May 10-11, 2016 | New York Hilton Midtown

Monetizing Content

Tuesday, May 10, 2016

10:30 a.m. - 11:30 a.m.

B101 - Evaluating SAAS, On-Prem, and Hybrid Deployment Models When Selecting an Enterprise Video Platform

These days, organizations are looking to support the complete live and on-demand video use case, including content creation, distribution, management, and reporting. As many of these initiatives are now enterprise-wide, one of the critical questions facing organizations is whether to deploy on-premises, cloud/SAAS, or hybrid. Listen as leading organizations discuss the considerations, benefits, and limitations of each deployment model, why their organization went in a specific direction, and what advice they have for organizations currently evaluating one or more deployment models.

Moderator: Mike Newman, CEO - MediaPlatform
Charles Truelson, Senior Software Engineer - Conde Nast Entertainment
Joe Arena, SVP, Advanced Services - Yorktel
Nico McLane, Enterprise Video Streaming Consultant - PINNACLE GROUP
Eric Hoffman, VP - EastBanc Technologies

DT101 - Discovery Track

Why Operational Analytics Are Vital to Support Live Streaming QoE
10:30 a.m. - 10:50 a.m.

Using operational streaming analytics to monitor and support streaming media deployments is as important as—and in many cases more mission critical than—just deploying an in-player streaming analytics solution. In-player and last mile solutions focus on issues as they affect the customers, which is often too late and does little to improve customer retention and minimise churn. Operational streaming analytics alert content distributors and live streaming solution providers to delivery problems as they happen and provide immediate solution responses, before they become end user issues.

Attend this session for your chance to win: GoPro camera

Brenton Ough, CEO & Co-Founder - Touchstream
Store, Deliver, and Archive Content on the Same Servers with Searchable Object Storage for the Cloud Age
10:55 a.m. - 11:15 a.m.

As a content creator or service provider, value in your application is determined by how quickly and easily the digital assets you create are delivered to your audience. A poor end-user experience causes lost viewers; while spending too much on infrastructure can quickly deplete capital. Learn how to solve these issues with object storage that combines massively scalable, searchable storage with direct HTTP access to radically simplify content storage and delivery infrastructure while reducing costs.

Attend this session for your chance to win: Beats by Dr. Dre wireless headphones

1:45 p.m. - 2:30 p.m.

B103 - Building OTT Success: Improving Video Engagement

With the number of OTT providers growing every day, consumers are inundated with choice. With a few clicks of the mouse, they can unsubscribe from one platform and subscribe to another. In order to survive, OTT providers must figure out how to keep their viewers engaged. Is it through unique features? Specialized content? Interactive applications? In this panel, industry experts discuss some of the methods that they use to improve engagement with their content, appeal to different demographics, and, ultimately, drive subscriber loyalty. Join this lively discussion and dig into how to truly make a successful OTT platform.

Moderator: Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks
Brian Selander, EVP - Whistle Sports Network
Mike Lucero, VP, Connected TV Strategy - Ratio
Dan Burkhart, CEO - Recurly
Serge Kassardjian, Global Head of Android/Play Media Apps and Android TV Content Partnerships - Google

D103 - Adaptive Bitrate Algorithms: How They Work And How To Optimize Your Stack

Adaptive bitrate algorithms are paramount for delivering content that is adapted to the multitude of devices and network conditions. Striking a balance between achieving the highest quality possible without causing stalls is a complex task that involves estimating unknowns such as bandwidth and CPU stress. Another challenge is that the optimal algorithms can vary greatly depending on bitrates, stream types and whether the content is live or VoD. This presentation is designed to give broadcasters a look into how adaptive bitrate algorithms work and, using examples of open-source players such as (dash.js & hls.js), how to optimize them according to your many business and technical considerations.

Erica Beavers, Head of Partnerships & Marketing - Streamroot, France
Nikolay Rodionov, Co-Founder and COO - Streamroot
2:45 p.m. - 3:30 p.m.

A104 - The Great Unbundling and the Mass Re-bundling

With most major television outlets developing some form of subscription or advertiser supported OTT video application—and countless upstarts developing new programming for the new format—the great unbundling of cable channels has begun. Is it true that the a la carte model is unsustainable? What are the advantages of an unbundled marketplace for content owners and consumers? What are the opportunities for upstarts in an infinite channel marketplace? How will content and marketing evolve in this new paradigm, and what are the principles of next-generation channel bundling and marketing?

Moderator: Rich Greenfield, Media & Tech Analyst - BTIG
Amit Ziv, VP, Business Development, Operations and Strategy - Epix
David Gandler, CEO, Co-Founder -
Reggie Shah, Director, Network Research - Univision
Jamie Wilkinson, Co-Founder, CEO - VHX
4:00 p.m. - 5:00 p.m.

B105 - Hands-On Demo: Smart TV Platforms in Action

In this special session, Dan Rayburn demos the latest connected TV platforms from Samsung, Sony, Sharp, Vizio, LG, and TCL. Attendees see a hands-on overview of what each manufacturer has to offer in terms of the latest content apps, user interfaces, and video quality, and hear how these TV platforms are going to evolve over the coming years.

Dan Rayburn, Streaming Media Magazine's European Edition

C105 - The Business of Streaming Television

As the traditional television business and the streaming media business become more and more entwined, both are undergoing significant changes in the way content businesses are created, reach their audiences and make money. Whether you come to this new market from the television world or the digital pure play world, there are things you need to know about the other’s business to be successful. What kind of content and products will work as a streaming TV business? How do you value the direct-to-consumer relationship that traditional TV programmers did not previously have? How do you market and distribute these new services? How does advertising work in streaming television - how many ads can you run and do advertisers see this inventory as TV or digital? This panel produced by the Television Academy will explore those changes and what to expect as this market becomes a thriving business.

This panel is presented by the Interactive Media Peer Group of the Television Academy

Moderator: Jim Turner, President - trnrMedia
Chris Falkner, SVP Advanced TV - NBC Broadcasting
Caroline Horner, SVP, Product Management - comScore
Helge Hoibraaten, CEO - Vimond
Ash Crick, CTO - iflix

DT105 - Discovery Track

Challenges and Opportunities for Broadcast and Cable Networks in OTT
4:00 p.m. - 4:20 p.m.

Broadcast and cable networks have significant opportunities and challenges associated with OTT. There is an opportunity to expand audiences and monetization, but rights limitations, technical cost and complexity, sales focus/skill, and consumer viewing quality expectations can limit the ability to realize the opportunity. This session will focus on describing the opportunity and approaches to address the challenges.

Vince Matherne, Chief People Officer - Encompass Digital Media
Streaming Success from the Heart of New York
4:25 p.m. - 4:45 p.m.

A behind-the-scenes look at the technology and best practices used to produce a successful live stream from Times Square.

Jon Landman, Vice President of Sales - Teradek

Wednesday, May 11, 2016

10:30 a.m. - 11:30 a.m.

B201 - Twitter Video: A Unique, Live Connection to Culture

Twitter is redefining mobile video. Through a variety of formats from Native Video to Vine to Periscope, Twitter has become the most effective way to earn attention and drive instant engagement. This presentation will detail the strategic and dynamic ways that brands use Twitter video to move beyond just buying impressions and to capitalize on Twitter's unique, live connection to culture.

Nina Mishkin, Content Planning & Strategy East - Twitter

DT201 - Discovery Track

How to Set Up Efficient All-Platform OTT Publishing and Inline Ad Campaigns by Leveraging Content Targeting
10:30 a.m. - 10:50 a.m.

OTT has grown into a $15 billion a year business and new advertising opportunities have surfaced in the process. Targeting has gone beyond standard demographics and now reaches customers in the middle of their research and decision making process. Learn how cost-efficient multi-platform publishing and TV app development helps publishers build up viewership and inventory, and explore how advertisers can leverage content-targeting to hit customers where they are spending the most: their passion.

Attend this session for your chance to win: Roku 4 Streaming Media Player

Andreas Kisslinger, President -
Future of OTT Streaming - Challenges and Opportunities
10:55 a.m. - 11:15 a.m.

The growth of OTT streaming has been remarkable with global revenues up to $12 billion worldwide in 2015 and viewership at 19.4 viewer households. The broadcast and streaming industries are undergoing radical changes as OTT video grows, and the changing market brings both threats and opportunities. In this session Yahoo’s Vice President of Engineering and member of the Streaming Video Alliance, P.P.S. Narayan, will address the current market and where the future of streaming is headed.

P.P.S. Narayan, CTO Video - Verizon Digital Media Services
11:45 a.m. - 12:30 p.m.

B202 - The Next Step In TV and Media: Ultra HD

Consumers are confused. This translates into wallets remaining closed – for new toys and for new services. This panel will attempt to unravel all the acronyms and to put some order into the various phases by which the industry will reach viewing nirvana. Is backward compatibility going to be part of the process or will some buyers of today’s TV sets start planning ways of getting rid of that 4K SDR 2015 TV set up. Will services be available but only be enjoyed by a select few? When will there be enough TV displays capable of one or other of the two forms of “UltraHD Premium”. This roundtable will attempt to shed some light on a complex and perhaps troublesome transition.

Moderator: Raj Nair, VP, Technology, Strategy & BD, TV & Media - Ericsson
Craig Cuttner, SVP, Technology Development & Standards - HBO
Andrew Grant, Head of OTT and Digital Home - Dolby Labs
Chris Wagner, EVP Marketplace Strategy - Neulion, USA
Nick Colsey, Vice President, Business Development - Sony Electronics Inc.

C202 - Advertiser Strategies for OTT

With most major television outlets developing some form of over-the-top video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem?

Moderator: Jamison Tilsner, Director, Business Development - Vimeo
Noah Fenn, Head of Video Sales & Strategy - AOL
Robert Davis, Executive Director, Content Marketing - OgilvyOne
Eric Lemasters, VP, Digital Business Development & Strategic Partnerships - Gaiam
Shannon Rutherford, Director of Digital Media Video Operations - NFL

DT202 - Discovery Track

The How and Why of Using Subjective Testing for Perceptual Quality Optimization
11:45 a.m. - 12:05 p.m.

Widely hailed a powerful and promising means of improving existing video compression, perceptual quality optimization (PQO) integrates consideration of the human visual system into the video encoding process. How well PQO succeeds in improving human perception of videos is best measured by human subjects, through subjective testing. This talk describes how EuclidIQ uses subjective testing to measure the gains from and inform the further development of IQ264, our technology that integrates PQO directly into H.264 encoding and achieves 25% bandwidth savings on average relative to reference H.264 encoding at equivalent quality.

Attend this session for your chance to win: $100 Amazon Gift Card

Dr. Nigel Lee, Chief Science Officer - EuclidIQ
Why Your Video Streaming Fails, and Your Customers Hate You Because of It
12:10 p.m. - 12:30 p.m.

60% of all user interactions suffer from video playback issues, yet not much is done to help solve this. Rebuffering and downgrading to subpar video bitrates continues unabated as high-speed broadband and faster cellular networks have reached near ubiquity in the United States and some international markets. So why does video still fail and rebuffer? What is the impact of video stream issues on revenue, brand, and churn? We explore these questions and more.

Nathan Barnett, CEO - Swarmify
How Media Giants Can Deliver Live Video At Scale
12:35 p.m. - 12:55 p.m.

See how enterprises are able to deliver streaming video at scale, breaking both geographical and volume barriers. This session discusses some of the fundamentals of video playback at Ustream, along with methods for reaching mobiles and overcoming buffering issues. It then covers robust video delivery methods through SD-CDN (Software Defined Content Delivery Network) and how enterprises can scale video assets horizontally.

Attend this session for your chance to win: Rickshaw Commuter Laptop Bag ($199 value)

Anthony Romero, Ustream, an IBM Company
1:45 p.m. - 2:45 p.m.

B203 - Business or Bubble? The Rise (And Potential Fall) of Subscription-Based Monetization

As OTT monetization strategies diversify, the ways in which subscriptions can be structured have continued to expand. Many companies want to emulate the simple subscription OTT model of Netflix. The past 2 years have seen the launch of HBO Now, Sling TV, WWE Network, Crunchyroll, NFL Game Pass, The Blaze, CBS All Access, and many other subscription services. But how many can the market support? When cord nevers, shavers, and cutters look for single subscription services and skinny bundles, how many are they likely to buy? The simplicity of a straight subscription model is appealing, but in today’s “in app” world, advanced monetization modeling and hybrid approaches can serve as a gateway to your subscription service. What does it take to be chosen by enough people to make a business?

Moderator: Iddo Shai, Director of Product Management, Cloud TV - Kaltura
Titus Bicknell, CDO & EVP, Operations - RLJ Entertainment
Bharat Krish, Corporate Vice President, IT - HBO Latin America
Colin Carrier, Chief Strategy Officer - Twitch
William Mao, VP, Digital - MP & Silva

C203 - Transforming The Washington Post’s Digital Media Management and Delivery

Learn how an innovative, cloud-based solution transformed the delivery and management of The Washington Post’s video content and saved hundreds of thousand dollars in ad revenue sharing fees. Video content is a critical function of The Washington Post’s digital media strategy. Yet its legacy platform was plagued by reliability and support complications, as well as costly ad delivery issues. To address these challenges, The Washington Post set about building an integrated video content management and delivery solution. Based on Java open source technologies and hosted in the Amazon Web Services cloud, the solution provided a highly customizable rich-media content and application hosting, processing and delivery platform. Custom-developed with The Washington Post’s challenges in mind, the solution has evolved into a mission critical component of its publishing platform, while future-proofing its digital media strategy for years to come.

Phoebe Connelly, Deputy Director, Video - The Washington Post

DT203 - Discovery Track

Lessons Learned: How to Succeed in the Exploding Market of Over-the-Top Video
1:45 p.m. - 2:05 p.m.

Competition for viewers in the fast growing OTT market is fierce, so providers must seek ways to improve their OTT experience. But how can they make their platforms bigger, badder, and better to not only attract new subscribers but retain them? We’ll discuss this question as well as market trends, viewing behaviors, and habits that are helping to shape OTT offerings.

Attend this session for your chance to win: GoPro Hero4 Silver

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks
The Secret To Delivering High Quality Streaming Experiences At Scale
2:10 p.m. - 2:30 p.m.

Delivering seamless content experiences to consumers is no easy task, particularly if you're attempting to stream content live. While CDN is a key part of the solution, it's not the only piece of the puzzle that you to consider when building a robust, highly agile, and high-performing streaming platform. In this track, you will learn the secrets to building and delivering a high-quality content experience to end users in multiple regions, at scale.

Tom Hancock, General Manager -, USA
3:15 p.m. - 4:00 p.m.

B204 - Virtual Reality and 360-degree Live Streaming

Virtual Reality (VR) and 360-degree are emerging as two of the most innovative live streaming trends, powering events such as sporting matches, concerts, corporate meetings, education, medicine, military applications, and many other areas. In this session, you’ll get hands-on with live demos and get more familiar with the technology as we walk through some common 360-degree live streaming workflows, including the Lollapalooza Berlin 2015 music festival that allowed virtual attendees to attend the live concert series and be immersed with the band on stage. Most VR technologies use industry-standard streaming protocols that can be implemented with common streaming servers and platforms. We’ll discuss a couple of examples, including GIROPTIC and VideoStitch Vahana VR, and also review how playback is achieved using common player apps.

Ryan Jespersen, Streaming Video Technologist - Wowza Media Systems, LLC

DT204 - Discovery Track

To OTT or Not To OTT? Is That Really a Question?
3:15 p.m. - 3:35 p.m.

The OTT market is growing rapidly, driven by people’s hunger to watch their favorite shows, anytime, anywhere, on any device, but so far, the time lag with OTT content delivery has prevented its widespread use with live events. In this session we will discuss how media companies can deliver and broadcast live OTT content in sync, anywhere in the world, and how they can harness live events for additional revenues, as people’s evolving content consumption habits continue to disrupt the industry.

Jeremy Dujardin, CTO, Media & Entertainment Services - Tata Communications
Expand Your Reach: Increasing Viewership with Dynamic, Broadcast-Quality Live Streams Across Multiple Streaming Platforms
3:40 p.m. - 4:00 p.m.

You make a huge investment producing events and you only get one shot to get it right when live streaming. You can’t ever risk losing your viewers with poor quality or not having viewers at all because no one knew about your event! This session will address these concerns - how live content is created and how it is shared. Attendees will see firsthand how to capture higher quality and more dynamic live content enhancing the viewer’s experience. Attendees will also learn how to expand their viewership through syndication to leverage multiple subscriber bases. With consistent streams, engaging content and a wide reach, you can increase your viewership and keep your audience coming back for more!

Rudy J. Ellis, CEO - Switchboard Live

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