Nov 2-3, 2017 | Hyatt Regency Huntington Beach

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Devices & Platforms

Tuesday, November 1, 2017

10:30 a.m. - 11:15 a.m.

D101 - HOW TO: Reducing Latency & Startup Times

Low latency and fast startup times are KPIs for most streaming video producers, particularly for live events. Through a series of structured tests that measure startup time, latency, and network overhead, this session documents the results achieved by reducing fragment sizes; using hybrid fragment sizes; adjusting player parameters like first variant retrieved and the number of fragments retrieved before playback starts; opening a persistent connection between player and server; and other experiments. Results are shown for computer playback as well as tvOS and Roku. Find out the most effective strategies for minimizing startup time and latency without swamping your network with additional HTTP requests and how to implement them in your encoding and delivery workflows.

11:30 a.m. - 12:30 p.m.

D102 - HOW TO: Media & Machine Learning

Learn how Microsoft is applying intelligence to media to improve the user experience and automate the production process. This session provides an overview of how Microsoft is using the power of the cloud to apply machine learning to video. Demonstrations include improving live streaming video with automated closed captions, as well as extracting metadata from VOD libraries, making it extremely easy to index and search hours and hours of content.

1:45 p.m. - 2:30 p.m.

C103 - Advertiser Strategies for OTT

With most major TV outlets developing some form of OTT video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem?

D103 - HOW TO: Building a More Robust Cloud Encoder With FFMPEG & More

With the speed of technology today, one of the most important parts of software is adaptability. By taking control of your own encoding and packaging, you can greatly reduce cost and maintain high adaptability and agility to meet your needs now and in the future. When working with cloud encoding, there are several transcoding and packaging options, and the APIs for these options will change over time. We talk about how to build a more dynamic cloud encoder that can use the best tool for a specific job by decoupling the tools from the core application, as well as how to mix and match multiple operations concurrently on a single encoding task. Operations include WebVTT and AAC sidecar manifests, DASH assets, metadata, video quality, and stream muxing/demuxing. This session covers some of the strategies we’ve used to handle dynamic cloud encoding and packaging for live and VOD delivery.

2:45 p.m. - 3:30 p.m.

B104 - Building Streaming Workflows for K–12 & Higher Education

Education video usage both inside and outside the classroom is on the rise. The process of creating, managing, and delivering live and on-demand content continues to evolve. What technologies and best practices are schools using? This session explores successful workflows schools have developed to simplify video adoption and make the technology more transparent to educators and students. Our education panelists also recommend crawl-walk-run implementation steps and share lessons learned.

D104 - HOW TO: Selecting the Right Streaming & Video Management Technology

Despite all the vendor marketing hype and so-called “objective” white paper publications, there is no one “best” system: There’s one that’s right for you, your business needs, your technical requirements, your integration points, and your budget. This presentation helps attendees identify their unique requirements for an effective video management solution. We identify the mistakes that many technology buyers make and provide best practice advice on how to avoid these mistakes. We discuss the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.

4:00 p.m. - 5:00 p.m.

B105 - Expanding Outside YouTube: Creating a Multi-Channel Network Strategy

This session discusses how traditional and non-traditional media companies are looking at extending their YouTube monetization to other platforms and apps that give them greater control and flexibility. Hear how content owners can diversify their content distribution and convert and seek out a new global audience, and find out what kind of revenue can be garnered from various platforms. Learn how to expand your content distribution and audience for new revenue opportunities, using syndication technologies and apps that are facilitating these expansions.

Wednesday, November 2, 2017

1:45 p.m. - 2:45 p.m.

B203 - Building a Scalable Next-Generation TV Service

As operators and media companies navigate through the growing mix of technologies and the changing TV environment, content owners continue to experiment with new TV services and OTT solutions. With the goal of finding new revenue streams and retaining audiences, service providers are continuously introducing new engaging features that cater to today’s personalized viewing habits. This panel dives into the technology landscape for scalable next-generation TV deployments as well as how content owners can tackle scalable content distribution in a cost-effective manner.

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