Nov 2-3, 2017 | Hyatt Regency Huntington Beach


Thursday, November 2, 2017

9:00 a.m. - 10:00 a.m.

Welcome & Opening Keynote

Keynotes will be announced soon. Check back for the latest details.

10:00 a.m. - 10:30 a.m.

Coffee Break in the Exhibit Hall

10:30 a.m. - 11:15 a.m.

A101 - Social Video: Strategies for Success

As TV viewing moves further and fPluatforrmtsher into digital, cable networks and media companies are searching for the best ways to reach audiences online. How do they find digital audiences, and what’s the best way to reach them? A roundtable of media and brand executives share their strategies for success, using a mixture of organic and paid media to drive results. This session discusses how data is the key to unlocking the power of social video strategies.

B101 - The Business of Skinny Bundles & Consumer Choice

In recent months, pay TV carriers and streaming pPlartfoormsviders like Hulu and YouTube have introduced “skinny bundles” in an effort to prevent cord-cutting and/or attract younger, price-conscious consumers. But many of these offerings don’t provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts discusses the latest research on consumer channel priorities and pricing analysis and provides perspectives on what types of bundles consumers want to watch.

C101 - Establishing Parity Between Online Video & Broadcast TV

We are starting to see momentum gather for online video: Cable subscribers are declining and online video consumption is increasing. But the two experiences, watching TV and watching online video, aren’t the same yet. Broadcast TV generally has better quality, more consistent delivery, and improved customer service. Yet the allure of anytime, anywhere access from any device is driving consumer behavior toward OTT services like Netflix, Hulu, HBO, and more. This panel talks about what it might take to get parity between the traditional TV experience and streaming video.

D101 - HOW TO: Reducing Latency & Startup Times

Low latency and fast startup times are KPIs for most streaming video producers, particularly for live events. Through a series of structured tests that measure startup time, latency, and network overhead, this session documents the results achieved by reducing fragment sizes; using hybrid fragment sizes; adjusting player parameters like first variant retrieved and the number of fragments retrieved before playback starts; opening a persistent connection between player and server; and other experiments. Results are shown for computer playback as well as tvOS and Roku. Find out the most effective strategies for minimizing startup time and latency without swamping your network with additional HTTP requests and how to implement them in your encoding and delivery workflows.

LS101 - Technologies for Live Streaming to Multiple Platforms

Streaming to one live streaming service is so 2016. Today, in addition to streaming to your own website or app, you may want to distribute your live stream to multiple other outlets like Facebook Live, YouTube Live, Livestream, Twitter, or Twitch. Fortunately, there are a variety of products and services that enable streaming to multiple output locations, from desktop encoders and appliances to cloud services. This session details the various options and lay out their pros, cons, and pricing models.

11:30 a.m. - 12:30 p.m.

A102 - The Future of Monetizing TV Online

Digital ad rates are insufficient to sPluatfoprmsport quality production, so how will TV online be monetized? Learn from a panel of media executives on how to survive the shift from 30-second ad spots and thrive with ad-blocking consumers. The session discusses effective ways to measure engagement besides reach and viewing time and how to monetize content distributed across multiple platforms. We also touch on the impact of social media networks on online TV and emerging methods for viewer engagement and loyalty. Come debate where the market is headed for subscription and pay-per-view monetization of online video.

B102 - Cutting Through the 4K Hype: Standards, Deployments, & the Future

Programming in UHD has gone up tenfold, although only a relatively Platforms small amount is still available. More media enterprises are coming online with UHD broadcasts, and standards have arrived to a certain degree, with initial support for content and devices. But we are still far from pervasive UHD-ready facilities and end-to-end workflows. This session cuts through the hype to look at what realistically can be accomplished in UHD today and experiences thus far in deploying UHD. The panelists also cast an eye to the future, with discussion around topics such as live UHD event production and streaming and the potential for high dynamic range (HDR).

C102 - Streaming Deployment Architectures in Higher Education

In an attempt to facilitate new modes of teaching, such as online and flipped classrooms, the behind-the-scenes process of building a course has quickly changed. On-demand video portals, recording studios, and web-conference sessions are working their way into many universities. This session explores the workflow universities have developed to deliver their online and flipped classes, along with the tech they use to make it possible. It highlights what schools have found to be successful, efficient technologies, and lessons learned.

D102 - HOW TO: Media & Machine Learning

Learn how Microsoft is applying intelligence to media to improve the user experience and automate the production process. This session provides an overview of how Microsoft is using the power of the cloud to apply machine learning to video. Demonstrations include improving live streaming video with automated closed captions, as well as extracting metadata from VOD libraries, making it extremely easy to index and search hours and hours of content.

LS102 - Live Streaming on Social Media

Live streaming continues to dominate content on social media. What sort of ROI can publishers achieve with an effective social streaming strategy? What sorts of production workflows are best? This panel discussion brings together leading brands, media companies, and influencers to share their social media streaming stories and discuss what they’ve learned and what their plans are for the future.

12:30 p.m. - 1:45 p.m.

Lunch Break - Visit the Exhibit Hall

1:45 p.m. - 2:30 p.m.

A103 - 360/VR Video Streaming in 2017

360 and VR video are two of the major topics inPla tfotrmhs e industry this year. This panel discusses which platforms content providers are targeting, i.e. web, smartphones, or VR headsets. In particular, the panel discusses which projections, streaming formats, and rendering techniques are used to stream content today. It also discusses how new codecs like HEVC, VP9 or AV1 or new streaming standards like Omnidirectional Media Application Format (OMAF) of MPEG can enable better quality and new use cases.

B103 - Building a Streaming Solution Within the Firewall

Whether you want to broadcast a company-wPlatfiordmse meeting or new employee training, streaming it through your internal network saves on time, travel costs, and resources. This session looks at real-world architectures being used for distributing streams to all screens within an enterprise setting. Are newer peer-to-peer (p2p) or multicast technologies part of the answer? How do you also reach remote and mobile workers? Walk away with recommendations on achieving the best-possible quality and broadest audience reach, along with best practices and lessons learned. Join us for this information-packed session on building an internal streaming solution to fit your business needs.

C103 - Advertiser Strategies for OTT

With most major TV outlets developing some form of OTT video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem?

D103 - HOW TO: Building a More Robust Cloud Encoder With FFMPEG & More

With the speed of technology today, one of the most important parts of software is adaptability. By taking control of your own encoding and packaging, you can greatly reduce cost and maintain high adaptability and agility to meet your needs now and in the future. When working with cloud encoding, there are several transcoding and packaging options, and the APIs for these options will change over time. We talk about how to build a more dynamic cloud encoder that can use the best tool for a specific job by decoupling the tools from the core application, as well as how to mix and match multiple operations concurrently on a single encoding task. Operations include WebVTT and AAC sidecar manifests, DASH assets, metadata, video quality, and stream muxing/demuxing. This session covers some of the strategies we’ve used to handle dynamic cloud encoding and packaging for live and VOD delivery.

LS103 - Monetizing Live Streaming

While the popularity of live streaming isn’t in doubt, even the biggest names in entertainment sometimes find it a challenge to monetize. What can be done to get consumers to pay for live content or make it more enticing for advertisers and sponsors? We look at various approaches to monetization, from pay-per-view and subscription to interstitial advertising and sponsored/branded content.

2:45 p.m. - 3:30 p.m.

A104 - Emerging Streaming Technologies: Picking the Winners

Streaming continues its rapid evolution, moving away from proprietary core technologies and toward open standards. Which leading-edge technologies (H.265, VP9, AOMedia Video, WebM, DASH, fMP4 HLS, CMAF, HTML5, and WebRTC) should you be adopting to future-proof your streaming deployments so you reach your targeted devices and deliver a great user experience? We look at the royalty-laden HEVC vs. royalty-free VP9 vs. the new opensource AOMedia Video for streaming with MPEG-DASH. Which will win out in the end? How will Apple’s adoption of fragmented MP4 for HLS impact DASH adoption? Will the death of browser plug-ins finally herald the age of HTML5 video streaming, and how does WebRTC fit in? Our panel will dive into these and other questions, helping you decipher which technologies are here to stay, and which should be forgotten.

B104 - Building Streaming Workflows for K–12 & Higher Education

Education video usage both inside and outside the classroom is on the rise. The process of creating, managing, and delivering live and on-demand content continues to evolve. What technologies and best practices are schools using? This session explores successful workflows schools have developed to simplify video adoption and make the technology more transparent to educators and students. Our education panelists also recommend crawl-walk-run implementation steps and share lessons learned.

C104 - The Latest With DASH, HLS, & MPEG-CMAF

A lot of recent changes are going on in the area of online streaming formats. Apple announced at WWDC 2016 the support of fragmented MP4, a key feature of CMAF, and others have demonstrated its usage on all major browser platforms. Video players now support HLS in HTML5 via re-multiplexing in JavaScript, so HLS can be played using the HTML Media Source Extensions. In parallel, MPEG-DASH got a lot of traction for DRM-protected premium content, as all major web browsers now support the HTML5 Encrypted Media Extensions. This panel provides an overview about MPEG-CMAF, and discusses whether it is an opportunity to actually harmonize deployments that currently have to support both (and separate from each) DASH and HLS. Finally, we also discuss potential threats on existing deployments having its clear focus on MPEG-DASH and DASH-IF.

D104 - HOW TO: Selecting the Right Streaming & Video Management Technology

Despite all the vendor marketing hype and so-called “objective” white paper publications, there is no one “best” system: There’s one that’s right for you, your business needs, your technical requirements, your integration points, and your budget. This presentation helps attendees identify their unique requirements for an effective video management solution. We identify the mistakes that many technology buyers make and provide best practice advice on how to avoid these mistakes. We discuss the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.

LS104 - Securing the Live Stream

Live video content, whether linear or events, is among the most valuable content online, so you need to lock it down to keep it from viewers who aren’t authorized to watch it. This session examines the latest digital rights management and access control technologies and explores the most effective business and strategic responses to video piracy.

3:30 p.m. - 4:00 p.m.

Coffee Break in the Exhibit Hall

4:00 p.m. - 5:00 p.m.

A105 - How OTT Is Disrupting the Pay TV Business

While broadcasters have largely been hamPlatfosrmstrung by TV Everywhere’s structural challenges, programmers are now looking to break free and offer content away from the traditional MVPD bundle. This session discusses the rise of virtual MVPDs which have re-imagined the traditional cable bundle, as well as a growing array of standalone, niche, direct-to-consumer video offerings. Hear what these services look like, the content they offer, and the impact they are having on the traditional pay TV business model.

B105 - Expanding Outside YouTube: Creating a Multi-Channel Network Strategy

This session discusses how traditional and non-traditional media companies are looking at extending their YouTube monetization to other platforms and apps that give them greater control and flexibility. Hear how content owners can diversify their content distribution and convert and seek out a new global audience, and find out what kind of revenue can be garnered from various platforms. Learn how to expand your content distribution and audience for new revenue opportunities, using syndication technologies and apps that are facilitating these expansions.

C105 - Twitter, Facebook, & Snapchat: On-Demand Social Video & the Real-Time Feed

Existing social platforms such as Facebook and Twitter are making substantial investments to bring more video to their users. This panel discusses how these new video platforms differ from established online video providers and how measurement and monetization work for both the content creator and the platform provider. As these platforms become the real-time feeds more consumers use, learn how they are integrating video into their platforms, the role of programmatic algorithms, social discovery, and the competition they are giving traditional broadcast outlets.

D105 - HOW TO: Comparing AV1, VP9, HEVC, & H.264

Many content distributors and aggregators still use H.264 as their primary, if not exclusive codec, but the bandwidth savings incident to newer, more powerful codecs are alluring. Those considering a switch must evaluate at least three options; HEVC, VP9, and the Alliance for Open Media’s AV1 codec, which should be close to release by the close of 2017. In this session, codec specialist Jan Ozer evaluates the quality of these codecs and compares them to H.264. Learn how much bandwidth you can save with each and how the newer codecs compare from quality and implementation perspectives.

LS105 - Live Streaming Spotlights

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

5:00 p.m. - 6:00 p.m.

Exhibit Hall Reception

The perfect place to meet with the leading companies in the industry in a relaxed atmosphere.

6:00 p.m. - 7:30 p.m.

4th Annual Streaming Media Beer Garden & Networking Event

sponsored by

Join us for a fun night on the lawn as you network with industry peers while enjoying a selection of good brews and eats. Open to all attendees, speakers, and vendors.

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