May 12-13, 2015 | New York Hilton Midtown

Tuesday, May 12, 2015

9:00 a.m. - 10:00 a.m.

Keynote: Twitter: The Home of What's Happening #NOW in Streaming Media

Location: Murray Hill

Whether coming from brands, consumers, media or a celebrity, the best live content is discoverable by everyone, everywhere on Twitter. Tweeting along with your favorite TV program has become integral to the television consumption experience and now with multiple video formats the experience gets even better. Mike Park, Twitter's Head of Video Development & Monetization, shares some of the latest trends on Twitter. From short-form video, Amplify instant replays and trending must-see TV clips, to entertaining Vines and live broadcasting with Periscope, Twitter is the home of what’s happening #NOW in streaming media.

Mike Park, Head of Video Development & Monetization - Twitter
10:00 a.m. - 10:30 a.m.

Coffee Break - Visit the Exhibits

10:30 a.m. - 11:30 a.m.

A101 - Enterprise Delivery: Building an Internal Streaming Solution

Location: Regent

Whether you want to broadcast a company-wide meeting or new employee training, streaming it through your internal network saves time, travel costs, and resources. This session dives into the formats, protocols, and architectures that are commonly used for distributing streams to all screens within an enterprise setting, plus touch on reaching remote and mobile workers. The panelists also share recommendations on achieving best-possible quality and securing content, along with best practices they’ve learned the hard way. Join us for this information-packed session on building an internal streaming solution to fit your business needs.

Moderator: Chris Knowlton, Principal PM Manager - Microsoft Stream
Wayne Waterman, Rich Media Engineer - Intel Corporation
Scott Szczurek, Senior Digital Content and Media Engineer - CME Group
Bryan Walls, Computer Engineer, Marshall Space Flight Center - NASA
Patty Perkins, Manager, Desktop Video - Wells Fargo Video Network

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B101 - Smart TV Platforms in Action

Location: Device Pavilion

In this special session, Dan Rayburn demos the latest connected TV platforms from Samsung, Sony, Sharp, Vizio, LG, and TCL. Attendees get a hands-on overview of what each manufacturer has to offer in terms of the latest content apps, user interfaces, and video quality, and hear how these TV platforms are going to evolve over the coming years. (This will take place at the Device Pavilion, on the show floor.)

Dan Rayburn, Streaming Media Magazine's European Edition

C101 - How OTT Is Disrupting the Pay TV Business

Location: Murray Hill
sponsored by

While broadcasters have largely been hamstrung by TV Everywhere’s structural challenges, programmers are now looking to break free and offer content away from the traditional MVPD bundle. This session discusses the rise of virtual MVPDs that have reimagined the traditional cable bundle, as well as a growing array of stand-alone, niche, direct-to-consumer video offerings. Hear what these services look like, the content they offer, and the impact they are having on the traditional pay TV business model.

Moderator: Rich Greenfield, Media & Tech Analyst - BTIG
Chris Orr-Van Abbema, Associate Director, Video - Bell Media
Alexander Kisch, EVP, Business Development & Affairs - Vevo
Jon Klein, Founder, CEO - Tapp
Sterling Proffer, Head of Digital - VICE Media

D101 - HOW TO: Bringing Media Channels to Amazon Fire TV

Location: Gramercy East

Amazon Fire TV can help content creators and developers find new customers by making it easy to create media-based apps for the best-selling Amazon Fire TV and Fire TV Stick. In this presentation, we will dive into the Fire TV platform and show attendees how they can quickly publish their content as media apps using Amazon's open source Web App Starter Kit for Fire TV. Attendees will also hear from Wall Street Journal, a Starter Kit beta partner, about their experience rapidly developing a real-world Fire TV media app that provides a great viewing experience for their customers.

Russell Beattie, Technical Evangelist - Amazon Lab126
Justin Webster, Executive Director, Product Development & Operations - The Wall Street Journal Digital Network

DT101 - Discovery Track

Location: Gramercy West
How To: Maximize Revenue at Every Touch Point with an Efficient Multi-Channel Network Strategy
10:30 a.m. - 10:50 a.m.

Learn how to simplify the process of deploying unified video experiences across all IP-connected devices to produce more content, seek out global audiences, and diversify distribution and revenue streams beyond YouTube. Attendees will learn how to build an effective multiscreen strategy that maximizes revenue and drives audience engagement anytime, everywhere and on any device.

Lou Schwartz, Chief Strategy Officer - Worldnow
Keeping up with The Joneses: Why Experience Is Today’s Big Challenge
10:55 a.m. - 11:15 a.m.

As OTT grows to become a $15 billion a year business and streaming grows every day, consumers are starting to compare and contrast the services they experience—with results that spell opportunity for some, and disaster for others. This talk explores a recent Conviva Consumer Survey, as well as the conclusions from the 2015 Conviva Viewer Experience Report, to identify the increasing impatience of OTT consumers; the ever-growing expectations they bring to the table; and the tough economic realities of failing to execute an effective iterative publishing process.

Attend this session for your chance to win: Conviva grab bag with Conviva Swag items and an Amazon Gift card

Simon Jones, Vice-President of Marketing - Conviva
11:45 a.m. - 12:30 p.m.

A102 - Codecs, Containers, and Protocols: Digital Media Formats for Online Distribution

Location: Regent

This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming. Learn what qt-faststart does, why h264_mp4toannexb is sometimes necessary, and the difference between streaming and pseudo-streaming. The presenter takes a deep dive into the structure of today’s most relevant media formats to discover the advantages and limitations of each and helps you pick and choose the right options.

Matthew Szatmary, Senior Video Encoding Engineer - Twitch

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B102 - Benchmarking Your Broadcast Video Workflow

Location: Nassau

This panel focuses on benchmarking total propagation and playback times for live and on-demand broadcast video workflows. What are the industry norms for publishing videos from creation to playback? Is there an ROI from increasing speed? What new approaches are happening to lower streaming propagation and publishing times? We discuss approaches to measuring the effectiveness of a video pipeline and how that compares to other companies in your vertical.

Moderator: Tim Napoleon, Chief Strategist - AllDigital
Grant Nodine, SVP, Technology - National Hockey League
Lionel Bringuier, Director, Product Management, Video Delivery Products - Elemental Technologies
Ken Zamkow, VP, Marketing - LiveU

C102 - Creating Revenue Streams From New OTT Services

Location: Murray Hill
sponsored by

2015 is poised to be a huge year for OTT, with HBO and Showtime launching their services. These will join full OTT TV offerings like Dish’s Sling TV and potentially new services from Verizon and Vodafone. However, there are still many questions around how the TV ecosystem will evolve in light of these new services and how broadcasters and content owners will add additional revenue streams from new OTT services. This session discusses the best ways to monetize OTT content using the latest technologies, such as time- shifted television, device management, household management, deep personalization, social tools, and video applications for mobile and connected devices.

Moderator: Daniel Webster, VP, Sales and Customer Success - Kaltura Strategic Solutions
David Fannon, EVP - Screen Media Ventures
Jeremy Landis, Founder - Cainkade
Doug Parrish, President Americas, Head of Global Online Business - RR Media
Scott Rosenberg, VP, Business Development, Content & Services - Roku

D102 - HOW TO: Top Tips for Getting Your Android Apps Running on Amazon Fire TV

Location: Gramercy East

This session will introduce you to Amazon Fire TV and what you need to do to get your Android apps ready. What does your app’s 10 foot experience look like, how will your touch controls convert to a controller based experience, how will you sync game progress across all of your players devices, and what are the TV-specific gotchas like overscan. This session will get you started with Amazon’s free Fire TV developer SDK and provide plenty of tips for getting your app up and running.  Both Android Studio and Xamarin Studio will also be covered showing how you can target Fire TV using the same familiar developer environment.

David Isbitski, Chief Evangelist, Alexa and Echo - Amazon

DT102 - Discovery Track

Location: Gramercy West
Solving the Challenge of Enterprise Video Distribution
11:45 a.m. - 12:05 p.m.

Most enterprises are struggling to deliver high-quality video over their internal network. This session demonstrates a solution to this that uses the viewer’s devices as distribution nodes to create a very cost-efficient and easy-toiimplement solution with minimum impact on the network. 

Attend this session for your chance to win: iPad mini 3 with Retina Display ($400 value)

Jonathan Discount, VP Product Management - Hive Streaming
Secure Media Streaming and Delivery
12:10 p.m. - 12:30 p.m.

Storing, preparing, and delivering media content securely involves leveraging systems that can scale and ensure top-of-the-line security. Come find out how AWS can help you implement these workflows in the cloud using highly available, scalable, and secure cloud services such as Amazon S3 (storage), Amazon Elastic Transcoder (transcoding), and Amazon CloudFront (delivery). As part of this session, we will demo how you can build a media stack on AWS and use JW Player to deliver protected HTTP Live Streams (HLS) to various devices, including iOS, Android, and Windows desktops.

Attend this session for your chance to win: Amazon Fire TV — Streaming 1080p media player with voice search, Netflix, Amazon Prime Instant Video, games, and more ($99 value)

Nihar Bihani, Principal Product Manager - Amazon Web Services
Jeroen Wijering, Co-Founder - JW Player
12:30 p.m. - 1:45 p.m.

Lunch Break - Visit the Exhibits

Location: Regent
1:45 p.m. - 2:30 p.m.

A103 - Dissecting Big Data: Trends in Video Consumption and Behavior

Location: Regent

This session discusses how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end- to-end user experience. The discussion centers on identifying which devices are most popular, which ones provide the most engagement, and the impact they have on OTT services. Learn how to gauge the overall success of your content business based on engagement metrics, user segmentation, globalization, and platform partnership.

Moderator: Ade Adeosun, VP, Digital Enterprise, Analytics - comScore
Joe Inzerillo, EVP, CTO - BAMTech
Michael Dube, Streaming Media Manager - NPR
Jim O'Neill, Principal Analyst - Ooyala

B103 - Implementing New Technologies With MPEG-DASH

Location: Nassau

Ever wanted to zoom in to a player during a live basketball game, or have your cellular network work with your phone to avoid re-buffering? This session explores some of the new technologies being brought to the table by the next version of MPEG-DASH to address these and other enhancements in OTT delivery. This session covers server and network assisted DASH (SAND), improved DASH streaming using HTTP 2.0, WebSockets, and tile streaming using spatial relationship descriptors.

Moderator: Iraj Sodagar, Multimedia System Architect - NexTreams
Vishy Swaminathan, Principal Scientist - Adobe Research
Stefan Lederer, CEO & Co-Founder - Bitmovin, USA
Alexander Giladi, Sr. Manager, Video Software Architect - InterDigital
David Agranoff, Lead Architect - Cable Labs

C103 - Developing OTT Apps for Multiple Platforms

Location: Murray Hill
sponsored by

Time and cost are huge factors when media publishers consider which device platforms they need to support. In this session, a mix of developers and content publishers discuss the strategic view of supporting multiple devices and the realistic cost for deploying across multiple platforms. Learn the logical operations that can easily be repurposed and what must be unique to each platform. Using the context of existing Windows, iOS, and Android applications that the panelists have been involved with, the conversation also covers the most recent Windows 10 announcements and outlines what is required for content owners to deliver their services to connected devices.

Moderator: Andy Beach, Principal SDE, Communications & Media - Microsoft
Kirby Grines, SVP, Corporate Development - Float Left
Mano Kulasingam, Co-CEO - Digiflare
Michael Her, CTO - NeuLion

D103 - HOW TO: H.265 vs. H.264—An Under- the-Hood Assessment

Location: Gramercy East
sponsored by

The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bitrates. For any content distributor seeking to distribute content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. However, the reality of real-world choices can quickly deflate any optimistic plans. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Examples of x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, CTO - videoRx

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DT103 - Discovery Track

Location: Gramercy West
The Streaming Road Warrior: Overcoming the Challenges of Portable Live Production
1:45 p.m. - 2:05 p.m.

Gone are the days of needing a production truck to broadcast a live show, but there are still many challenges producers face when live streaming on the road. In this session you will learn some of the tricks of the trade in addition to some new portable production solutions to make your job easier.

Attend this session for your chance to win: Full copy of vMix 4K software ($700 value)

Martin Sinclair, CEO - vMix
Building a Petabyte Video Repository with Software-Defined Storage
2:10 p.m. - 2:30 p.m.

RTL II, a top German TV station, has over 2 petabytes of videos and creates over 200TB of new content a year. To meet growing market share, online video demand, and a planned move to 4K resolution, RTL II needed to dramatically improve their storage infrastructure performance, density, and efficiency. In this session, you will learn how to evaluate software-defined storage versus traditional storage appliances. You will see the design and architecture of distributed storage software (Scality RING) on industry standard servers (HP ProLiant) over three sites, serving multiple applications and workloads in a single protected environment.

Hans-Josef Lauer, Manager, IT Operations - RTL II
Leo Leung, VP, Corporate Marketing - Scality
2:45 p.m. - 3:30 p.m.

A104 - Measuring the ROI on a HEVC Deployment

Location: Regent

As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into transcoding and content delivery workflows. This presentation discusses factors to keep in mind when evaluating HEVC products and while strategically planning future digital media road maps, updated with findings up to NAB 2015.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

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B104 - Expanding Outside YouTube: Creating a Multi-Channel Network Strategy

Location: Nassau
sponsored by

This session discusses how traditional and nontraditional media companies are looking at extending YouTube monetization to other platforms and apps that give them greater control and flexibility. Hear how content owners can diversify their content distribution and convert and seek out a new global audience, and find out what kind of revenue can be garnered from various platforms. Learn how to expand your content distribution and audience for new revenue opportunities using syndication technologies and apps that are facilitating these expansions.

Moderator: Phoenix Gonzalez, Co-founder & COO - Dotstudioz
Chris Finan, Sr. Product Manager, Digital Video & Emerging Products - CMG Digital
Sara Colodner, East Coast Director, Sales - Kin Community
Evan Vernon, Head of Product Development and Technology - Whistle Sports

C104 - Monetizing the Multi-Screen Consumer Experience

Location: Murray Hill
sponsored by

Consumers are increasingly using mobile devices to watch professionally produced content, and video distributors are responding with a variety of offers, including TV Everywhere to enhance traditional pay TV, VOD libraries available over the top (OTT), and even live channel packages available OTT. In many cases, these offers are being targeted primarily to mobile device viewing, but may also be complementary to a TV viewing experience. This session discusses these trends and opportunities to monetize multi-screen viewing, including subscriptions, rentals, electronic sell-through, and advertising.

Moderator: Jonathan Hurd, Director - Altman Vilandrie & Co.
Tony Petersen, VP of Product - Discovery Communications
Mike Lucero, VP, Connected TV Strategy - Ratio
Mike Green, Vice-President, Product Marketing - Brightcove

D104 - HOW TO: Creating a Streaming Channel on Roku’s Platform

Location: Gramercy East

This session educates attendees on how to develop a channel using Roku’s software developer kit and Roku’s proprietary BrightScript language, from basic VOD channels to full subscription-based services. Attendees learn about the resources and services available to developers to best manage their channel, including integrated billing, and best practices for creating a great streaming channel. The session also looks at the different ways to monetize content through advertising, on-device promotion, and other marketing opportunities.

Scott Rosenberg, VP, Business Development, Content & Services - Roku

DT104 - Discovery Track

Location: Gramercy West
Deploying an Ultra-High-Density Transcoding Media Workflow in the Cloud
2:45 p.m. - 3:05 p.m.

Learn about the advantages for deploying a virtualized workflow in a private or public cloud powered by Intel architecture to meet needs for growth, quality delivery, and diversified services. Understand how cloud workflows can be used to ingest, transcode, protect, package, stream, and analyze media on-demand or live to multiscreen devices. Benefits for communications providers and large media companies include simplification of equipment design, reduced development costs, and a scalable solution.

Jim Blakely, Visual Cloud Computing General Manager, Data Center Group - Intel Corporation
Eric Weinstein, Director, Digital Media Solutions - iStreamPlanet
Making 4K Multiscreen Video a Reality
3:10 p.m. - 3:30 p.m.

The rollout of advanced broadband technologies will usher in 1Gbps bandwidth to the home, enabling multi-screen 4K/UHD video. The internet traffic growth will challenge traditional content delivery models and require big changes for CDNs, carriers, and content providers. Learn about next-generation edge delivery and what it means to subscriber growth and time spent.

Attend this session for your chance to win: Parrot AR.Drone 2.0 Elite Edition Quadricopter($299 value)

Keao Caindec, CMO - 365 Data Centers
3:30 p.m. - 4:00 p.m.

Coffee Break - Visit the Exhibits

Location: Regent
4:00 p.m. - 5:00 p.m.

A105 - Programmatic Video Advertising Goes Premium

Location: Regent

As video continues to proliferate on connected devices, programmatic advertising on this marketing channel is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to more precisely segment and target audiences, and to optimize spend and revenue across video content. This session explores how advertisers, agencies, and publishers are engaging programmatic platforms to take their video ad strategies to the next level. Learn about the rise of private marketplaces, automation, and premium video content colliding, as well as the economics behind it all.

Moderator: JoAnna Foyle, SVP, Client Services & Operations - Adap.tv (a division of AOL Platforms)
David Avalon, VP, Digital Director - MediaVest
Joey Trotz, VP, Data and Monetization Tech Strategy - Turner Broadcasting
Rob Green, VP, Streaming, Digital & Programmatic - WideOrbit

B105 - From the Classroom to the Athletic Fields: Streaming in Educational Institutions

Location: Nassau

When streaming is mentioned with regard to education, distance learning is often the only use case that comes to mind. However, there are numerous other uses for live and on-demand video streaming in educational institutions, including sporting events, commencements, concerts, debates, and flipped classrooms. This session dives into detailed educational streaming workflows and gives examples of how streaming can be used to engage students, athletes, fans, alumni, and donors. Top professionals from high school and college-level institutions share their experiences, including successes and pitfalls.

Moderator: Chris Knowlton, Principal PM Manager - Microsoft Stream
Imry Halevi, Director, Multimedia and Production, Department of Athletics - Harvard University
Dan Lantz, Director, Video Production - Fox School of Business, Temple University
Jermaine Wells, Coordinator, Learning Environments Services & Special Events - Union College
Michael Bair, CEO - Bleachers

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C105 - Demo: Hands-On With Streaming Devices and OTT Platforms

Location: Murray Hill
sponsored by

In this special session, Dan Rayburn presents a hands-on comparison showcasing the leading streaming devices and content platforms. Devices from Apple, Amazon, Google, Microsoft, Roku, and Sony are compared, along with content services from Amazon, Hulu, Netflix, MLB, YouTube, NFL, and many others. Attendees also get to see a demo of some of the newest content offerings in the market from Sling TV and HBO, and learn how to stream content from phones and tablets and display it on their TVs. (This will take place at the Device Pavilion, on the show floor.)

Dan Rayburn, Streaming Media Magazine's European Edition

D105 - HOW TO: Building a Video Player

Location: Gramercy East

With so many devices, browsers, and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Should you build a player yourself or use an openly available one like JWPlayer or Video.js? What technologies should be used? How do you build a streaming video application without any plugins? Are Flash, Silverlight, and other plugin solutions still a viable answer today? This session explores these questions and digs into the code necessary to build a modern streaming application.

Jeff Tapper, Chief Architect - Digital Primates

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DT105 - Discovery Track

Location: Gramercy West
Social Syndication Meets TV Everywhere
4:00 p.m. - 4:20 p.m.

The rise of social networks and their role in augmenting our TV and video experiences is quickly taking shape. When you consider the size of addressable audiences (and massive number of video views) on Facebook and Twitter alone, it s no surprise that major network brands look to them as table stakes destinations. In this session, Anvato will explain the value in social syndication and offer suggestions on how you can distribute content in near real-time to these major sites without causing operational headaches or breaking your budget.

Attend this session for your chance to win: Apple TV ($69 value)

Matt Smith, Executive Director, Business Development & Strategy - Comcast Technology Solutions
Navigating the Transition to TV Everywhere
4:25 p.m. - 4:45 p.m.

Bridging the gap from the traditional video ecosystem to a flexible IP-based OTT platform poses significant technical challenges for content owners and distributors alike. Discover how Comcast confronted some of these challenges and pioneered a transition to a TV Everywhere platform while maintaining the highest level of content quality, expanding audience reach and enabling emerging monetization models.

Attend this session for your chance to win: NBC Universal themed gift basket including SNL memorabilia and USA Olympic branded items ($150 value)

Barry Tishgart, Vice President, GM - Comcast Wholesale
5:00 p.m. - 6:00 p.m.

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