Max is an expert in user generated content, broadcast technologies and workflow. He previously founded ICF a media asset management platform which was sold to Verizon Business in 2005. He held positions as VP of Digital Media at Verizon Business and Senior Vice President at IMG Media - the television and interactive arm of the sport marketing giant (www.imgworld.com).

Max is a recognized digital content industry pioneer and is regularly invited to speak and contribute at industry events/forums for the broadcast, broadband and mobile industry. Max is a Belgian national and lived in London, UK between 1995 and 2005 before moving to New York.