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Online Video Industry

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

Streaming Media Connect back in November with a peek at Building the 2027 Streaming Strategy Playbook.
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Features

The Match Is No Longer the Beginning of the Journey

The sports industry spends a lot of time discussing how to attract younger audiences. Every conference seems to feature a panel on Gen Z viewing habits. Every strategy document contains a section on fan acquisition. Every rights holder, broadcaster and streaming platform is searching for the next generation of supporters. Yet despite all this attention, I often feel we are asking the wrong question.

AI's Streaming Stack: Image Interpretation

The companies covered here have substantially leveraged AI or incorporated it into their currently shipping tech. The representatives I spoke to discuss some very interesting approaches for what essentially is image interpretation, including detecting if content has been tampered with using AI, local AI processing, and automated clip generation such as vertical formatting.

Profitability Is Power: NYPR CEO and President Christy Tanner Discusses Free News, FAST Sports, and Transitioning to Public Media

In this interview, New York Public Radio (NYPR) president and CEO Christy Tanner discusses her long and varied career in media, from her early days in the pre-digital era working for the Associated Press (AP) to the ways that she worked to optimize growth and influence at streaming organizations such as CBS Interactive and to raise the profile of women's sports at Swerve TV.

Zero-Sum Game: Calculating and Managing Streaming TCO

While total cost of ownership spans an encyclopedic number of operational touchpoints, managing a video P&L ultimately comes down to making targeted, high-impact architectural choices.

Spotlights

Volunteers to Professionals: The Mobile Fleet Revolution

The Mobile Fleet Revolution is about embracing a new standard of efficiency and accessibility in sports production. By combining the sophisticated hardware of modern smartphones with centralized orchestration, robust contribution protocols, and a genuinely flexible cost model, organizations of all sizes can now deliver broadcast experiences that meet the expectations of a digitally native audience. The fans are already watching on mobile. The question is whether the organizations serving them will produce on mobile too. For the business of sports, the playbook is increasingly clear: the future is software-defined, mobile-centered, and ready to play.

What a Resilient Content Chain Looks Like in IP Video Monitoring

A resilient content chain needs two things: the ability to detect problems fast, and enough operational context to act on them.

The World Cup Is Live. Is Your Infrastructure?

The World Cup is live. The infrastructure is either holding or it isn't. The difference was decided long before the opening whistle.

A View From the Top: BuyDRM

Today we live in a DRM-driven streaming video landscape. DRM is the sole studio-mandated streaming security technology in use across every major streaming video and audio platform in existence. While part of a broad-spectrum approach to security, DRM is the one technology standing between your content and your enemies. Thankfully, our industry has evolved DRM into a thin, scalable, nearly silent component of the streaming ecosystem with broad support on the industry's leading encoders, servers, and playback platforms.

Columns

Lessons in Live Verticalization and Dual-Aspect Streaming

So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both vertically and horizontally at the same time, and you leverage technology to re-orient your content automatically. 

Fair Trade

Even as technology trade shows like IBC, which opens at RAI Amsterdam just as this issue goes to press, atomize those experiences by industry rather than packaging them for popular consumption, they promise "see the world of tomorrow" excitement without the nationalistic and imperialistic baggage associated with it at many of the world's fairs of the 19th and 20th century.

The Agent's Station

One way agentic AI is making inroads into streaming monetization, as I learned at Streaming Media Connect, offers the potential to complement and free up time for human creativity rather than replace it.

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?