Learn how to create a set of video files that will play on all devices, from smartphones to computers and OTT devices. The class starts by exploring key concepts like protocol and container format and technologies like HTTP Live Streaming, DASH, and Dynamic Streaming. Then it moves to a technical overview of the H.264 specification to identify those configuration parameters that impact quality and those that don't, and how they affect playback compatibility. Then we'll review the technical requirements for single and multiple file delivery to Flash, HTML5, iOS, Android, Windows Phones, Windows 8, and the Apple TV, Boxee, Roku, and other OTT devices. Along the way, you'll learn the current encoding and delivery practices used by high-profile broadcast and corporate sites to help refine your technology decisions. You'll walk way knowing the technical requirements for delivering to all key platforms and an understanding how to do so.

As the range of mobile devices, desktops, and set top boxes expands, you need to stay on top of the technologies that you can use to effectively deliver your video content. In this workshop geared to content creators, integrators, and consultants, you'll learn how to evaluate the various mobile and desktop browser targets that your viewers will use to watch your content, and develop a feature matrix of capabilities available on those browsers. Next, you learn how to plan the server technology you will use to deliver the content, whether standard HTTP delivery (or progressive download) or streaming technologies such as Apple HTTP Live Streaming (HLS) and Adobe HTTP/RTMP Dynamic Streaming. Finally, you learn more about content protection strategies for monetized content that can grow with your deployment budget.

There is a confusing array of products and solutions for streaming video to end users, but few that simply deliver your content to any device. If you're serious about video, you've been seeing and hearing more references to Wowza Media Server. In this session, you will learn about the end-to-end deployment workflows that you can build using this unified streaming media server software. You'll see live demos and find out about the newest Wowza functionality. Discover how Wowza works with cloud delivery and stacks up against other media delivery options. Finally, gain insights about emerging technologies (such as MPEG-DASH, H.265, and HTML5) and how to future-proof your streaming media deployment.

The capabilities of HTML5 web browsers, both on mobile devices and desktops, are changing rapidly. As a video content producer, you need to have a video player that can respond to these changes as browser vendors release new features. But how do you plan for uncertainty? In this workshop, we review popular video player frameworks such as those provided by jPlayer (jQuery plug-in), MediaElement.js, Video.JS, JWPlayer, and others. You also learn how to pick the proper media encoding strategy for your video distribution needs, and how to plan for scaling video content types as browser features such as MPEG-DASH begin to emerge.

Today's content services must contend with a playback environment comprised of hundreds of different device platforms, many of which require different technology frameworks and development approaches. This session will outline what is happening with various UI technologies including Flash, HTML5, and Webkit, and detail what silicon vendors are doing to aid support for premium content services. Attendees will also learn about platform SDKs and what is required for content owners to deliver their services to connected devices.

Learn how organizations leverage existing videoconferencing infrastructure as a production studio when integrated with a video streaming system, as well as how videoconferencing allows presenters in multiple locations to participate jointly in webcasts. Finally, learn how this is all good news to those implementing streaming solutions, because now they can be budgeted as part of a larger video communications budget.

Netflix started streaming in 2007 with an Internet Explorer plugin that hosted Windows Media Player. Today, there are more than 80 million active Netflix devices including smartphones, tablets, game consoles, and connected TV’s. This session walks through the technical history of the Netflix streaming service, looking at some of the key engineering decisions, codec and packaging, and a few key hacks. Some of topics that will be covered include Netflix’s first adaptive streaming client, their most unusual project, the BD-Live adaptive streaming client, and how Netflix developed their iPad app in just 60 days.

This session starts by detailing the playback specs for all iDevices, old and new. Then you'll learn the strategies used by prominent iTunes publishers to serve the complete range of installed iDevices. Next, the seminar switches to cellular wireless delivery, with a technical description of Apple's HTTP Live Streaming (HLS), including recommendations for the number of streams and Apple's encoding parameters. You'll walk away knowing how to encode for both iTunes and mobile delivery to iOS and compatible devices.

While second screen companion experiences are a phenomena in the home, they are mostly used as a first screen viewing device outside the home. This session will discuss how do tablet and smartphone manufacturers manage this dual-purpose design in their ecosystem from TVs and tablets to mobile phones and gaming consoles. Learn how the second and first screen experiences will converge as multi-screen and second screen offerings begin to be delivered from the same app as consumers move outside the living room.

With the introduction of adaptive streaming formats, a growing number of IP-enabled streaming boxes, and the proliferation of handheld devices, content owners face increasing challenges for multi-screen content preparation. A key part of that content preparation is the encoding of content for each device, the algorithm choices/trade-offs, codec settings, and the particular requirements of various distribution platforms. This session will analyze the key components of file-based transcoding and will talk practically about converting content for multi-screen delivery.

TV Everywhere offers the promise of letting customers watch what they want to watch, wherever and-ideally-whenever they want to watch it. In order for TV Everywhere to take hold, MVPDs need to open up, partner, and extend their services to their customers wherever they may be. Given technical limitations, rights limitations, and sensitivities around brand and user experience, how are MVPDs innovating around this challenge and getting comfortable with sharing their services and customer relationships? Find out what MVPDs and partners are doing to make TV Everywhere a reality, and learn about some of the experiences that are becoming available to end consumers.

This presentation will walk you through the process of turning your video on demand (VOD) library into an online broadcast channel. Learn how to make a broadcast channel from VOD assets and the methods for distributing live streams to desktops and portable devices for all co-viewing opportunities. The session will also detail specifics on encoding, leveraging your CMS to integrate metadata, how to set up a playlist mechanism, and how to turn the file-based encodes into live HD streaming.

If you've been struggling to demonstrate the value of your webcasts in measurable terms, this session is for you. The audience for this presentation will take away a working formula that computes the real cost benefit of a webcast. Learn how to collect and measure data that can be used to justify corporate webcast efforts. Attendees will learn how to measure the benefits of using viewer registration, webcast scheduling, total webcast cost avoidance, viewer analysis, and webcast funding.

The most recent video compression standard, HEVC / H.265, was placed into final draft for ratification earlier this year and is expected to become the video standard of choice over the next decade. As with each generation of video compression technology before it, H.265 promises to reduce the overall cost of delivering and storing video assets while maintaining or increasing the quality of experience delivered to the viewer. This session will address what H.265 is, how it differs from previous generations of compression technology including H.264, key barriers to widespread adoption, and thoughts on when H.265 is likely to be implemented.

Broadcasters design their OTT distribution platforms considering many different factors, some of which can conflict with one another. Designing a product that both appeals to customers and enhances the offering can be constrained by budget, technical limitations, a fluctuating consumer device market, and existing licensing agreements and partnerships. This session will explore how some of the most notable content owners in the industry are looking to satisfy the desires of consumers as they successfully deliver their product through non-traditional distribution.

This session will take a deep dive into streaming technology and how HuffPost Live is integrating social media into its live broadcast platform. Learn how to leverage social networks like Google+ in live streams and what tools are available to integrate community features into live webcasts. Attendees will also hear best practices for leveraging your online community as on-air talent.

Members of the DASH Industry Forum will discuss what concrete steps have been taken in order to foster fast adoption of the new industry standard for adaptive streaming over HTTP. The session will discuss the recently published DASH264 Implementation Guidelines that cover both live and on-demand services, MPEG-DASH profiles, audio and video codecs, closed-caption formatting and common encryption constants. The panel will consist of representatives from all relevant parts of the ecosystem and will address the practical matters and relevance of MPEG-DASH based service roll-outs for streaming and hybrid broadcast applications.

The Internet has disrupted nearly every facet of the TV industry, from programming to distribution to audience. And while the networks still rule the living room, many of them are struggling to find their footing online. In this session, we’ll explore some of the distribution options for those that want to bring their content to online audiences. The panelists will delve into the pros and cons of sharing content with YouTube, subscription-based services and syndication networks. They’ll also explore what kind of content—short form vs. long form—makes sense for each outlet.

As viewers continue to flock to YouTube, brands are reevaluating it as a practical alternative to costly online video platforms. In this session, experts will critique YouTube’s cost benefits, built-in audience, established marketing channels, native device compliance, and technical features, as well as discuss YouTube’s platform as a destination for engagement. Learn the pros and cons of using YouTube as a video platform and hear which content and distribution strategies YouTube is best suited for.

This presentation will help attendees identify their requirements for an online video platform, with a particular focus on mobile and multi-channel scenarios. Learn about the products and platforms available in the market and the strengths and weaknesses of selected major players including Brightcove, Kaltura, and Ooyala. Get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.

With so many streaming devices in the market, trying to determine what each one offers in the way of streaming quality and content inventory can be quite confusing. In this special session, Dan Rayburn will present hands-on demos showcasing the leading streaming devices, including those from Apple, Roku, Boxee, Western Digital, Sony, Vizio and Netgear. Attendees will see these devices in action, learn which content platforms they run, and have a chance to ask questions.

With the emergence of TV Everywhere, consumers can enjoy the benefits of authenticated channels like FOX Now, TWC TV, ESPN, Xfinity, and others across a multitude of devices. Is TV Everywhere a success today? Are providers seeing increased retention? Are new revenue models emerging that might exist as extensions for the TV Everywhere experience? What will TV Everywhere look like in the next five years? Join us for a lively discussion with the experts behind the TV Everywhere movement.

It seems all you hear these days is about public, private, and hybrid clouds. Are cloud services applicable for enterprise video as well? This session will discuss the deployment options for cloud-based services for enterprise video with a focus on two primary methods of moving services to the cloud-encoding in the cloud and media management in the cloud. The session will address many questions around cloud-based enterprise services, including bandwidth concerns, pricing, and security. If you are considering moving to the cloud, this is a must attend session.

Not all video encoders are created equal. In this session, the real-world video outputs of top commercial H.264 encoders are compared, including those from Telestream, Harmonic, Sorenson, and Adobe, as well as open-source options such as FFmpeg and x264. Learn what features you should have available in an encoding tool before you invest your organization's budget in a solution.

This session will discuss tips and tricks, best practices, and lessons learned regarding the technical setup of live streaming production. Learn how to stream multiple formats from a single encoder, use social networking overlays, leverage adaptive bitrate streaming, and transition between live streams from multiple camera angles using multi-encoder synchronization. Speakers in this session are the ones in the trenches, producing some of the largest live events you see on the web today.

This session will discuss captioning and transcription solutions implemented by consumer content services and enterprise corporations. Learn the costs and benefits derived from captioning, as well as best practices and tips for implementing accessibility technologies. The panel will also discuss strategies for meeting upcoming accessibility regulations and emerging standards that impact online video captioning.

In today's enterprise business environment, delivering video across the network requires choosing the right technology and strategy. This session will give you the scoop on how to create robust and scalable video delivery strategies for your corporation. Learn the factors that need to be analyzed, the key variables that determine your network requirements, and how to best deploy and manage such a solution.

With all the device fragmentation in the market, it is getting increasingly difficult to provide content to all of them equally. The MPEG-DASH specification promises to unify the field and provide a ubiquitous format that can be used by most devices. This technical session explores how to build a DASH264 player. We will explore a few different players, including one built-in JavaScript using the MediaSource APIs to run natively in some browsers, and another using OSMF and ActionScript that can run in any browser with a Flash player.

With the advent of connected devices, 2nd-screen remote control apps, smart TVs, and other devices for viewing video, how does a consumer find what to watch? From traditional TV grids to new views of what is most popular or most social, how will the television discovery experience change? Will the difference between TV shows or videos that are live, VOD, DVR, and from OTT continue to be blurred in the eyes of the viewer? Come hear who will win and who will lose in this unbundled non-linear world and what the new business models look like.

The exponential growth of smartphones and tablets is increasing the pressure in academia to offer more learning options online via the use of video. But only a handful of universities have implemented a comprehensive video strategy. This presentation will show how to use live streaming to attract part-time and international students as well as renowned faculty and guest speakers. While most academic executives and deans only analyze video from a dollars and cents perspective, this presentation will discuss ideas on how to incorporate it from a strategic standpoint.

The Ultimate Fighting Championship hosts weekly events, distributing live and VOD content across 100 different digital distribution points on a daily basis. This presentation will showcase UFC's digital media workflow, including how they handle transcoding, digital asset management, and the specific technologies and processes that were implemented to solve UFC's massive multiformat, multichannel, distribution challenge.

This session provides best practices, lessons learned, and a general overview of the technical set-up for a professional live streaming production. Learn about transmission methods (IP, cellular, fiber, satellite), encoding on site or off, picking the proper encoder for the job (software vs. hardware), maximizing encoder & CDN efficiency, and delivering adaptive HD streaming to the desktop, mobile, and OTT boxes. Come learn how to improve your next live event.

This presentation will show you how to boost your live streaming content strategy with integrated social media sharing using TriCaster. Learn how and why you should publish content directly to popular social media sites and how to manage your content appropriately for online sharing across Facebook, Twitter, and YouTube. Hear how to apply the social media publishing strategy that best suits your live production workflow and determine which content to publish in order to create buzz.

As changes in technology and viewer behavior have altered how consumers watch TV, so too has the pay TV industry been forced to reexamine how content is monetized. This session will map out key new standards and technologies that pay-TV providers can leverage to capture ad dollars as TV is viewed everywhere and at any time, including approaches for delivering the reach advertisers need, despite audience fragmentation; using addressability to minimize wasted ad spends; increasing engagement with viewers via interactivity and second-screen tie-ins; and increasing efficacy via better measurement.

Live video streams were key to the ambitious online user proposition for the London 2012 Olympics, and that coverage had to mirror the very high traditional broadcast standards of resilience and quality. Hear the challenges the BBC faced when designing a resilient HTTP streaming infrastructure that was designed to cope with huge volumes. Learn about the solution the BBC used during the games and hear what changes to their methodology was required to build resilience into a cloud-based infrastructure.

This session will discuss factors to consider when choosing an on-demand enterprise video encoding systems from the likes of Digital Rapids, Elemental, Harmonic, Sorenson, and Telestream. Factors incorporated into the analysis will include performance, output quality, quality control options, format support, expansion options, programmability, and other variables. If you're considering buying an enterprise encoder or upgrading your current systems, you'll find this session particularly useful.

In the last five years, the advent of an 'always-on, perpetually-connected' culture has fundamentally altered the face of media products. As this evolution accelerates, what will premium media products look like in 2018? With a panel extending across media domains – sports, broadcast, film, cable programming, and social platforms – we will explore the evolution of data-driven product and distribution strategy for marquis media brands, including insight on the operational challenges associated with realizing an application-driven future that actively responds to a direct connection with individual audience members.

This session will discuss how converging media technologies are redefining traditional distribution methods; how interactive and on-demand services are changing; and how entertainment and news video is being consumed. Come hear from some of the leading publishers, broadcasters, and advertisers about the impact that video and new media is having upon their business models.

Since only 5.5% of the world speaks English as its native language, there’s a big opportunity to grow your audience by moving rapidly into global markets. This panel is an opportunity to learn the economics and business case for producing and distributing video in multiple languages. Each participant will discuss best practices, what’s ahead, distribution options, and the economics of their investments in reaching the emerging world in video.