Nov 2-3, 2017 | Hyatt Regency Huntington Beach

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Formats, Protocols & Standards

Tuesday, November 1, 2017

11:30 a.m. - 12:30 p.m.

B102 - Cutting Through the 4K Hype: Standards, Deployments, & the Future

Programming in UHD has gone up tenfold, although only a relatively Platforms small amount is still available. More media enterprises are coming online with UHD broadcasts, and standards have arrived to a certain degree, with initial support for content and devices. But we are still far from pervasive UHD-ready facilities and end-to-end workflows. This session cuts through the hype to look at what realistically can be accomplished in UHD today and experiences thus far in deploying UHD. The panelists also cast an eye to the future, with discussion around topics such as live UHD event production and streaming and the potential for high dynamic range (HDR).

1:45 p.m. - 2:30 p.m.

C103 - Advertiser Strategies for OTT

With most major TV outlets developing some form of OTT video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem?

D103 - HOW TO: Building a More Robust Cloud Encoder With FFMPEG & More

With the speed of technology today, one of the most important parts of software is adaptability. By taking control of your own encoding and packaging, you can greatly reduce cost and maintain high adaptability and agility to meet your needs now and in the future. When working with cloud encoding, there are several transcoding and packaging options, and the APIs for these options will change over time. We talk about how to build a more dynamic cloud encoder that can use the best tool for a specific job by decoupling the tools from the core application, as well as how to mix and match multiple operations concurrently on a single encoding task. Operations include WebVTT and AAC sidecar manifests, DASH assets, metadata, video quality, and stream muxing/demuxing. This session covers some of the strategies we’ve used to handle dynamic cloud encoding and packaging for live and VOD delivery.

2:45 p.m. - 3:30 p.m.

A104 - Emerging Streaming Technologies: Picking the Winners

Streaming continues its rapid evolution, moving away from proprietary core technologies and toward open standards. Which leading-edge technologies (H.265, VP9, AOMedia Video, WebM, DASH, fMP4 HLS, CMAF, HTML5, and WebRTC) should you be adopting to future-proof your streaming deployments so you reach your targeted devices and deliver a great user experience? We look at the royalty-laden HEVC vs. royalty-free VP9 vs. the new opensource AOMedia Video for streaming with MPEG-DASH. Which will win out in the end? How will Apple’s adoption of fragmented MP4 for HLS impact DASH adoption? Will the death of browser plug-ins finally herald the age of HTML5 video streaming, and how does WebRTC fit in? Our panel will dive into these and other questions, helping you decipher which technologies are here to stay, and which should be forgotten.

C104 - The Latest With DASH, HLS, & MPEG-CMAF

A lot of recent changes are going on in the area of online streaming formats. Apple announced at WWDC 2016 the support of fragmented MP4, a key feature of CMAF, and others have demonstrated its usage on all major browser platforms. Video players now support HLS in HTML5 via re-multiplexing in JavaScript, so HLS can be played using the HTML Media Source Extensions. In parallel, MPEG-DASH got a lot of traction for DRM-protected premium content, as all major web browsers now support the HTML5 Encrypted Media Extensions. This panel provides an overview about MPEG-CMAF, and discusses whether it is an opportunity to actually harmonize deployments that currently have to support both (and separate from each) DASH and HLS. Finally, we also discuss potential threats on existing deployments having its clear focus on MPEG-DASH and DASH-IF.

D104 - HOW TO: Selecting the Right Streaming & Video Management Technology

Despite all the vendor marketing hype and so-called “objective” white paper publications, there is no one “best” system: There’s one that’s right for you, your business needs, your technical requirements, your integration points, and your budget. This presentation helps attendees identify their unique requirements for an effective video management solution. We identify the mistakes that many technology buyers make and provide best practice advice on how to avoid these mistakes. We discuss the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.

Wednesday, November 2, 2017

10:30 a.m. - 11:15 a.m.

C201 - HOW TO: Comparing Per-Title Encoding Options

Per-title encoding techniques customize the encoding ladder to match the encoding complexity of the source, saving bandwidth on easy-to-compress videos and ensuring the quality of more complex footage. This session compares the efficiency, implementation issues, and costs of multiple commercially available and open-source alternatives, like Capella Systems Cambria Encoder, compression optimization from multiple vendors, and the alternatives available using Ffmpeg. Learn what per-title encoding is, how the various options work, and which is the best option for you.

11:30 a.m. - 12:30 p.m.

C202 - HOW TO: Live Streaming Without the Big Price Tag

There is lots of information on the market for “how to send a quality live stream” out to the web, but what if you are broadcasting to a live audience such as a church congregation, live concert or conference. There can be no margin for error, no chance of buffering, internet dropouts, and how do you stream live music, concert or worship? With groundbreaking software and creative workflows, this presentation will open your eyes to what is possible with live streaming in this context, without issues and without the big price tags.

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