Nov 2-3, 2017 | Hyatt Regency Huntington Beach

Register

Friday, November 3, 2017

8:30 a.m. - 9:30 a.m.

Keynote

Keynotes will be announced soon. Check back for the latest details.

9:30 a.m. - 10:00 a.m.

Streaming Media Magazine's Readers Choice Awards Breakfast

Join Streaming Media Magazine editor, Eric Schumacher-Rassmusen, and emcee, Jose Castillo of ThinkJose, as we celebrate the winners of the annual Streaming Media Readers' Choice Awards. 

In addition to the awards ceremony taking place at this year's Streaming Media West conference the winners will be featured in an article in Streaming Mediamagazine and on StreamingMedia.com, as well as in our Streaming Media Xtra newsletter.

10:00 a.m. - 10:30 a.m.

Coffee Break in the Exhibit Hall

10:30 a.m. - 11:15 a.m.

A201 - The Future of Branded Content

The “brand as publisher” model is increasingly becoming the expectation for marketers and brand teams, forcing many of them to create more content than ever before. Meanwhile, the vendor options to generate content are growing exponentially, with more and more brands taking on the responsibility of bringing content creation in house. This session addresses the challenges and opportunities associated with these options. Learn how brands grow an audience and keep up with the virtual demand for content. How do they choose what platforms and partnerships to strike up to ensure the content is seen? We explore all of these questions with our panelists of Fortune 500 brand managers, agencies, and publishers.

B201 - Integrating Streaming, Video Conferencing, & Unified Communications Solutions

Traditionally in enterprises, video streaming and video conferencing have been deployed as two completely separate solutions. However, companies are figuring out that integrating these solutions provides tremendous value to their organization. This session discusses trends across unified communications, video conferencing infrastructure, and production studios and how it allows for streaming technology to be budgeted as part of a larger video communications platform.

C201 - HOW TO: Comparing Per-Title Encoding Options

Per-title encoding techniques customize the encoding ladder to match the encoding complexity of the source, saving bandwidth on easy-to-compress videos and ensuring the quality of more complex footage. This session compares the efficiency, implementation issues, and costs of multiple commercially available and open-source alternatives, like Capella Systems Cambria Encoder, compression optimization from multiple vendors, and the alternatives available using Ffmpeg. Learn what per-title encoding is, how the various options work, and which is the best option for you.

LS201 - Live Storytelling With Virtual Reality & 360° Video

VR and 360° offer brands and publishers new ways of telling stories and presenting live events to viewers. In order to be successful, though, there needs to be an understanding of not just the technology but the art of crafting immersive videos that will compel viewers to strap on that headset (or at least a Google Cardboard) for an experience that transcends traditional content. This panel features experts in both the content and technology to give attendees a full “field of view” into the emerging worlds of VR and 360° video.

11:30 a.m. - 12:30 p.m.

A202 - The Future of Video in a Multi-Screen World

Consumption of video is changing as new platforms, formats, and industry dynamics evolve. From the dawn of 4K to Snapchat Discover, the quality, quantity, and sheer variety of video experiences are growing every day. This panel looks at the future of broadcast and video services in a multi-screen world, attempting to peer in to the near future to explore issues both at the fore, such as 4K, and still on the fringe, such as virtual reality.

B202 - The Business Strategy Behind the Fragmenting OTT Market

From Netflix, HBO and Showtime, to broader offerings like DISH’s Sling, CBS’s All Access, Comcast’s Stream and Apple TV rumored to launch in the fall, there are a lot of OTT options. Are we ensuring differentiated experiences for consumers or are we building a slew of “me too” services? With reports showing OTT revenues are expected to surpass $10B within the next few years, are content owners building a healthy marketplace with enough competition and differentiation for revenues to continue to grow? This panel explores the business strategies behind the unbundling and unraveling of the industry as it moves from cable to the cloud and the subsequent sprint to build new OTT experiences.

C202 - HOW TO: Live Streaming Without the Big Price Tag

There is lots of information on the market for “how to send a quality live stream” out to the web, but what if you are broadcasting to a live audience such as a church congregation, live concert or conference. There can be no margin for error, no chance of buffering, internet dropouts, and how do you stream live music, concert or worship? With groundbreaking software and creative workflows, this presentation will open your eyes to what is possible with live streaming in this context, without issues and without the big price tags.

LS202 - Live Streaming Spotlights

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

12:30 p.m. - 1:45 p.m.

Lunch Break - Visit the Exhibit Hall

1:45 p.m. - 2:45 p.m.

A203 - Using OTT Workflows to Create Live-to-VOD Assets

In this session, industry experts share how they've been able to launch live-to-VOD services without a complete overhaul of infrastructure by applying software-defined video solutions to easily migrate from one type of scenario to another. Panelists describe how they use OTT workflows to create catch-up TV assets across existing broadband infrastructures. Among other tips, they share how they’ve employed JIT packaging for workflow simplification, cost reduction, and content production and how they’re combining embedded encryption and decryption with JIT DRM wrapping.

B203 - Building a Scalable Next-Generation TV Service

As operators and media companies navigate through the growing mix of technologies and the changing TV environment, content owners continue to experiment with new TV services and OTT solutions. With the goal of finding new revenue streams and retaining audiences, service providers are continuously introducing new engaging features that cater to today’s personalized viewing habits. This panel dives into the technology landscape for scalable next-generation TV deployments as well as how content owners can tackle scalable content distribution in a cost-effective manner.

C203 - Blockchain and the Future of the Media Industry

Through the success of cryptocurrencies, blockchain technology has gained the favor of many technologists. This presentation explores the potential impact of blockchain on the media and broadcast industries. It briefly explains what blockchain is, demystifies some beliefs, and explores several methods for building consensus that may be suitable for using blockchain advantageously in the media industry.

LS203 - Latency Still Sucks: So What Can You Do About It?

As live event streaming explodes in popularity, latency—whether time to first frame or end-to-end—is the elephant in the room. Live event streams are competing not only with broadcast and cable, but also with social media, and viewers’ tolerance for long latency times is dwindling. In this session, learn about the various ways to reduce latency at all points in your live streaming workflow, from acquisition to delivery to video player.

2:45 p.m. - 3:15 p.m.

Coffee Break in the Exhibit Hall

3:15 p.m. - 4:00 p.m.

A204 - Best Practices for Live Streaming Production

This session discusses tips and tricks, best practices, and lessons learned regarding the technical setup of live streaming production. Learn how to stream multiple formats, use social networking overlays, and leverage adaptive bitrate streaming. Speakers in this session are the ones in the trenches, producing some of the largest live events you see on the web today.

LS204 - Live Streaming Today & Tomorrow

The Summit comes to a close with a panel discussion examining the state of live streaming in 2017 and looking at where it’s headed in the future. Will its growth continue unfettered, or are there roadblocks that will slow the expansion? What are the key technical and business challenges it faces? And what role will new technologies like HEVC, HDR, 4K, and VR/360° play in the live streaming of tomorrow?

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