May 12-13, 2015 | New York Hilton Midtown


Devices & Platforms

Tuesday, May 12, 2015

10:30 a.m. - 11:30 a.m.

B101 - Smart TV Platforms in Action

Location: Device Pavilion

In this special session, Dan Rayburn demos the latest connected TV platforms from Samsung, Sony, Sharp, Vizio, LG, and TCL. Attendees get a hands-on overview of what each manufacturer has to offer in terms of the latest content apps, user interfaces, and video quality, and hear how these TV platforms are going to evolve over the coming years. (This will take place at the Device Pavilion, on the show floor.)

Dan Rayburn, Streaming Media Magazine's European Edition

C101 - How OTT Is Disrupting the Pay TV Business

While broadcasters have largely been hamstrung by TV Everywhere’s structural challenges, programmers are now looking to break free and offer content away from the traditional MVPD bundle. This session discusses the rise of virtual MVPDs that have reimagined the traditional cable bundle, as well as a growing array of stand-alone, niche, direct-to-consumer video offerings. Hear what these services look like, the content they offer, and the impact they are having on the traditional pay TV business model.

Moderator: Rich Greenfield, Media & Tech Analyst - BTIG
Chris Orr-Van Abbema, Associate Director, Video - Bell Media
Alexander Kisch, EVP, Business Development & Affairs - Vevo
Jon Klein, Founder, CEO - Tapp
Sterling Proffer, Head of Digital - VICE Media

D101 - HOW TO: Bringing Media Channels to Amazon Fire TV

Amazon Fire TV can help content creators and developers find new customers by making it easy to create media-based apps for the best-selling Amazon Fire TV and Fire TV Stick. In this presentation, we will dive into the Fire TV platform and show attendees how they can quickly publish their content as media apps using Amazon's open source Web App Starter Kit for Fire TV. Attendees will also hear from Wall Street Journal, a Starter Kit beta partner, about their experience rapidly developing a real-world Fire TV media app that provides a great viewing experience for their customers.

Russell Beattie, Technical Evangelist - Amazon Lab126
Justin Webster, Executive Director, Product Development & Operations - The Wall Street Journal Digital Network

DT101 - Discovery Track

How To: Maximize Revenue at Every Touch Point with an Efficient Multi-Channel Network Strategy
10:30 a.m. - 10:50 a.m.

Learn how to simplify the process of deploying unified video experiences across all IP-connected devices to produce more content, seek out global audiences, and diversify distribution and revenue streams beyond YouTube. Attendees will learn how to build an effective multiscreen strategy that maximizes revenue and drives audience engagement anytime, everywhere and on any device.

Lou Schwartz, Chief Strategy Officer - Worldnow
Keeping up with The Joneses: Why Experience Is Today’s Big Challenge
10:55 a.m. - 11:15 a.m.

As OTT grows to become a $15 billion a year business and streaming grows every day, consumers are starting to compare and contrast the services they experience—with results that spell opportunity for some, and disaster for others. This talk explores a recent Conviva Consumer Survey, as well as the conclusions from the 2015 Conviva Viewer Experience Report, to identify the increasing impatience of OTT consumers; the ever-growing expectations they bring to the table; and the tough economic realities of failing to execute an effective iterative publishing process.

Attend this session for your chance to win: Conviva grab bag with Conviva Swag items and an Amazon Gift card

Simon Jones, Vice-President of Marketing - Conviva
11:45 a.m. - 12:30 p.m.

A102 - Codecs, Containers, and Protocols: Digital Media Formats for Online Distribution

This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming. Learn what qt-faststart does, why h264_mp4toannexb is sometimes necessary, and the difference between streaming and pseudo-streaming. The presenter takes a deep dive into the structure of today’s most relevant media formats to discover the advantages and limitations of each and helps you pick and choose the right options.

Matthew Szatmary, Senior Video Encoding Engineer - Twitch

C102 - Creating Revenue Streams From New OTT Services

2015 is poised to be a huge year for OTT, with HBO and Showtime launching their services. These will join full OTT TV offerings like Dish’s Sling TV and potentially new services from Verizon and Vodafone. However, there are still many questions around how the TV ecosystem will evolve in light of these new services and how broadcasters and content owners will add additional revenue streams from new OTT services. This session discusses the best ways to monetize OTT content using the latest technologies, such as time- shifted television, device management, household management, deep personalization, social tools, and video applications for mobile and connected devices.

Moderator: Daniel Webster, VP, Sales and Customer Success - Kaltura Strategic Solutions
David Fannon, EVP - Screen Media Ventures
Jeremy Landis, Founder - Cainkade
Doug Parrish, President Americas, Head of Global Online Business - RR Media
Scott Rosenberg, VP, Business Development, Content & Services - Roku

D102 - HOW TO: Top Tips for Getting Your Android Apps Running on Amazon Fire TV

This session will introduce you to Amazon Fire TV and what you need to do to get your Android apps ready. What does your app’s 10 foot experience look like, how will your touch controls convert to a controller based experience, how will you sync game progress across all of your players devices, and what are the TV-specific gotchas like overscan. This session will get you started with Amazon’s free Fire TV developer SDK and provide plenty of tips for getting your app up and running.  Both Android Studio and Xamarin Studio will also be covered showing how you can target Fire TV using the same familiar developer environment.

David Isbitski, Chief Evangelist, Alexa and Echo - Amazon
1:45 p.m. - 2:30 p.m.

A103 - Dissecting Big Data: Trends in Video Consumption and Behavior

This session discusses how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end- to-end user experience. The discussion centers on identifying which devices are most popular, which ones provide the most engagement, and the impact they have on OTT services. Learn how to gauge the overall success of your content business based on engagement metrics, user segmentation, globalization, and platform partnership.

Moderator: Ade Adeosun, VP, Digital Enterprise, Analytics - comScore
Joe Inzerillo, EVP, CTO - BAMTech
Michael Dube, Streaming Media Manager - NPR
Jim O'Neill, Principal Analyst - Ooyala

C103 - Developing OTT Apps for Multiple Platforms

Time and cost are huge factors when media publishers consider which device platforms they need to support. In this session, a mix of developers and content publishers discuss the strategic view of supporting multiple devices and the realistic cost for deploying across multiple platforms. Learn the logical operations that can easily be repurposed and what must be unique to each platform. Using the context of existing Windows, iOS, and Android applications that the panelists have been involved with, the conversation also covers the most recent Windows 10 announcements and outlines what is required for content owners to deliver their services to connected devices.

Moderator: Andy Beach, Principal SDE, Communications & Media - Microsoft
Kirby Grines, SVP, Corporate Development - Float Left
Mano Kulasingam, Co-CEO - Digiflare
Michael Her, CTO - NeuLion

D103 - HOW TO: H.265 vs. H.264—An Under- the-Hood Assessment

The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bitrates. For any content distributor seeking to distribute content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. However, the reality of real-world choices can quickly deflate any optimistic plans. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Examples of x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, CTO - videoRx
2:45 p.m. - 3:30 p.m.

A104 - Measuring the ROI on a HEVC Deployment

As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into transcoding and content delivery workflows. This presentation discusses factors to keep in mind when evaluating HEVC products and while strategically planning future digital media road maps, updated with findings up to NAB 2015.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

B104 - Expanding Outside YouTube: Creating a Multi-Channel Network Strategy

This session discusses how traditional and nontraditional media companies are looking at extending YouTube monetization to other platforms and apps that give them greater control and flexibility. Hear how content owners can diversify their content distribution and convert and seek out a new global audience, and find out what kind of revenue can be garnered from various platforms. Learn how to expand your content distribution and audience for new revenue opportunities using syndication technologies and apps that are facilitating these expansions.

Moderator: Phoenix Gonzalez, Co-founder & COO - Dotstudioz
Chris Finan, Sr. Product Manager, Digital Video & Emerging Products - CMG Digital
Sara Colodner, East Coast Director, Sales - Kin Community
Evan Vernon, Head of Product Development and Technology - Whistle Sports

C104 - Monetizing the Multi-Screen Consumer Experience

Consumers are increasingly using mobile devices to watch professionally produced content, and video distributors are responding with a variety of offers, including TV Everywhere to enhance traditional pay TV, VOD libraries available over the top (OTT), and even live channel packages available OTT. In many cases, these offers are being targeted primarily to mobile device viewing, but may also be complementary to a TV viewing experience. This session discusses these trends and opportunities to monetize multi-screen viewing, including subscriptions, rentals, electronic sell-through, and advertising.

Moderator: Jonathan Hurd, Director - Altman Vilandrie & Co.
Tony Petersen, VP of Product - Discovery Communications
Mike Lucero, VP, Connected TV Strategy - Ratio
Mike Green, VP, Marketing & Business Development - Brightcove

D104 - HOW TO: Creating a Streaming Channel on Roku’s Platform

This session educates attendees on how to develop a channel using Roku’s software developer kit and Roku’s proprietary BrightScript language, from basic VOD channels to full subscription-based services. Attendees learn about the resources and services available to developers to best manage their channel, including integrated billing, and best practices for creating a great streaming channel. The session also looks at the different ways to monetize content through advertising, on-device promotion, and other marketing opportunities.

Scott Rosenberg, VP, Business Development, Content & Services - Roku
4:00 p.m. - 5:00 p.m.

A105 - Programmatic Video Advertising Goes Premium

As video continues to proliferate on connected devices, programmatic advertising on this marketing channel is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to more precisely segment and target audiences, and to optimize spend and revenue across video content. This session explores how advertisers, agencies, and publishers are engaging programmatic platforms to take their video ad strategies to the next level. Learn about the rise of private marketplaces, automation, and premium video content colliding, as well as the economics behind it all.

Moderator: JoAnna Foyle, SVP, Client Services & Operations - Adap.tv (a division of AOL Platforms)
David Avalon, VP, Digital Director - MediaVest
Joey Trotz, VP, Data and Monetization Tech Strategy - Turner Broadcasting
Rob Green, VP, Streaming, Digital & Programmatic - WideOrbit

B105 - From the Classroom to the Athletic Fields: Streaming in Educational Institutions

When streaming is mentioned with regard to education, distance learning is often the only use case that comes to mind. However, there are numerous other uses for live and on-demand video streaming in educational institutions, including sporting events, commencements, concerts, debates, and flipped classrooms. This session dives into detailed educational streaming workflows and gives examples of how streaming can be used to engage students, athletes, fans, alumni, and donors. Top professionals from high school and college-level institutions share their experiences, including successes and pitfalls.

Moderator: Chris Knowlton, Principal PM Manager - Microsoft Stream
Imry Halevi, Director, Multimedia and Production, Department of Athletics - Harvard University
Dan Lantz, Director, Video Production - Fox School of Business, Temple University
Jermaine Wells, Coordinator, Learning Environments Services & Special Events - Union College
Michael Bair, CEO - Bleachers

C105 - Demo: Hands-On With Streaming Devices and OTT Platforms

In this special session, Dan Rayburn presents a hands-on comparison showcasing the leading streaming devices and content platforms. Devices from Apple, Amazon, Google, Microsoft, Roku, and Sony are compared, along with content services from Amazon, Hulu, Netflix, MLB, YouTube, NFL, and many others. Attendees also get to see a demo of some of the newest content offerings in the market from Sling TV and HBO, and learn how to stream content from phones and tablets and display it on their TVs. (This will take place at the Device Pavilion, on the show floor.)

Dan Rayburn, Streaming Media Magazine's European Edition

D105 - HOW TO: Building a Video Player

With so many devices, browsers, and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Should you build a player yourself or use an openly available one like JWPlayer or Video.js? What technologies should be used? How do you build a streaming video application without any plugins? Are Flash, Silverlight, and other plugin solutions still a viable answer today? This session explores these questions and digs into the code necessary to build a modern streaming application.

Jeff Tapper, Chief Architect - Digital Primates

Wednesday, May 13, 2015

10:30 a.m. - 11:30 a.m.

D201 - HOW TO: Developing Universal Windows Applications for Xbox and Beyond

With the announcement of Windows 10, Microsoft enables the ability to Deploy applications to multiple Windows platforms from a single code base. This technical presentation shows developers how to set up their Visual Studio projects for development and deployment to Xbox, Windows, and Windows Phone.

Andy Beach, Principal SDE, Communications & Media - Microsoft
11:45 a.m. - 12:30 p.m.

B202 - Replacing Flash: Adaptive Streaming and DRM in HTML5

The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that enable browsers to deliver adaptive streaming and digital rights management without plug-ins. This session details what these extensions are, how they’re being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plug-in-based technologies to these standards. If you are considering replacing Flash with HTML5 standards-based technologies, this session details how and when you can do it.

Moderator: Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media
Stefan Lederer, CEO & Co-Founder - Bitmovin, USA
Tobias Patella, Technical Consultant - castLabs
Pieter-Jan Speelmans, CTO - THEO Technologies

C202 - Twitter, Facebook, & Snapchat: On-Demand Social Video & the Real-Time Feed

Existing social platforms such as Facebook and Twitter are making substantial investments to bring more video to their users. This panel discusses how these new video platforms differ from established online video providers and how measurement and monetization work for both the content creator and the platform provider. As these platforms become the real-time feeds more consumers use, learn how they are integrating video into their platforms, the role of programmatic algorithms, social discovery, and the competition they are giving traditional broadcast outlets.

Moderator: Erik Schwartz, Head Of Product - BitTorrent
Jesse Redniss, Co-Founder - Brave Ventures
Dan Patterson, United Nations Correspondent, Technology Advisor
Mike Berkley, SVP, Product Management - Viacom

D202 - HOW TO: Selecting the Right Video Management Technology

This presentation helps attendees identify their unique requirements for an effective video management solution. It identifies the mistakes that many video management technology buyers make and provides best- practice advice on how to avoid these mistakes. It looks at the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure the right solution is chosen.

Theresa Regli, Director - Vox Veritas Digital Ltd, UK
1:45 p.m. - 2:45 p.m.

B203 - The Future Of Branded Content

The 'brand as publisher' model is increasingly becoming the expectation for marketers and brand teams - forcing many of them to create more content than ever before. Meanwhile the vendor options to generate content are growing exponentially, with more and more brands taking on the responsibility of taking content creation in house. This session will address the challenges and opportunities associated with these options. Learn how brands grow an audience and keep up with the virtually demand for content. How do they choose what platforms and partnerships to strike up to ensure the content is seen? We'll explore all of these questions with our panelists of fortune 500 brand managers, agencies, and publishers.

Moderator: Brendan Gahan, Founder - Epic Signal
Greg Rivera, Sr. Director, Advertising Solutions - Microsoft
Jeremy Levine, Digital Sales - Live Nation
Jason Harris, CEO, President - Mekanism
James Del, VP, Programming - Gawker Media

C203 - How To: Producing and Distributing HEVC

This session explores the current status of HEVC, identifying options for encoding live and on-demand video using HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from x265 and MainConcept and techniques for maximizing output quality using both codecs.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media
3:15 p.m. - 4:00 p.m.

B204 - Integrating Streaming, Video Conferencing, and Unified Communications Solutions

Traditionally in enterprises, video streaming and video conferencing have been deployed as two completely separate solutions. However, companies are figuring out that integrating these solutions provides tremendous value to their organization. This session discusses trends across unified communications, video conferencing infrastructure, production studios and how these trends allow for streaming technology to be budgeted as part of a larger video communications platform.

Moderator: Andy Howard, Founder & Managing Director - Howard & Associates
Jackson Hayek, Director, Production Services - Upper Iowa University
Harold Turk, Senior Engineering Advisor, Social and Collaboration Engineering - Aetna
Aaron Roe, Director, CTO/ITS - Deloitte Services LP
David Gibbons, VP, Marketing - Ustream

C204 - The Future of Video in a Multi-Screen World

It goes without saying that consumption of video is changing as new platforms, formats, and industry dynamics evolve. From the dawn of 4K to Snapchat Discover, the quality, quantity, and sheer variety of video experiences are growing every day. This panel looks at the future of broadcast and video services in a multi-screen world, attempting to peer in to the near future to explore issues both at the fore, such as 4K, and still on the fringe, such as virtual reality.

Moderator: Justin Hendrix, Executive Director - NYC Media Lab
Mark Vena, VP, Worldwide Marketing - Sling Media
Sam Landman, Principal - Comcast Ventures
Jamie Wilkinson, Co-Founder, CEO - VHX
Roger Williams, VP, Media Operations - MLBAM

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