Loc Sondheim

Director, Ad Sales and Distribution
The World Poker Tour and Allied Esports

Picture of Loc SondheimA graduate of the University of California, Santa Barbara with a B.A. in Film and English (OLE! GAUCHOS!), Loc was initially with the World Poker Tour in 2007, left for various studio tours, but made a triumphant return in 2017. As Director of Ad Sales and Distribution, Loc has been instrumental in opening up the sandbox and playing with and developing new ways to monetize over 18 years of content. She has built up a content strategy and has partnered with many platforms to execute on marketing and ad strategies. She rebranded and relaunched WPT’s app, WatchWPT and was key with executing on various OTT platforms. With a recent merger with Allied Esports, Loc’s team will be spearheading Distribution strategies for both WPT and Allied Esports content. Besides all of this fun, she somehow corrals her two young kids every morning and ships them off to school in hopes of becoming decent human beings, while being her husband’s #1 fan in space exploration.

Streaming Media West 2019