May 12-13, 2015 | New York Hilton Midtown

Wednesday, May 13, 2015

9:00 a.m. - 10:00 a.m.

Keynote: Scott Olechowski, Co-Founder, Chief Product Officer, Plex

Location: Murray Hill

As the streaming industry continues to evolve and video consumption grows, Plex solves the problem of organizing and streaming your media collections to any screen. And while the world plunges headlong into VOD, the reality is consumers want easy, immediate access to all of their personal content, as well - their personal videos, photos, movies, and TV shows. With millions of worldwide users on nearly every platform available, Plex is the only solution prepared to bring all owned media collections into one entertainment "media hub" making Plex an important part of today's media landscape and highly sought after by device and TV manufacturers alike. This keynote will look at the opportunities and challenges associated with the unbundling of your content and how Plex is a key component to connecting your media center of the future.

Scott Olechowski, Co-Founder, Chief Product Officer - Plex

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10:00 a.m. - 10:30 a.m.

Coffee Break - Visit the Exhibits

10:30 a.m. - 11:30 a.m.

A201 - Best Practices for Adding Redundancy to Live Encoding & Delivery

Location: Regent
sponsored by

This session takes a deep dive into how some of the leading content owners address redundancy in their live encoding and delivery workflows. Hear what technical challenges keep these video broadcasters up at night and how some of the leading experts mitigate risk through their encoding stack, CDN delivery, scalable authentication methods, and more. Learn the best practices for reacting and responding in real time to issues in your encoding and delivery workflow to ensure a seamless experience for your viewers.

Moderator: Dylan Armajani, Technical Account Manager - Conviva
Eric Black, VP, Technology - NBC Sports Group
Ivan Yang, Senior Director, Technology & Engineering - Vevo
Troy Causey, Director, Product Technology, March Madness - Turner Sports
Allen De la Cruz, SVP, Engineering - Major League Gaming

B201 - UHD Codec Update: Legitimate Challengers to HEVC

Location: Nassau

If you thought HEVC was the only UHD codec in town, you've got it wrong. In addition to VP9, which has been in use by YouTube for over 12 months, we have the open source Daala, from, RMVB from RealNetworks, and the new PERSEUS codec from V-Nova. In this session, you'll get an update on where these codecs are in their development life cycle, their comparative performance, where they're being used and their potential for use in streaming to desktops, mobile and OTT.

Jan Ozer, Founder - Streaming Learning Center

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C201 - Business Strategies to Break Out of the OTT Crowd

Location: Murray Hill
sponsored by

We’re used to thinking of the OTT technology landscape in terms of technology components—transcoders, origin servers, advertising servers, players, DAM systems, and so forth. But these silos are rapidly breaking down. The need for scalability, agility, and automation, coupled with the demand for continuously state-of-the- art systems in an intensively competitive environment, are forcing a change in how the vendor community should be planning, developing, deploying, and marketing their offerings. This talk discusses, from an analyst’s perspective, how the industry and its needs have changed in recent months and how they will change over the next 2–3 years.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

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D201 - HOW TO: Developing Universal Windows Applications for Xbox and Beyond

Location: Gramercy East

With the announcement of Windows 10, Microsoft enables the ability to Deploy applications to multiple Windows platforms from a single code base. This technical presentation shows developers how to set up their Visual Studio projects for development and deployment to Xbox, Windows, and Windows Phone.

Andy Beach, CTO, Media & Entertainment, Worldwide - Microsoft

DT201 - Discovery Track

Location: Gramercy West
Learn How to Quickly Build a Live Streaming Workflow
10:30 a.m. - 10:50 a.m.

We’ll start with a mobile device as our video source, encode the video locally,push it to a cloud-based streaming server, create multiple quality levels to support adaptive bitrate streaming, record the video for later on-demand playback, and deliver the live feed with global any-screen streaming.

Attend this session for your chance to win: A Wowza Elleven Amped Checkpoint-friendly Compu-backpack and a $50 coupon for use with our new service, Wowza Streaming Cloud ($135 value)

Chris Knowlton, Chief Evangelist - Panopto
Monetization Strategies in a Hybrid TVE/OTT World
10:55 a.m. - 11:15 a.m.

This session is all about maximizing revenue in a rapidly evolving hybrid TVE and OTT worlds. How do companies continue to support the TVE ecosystem while taking advantage new OTT opportunities? What are the best options for optimizing OTT revenue? How will a la carte offerings from cable providers impact long term OTT monetization strategies of content owners? What is the future role of TVE authentication in an evolving OTT world? Are new monetization strategies such as membership clubs, paywalls and device based pricing models working in the video world? We'll tackle these and other key questions facing the streaming video industry today.

Attend this session for your chance to win: A $200 Apple gift card and a Zuora SWAG Pack ($300 value)

Craig Barberich, Head of Media Solutions - Zuora
11:45 a.m. - 12:30 p.m.

A202 - 4K/UHD Streaming: Definitions, Challenges, and Champions

Location: Regent

For the past few years, the manufacturers and content producers have been championing 4K as the latest and greatest technology. This session cuts through the 4K hype and discusses what real-world impact 4K could have and what the requirements really are to stream in 4K. It also tackles the 4K/UHD definition division, physical media versus streaming, and bandwidth requirements to make 4K possible. Hear experts from various corners of the industry tell you what you need to know about 4K, when it will become adopted, and what you should plan for.

Moderator: Tim Albright, Founder - AVNation TV
Justin Kennington, TM, Digital Media - Crestron Electronics
Thomas Edwards, VP, Engineering & Development - FOX Networks
Malissa Dillman, Director of Training and Education - Kramer USA

B202 - Replacing Flash: Adaptive Streaming and DRM in HTML5

Location: Nassau

The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that enable browsers to deliver adaptive streaming and digital rights management without plug-ins. This session details what these extensions are, how they’re being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plug-in-based technologies to these standards. If you are considering replacing Flash with HTML5 standards-based technologies, this session details how and when you can do it.

Moderator: Jan Ozer, Founder - Streaming Learning Center
Stefan Lederer, CEO & Co-Founder - Bitmovin, USA
Tobias Patella, Technical Consultant - castLabs
Pieter-Jan Speelmans, CTO - THEO Technologies

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C202 - Twitter, Facebook, & Snapchat: On-Demand Social Video & the Real-Time Feed

Location: Murray Hill

Existing social platforms such as Facebook and Twitter are making substantial investments to bring more video to their users. This panel discusses how these new video platforms differ from established online video providers and how measurement and monetization work for both the content creator and the platform provider. As these platforms become the real-time feeds more consumers use, learn how they are integrating video into their platforms, the role of programmatic algorithms, social discovery, and the competition they are giving traditional broadcast outlets.

Moderator: Erik Schwartz, Head Of Product - BitTorrent
Jesse Redniss, Co-Founder - Brave Ventures
Dan Patterson, United Nations Correspondent, Technology Advisor
Mike Berkley, SVP, Product Management - Viacom

D202 - HOW TO: Selecting the Right Video Management Technology

Location: Gramercy East

This presentation helps attendees identify their unique requirements for an effective video management solution. It identifies the mistakes that many video management technology buyers make and provides best- practice advice on how to avoid these mistakes. It looks at the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure the right solution is chosen.

Theresa Regli, Director - Vox Veritas Digital Ltd, UK

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DT202 - Discovery Track

Location: Gramercy West
The Challenges & Pitfalls of Live Streaming
11:45 a.m. - 12:05 p.m.

Learn how to work around the the potential problems that may arise from streaming live video on location. Topics include security and protection of streaming technology and how infrastructure decisions affect outcomes.

Jon Landman, Vice President of Sales - Teradek
What to Look for in Modern Streaming Hardware
12:10 p.m. - 12:30 p.m.

Video streaming hardware has evolved significantly in recent years. With so much on the market, aimed at such a wide variety of applications, it can be difficult to determine which products and features are best suited to your particular needs. This session helps you make sense of it all by explaining each key feature and providing examples. Expect to leave knowing how and when each streaming hardware feature provides good bang for the buck.

Attend this session for your chance to win: DVI2USB 3.0 — High performance video grabber capable of capturing high quality video and images from any device with a DVI/VGA/HDMI signal. Portability and flexibility is why many AV professionals rely on DVI2USB 3.0 to capture high quality video and audio no matter the signal. ($699 value)

David Kirk, VP Marketing - Epiphan Video
12:30 p.m. - 1:45 p.m.

Lunch Break - Visit the Exhibits

Location: Regent
1:45 p.m. - 2:45 p.m.

A203 - Video Management Technology’s Role in Delivering Optimal User Experiences

Location: Regent

You may have a video management solution, but how should video and digital asset management technology integrate and fit in with other content-based technologies in your enterprise? This session explains how to create an ecosystem of technologies that allows you to build optimal digital experiences for your end users. We discuss the critical categories of technologies that you should be thinking about and illustrate the vendor landscapes in each of these categories. We also give examples of successful integrated technology toolkits from some of the world’s leading enterprises across a variety of industries, specifically showing how video fits in.

Theresa Regli, Director - Vox Veritas Digital Ltd, UK

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B203 - The Future Of Branded Content

Location: Nassau
sponsored by

The 'brand as publisher' model is increasingly becoming the expectation for marketers and brand teams - forcing many of them to create more content than ever before. Meanwhile the vendor options to generate content are growing exponentially, with more and more brands taking on the responsibility of taking content creation in house. This session will address the challenges and opportunities associated with these options. Learn how brands grow an audience and keep up with the virtually demand for content. How do they choose what platforms and partnerships to strike up to ensure the content is seen? We'll explore all of these questions with our panelists of fortune 500 brand managers, agencies, and publishers.

Moderator: Brendan Gahan, Founder - Epic Signal
Greg Rivera, Sr. Director, Advertising Solutions - Microsoft
Jeremy Levine, Digital Sales - Live Nation
Jason Harris, CEO, President - Mekanism
James Del, VP, Programming - Gawker Media

C203 - How To: Producing and Distributing HEVC

Location: Murray Hill

This session explores the current status of HEVC, identifying options for encoding live and on-demand video using HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from x265 and MainConcept and techniques for maximizing output quality using both codecs.

Jan Ozer, Founder - Streaming Learning Center

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DT203 - Discovery Track

Location: Gramercy West
Taking the Initiative in Online Video Service with Server-side Ad Stitching
1:45 p.m. - 2:05 p.m.

Every content provider wants more transparent data and revenue from their advertising. In this session, you’ll learn about stitching ads into online video content on the server side and delivering ad-stitched video streams to any device dynamically to control the ad delivery and ad revenue directly. This session will present a successful case study that demonstrates how server-side ad stitching technology makes it simple.

Jennifer Yoon, GM, Marketing Strategy - Solbox Inc.
Delivering Video to a Fragmented World
2:10 p.m. - 2:30 p.m.

What video format to deliver? To what device? When? Should I convert my video myself? These are a few of the questions that will be answered in this session as we explore some of the challenges facing video publishers today in delivering their content to a fragmented world.

Attend this session for your chance to win: GoPro Hero4 ($400 value)

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks
Bob Loncaric, Video Publishing Manager - QVC Inc
2:45 p.m. - 3:15 p.m.

Coffee Break - Visit the Exhibits

Location: Regent
3:15 p.m. - 4:00 p.m.

A204 - The Transformation of News Reporting Using Digital Video

Location: Regent
sponsored by

Video has literally transformed the consumer experience for news, and demand will continue to increase. News organizations have to adapt or risk becoming irrelevant. At this session, attendees hear from startups to industry leaders about how news organizations are differentiating their offerings by integrating video into their content to meet this demand. The panel covers a variety of topics important to creating and delivering content to broad and niche audiences, including reliance on UGC to inform breaking stories or create features for broad appeal and how business models are adapting and responding to evolving audience consumption patterns. It concludes by looking ahead to what’s next in video for the newsroom.

Moderator: Abby Muraskin, Head of Strategy and Business Development - Associated Press
Doug Vance, VP, Product Development - ABC News
Andy Regal, Senior Executive Producer - Wall Street Journal Digital Network
Stephen Bach, VP, Business Development - News Distribution Network (NDN)

B204 - Integrating Streaming, Video Conferencing, and Unified Communications Solutions

Location: Nassau

Traditionally in enterprises, video streaming and video conferencing have been deployed as two completely separate solutions. However, companies are figuring out that integrating these solutions provides tremendous value to their organization. This session discusses trends across unified communications, video conferencing infrastructure, production studios and how these trends allow for streaming technology to be budgeted as part of a larger video communications platform.

Moderator: Andy Howard, Founder & Managing Director - Howard & Associates
Jackson Hayek, Director, Production Services - Upper Iowa University
Harold Turk, Senior Engineering Advisor, Social and Collaboration Engineering - Aetna
Aaron Roe, Director, CTO/ITS - Deloitte Services LP
David Gibbons, VP, Marketing - Ustream

C204 - The Future of Video in a Multi-Screen World

Location: Murray Hill
sponsored by

It goes without saying that consumption of video is changing as new platforms, formats, and industry dynamics evolve. From the dawn of 4K to Snapchat Discover, the quality, quantity, and sheer variety of video experiences are growing every day. This panel looks at the future of broadcast and video services in a multi-screen world, attempting to peer in to the near future to explore issues both at the fore, such as 4K, and still on the fringe, such as virtual reality.

Moderator: Justin Hendrix, Executive Director - NYC Media Lab
Mark Vena, VP, Worldwide Marketing - Sling Media
Sam Landman, Principal - Comcast Ventures
Jamie Wilkinson, Co-Founder, CEO - VHX
Roger Williams, VP, Media Operations - MLBAM

DT204 - Discovery Track

Location: Gramercy West
Why Perceptual Optimization Significantly Lowers Streaming Bandwidth
3:15 p.m. - 3:35 p.m.

Is the industry still innovating H.264 encoding techniques? EuclidIQ will demonstrate how to generate more than 20% bandwidth savings without requiring pre-processing and without impacting video quality. The session explains how spatial complexity and temporal contrast measurements mimic the human eye to focus compression on the most watched areas of each video frame.

Richard Wingard, CEO - EuclidIQ
Skreening Opens the Second Screen to the First Screen
3:40 p.m. - 4:00 p.m.

TV content is and will increasingly continue to be augmented by social interactions, internet content, gaming, streaming, and other video programing. Second screen devices, applications, and services have taken the first steps to provide viewers the personalized content to augment these TV experiences. However, current limitations of the TV have limited the potential of second screen experiences. In this session, Skreens will explain how with Skreens technology, second screen applications and services can radically expand the TV experiences for their customers and potentially open new revenue opportunities.

Marc Todd, Founder & CEO - Skreens

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