May 12-13, 2015 | New York Hilton Midtown


Formats, Protocols & Standards

Tuesday, May 12, 2015

10:30 a.m. - 11:30 a.m.

A101 - Enterprise Delivery: Building an Internal Streaming Solution

Whether you want to broadcast a company-wide meeting or new employee training, streaming it through your internal network saves time, travel costs, and resources. This session dives into the formats, protocols, and architectures that are commonly used for distributing streams to all screens within an enterprise setting, plus touch on reaching remote and mobile workers. The panelists also share recommendations on achieving best-possible quality and securing content, along with best practices they’ve learned the hard way. Join us for this information-packed session on building an internal streaming solution to fit your business needs.

Moderator: Chris Knowlton, Principal PM Manager - Microsoft Stream
Wayne Waterman, Rich Media Engineer - Intel Corporation
Scott Szczurek, Senior Digital Content and Media Engineer - CME Group
Bryan Walls, Computer Engineer, Marshall Space Flight Center - NASA
Patty Perkins, Manager, Desktop Video - Wells Fargo Video Network

D101 - HOW TO: Bringing Media Channels to Amazon Fire TV

Amazon Fire TV can help content creators and developers find new customers by making it easy to create media-based apps for the best-selling Amazon Fire TV and Fire TV Stick. In this presentation, we will dive into the Fire TV platform and show attendees how they can quickly publish their content as media apps using Amazon's open source Web App Starter Kit for Fire TV. Attendees will also hear from Wall Street Journal, a Starter Kit beta partner, about their experience rapidly developing a real-world Fire TV media app that provides a great viewing experience for their customers.

Russell Beattie, Technical Evangelist - Amazon Lab126
Justin Webster, Executive Director, Product Development & Operations - The Wall Street Journal Digital Network
11:45 a.m. - 12:30 p.m.

A102 - Codecs, Containers, and Protocols: Digital Media Formats for Online Distribution

This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming. Learn what qt-faststart does, why h264_mp4toannexb is sometimes necessary, and the difference between streaming and pseudo-streaming. The presenter takes a deep dive into the structure of today’s most relevant media formats to discover the advantages and limitations of each and helps you pick and choose the right options.

Matthew Szatmary, Senior Video Encoding Engineer - Twitch

B102 - Benchmarking Your Broadcast Video Workflow

This panel focuses on benchmarking total propagation and playback times for live and on-demand broadcast video workflows. What are the industry norms for publishing videos from creation to playback? Is there an ROI from increasing speed? What new approaches are happening to lower streaming propagation and publishing times? We discuss approaches to measuring the effectiveness of a video pipeline and how that compares to other companies in your vertical.

Moderator: Tim Napoleon, Chief Strategist - AllDigital
Grant Nodine, SVP, Technology - National Hockey League
Lionel Bringuier, Director, Product Management, Video Delivery Products - Elemental Technologies
Ken Zamkow, VP, Marketing - LiveU

D102 - HOW TO: Top Tips for Getting Your Android Apps Running on Amazon Fire TV

This session will introduce you to Amazon Fire TV and what you need to do to get your Android apps ready. What does your app’s 10 foot experience look like, how will your touch controls convert to a controller based experience, how will you sync game progress across all of your players devices, and what are the TV-specific gotchas like overscan. This session will get you started with Amazon’s free Fire TV developer SDK and provide plenty of tips for getting your app up and running.  Both Android Studio and Xamarin Studio will also be covered showing how you can target Fire TV using the same familiar developer environment.

David Isbitski, Chief Evangelist, Alexa and Echo - Amazon
1:45 p.m. - 2:30 p.m.

B103 - Implementing New Technologies With MPEG-DASH

Ever wanted to zoom in to a player during a live basketball game, or have your cellular network work with your phone to avoid re-buffering? This session explores some of the new technologies being brought to the table by the next version of MPEG-DASH to address these and other enhancements in OTT delivery. This session covers server and network assisted DASH (SAND), improved DASH streaming using HTTP 2.0, WebSockets, and tile streaming using spatial relationship descriptors.

Moderator: Iraj Sodagar, Multimedia System Architect - NexTreams
Vishy Swaminathan, Principal Scientist - Adobe Research
Stefan Lederer, CEO & Co-Founder - Bitmovin, USA
Alexander Giladi, Sr. Manager, Video Software Architect - InterDigital
David Agranoff, Lead Architect - Cable Labs

D103 - HOW TO: H.265 vs. H.264—An Under- the-Hood Assessment

The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bitrates. For any content distributor seeking to distribute content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. However, the reality of real-world choices can quickly deflate any optimistic plans. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Examples of x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, CTO - videoRx
2:45 p.m. - 3:30 p.m.

A104 - Measuring the ROI on a HEVC Deployment

As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into transcoding and content delivery workflows. This presentation discusses factors to keep in mind when evaluating HEVC products and while strategically planning future digital media road maps, updated with findings up to NAB 2015.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan
4:00 p.m. - 5:00 p.m.

D105 - HOW TO: Building a Video Player

With so many devices, browsers, and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Should you build a player yourself or use an openly available one like JWPlayer or Video.js? What technologies should be used? How do you build a streaming video application without any plugins? Are Flash, Silverlight, and other plugin solutions still a viable answer today? This session explores these questions and digs into the code necessary to build a modern streaming application.

Jeff Tapper, Chief Architect - Digital Primates

Wednesday, May 13, 2015

10:30 a.m. - 11:30 a.m.

B201 - UHD Codec Update: Legitimate Challengers to HEVC

If you thought HEVC was the only UHD codec in town, you've got it wrong. In addition to VP9, which has been in use by YouTube for over 12 months, we have the open source Daala, from Xiph.org, RMVB from RealNetworks, and the new PERSEUS codec from V-Nova. In this session, you'll get an update on where these codecs are in their development life cycle, their comparative performance, where they're being used and their potential for use in streaming to desktops, mobile and OTT.

Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media

D201 - HOW TO: Developing Universal Windows Applications for Xbox and Beyond

With the announcement of Windows 10, Microsoft enables the ability to Deploy applications to multiple Windows platforms from a single code base. This technical presentation shows developers how to set up their Visual Studio projects for development and deployment to Xbox, Windows, and Windows Phone.

Andy Beach, Principal SDE, Communications & Media - Microsoft
11:45 a.m. - 12:30 p.m.

A202 - 4K/UHD Streaming: Definitions, Challenges, and Champions

For the past few years, the manufacturers and content producers have been championing 4K as the latest and greatest technology. This session cuts through the 4K hype and discusses what real-world impact 4K could have and what the requirements really are to stream in 4K. It also tackles the 4K/UHD definition division, physical media versus streaming, and bandwidth requirements to make 4K possible. Hear experts from various corners of the industry tell you what you need to know about 4K, when it will become adopted, and what you should plan for.

Moderator: Tim Albright, Founder - AVNation TV
Justin Kennington, TM, Digital Media - Crestron Electronics
Thomas Edwards, VP, Engineering & Development - FOX Networks
Malissa Dillman, Director of Training and Education - Kramer USA

B202 - Replacing Flash: Adaptive Streaming and DRM in HTML5

The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that enable browsers to deliver adaptive streaming and digital rights management without plug-ins. This session details what these extensions are, how they’re being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plug-in-based technologies to these standards. If you are considering replacing Flash with HTML5 standards-based technologies, this session details how and when you can do it.

Moderator: Jan Ozer, Principal - Streaming Learning Center Contributing Editor, Streaming Media
Stefan Lederer, CEO & Co-Founder - Bitmovin, USA
Tobias Patella, Technical Consultant - castLabs
Pieter-Jan Speelmans, CTO - THEO Technologies
1:45 p.m. - 2:45 p.m.

B203 - The Future Of Branded Content

The 'brand as publisher' model is increasingly becoming the expectation for marketers and brand teams - forcing many of them to create more content than ever before. Meanwhile the vendor options to generate content are growing exponentially, with more and more brands taking on the responsibility of taking content creation in house. This session will address the challenges and opportunities associated with these options. Learn how brands grow an audience and keep up with the virtually demand for content. How do they choose what platforms and partnerships to strike up to ensure the content is seen? We'll explore all of these questions with our panelists of fortune 500 brand managers, agencies, and publishers.

Moderator: Brendan Gahan, Founder - Epic Signal
Greg Rivera, Sr. Director, Advertising Solutions - Microsoft
Jeremy Levine, Digital Sales - Live Nation
Jason Harris, CEO, President - Mekanism
James Del, VP, Programming - Gawker Media

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