Nov 2-3, 2017 | Hyatt Regency Huntington Beach

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Content Management & Workflows

Tuesday, November 1, 2017

10:30 a.m. - 11:15 a.m.

A101 - Social Video: Strategies for Success

As TV viewing moves further and fPluatforrmtsher into digital, cable networks and media companies are searching for the best ways to reach audiences online. How do they find digital audiences, and what’s the best way to reach them? A roundtable of media and brand executives share their strategies for success, using a mixture of organic and paid media to drive results. This session discusses how data is the key to unlocking the power of social video strategies.

B101 - The Business of Skinny Bundles & Consumer Choice

In recent months, pay TV carriers and streaming pPlartfoormsviders like Hulu and YouTube have introduced “skinny bundles” in an effort to prevent cord-cutting and/or attract younger, price-conscious consumers. But many of these offerings don’t provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts discusses the latest research on consumer channel priorities and pricing analysis and provides perspectives on what types of bundles consumers want to watch.

C101 - Establishing Parity Between Online Video & Broadcast TV

We are starting to see momentum gather for online video: Cable subscribers are declining and online video consumption is increasing. But the two experiences, watching TV and watching online video, aren’t the same yet. Broadcast TV generally has better quality, more consistent delivery, and improved customer service. Yet the allure of anytime, anywhere access from any device is driving consumer behavior toward OTT services like Netflix, Hulu, HBO, and more. This panel talks about what it might take to get parity between the traditional TV experience and streaming video.

D101 - HOW TO: Reducing Latency & Startup Times

Low latency and fast startup times are KPIs for most streaming video producers, particularly for live events. Through a series of structured tests that measure startup time, latency, and network overhead, this session documents the results achieved by reducing fragment sizes; using hybrid fragment sizes; adjusting player parameters like first variant retrieved and the number of fragments retrieved before playback starts; opening a persistent connection between player and server; and other experiments. Results are shown for computer playback as well as tvOS and Roku. Find out the most effective strategies for minimizing startup time and latency without swamping your network with additional HTTP requests and how to implement them in your encoding and delivery workflows.

11:30 a.m. - 12:30 p.m.

A102 - The Future of Monetizing TV Online

Digital ad rates are insufficient to sPluatfoprmsport quality production, so how will TV online be monetized? Learn from a panel of media executives on how to survive the shift from 30-second ad spots and thrive with ad-blocking consumers. The session discusses effective ways to measure engagement besides reach and viewing time and how to monetize content distributed across multiple platforms. We also touch on the impact of social media networks on online TV and emerging methods for viewer engagement and loyalty. Come debate where the market is headed for subscription and pay-per-view monetization of online video.

D102 - HOW TO: Media & Machine Learning

Learn how Microsoft is applying intelligence to media to improve the user experience and automate the production process. This session provides an overview of how Microsoft is using the power of the cloud to apply machine learning to video. Demonstrations include improving live streaming video with automated closed captions, as well as extracting metadata from VOD libraries, making it extremely easy to index and search hours and hours of content.

1:45 p.m. - 2:30 p.m.

A103 - 360/VR Video Streaming in 2017

360 and VR video are two of the major topics inPla tfotrmhs e industry this year. This panel discusses which platforms content providers are targeting, i.e. web, smartphones, or VR headsets. In particular, the panel discusses which projections, streaming formats, and rendering techniques are used to stream content today. It also discusses how new codecs like HEVC, VP9 or AV1 or new streaming standards like Omnidirectional Media Application Format (OMAF) of MPEG can enable better quality and new use cases.

B103 - Building a Streaming Solution Within the Firewall

Whether you want to broadcast a company-wPlatfiordmse meeting or new employee training, streaming it through your internal network saves on time, travel costs, and resources. This session looks at real-world architectures being used for distributing streams to all screens within an enterprise setting. Are newer peer-to-peer (p2p) or multicast technologies part of the answer? How do you also reach remote and mobile workers? Walk away with recommendations on achieving the best-possible quality and broadest audience reach, along with best practices and lessons learned. Join us for this information-packed session on building an internal streaming solution to fit your business needs.

2:45 p.m. - 3:30 p.m.

D104 - HOW TO: Selecting the Right Streaming & Video Management Technology

Despite all the vendor marketing hype and so-called “objective” white paper publications, there is no one “best” system: There’s one that’s right for you, your business needs, your technical requirements, your integration points, and your budget. This presentation helps attendees identify their unique requirements for an effective video management solution. We identify the mistakes that many technology buyers make and provide best practice advice on how to avoid these mistakes. We discuss the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.

4:00 p.m. - 5:00 p.m.

A105 - How OTT Is Disrupting the Pay TV Business

While broadcasters have largely been hamPlatfosrmstrung by TV Everywhere’s structural challenges, programmers are now looking to break free and offer content away from the traditional MVPD bundle. This session discusses the rise of virtual MVPDs which have re-imagined the traditional cable bundle, as well as a growing array of standalone, niche, direct-to-consumer video offerings. Hear what these services look like, the content they offer, and the impact they are having on the traditional pay TV business model.

B105 - Expanding Outside YouTube: Creating a Multi-Channel Network Strategy

This session discusses how traditional and non-traditional media companies are looking at extending their YouTube monetization to other platforms and apps that give them greater control and flexibility. Hear how content owners can diversify their content distribution and convert and seek out a new global audience, and find out what kind of revenue can be garnered from various platforms. Learn how to expand your content distribution and audience for new revenue opportunities, using syndication technologies and apps that are facilitating these expansions.

C105 - Twitter, Facebook, & Snapchat: On-Demand Social Video & the Real-Time Feed

Existing social platforms such as Facebook and Twitter are making substantial investments to bring more video to their users. This panel discusses how these new video platforms differ from established online video providers and how measurement and monetization work for both the content creator and the platform provider. As these platforms become the real-time feeds more consumers use, learn how they are integrating video into their platforms, the role of programmatic algorithms, social discovery, and the competition they are giving traditional broadcast outlets.

Wednesday, November 2, 2017

10:30 a.m. - 11:15 a.m.

A201 - The Future of Branded Content

The “brand as publisher” model is increasingly becoming the expectation for marketers and brand teams, forcing many of them to create more content than ever before. Meanwhile, the vendor options to generate content are growing exponentially, with more and more brands taking on the responsibility of bringing content creation in house. This session addresses the challenges and opportunities associated with these options. Learn how brands grow an audience and keep up with the virtual demand for content. How do they choose what platforms and partnerships to strike up to ensure the content is seen? We explore all of these questions with our panelists of Fortune 500 brand managers, agencies, and publishers.

11:30 a.m. - 12:30 p.m.

A202 - The Future of Video in a Multi-Screen World

Consumption of video is changing as new platforms, formats, and industry dynamics evolve. From the dawn of 4K to Snapchat Discover, the quality, quantity, and sheer variety of video experiences are growing every day. This panel looks at the future of broadcast and video services in a multi-screen world, attempting to peer in to the near future to explore issues both at the fore, such as 4K, and still on the fringe, such as virtual reality.

B202 - The Business Strategy Behind the Fragmenting OTT Market

From Netflix, HBO and Showtime, to broader offerings like DISH’s Sling, CBS’s All Access, Comcast’s Stream and Apple TV rumored to launch in the fall, there are a lot of OTT options. Are we ensuring differentiated experiences for consumers or are we building a slew of “me too” services? With reports showing OTT revenues are expected to surpass $10B within the next few years, are content owners building a healthy marketplace with enough competition and differentiation for revenues to continue to grow? This panel explores the business strategies behind the unbundling and unraveling of the industry as it moves from cable to the cloud and the subsequent sprint to build new OTT experiences.

1:45 p.m. - 2:45 p.m.

A203 - Using OTT Workflows to Create Live-to-VOD Assets

In this session, industry experts share how they've been able to launch live-to-VOD services without a complete overhaul of infrastructure by applying software-defined video solutions to easily migrate from one type of scenario to another. Panelists describe how they use OTT workflows to create catch-up TV assets across existing broadband infrastructures. Among other tips, they share how they’ve employed JIT packaging for workflow simplification, cost reduction, and content production and how they’re combining embedded encryption and decryption with JIT DRM wrapping.

B203 - Building a Scalable Next-Generation TV Service

As operators and media companies navigate through the growing mix of technologies and the changing TV environment, content owners continue to experiment with new TV services and OTT solutions. With the goal of finding new revenue streams and retaining audiences, service providers are continuously introducing new engaging features that cater to today’s personalized viewing habits. This panel dives into the technology landscape for scalable next-generation TV deployments as well as how content owners can tackle scalable content distribution in a cost-effective manner.

C203 - Blockchain and the Future of the Media Industry

Through the success of cryptocurrencies, blockchain technology has gained the favor of many technologists. This presentation explores the potential impact of blockchain on the media and broadcast industries. It briefly explains what blockchain is, demystifies some beliefs, and explores several methods for building consensus that may be suitable for using blockchain advantageously in the media industry.

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