the Streaming Video Alliance, P.P.S. Narayan, will address the current market and where the future of streaming is headed.

P.P.S. Narayan, CTO Video - Verizon Digital Media Services

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11:45 a.m. - 12:30 p.m.

DT202 - Discovery Track

The How and Why of Using Subjective Testing for Perceptual Quality Optimization
11:45 a.m. - 12:05 p.m.

Widely hailed a powerful and promising means of improving existing video compression, perceptual quality optimization (PQO) integrates consideration of the human visual system into the video encoding process. How well PQO succeeds in improving human perception of videos is best measured by human subjects, through subjective testing. This talk describes how EuclidIQ uses subjective testing to measure the gains from and inform the further development of IQ264, our technology that integrates PQO directly into H.264 encoding and achieves 25% bandwidth savings on average relative to reference H.264 encoding at equivalent quality.

Attend this session for your chance to win: $100 Amazon Gift Card

Dr. Nigel Lee, Chief Science Officer - EuclidIQ

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Why Your Video Streaming Fails, and Your Customers Hate You Because of It
12:10 p.m. - 12:30 p.m.

60% of all user interactions suffer from video playback issues, yet not much is done to help solve this. Rebuffering and downgrading to subpar video bitrates continues unabated as high-speed broadband and faster cellular networks have reached near ubiquity in the United States and some international markets. So why does video still fail and rebuffer? What is the impact of video stream issues on revenue, brand, and churn? We explore these questions and more.

Nathan Barnett, CEO - Swarmify

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How Media Giants Can Deliver Live Video At Scale
12:35 p.m. - 12:55 p.m.

See how enterprises are able to deliver streaming video at scale, breaking both geographical and volume barriers. This session discusses some of the fundamentals of video playback at Ustream, along with methods for reaching mobiles and overcoming buffering issues. It then covers robust video delivery methods through SD-CDN (Software Defined Content Delivery Network) and how enterprises can scale video assets horizontally.

Attend this session for your chance to win: Rickshaw Commuter Laptop Bag ($199 value)

Anthony Romero, Ustream, an IBM Company
1:45 p.m. - 2:45 p.m.

DT203 - Discovery Track

Lessons Learned: How to Succeed in the Exploding Market of Over-the-Top Video
1:45 p.m. - 2:05 p.m.

Competition for viewers in the fast growing OTT market is fierce, so providers must seek ways to improve their OTT experience. But how can they make their platforms bigger, badder, and better to not only attract new subscribers but retain them? We’ll discuss this question as well as market trends, viewing behaviors, and habits that are helping to shape OTT offerings.

Attend this session for your chance to win: GoPro Hero4 Silver

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks
The Secret To Delivering High Quality Streaming Experiences At Scale
2:10 p.m. - 2:30 p.m.

Delivering seamless content experiences to consumers is no easy task, particularly if you're attempting to stream content live. While CDN is a key part of the solution, it's not the only piece of the puzzle that you to consider when building a robust, highly agile, and high-performing streaming platform. In this track, you will learn the secrets to building and delivering a high-quality content experience to end users in multiple regions, at scale.

Tom Hancock, General Manager -, USA
3:15 p.m. - 4:00 p.m.

DT204 - Discovery Track

To OTT or Not To OTT? Is That Really a Question?
3:15 p.m. - 3:35 p.m.

The OTT market is growing rapidly, driven by people’s hunger to watch their favorite shows, anytime, anywhere, on any device, but so far, the time lag with OTT content delivery has prevented its widespread use with live events. In this session we will discuss how media companies can deliver and broadcast live OTT content in sync, anywhere in the world, and how they can harness live events for additional revenues, as people’s evolving content consumption habits continue to disrupt the industry.

Jeremy Dujardin, CTO, Media & Entertainment Services - Tata Communications
Expand Your Reach: Increasing Viewership with Dynamic, Broadcast-Quality Live Streams Across Multiple Streaming Platforms
3:40 p.m. - 4:00 p.m.

You make a huge investment producing events and you only get one shot to get it right when live streaming. You can’t ever risk losing your viewers with poor quality or not having viewers at all because no one knew about your event! This session will address these concerns - how live content is created and how it is shared. Attendees will see firsthand how to capture higher quality and more dynamic live content enhancing the viewer’s experience. Attendees will also learn how to expand their viewership through syndication to leverage multiple subscriber bases. With consistent streams, engaging content and a wide reach, you can increase your viewership and keep your audience coming back for more!

Rudy J. Ellis, CEO - Switchboard Live

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