May 12-13, 2015 | New York Hilton Midtown

HOW TO Track

Get ready for more hands-on sessions! Join some of the industry’s leading instructors in the 8 sessions that are part of the new HOW TO Track. Plus enjoy 4 bonus “how to” sessions in two of our other compelling tracks: B101, A102, A104, A203.

Tuesday, May 12, 2015

10:30 a.m. - 11:30 a.m.

D101 - HOW TO: Bringing Media Channels to Amazon Fire TV

Amazon Fire TV can help content creators and developers find new customers by making it easy to create media-based apps for the best-selling Amazon Fire TV and Fire TV Stick. In this presentation, we will dive into the Fire TV platform and show attendees how they can quickly publish their content as media apps using Amazon's open source Web App Starter Kit for Fire TV. Attendees will also hear from Wall Street Journal, a Starter Kit beta partner, about their experience rapidly developing a real-world Fire TV media app that provides a great viewing experience for their customers.

Russell Beattie, Technical Evangelist - Amazon Lab126
Justin Webster, Executive Director, Product Development & Operations - The Wall Street Journal Digital Network
11:45 a.m. - 12:30 p.m.

D102 - HOW TO: Top Tips for Getting Your Android Apps Running on Amazon Fire TV

This session will introduce you to Amazon Fire TV and what you need to do to get your Android apps ready. What does your app’s 10 foot experience look like, how will your touch controls convert to a controller based experience, how will you sync game progress across all of your players devices, and what are the TV-specific gotchas like overscan. This session will get you started with Amazon’s free Fire TV developer SDK and provide plenty of tips for getting your app up and running.  Both Android Studio and Xamarin Studio will also be covered showing how you can target Fire TV using the same familiar developer environment.

David Isbitski, Chief Evangelist, Alexa and Echo - Amazon
12:30 p.m. - 1:45 p.m.

Lunch Break - Visit the Exhibits

1:45 p.m. - 2:30 p.m.

D103 - HOW TO: H.265 vs. H.264—An Under- the-Hood Assessment

sponsored by

The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bitrates. For any content distributor seeking to distribute content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. However, the reality of real-world choices can quickly deflate any optimistic plans. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Examples of x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, CTO - videoRx

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2:45 p.m. - 3:30 p.m.

D104 - HOW TO: Creating a Streaming Channel on Roku’s Platform

This session educates attendees on how to develop a channel using Roku’s software developer kit and Roku’s proprietary BrightScript language, from basic VOD channels to full subscription-based services. Attendees learn about the resources and services available to developers to best manage their channel, including integrated billing, and best practices for creating a great streaming channel. The session also looks at the different ways to monetize content through advertising, on-device promotion, and other marketing opportunities.

Scott Rosenberg, VP, Business Development, Content & Services - Roku
3:30 p.m. - 4:00 p.m.

Coffee Break - Visit the Exhibits

4:00 p.m. - 5:00 p.m.

D105 - HOW TO: Building a Video Player

With so many devices, browsers, and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Should you build a player yourself or use an openly available one like JWPlayer or Video.js? What technologies should be used? How do you build a streaming video application without any plugins? Are Flash, Silverlight, and other plugin solutions still a viable answer today? This session explores these questions and digs into the code necessary to build a modern streaming application.

Jeff Tapper, Chief Architect - Digital Primates

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Wedensday, May 13, 2015

10:30 a.m. - 11:30 a.m.

D201 - HOW TO: Developing Universal Windows Applications for Xbox and Beyond

With the announcement of Windows 10, Microsoft enables the ability to Deploy applications to multiple Windows platforms from a single code base. This technical presentation shows developers how to set up their Visual Studio projects for development and deployment to Xbox, Windows, and Windows Phone.

Andy Beach, Principal SDE, Communications & Media - Microsoft
11:45 a.m. - 12:30 p.m.

D202 - HOW TO: Selecting the Right Video Management Technology

This presentation helps attendees identify their unique requirements for an effective video management solution. It identifies the mistakes that many video management technology buyers make and provides best- practice advice on how to avoid these mistakes. It looks at the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure the right solution is chosen.

Theresa Regli, Director - Vox Veritas Digital Ltd, UK

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12:30 p.m. - 1:45 p.m.

Lunch Break - Visit the Exhibits

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Conference Videos

Watch the 2015 preview below or see videos from previous Streaming Media events by clicking here.