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Online Video Industry

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

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Features

Industry Champions Revealed: The 2025 Streaming Media Readers' Choice Awards

The readers have spoken! Here we present 19 top tech solutions of 2025, as chosen by the readers of Streaming Media .

AWS GM of M&E Samira Panah Bakhtiar Talks Gen AI and Interactive Sports Streaming

In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of me­­dia, entertainment, games, and sports, talks about how AWS and agentic AI are changing the ways streaming workflows are executed. In her interview, she spoke both to the business side of the house and the underlying tech.

How the Gen Z Playbook Is Reshaping Next-Gen Sports Streaming

Going 'round the horn with a handful of strategically positioned industry players reveals a range of emerging strategies in play for attracting and holding the interest of Gen Z sports fans, including building interactive experiences, emphasizing player-centric fandom, and embracing gaming and social media-based fan communities.

Q&A: Google's Shalini Govil-Pai Talks the Future of Android TV

In this interview with Streaming Media's Nadine Krefetz, Google VP & General Manager Shalini Govil-Pai discusses ongoing developments at Google TV, the state and future of streaming, and the growing impact of AI on streaming recommendations, user experiences, and monetization.

Spotlights

Managing churn and return: Keeping SVOD audiences engaged and revenue flowing

Moving streaming video services from 'serial churn' to 'pause and resume' in today's subscription economy.

Streaming Media 2023 Trendsetters: Introducing LTN Wave

IP is revolutionizing the media industry, delivering unprecedented innovation, flexibility, and scalability. To reap the full benefits of IP transport, scale their content reach, and drive new monetization opportunities, media organizations need an IP solution that delivers high-reliability, scale, and low latency.

Streaming Media 2023 Trendsetters: LEXI 3.0 - The Future of Automatic Captioning

Experience LEXI 3.0 - the world's most advanced and accurate automatic captioning solution.

Streaming Media 2023 Trendsetters: WisePlay - Playout

NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.

Columns

Streaming and the Success of Our Hopeless Cause

Rely on streaming platforms as free-speech safe spaces while you can, but keep your typewriter and onion-skin paper handy. You may need them sooner than you think.

Greatly Exaggerated: The Death of Linear TV

Take with a grain of salt any post that talks about the "Death of Linear TV." Viewers are watching linear TV on YouTube TV. They're watching linear TV on Twitch, on Hulu, on Disney, on Prime, and more. People are watching linear TV on all sorts of streaming platforms. Regardless of the underlying technology used to deliver it, it's all linear TV programming, and linear TV is alive and well.

Creating New CTV Ad Standards

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the industry on classifying new formats. Next up, they ran an industry survey (completed 16 April 2025) to determine what should be prioritized. The Ad Format Hero Task Force selected eight formats based on the survey results. The idea is to create standards so that sensibly, engineering and operations teams don't have to reinvent the wheel every time they want to insert the right creative.

Innovation vs. Optimization in Streaming Delivery

While innovation is good at the outset of a transformation (such as analog to digital video), it can become counterproductive to building sustainable businesses. Continuous innovation means taking away resources from making existing technologies more scalable, resilient, and reliable—three traits that are critical to the success of something like a streaming platform.

Online Video Industry Companies and Suppliers