Streaming Media West 2019 Program

Download Advance Program [PDF]

 

Monday, Nov 18

Preconference Workshops

 

W1. Introduction to ABR Production & Delivery

09:00 AM2019-11-182019-11-18

Monday, November 18: 9:00 a.m. - 12:00 p.m.

This course helps those new to streaming media get familiar with relevant terms, concepts, and technologies. The session begins with a definition of terms like codecs, container formats, and adaptive bitrate (ABR) streaming, as well as encoding concepts like bitrate control (VBR, CBR) and frame types (I, B, and P). Then it details the key H.264 encoding parameters that impact quality and compatibility. Next up is adaptive streaming, including a review of available ABR technologies like HLS and DASH, how to formulate an encoding ladder, and how to use multiple DRMs to protect premium content. Then we review the technical requirements for ABR delivery to computers, smartphones and tablets, OTT devices, and smart TVs. We finish with a quick look at advanced codecs like HEVC, VP9, AV1, and VVC. You walk away knowing the technical requirements for delivering to all key platforms and an understanding of how to do so.

Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

W2. Deploying CMAF; Why, When, & How

09:00 AM2019-11-182019-11-18

Monday, November 18: 9:00 a.m. - 12:00 p.m.

The concept of a single set of files deliverable to all relevant end points has been the holy grail since the dawn of adaptive bitrate (ABR) streaming. By mid-2019, the Common Media Application Format (CMAF) will enable such a solution, slashing encoding, storage, and bandwidth costs for companies who deploy it. In this workshop, attendees learn how to create CMAF-packaged assets for HLS and or DASH and get a greater understanding of the benefits CMAF has to offer. We start at the industry baseline of H.264-based CMAF content, then offer insight and direction on how to handle more complex and emerging solutions. We will briefly cover how to extend what you learned to alternate codecs starting with VP9, then to 4K encoding, packaging, and delivery with HEVC or AV1. Then, we dive into what needs to happen next inside the video players to enable proper multi-bitrate ABR streaming with low latency. Last but not least, we cover the details around protecting your CMAF content with DRM, including what you need to know about CENC, CBCS, CTR, and working toward truly fulfilling the vision for unified common encryption DRM on the horizon.

Speaker:

, CEO, RealEyes Media

 

W3. Off-the-Shelf Streaming Tools

09:00 AM2019-11-182019-11-18

Monday, November 18: 9:00 a.m. - 12:00 p.m.

The build vs. buy debate will never go away, but sometimes the perfect tool for content development and distribution already exists, is easy to learn and use, and fits within your budget. This workshop covers the latest developments in a number of tools that will help you at virtually every step of the streaming video workflow, from editing to analytics. This workshop is open to product owners, engineering staff, or others involved with delivering media—you don’t need a development background, just an interest in finding out how the latest tools can optimize your workflow. Nadine Krefetz and co-presenters cover the following types of tools: cloud-based switching products for multi-playout management; collaborative editing; UX prototyping; churn-busting analytics; artificial intelligence and machine learning; live and ondemand video libraries.

Speaker:

, Consultant, Reality Software and Contributing Editor, Streaming Media

 

W4. Objective Quality Metrics 2D & 3D: What They Are, How to Compute Them, & How to Use Them

01:30 PM2019-11-182019-11-18

Monday, November 18: 1:30 p.m. - 4:30 p.m.

Every compression practitioner should understand what objective quality metrics do, how to compute them, and how to use them. This workshop guides attendees through the following steps: an introduction to metrics like PSNR, SSIM, SSIMplus, and VMAF, plus several 3D metrics; how to compute metrics with open source tools like FFmpeg and VMAFMaster, as well as third-party tools like the Moscow State University Video Quality Measurement tool and SSIMWave Quality of Experience Monitor; how to interpret the results; how to use these tools to choose a preset, choose the top rate for video files, and build an encoding ladder.

Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

W5. Video Machine Learning: Customizing Solutions & Training Models

01:30 PM2019-11-182019-11-18

Monday, November 18: 1:30 p.m. - 4:30 p.m.

Do you want to realize maximum business value from video machine learning solutions? To do so requires customization and model training. During this workshop, we go over core concepts that will help you in your customization and model training efforts. We also take a look at various options that are in the wild and ready for you to realize value from machine learning applications for video. We wrap things up with some hands-on demonstrations and customization and training tips and tricks. You walk away from this workshop armed with knowledge on how to get started providing your business value in this exciting area of video machine learning.

Speaker:

, CTOO, RealEyes Media

 

W6. Discovering the Power of FFmpeg

01:30 PM2019-11-182019-11-18

Monday, November 18: 1:30 p.m. - 4:30 p.m.

One of the most widely used tools with video encoding and deployment processes is FFmpeg, an open-source command line utility that can read and write just about any video, audio, or subtitle codec with just about any format, container, or protocol. Starting with core command line parameters, you learn how to read video files and output in various bitrates, codecs, and containers. The workshop then moves into more intermediate-level commands with map parameters and video filters. We look at more advanced utilization of FFmpeg as well, exploring composition of two video sources with text labels and placement and setting up multiple processes to output multiple bitrates for adaptive delivery.

Speaker:

, CTO, videoRx

Tuesday, Nov 19

Welcome & Opening Keynote

 

Opening Keynote - Fireside Chat: Amazon Fire TV

09:00 AM2019-11-192019-11-19

Tuesday, November 19: 9:00 a.m. - 9:45 a.m.

Streaming Media editor-in-chief Eric Schumacher-Rasmussen sits down with Sandeep Gupta, VP of Fire TV and Devices, Amazon, to discuss the challenges and opportunities the company is addressing in the connected device market.

Speaker:

, Vice President, Fire TV Devices and Experience, Amazon Fire TV

 

Sponsor Presentation by MediaKind

09:45 AM2019-11-192019-11-19

Tuesday, November 19: 9:45 a.m. - 10:00 a.m.

Details to be announced soon! Check back for updates.

 

Tuesday, Nov 19

Track B: Business & Strategy Track

 

B101. Launching Original TV Content When It’s Not on TV

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

With “television” content being more multi-platform than ever, what does an original television launch look like for a streaming service? Meet marketing and insights gurus at YouTube who help inform the launch of YouTube’s original content. Learn how they identified key themes of their series, potential audiences with which to best amplify a series’ relevance, and positionings to differentiate it in the market. Attendees learn what audiences want from original television, how this differs (if at all) for linear vs. streaming, and how to turn cultural insights into go-to-market strategy. Case studies/examples of this type of insight and marketing in action at YouTube are also shared.

 

B102. Risk & Decision: The Insider’s Guide to Avoiding Disaster When Building a Video Service

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

Launching an OTT service or creating a video delivery platform isn’t a simple undertaking. There are myriad considerations regarding technology, business model, content licensing, and more. But nothing can derail a promising video offering more than not knowing what’s waiting around the next corner to challenge getting to market. In this presentation, you learn about some of the critical challenges facing streaming services today. Aggregating survey responses from across the Streaming Video Alliance membership, this presentation shares some of these challenges, how to address them, and the risk they pose to undermining your efforts to provide viewers a great video experience.

Speaker:

, Executive Director, Streaming Video Alliance, USA

 

B103. What You Need to Ask Ad Tech Vendors

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

Advertising is a crucial element of many streaming video services, but the technologies and services that make it work are complex and confusing. This session is designed to help the non-technical attendee understand the questions they need to ask ad tech vendors about integration, server-side ad insertion, custom clientside features, first-party data, inventory, bidding, and more.

 

B104. Fireside Chat: The State of the CDN Market

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

Content delivery networks (CDNs) deliver vast quantities of data to an ever-growing, media-hungry audience. The sheer scale of operations and consumer adoption of these services is daunting. Forgotten when they work, yet in the spotlight if they fail, the CDNs have a thankless but critical role in our industry. In this session, Dom Robinson, chair of Content Delivery Summit and 25-year veteran in the CDN space, talks to executives from the leading CDNs about the state of the sector, the challenges being faced, new technology strategies, and which services are rising and falling in demand. If a CDN is a part of your ecosystem, then this broad discussion should touch on a variety of high-level topics that directly affect your business.

Moderator:

, Director and Creative Firestarter, id3as and Contributing Editor, StreamingMedia.com, UK


 

B105. Optimizing Corporate Communications

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

From delivery to improving end-user experiences, this covers how enterprises can support internal video activities at scale without harming the network. Focus is then placed on developing a secure-rich process for accessing and hosting video assets to be accessed by employees and stakeholders. This also includes covering value adds for end users, including using artificial intelligence to make content more accessible and discoverable through automated processes.

Moderator:

, Senior Solutions Engineer, Watson Media & Weather, IBM


Speakers:

, VP Global Marketing, Hive Streaming

, VP of Encoding & Digital Strategy, BC Live

, Director of Sales Engineering, Intrado—Digital Media

 

Tuesday, Nov 19

Track T: Technical & How-to Track

 

T101. HOW-TO: Fine-Tuning Your Encoding With Objective Quality Metrics

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

Choosing the number of streams in an adaptive group and configuring them is usually a subjective, touchy-feely exercise, with no way to really gauge the effectiveness and efficiency of the streams. However, by measuring stream quality via metrics such as VMAF, SSIMPlus, and others, you can precisely assess the quality delivered by each stream and its relevancy to the adaptive group. This presentation identifies several key objective quality metrics, teaching how to apply them using commercial and open source tools and how to use them to fine-tune your adaptive bitrate ladders and encoding settings.

Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

T102. Engineering a Modern Super Bowl Streaming Workflow From the Ground Up

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

This presentation details all the components of the end-to-end video streaming workflow used to stream Super Bowl 53 across both the CBS Sports & CBS All Access platforms. Learn how CBS Interactive set up signal acquisition, encoding for maximum reliability and visual quality, ad workflow, and private network interconnects for delivering content to origins in multiple locations and how a multi-CDN strategy was implemented, including the importance of doing CDN decisioning in a manner that can react to real-time changes in network conditions.

 

T103. Microservices in Action

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

The discussion around microservices has moved from theory and planning to looking at optimization for deployment for streaming within a microservices/services-oriented architecture. A year ago many were thinking about deployment in this new highly available, scalable and agile way; today, it has emerged as common practice, or at the least as a common strategy. This session examines some examples of microservices in action in a discussion with leading content publishers and goes deep into some realworld microservices architectures, exploring introspection, orchestration, containerization, and wider virtualization strategies.

Moderator:

, Director and Creative Firestarter, id3as and Contributing Editor, StreamingMedia.com, UK


Speaker:

, Director of Engineering of Video Platform, Twitch

 

T104. Open Source Streaming

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

In this session, we review every stage of the live- and on-demand streaming workflow and explore how open source options can be used in real-world implementations. We’ll examine tools such as FFmpeg, VLC, and NGINX, as well as open source codecs, and discuss our panelists favorites for solving specific challenges, the pros and cons of each, and compare them to some commercial offerings. While this session is of use for technicians and developers, the emphasis is on higher-level strategic questions about where and when open source tools can replace commercial offerings and thus reduce costs.

 

T105. ATSC 3.0: What You Need to Know

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

The promise of ATSC 3.0 is the ability to multicast not only audio and video, but data as well. If ATSC 3.0 can achieve this, plus allow for targeted personalized advertising, the broadcast world will have combined the digital promise of targeting with the scale of broadcast, essentially changing the broadcast vs. streaming playing field. How will this work with legacy CDNs and new 5G pipes? What does broadcast-as-a service mean? How do converged OTT-OTA apps work in the future? How does this help deliver the right content to the right audience?

Speakers:

, Consultant, Reality Software and Contributing Editor, Streaming Media

, Vice President of Technology Strategy, ONE Media—a division of Sinclair Broadcast Group

 

Tuesday, Nov 19

Track OTT: OTT Leadership Summit

 

OTT101. Subscription Fatigue: Too Much of a Good Thing?

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

More than 60% of U.S. households subscribe to at least one SVOD service, according to Parks & Associates; Deloitte says that the average subscriber pays for three services. As the total cost of those services approaches the cost of a cable TV bundle, might we see a reduction in subscriptions? Should we expect more bundling of SVOD services, with or without cable subscriptions? How can SVOD services prevent customer churn? Join our panel of industry experts as they discuss the implications of an increasingly crowded market.

Moderator:

, Chief Executive, Global Market Technologist, Analyst/Advisor, PADEM Media Group


Speaker:

, VP, Content Partnerships & Programming, Xumo

 

OTT102. Fireside Chats: Finding New Audiences

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

Reaching Generation Z
11:30 a.m. - 12:30 p.m.

Consumers’ video consumption habits are changing dramatically. Generation Z watches video in a completely different way than older generations, and it’s imperative that we reach them on their terms, with the type of content they want, in the formats that speak to them, on the devices they prefer. In this fireside chat, we talk with an executive from Awesomeness about what works— and what doesn’t—with the next generation of consumers.

Speakers:

, VP of Marketing, Awesomeness

, Co-Head, Awesomeness

, VP & Editor-in-Chief, Streaming Media, USA

Ad-Supported VOD as an Alternative to Broadcast & SVOD
11:30 a.m. - 12:30 p.m.

Many consumers are looking for alternatives to traditional cable and SVOD services, as well as skinny bundles that aren’t so skinny after all. Enter free, ad-supported services that offer premium content without the premium price tag. We talk about the challenges and opportunities facing AVOD services in today’s market.

Speakers:

, Chief Content Officer, Tubi

, VP & Editor-in-Chief, Streaming Media, USA

 

OTT103. Understanding the DRM Lifecycle

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

As DRM becomes a global standard for content creators and consumers, the DRM lifecycle becomes more and more important. Implementing DRM into a complex video workflow can be a daunting task. That combined with the mandatory use of DRM for premium content leaves an OTT Operator with a lot of questions. In this session, we explore the “DRM Lifecycle” from content creation to editing to digital dailies to post to screeners and, ultimately, to consumer distribution.

Moderator:

, CEO and Founder, BuyDRM


Speakers:

, SVP Product & Technology, Sony Pictures Entertainment

, Director Live Operations, Global Broadcast, Blizzard

, CEO, 5th Kind

 

OTT104. Fireside Chat: TV Everywhere at Cox Media

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

Cox Media is the third-largest cable entertainment and broadband services provider in the U.S. In this fireside chat, we talk with Cox’s senior manager of product management and development about the business and technical challenges of launching a TV Everywhere/OTT service, and how traditional media companies are positioned to succeed in the space.

Speakers:

, Sr. Manager, Product Management & Development, Cox Media

, VP & Editor-in-Chief, Streaming Media, USA

 

OTT105. Who Cares About Sports & News?

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

As video offers proliferate, many have purely on-demand content while others include live programming. Understanding the nuances of consumer interest in live video, especially sports and news, is critical to securing content rights, designing offers, and targeting subscribers. For many consumers, interest in a favorite team or athlete is the primary driver for their live video subscription, while other consumers have virtually no interest in sports or traditional news and often find little value in live TV. This session explores findings from a new consumer survey from Altman Vilandrie & Co., including a deep dive into reasons for consumer adoption of live TV offers, and a panel discussion featuring top executives from the TV industry.

Moderator:

, Director, Altman Vilandrie & Co.


 

Tuesday, Nov 19

Track VES: Video Engineering Summit

 

VES101. The Video Engineer’s Toolbox

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

Having the right tools for the job allows you to work smarter, not just harder. When developing for and supporting some of the biggest live streaming events such as the Super Bowl, Olympics, and the World Cup, we have beefed up and refined the arsenal of tools we bring. This session covers some of the tools to monitor, debug, and identify to solve problems quickly and effectively for live and on-demand streaming content, then dives deeper into some key, often overlooked use cases.

Speaker:

, CEO, RealEyes Media

 

VES102. Low Latency Live Streaming at Scale

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

Many streaming producers are attempting to enable viewers to interact with live streamers in relative real time through chat, Q&A, betting, bidding, and more. They all encounter the same challenge: reducing latency while syncing interactions between the live streamer and viewers. There’s currently a race between WebRTCbased approaches, which are very low in latency but hard to scale, and HTTP-based approaches, which are easy to scale but higher in latency. Neither is ideal. This session details approaches to achieving interactivity at scale using existing technologies.

Speaker:

, Founder & Head of Product, Mux

 

VES103. Integrating CMAF Into a VOD Workflow

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

This presentation details how to implement CMAF into a VOD workflow, and how CMAF saves storage space, reduces latency, and improves cache efficiency, which leads to better performance and the simplification of content encryption.

Speaker:

, VP of Product Development, CDN77

 

VES104. Evaluating & Testing CDN Suppliers for Performance & Unit Economics

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

This discussion details how video engineers should set up their CDNs for optimal delivery around the world. From multi-CDN to optimizing encoding and transcoding efforts, we provide actionable recommendations based on real, unbiased testing. Attendees walk away with insights regarding how to optimize their CDN(s) for media delivery.

Speaker:

, Platform Solutions Architect, Zype

 

VES105. Applications of Per-Title Encoding

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

Per-title encoding techniques have progressed from theory to reality with real-world statistics to verify effectiveness. In this roundtable, panelists discuss how their technologies work and the overall impact on their encoding ecosystem and share case studies about how per-title encoding has saved bandwidth and/or improved quality of experience.

Moderator:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media


Speakers:

, CEO, Mux

, Vice-President of Marketing, Bitmovin

, Developer Advocate, Kaltura

 

Tuesday, Nov 19

Track ESS: ESports & Sports Streaming Summit

 

ESS101. Big Moves From the Big Leagues

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

Some of the most interesting innovations are coming from the biggest names in traditional sports. The major sports leagues see the writing on the wall, which is why they’re creating new experiences for fans, doing more with live video, and betting heavily on esports. As we begin the conference, we’ll let the big dogs take the lead.

 

ESS102. Focus on Fans

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

Increasing Fan Engagement
11:30 a.m. - 12:00 p.m.

Streaming live video is just the beginning. To succeed today, it’s crucial to engage fans and keep them tuning in. Putting out a tune-in message isn’t enough anymore. You’ve got to get fans invested in the next match, engaging them on multiple platforms. Here’s how some leagues cater to their fans to create all-new experiences and lifelong engagement.

Speaker:

, Sports & Video Analyst, MIDiA Research

The Next Generation
12:00 p.m. - 12:30 p.m.

Don’t assume that young people today are going to watch the same sports that their parents follow. Young viewers are up for grabs, as the traditional sports world undergoes massive changes. Will today’s young viewers grow up loving basketball and football, or will esports eventually dominate? Here’s how leagues are securing the next generation.

Speakers:

, Global Head of Business Development, Nitro Circus

, founder and CEO, Maestro.io

 

ESS103. A More Perfect Workflow: Getting Live Sports Right

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

There isn't just one perfect workflow for live sports; it all depends on the organization's needs and budget. This panel will take a good/better/best approach in recommending workflows for different purposes. What's the best way to handle a one-camera setup? What's the best way to cover non-traditional sports? Our experts will guide the audience through the options.

Speaker:

, Executive Director, Business Development & Strategy, Comcast Technology Solutions

 

ESS104. The New Athletes: Stars of Esports

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

What’s it really like to play video games for a living? What do esports stars think of their fans, colleagues, and sponsors? How on earth is this a real job? Can you make a lot of money? Like, a whole lot? In this panel, esports pros pull back the curtain and tell the truth about their profession.

 

ESS105. Technology and the In-Stadium Experience

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

Advances in streaming and sports tech don’t just benefit the home viewer. Fans at the arenas, in the stadiums, and on the links are enjoying plugged-in, app-based enhancements as well. Learn from broadcasters that have created stadium-based app and mobile web experiences that enhance, not detract from, the live moment.

 

Tuesday, Nov 19

Track LSS: Live Streaming Summit

 

LS101. Bringing Convenience to Corporate Streaming

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

While social media and entertainment get most of the attention when it comes to live streaming, it’s just as crucial to B2B and internal corporate communications. This panel of experts discusses how to effectively and efficiently connect to all of your internal viewers while also being able to scale for an external audience, as well as the myriad technologies that can be used from capture to distribution.

Speakers:

, Head of Live Production and Streaming, LinkedIn

, VP of Encoding & Digital Strategy, BC Live

 

LS102. Live-Streaming Best Practices

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

How reliable is your live-streaming production workflow? Learn how to use and configure the essential (and purposely redundant) components of a live streaming event system, including cameras, H.264 encoders/streamers, video switchers, video signal conversion, recorders, and more. Also learn how to best deploy the live stream to your audience based on business requirements: Do you utilize free social media outlets, work with a premium third-party streaming service, or build your own live-streaming infrastructure? Learn how to approach different live scenarios with the right gear to fit the budget you have.

Speaker:

, CTO, videoRx

 

LS103. Fireside Chat With Industry Leaders

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

Join us as we discuss the massive increase in live streaming viewership and the importance of your audience with one of the industry leaders in the tech space.

 

LS104. Real-Time Remote Production for the FIFA Women’s World Cup

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

Millions of people around the world tuned in for the 2019 FIFA Women’s World Cup Finals in France between the USA and Norway. After the huge success of FOX Sports’ innovative broadcast of the 2018 FIFA World Cup, our panelists collaborated with FOX Sports to deliver new remote production capabilities and greater efficiencies for this year’s women’s final. Boasting more than twice as many streams as the 2018 World Cup, these panelists discuss how they enabled production teams in Los Angeles to begin editing multiple camera feeds within less than 10 seconds of the live action for highlights, playback, and bridge programming and employed new capabilities such as real-time direct-to-cloud archiving and more extensive—yet consolidated—monitoring.

Speaker:

, Chief Technology Officer, IBM Aspera

 

LS105. Scaling for the Demands of a Growing Live Audience

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

As more people are turning to streaming as their main source of content, companies are dealing with the necessity of scaling quickly. On top of this, everyone is viewing from many devices, each with a specific set of quality specifications. With many viewers now getting their live events and sports coverage almost exclusively from streaming services this panel discusses the necessary tools to ensure a successful viewing experience.

Speakers:

, VP of Business Development, Zixi

, Executive Producer, Jukin Media

, Director Live Operations, Global Broadcast, Blizzard

, VP of Engineering, LiveU

 

Tuesday, Nov 19

Track DT: Discovery Track

 

DT101. Discovery Track Session

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

Check back for details.

 

DT102. Discovery Track Session

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

Check back for details.

 

DT103. Discovery Track Session

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

Check back for details.

 

DT104. Discovery Track Session

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

Check back for details.

 

DT105. Discovery Track Session

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

Check back for details.

Wednesday, Nov 20

Readers' Choice Awards & Keynote

 

Streaming Media Magazine's Readers' Choice Awards Breakfast

08:30 AM2019-11-202019-11-20

Wednesday, November 20: 8:30 a.m. - 9:00 a.m.

Celebrate the winners of the 12th annual Streaming Media Magazine Readers’ Choice Awards.

 

Keynote: The Next Generation of Sports Streaming

09:00 AM2019-11-202019-11-20

Wednesday, November 20: 9:00 a.m. - 10:00 a.m.

Advanced TV has opened up a new world of possibilities when it comes to the sports viewing experience. This includes new direct-to-consumer (DTC) platforms that let fans watch anytime or anywhere, second-screen experiences that complement the TV and in-person viewing experience, and more personalized content and ads that are relevant to the viewer. Whether you’re watching from the stands, from the couch, or on-the-go, new technology is delivering a heightened sports viewing experience for fans everywhere. In this session, Kiran Paranjpe moderates a roundtable of digital executives from sports organizations to discuss their successes and strategies launching and growing DTC platforms. Topics include streaming technology decisions, subscription vs. advertising revenue models, regional vs. global distribution models, and marketing DTC services effectively.

Moderator:

, Head of Sports & Entertainment/Global Partnerships, Google, Inc.


Speakers:

, Director, Revenue Operations, NASCAR

, Senior Vice President, Digital, World Surf League

 

Wednesday, Nov 20

Track B: Business & Strategy Track

 

B201. UX: Keep Viewers Happy

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

What delights viewers and keeps them engaged when it comes to the video user experience (UX)? This panel discusses the trends media companies are following when it comes to creating a oneclick environment, moving customers through a registration or transaction process, or simply structuring navigation so content can be more easily found. Are text-based navigation systems a bad idea? What about removing the program guide? If customers churn early and often when they’re not happy, what will keep viewers happy?

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speaker:

, Senior Director, Client Services, Digitalsmiths, a TiVo Company

 

B202. Connecting the Dots for Connected TV Advertising

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

Study after study shows increased viewing for all OTT services on the TV screen, and not just SVOD services. In fact, ad-supported services are growing in number, leading to an increase in connected TV ad inventory. If you’re an ad buyer, how do you take advantage of this growing source of addressable ad inventory? If you’re a provider with inventory, how do you connect with the buyers? What are the issues with connected TV advertising, and how are they being addressed? Join this panel representing both the supply and demand sides, as well as content services and platforms, for answers.

Moderator:

, Sr. Research Analyst, Media & Communications, S&P Global Market Intelligence


Speaker:

, SVP, Advanced Solutions Group, SpotX

 

B203. Video Machine Learning Demystified

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Do vendor machine learning models not get the gist of your video? If so, it’s time to create a custom model. Don’t worry if you’re not a data scientist. These days, there is a growing number of solutions available for everyone. During this session, we take a look at some of these solutions, talk through what it takes to use them, and discuss some tips and tricks to keep in mind as you do. By the end of this session, you should feel empowered to start tinkering even without contemplating a data science degree.

Speaker:

, CTOO, RealEyes Media

 

B204. Mixed Realities: VR, AR, & XR

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

Consumers were supposed to pioneer “extended reality” (XR), the umbrella term for virtual reality (VR) and augmented reality (AR). Instead, things took an unexpected turn: Corporations and universities are leading the way for training, learning, and conferencing use cases. These experiences entail streaming a wide range of large media assets including video, images, audio, and 3D objects. This session features a discussion with one of the leading XR labs in the United States.

Speakers:

, XR Evangelist, Kaltura

, Documentary Filmmaker & Director of XRLabS, Houston Community College

 

Wednesday, Nov 20

Track T: Technical & How-to Track

 

T201. HOW-TO: Playout in the Cloud

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

This presentation will fundamentally shift the way attendees think of playout in the cloud. Rather than building a schedule and expensively re-encoding assets in real time for broadcast, learn how to decouple the monolith of playout software into discrete components on top of AWS services. The approach discussed will open new possibilities of channel customization, personalization, and end-user quality, while also dramatically reducing running costs.

Speaker:

, Solution Architect, Amazon Web Services

 

T202. Multicast: Has Its Time Finally Arrived?

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

IP multicast is 31 years old this year. This session takes a rapid tour through multicast’s history; looks at some deployments and their successes and failures; and examines the emergence of IPTV, operator CDN, and application-layer P2P models. It then looks at why multicast adoption has been difficult, along with some of the technical and commercial challenges it has faced. Finally, it looks to the future and the re-emergence of interest with the hot new technologies in the space, including multicast-ABR, LTE-B, and BIER.

Speaker:

, Director and Creative Firestarter, id3as and Contributing Editor, StreamingMedia.com, UK

 

T203. HOW-TO: Latency, Real-Time Streaming, & WebRTC

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Is latency impacting your customers’ experiences and your business? The good news is sub-second latency is within reach. In this session, you learn about WebRTC, what it takes to support it and the available APIs from MediaStream to RTCDataChannel and more, as well as the protocols that make it real time such as UDP, DTLS, SCTP and everything in-between. This session also addresses workflow best practices and implementation options.

Speaker:

, Vice President of Product Strategy, Limelight Networks, UK

 

T204. 5G & the Future of Streaming

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

5G marks a new era of cellular network connectivity. In this presentation, Jon Landman, VP of sales at Teradek, describes how 5G will make a difference for live streaming. Learn how you can use 5G to optimize your connectivity for more reliable broadcasts. Explore what exactly is 5G and how it differs from our current 4G LTE networks. Discover how you can combine 5G connectivity and HEVC compression to deliver higher-quality video while using less bandwidth.

Speaker:

, Vice President of Sales, Teradek

 

Wednesday, Nov 20

Track OTT: OTT Leadership Summit

 

OTT201. How Niche Video Services Can Find Success

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

Netflix, Prime Video, Hulu, and other entertainment giants get most of the attention, but that doesn’t mean there’s not a place for niche services to not only survive, but thrive. It’s all about knowing your audience—not just creating a great video offering but building communities that deliver content of all kinds and invite user interaction and participation in curating the channels they’ve always wanted.

Moderator:

, Office of the CEO, Best Ever Channels


Speakers:

, Senior Vice President, Digital Enterprises, Shout! Factory

, Founder & CEO, TV4 Entertainment, Inc.

, CEO, Cinedigm

 

OTT202. 2019—The Year of Direct-to- Consumer Video Services?

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

As Disney, WarnerMedia, Apple, and NBCUniversal prepare to launch direct-to-consumer (DTC) services—joining existing ventures like ESPN+, CBS All Access, and DC Universe—will existing SVOD and live-linear services like Netflix, Hulu, and Amazon Prime be able to compete? Or will the DTC offerings falter against the incumbents? This session examines the pros and cons of DTC services and evaluates the likelihood of success in the crowded OTT landscape.

Moderator:

, Digital Operations Manager, Tribune Media Company


 

OTT203. Harness SSAI's Superpowers

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Server-side ad insertion (SSIA) claims to have superpowers: the ability to replace broadcast ads with or without SCTE markers, avoidance of viewer ad blockers, more standardized integration into each platform and better targeting and personalization are the superpowers SSAI brings to the streaming environment. The evil lurking in the wings is ad server ability to dynamically scale, mistaking true scale for fraud and getting standardized measurements to your partners. We also touch on reach, frequency and wholistic ad strategy to arm you with information for talking to business colleagues.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Director of Ad Technology Systems, Disney

, Executive VP, Media & Entertainment, Crunchyroll/Ellation

, VP of Video and Connected Devices, Warner Media

, SVP Video Monetization and Operations, CBS Interactive

 

OTT204. Addressable TV: How Close Are We to Finding the Holy Grail?

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

From the beginning of the online video revolution, personalized video has been one of our loftiest and hardest-to-achieve goals. This session examines the state of addressable television for both content distributors and advertisers today, as well as what we can expect in the near future and what sort of privacy and data collection issues pose challenges to truly personalized video delivery.

 

Wednesday, Nov 20

Track VES: Video Engineering Summit

 

VES201. Controlling QoE With Better Data

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

Quality of experience (QoE) is critical to all successful streaming services. Using worldwide benchmark data, this talk identifies the most important QoE KPIs for VOD services and discusses their regional impact. For example, in the U.S., buffering issues drive user churn, while in Asia, managing device fragmentation is key. It also reviews a number of metrics, explores benchmark data, and details how to best understand and leverage the relationship between QoE and data.

Speaker:

, VP of Product Solutions, Product, Nice People at Work, Spain

 

VES202. Hardware Transcoding Solutions for the Cloud

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

Hardware codecs in FFmpeg, like those from Intel and NVIDIA, deliver significant performance gains over x264/x265, but have a reputation for lower quality and use a completely different command set. This session benchmarks the performance and quality of these codecs and details the FFmpeg command syntax. Attendees learn when and how to use these hardware codecs in VOD and live encoding workflows.

Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

VES203. How to Customize Encoding, Packaging, & DRM for All Target Formats

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Consumer devices have many different operating systems, firmware, and chipsets, which often require different codecs, packaging formats, and DRM schemes. To achieve optimal QoE for all viewers, distributors should customize delivery for each device. This session details how companies can leverage intelligence built into technology to understand the differences between platforms and automatically modify content as it’s delivered to achieve optimal QoE while minimizing encoding, packaging, and storage costs.

Speaker:

, Director of Engineering,, Brightcove

 

VES204. LCEVC: The Latest MPEG Standard

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

Heard of MPEG-5 part 2 (LCEVC)? And EVC? VVC, AV1, AVS2? Anyone getting an acronym headache? Alongside VP9 and HEVC, these next-generation standards are vying to be the successor to H.264, but will there ever be a single leader again? With the single-standard, single-resolution media delivery chain broken, operators and service providers are looking for the best tool for the job in every part of their ecosystem. Compression experts from Facebook and V-Nova discuss the reasons why and reveal some of the secrets of the latest standard in the MPEG family, LCEVC—a low-complexity enhancement for all codecs, even non-MPEG ones.

Speaker:

, CEO & Co-Founder, V-Nova

 

Wednesday, Nov 20

Track ESS: ESports & Sports Streaming Summit

 

ESS201. Live Streaming in Challenging Conditions

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

Not long ago, going live from a remote location meant driving up with a satellite truck. Well, those days are over. Today’s publishers are delivering live streams from challenging remote locations that a truck could never reach. These producers make it look easy, but it’s not. Learn how to overcome any obstacle.

Speakers:

, Founder and Creative Director, Digital P Media

, CEO & Co-founder, Lightstream

 

ESS202. Moneyball: Monetizing Your Assets

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

Betting on the Future
11:30 a.m. - 12:00 p.m.

Wagering and interactivity are about to become big parts of the streaming sports experience, whether that means adding onscreen trivia quizzes to keep fans engaged or betting for real money on a game’s outcome. Hear from the architects of our gambling future as they chart out a path for integrating bets and sports viewing.

Speakers:

, Partner, Dickinson Wright

, Senior Vice President, Digital, World Surf League

, Founder & Head of Product, Mux

Doing Sponsor Integrations Right
12:00 p.m. - 12:30 p.m.

In the days of ad skipping, sponsors want to create unskippable moments that put their products in a good light. As plenty of brands have found, viewers will welcome branded integrations when they’re done the right way. Here’s how to create authentic moments that fit in with the action, pleasing sponsors and viewers alike.

Speakers:

, Founder & CEO, unitedesports.com

, Chief Global Partnerships Officer, LA Clippers

 

ESS203. Overtime: Here’s What’s Next

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Fireside Chat: Navigating OTT vs. Linear Sports Production with DAZN’s Jamie Horowitz
1:30 p.m. - 2:00 p.m.

In these early days of sports streaming, executives are realizing that the production approach for OTT sports differs vastly from traditional linear television. One of those executives making the transition is DAZN EVP of Content Jamie Horowitz. In this fireside chat, Horowitz will discuss early learnings on how to produce a compelling experience for the OTT generation, what specific strategies DAZN is implementing to separate itself, and how the fan viewing experience on direct-to-consumer services will continue to evolve.

Speaker:

, EVP Content, DAZN

Playing in VR/AR/360°
2:00 p.m. - 2:30 p.m.

There’s a lot of experimentation going on with new technologies and sports. Leagues are letting fans create their own streams, select their own camera angles, dig into stats at any time, and put themselves in the experience with AR and VR. So how’s that working out? Which experiments have fans responded to?

 

ESS204. Niche Sports Find a Home

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

In the online video world, there’s no such thing as niche. Formerly remote events are now as close as a cellphone. Viewers are discovering a range of unusual events like they haven’t seen since The Wide World of Sports, and they can’t get enough. Here’s how several niche sports used online video to tap into a worldwide audience.

Speakers:

, Unreel.me

, Director, Ad Sales and Distribution, The World Poker Tour and Allied Esports

, Director of Rights Acquisition, FloSports

 

Wednesday, Nov 20

Track DT: Discovery Track

 

DT201. Discovery Track Session

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

Check back for details.

 

DT202. Discovery Track Session

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

Check back for details.

 

DT203. Discovery Track Session

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Check back for details.

 

DT204. Discovery Track Session

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

Check back for details.

Wednesday, Nov 20

Keynotes

 

Closing Keynote: To be announced

04:00 PM2019-11-202019-11-20

Wednesday, November 20: 4:00 p.m. - 4:45 p.m.

The Streaming Media West 2019 closing keynote is our final opportunity to gather together. Speaker and session details will be announced soon. Please check streamingmedia.com/west for updates.