Nov 2-3, 2017 | Hyatt Regency Huntington Beach

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Live Webcasting

Tuesday, November 1, 2017

10:30 a.m. - 11:15 a.m.

B101 - The Business of Skinny Bundles & Consumer Choice

In recent months, pay TV carriers and streaming pPlartfoormsviders like Hulu and YouTube have introduced “skinny bundles” in an effort to prevent cord-cutting and/or attract younger, price-conscious consumers. But many of these offerings don’t provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts discusses the latest research on consumer channel priorities and pricing analysis and provides perspectives on what types of bundles consumers want to watch.

C101 - Establishing Parity Between Online Video & Broadcast TV

We are starting to see momentum gather for online video: Cable subscribers are declining and online video consumption is increasing. But the two experiences, watching TV and watching online video, aren’t the same yet. Broadcast TV generally has better quality, more consistent delivery, and improved customer service. Yet the allure of anytime, anywhere access from any device is driving consumer behavior toward OTT services like Netflix, Hulu, HBO, and more. This panel talks about what it might take to get parity between the traditional TV experience and streaming video.

D101 - HOW TO: Reducing Latency & Startup Times

Low latency and fast startup times are KPIs for most streaming video producers, particularly for live events. Through a series of structured tests that measure startup time, latency, and network overhead, this session documents the results achieved by reducing fragment sizes; using hybrid fragment sizes; adjusting player parameters like first variant retrieved and the number of fragments retrieved before playback starts; opening a persistent connection between player and server; and other experiments. Results are shown for computer playback as well as tvOS and Roku. Find out the most effective strategies for minimizing startup time and latency without swamping your network with additional HTTP requests and how to implement them in your encoding and delivery workflows.

11:30 a.m. - 12:30 p.m.

C102 - Streaming Deployment Architectures in Higher Education

In an attempt to facilitate new modes of teaching, such as online and flipped classrooms, the behind-the-scenes process of building a course has quickly changed. On-demand video portals, recording studios, and web-conference sessions are working their way into many universities. This session explores the workflow universities have developed to deliver their online and flipped classes, along with the tech they use to make it possible. It highlights what schools have found to be successful, efficient technologies, and lessons learned.

1:45 p.m. - 2:30 p.m.

B103 - Building a Streaming Solution Within the Firewall

Whether you want to broadcast a company-wPlatfiordmse meeting or new employee training, streaming it through your internal network saves on time, travel costs, and resources. This session looks at real-world architectures being used for distributing streams to all screens within an enterprise setting. Are newer peer-to-peer (p2p) or multicast technologies part of the answer? How do you also reach remote and mobile workers? Walk away with recommendations on achieving the best-possible quality and broadest audience reach, along with best practices and lessons learned. Join us for this information-packed session on building an internal streaming solution to fit your business needs.

2:45 p.m. - 3:30 p.m.

A104 - Emerging Streaming Technologies: Picking the Winners

Streaming continues its rapid evolution, moving away from proprietary core technologies and toward open standards. Which leading-edge technologies (H.265, VP9, AOMedia Video, WebM, DASH, fMP4 HLS, CMAF, HTML5, and WebRTC) should you be adopting to future-proof your streaming deployments so you reach your targeted devices and deliver a great user experience? We look at the royalty-laden HEVC vs. royalty-free VP9 vs. the new opensource AOMedia Video for streaming with MPEG-DASH. Which will win out in the end? How will Apple’s adoption of fragmented MP4 for HLS impact DASH adoption? Will the death of browser plug-ins finally herald the age of HTML5 video streaming, and how does WebRTC fit in? Our panel will dive into these and other questions, helping you decipher which technologies are here to stay, and which should be forgotten.

B104 - Building Streaming Workflows for K–12 & Higher Education

Education video usage both inside and outside the classroom is on the rise. The process of creating, managing, and delivering live and on-demand content continues to evolve. What technologies and best practices are schools using? This session explores successful workflows schools have developed to simplify video adoption and make the technology more transparent to educators and students. Our education panelists also recommend crawl-walk-run implementation steps and share lessons learned.

C104 - The Latest With DASH, HLS, & MPEG-CMAF

A lot of recent changes are going on in the area of online streaming formats. Apple announced at WWDC 2016 the support of fragmented MP4, a key feature of CMAF, and others have demonstrated its usage on all major browser platforms. Video players now support HLS in HTML5 via re-multiplexing in JavaScript, so HLS can be played using the HTML Media Source Extensions. In parallel, MPEG-DASH got a lot of traction for DRM-protected premium content, as all major web browsers now support the HTML5 Encrypted Media Extensions. This panel provides an overview about MPEG-CMAF, and discusses whether it is an opportunity to actually harmonize deployments that currently have to support both (and separate from each) DASH and HLS. Finally, we also discuss potential threats on existing deployments having its clear focus on MPEG-DASH and DASH-IF.

4:00 p.m. - 5:00 p.m.

A105 - How OTT Is Disrupting the Pay TV Business

While broadcasters have largely been hamPlatfosrmstrung by TV Everywhere’s structural challenges, programmers are now looking to break free and offer content away from the traditional MVPD bundle. This session discusses the rise of virtual MVPDs which have re-imagined the traditional cable bundle, as well as a growing array of standalone, niche, direct-to-consumer video offerings. Hear what these services look like, the content they offer, and the impact they are having on the traditional pay TV business model.

B105 - Expanding Outside YouTube: Creating a Multi-Channel Network Strategy

This session discusses how traditional and non-traditional media companies are looking at extending their YouTube monetization to other platforms and apps that give them greater control and flexibility. Hear how content owners can diversify their content distribution and convert and seek out a new global audience, and find out what kind of revenue can be garnered from various platforms. Learn how to expand your content distribution and audience for new revenue opportunities, using syndication technologies and apps that are facilitating these expansions.

D105 - HOW TO: Comparing AV1, VP9, HEVC, & H.264

Many content distributors and aggregators still use H.264 as their primary, if not exclusive codec, but the bandwidth savings incident to newer, more powerful codecs are alluring. Those considering a switch must evaluate at least three options; HEVC, VP9, and the Alliance for Open Media’s AV1 codec, which should be close to release by the close of 2017. In this session, codec specialist Jan Ozer evaluates the quality of these codecs and compares them to H.264. Learn how much bandwidth you can save with each and how the newer codecs compare from quality and implementation perspectives.

Wednesday, November 2, 2017

11:30 a.m. - 12:30 p.m.

C202 - HOW TO: Live Streaming Without the Big Price Tag

There is lots of information on the market for “how to send a quality live stream” out to the web, but what if you are broadcasting to a live audience such as a church congregation, live concert or conference. There can be no margin for error, no chance of buffering, internet dropouts, and how do you stream live music, concert or worship? With groundbreaking software and creative workflows, this presentation will open your eyes to what is possible with live streaming in this context, without issues and without the big price tags.

1:45 p.m. - 2:45 p.m.

A203 - Using OTT Workflows to Create Live-to-VOD Assets

In this session, industry experts share how they've been able to launch live-to-VOD services without a complete overhaul of infrastructure by applying software-defined video solutions to easily migrate from one type of scenario to another. Panelists describe how they use OTT workflows to create catch-up TV assets across existing broadband infrastructures. Among other tips, they share how they’ve employed JIT packaging for workflow simplification, cost reduction, and content production and how they’re combining embedded encryption and decryption with JIT DRM wrapping.

3:15 p.m. - 4:00 p.m.

A204 - Best Practices for Live Streaming Production

This session discusses tips and tricks, best practices, and lessons learned regarding the technical setup of live streaming production. Learn how to stream multiple formats, use social networking overlays, and leverage adaptive bitrate streaming. Speakers in this session are the ones in the trenches, producing some of the largest live events you see on the web today.

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