Streaming Media Producer Live
Monday, Nov 18 Tuesday, Nov 19 Wednesday, Nov 20

Preconference Seminars - Monday, November 18, 2013

9:00 a.m. - 4:30 p.m.
SM1: Shoot, Switch, Stream! A Webcast Production Workshop
Webcasting is the fastest-growing niche market in video production and this workshop is targeted at video producers who want to learn how to webcast for their existing event, corporate, conference, worship, and wedding clients, and at those who are already producing webcasts who want to take their services to the next level and learn strategies to expand their client base into new markets. This seminar will discuss what equipment you need in order to produce a professional webcast (and what equipment to avoid), how to solve common webcast problems, how to choose a webcast service provider, and how to set up and produce your webcast. We'll conclude the day by producing a live-switched multi-camera webcast of a panel discussion, with attendees in key production roles.
Speaker: , Owner, SLV Live
9:00 a.m. - 12:00 p.m.
SM2: Encoding for Multiscreen Delivery
Learn how to create a set of video files that will play on all devices, from smartphones to computers and OTT devices. The workshop starts by exploring key concepts like protocol and container formats and technologies like HTTP Live streaming, DASH, and dynamic streaming. Then it moves to a technical overview of the H.264 specification to identify those configuration parameters that impact quality and those that don't, and how they affect playback compatibility. Then we'll review the technical requirements for single and multiple file delivery to Flash, HTML5, iOS, Android, Windows Phones, Windows 8, and the Apple TV, Roku, and other OTT devices. You'll walk way knowing the technical requirements for delivering to all key platforms and an understanding how to do so.
Speaker: , Founder, Streaming Learning Center

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SM3: Building A Future-Proof Web Video Player
The capabilities of HTML5 web browsers, both on mobile devices and desktops is changing rapidly. As a video content producer, you need to have a video player that can respond to these changes as browser vendors release new features. But how do you plan for uncertainty? In this workshop, we review popular video player frameworks such as those provided by jPlayer (jQuery plug-in), MediaElement.js, Video.JS, JWPlayer, and others. You also learn how to pick the proper media encoding strategy for your video distribution needs, and how to plan for scaling video content types as browser features such as MPEG-DASH begin to emerge.
Speaker: , Streaming Solutions Architect, videoRx

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1:30 p.m. - 4:30 p.m.
SM4: Wowza Media Server and End-to-End Workflows
If you're serious about video, and you need to simplify delivering your content to any device, then you've probably been hearing about Wowza Media Systems. In this workshop you will learn about end-to-end deployment workflows that you can build using Wowza streaming media software. Based on feedback from previous sessions, we’ll dive in deeper and show you how to build out several typical workflows using the latest Wowza technologies. Along the way, you’ll discover how Wowza works with cloud delivery and stacks up against other media delivery options. You will also gain insights about emerging technologies (such as MPEG-DASH, H.265, and HTML 5.1) and how to future-proof your streaming media deployment.
Speaker: , Chief Evangelist, Panopto

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SM5: Deploying Quality Video for Web Browsers Everywhere
As the range of mobile devices, desktops, and set top boxes increasingly expands, you need to stay on top of the current technologies that you can use to effectively deliver your video content. In this workshop geared to content creators, integrators, and consultants, you learn how to evaluate the various mobile and desktop browser targets that your viewers will use to watch your content, and develop a feature matrix of capabilities available on those browsers. Next, you learn how to plan the server technology you will use to deliver the content: standard HTTP delivery (or progressive download), streaming technologies such as Apple HTTP Live Streaming (HLS), Adobe HTTP/RTMP Dynamic Streaming, and MPEG-DASH / DASH-264. Finally, you learn more about content protection strategies for monetized content that can grow with your deployment budget.
Speaker: , Streaming Solutions Architect, videoRx

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Tuesday, November 19, 2013

9:00 a.m. - 10:00 a.m.
, SVP,

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10:00 a.m. - 10:30 a.m.
COFFEE BREAK in the exhibit hall
10:30 a.m. - 11:15 a.m.
A101: Online Distribution and Monetization Strategies for the TV Industry
The internet has disrupted nearly every facet of the TV industry, from programming to distribution to audience. And while the networks still rule the living room,many of them are struggling to find their footing online. In this session, we explore some of the distribution options for those that want to bring their content to online audiences. The panelists delve into the pros and cons of sharing content with YouTube, subscription-based services and syndication networks. They also explore what kind of content—short form vs. long form—makes sense for each outlet.
Moderator: , CEO, Manatt Digital Media
Speaker: , VP, Content Development, USA Network
Speaker: , Head of Entertainment and Lifestyles, Yahoo! Studios
Speaker: , Head of Digital Media, Innovative Artists
Speaker: , SVP, Digital, Starz
B101: PRESENTATION: Reinventing Education With Video
Flipped classrooms, MOOCs, BYOD, personalized learning— are all new and exciting trends in today’s education industry. This session discusses how today’s leading educational institutions are transforming education with video and next- generation online experiences for YouTube generation students. Learn from universities about deployment challenges and how they can be overcome. Hear from those in the education market about the potential of these rapidly growing trends and what it means to the future of video in education.
Speaker: , Senior Director, Enterprise and Education, Kaltura
Speaker: , Streaming Media Coordinator, Oregon State University
Speaker: , Instructional Design Specialist, Academic Technology Services, New York University
C101: PRESENTATION: Understanding the Significance of HEVC/H.265
The most recent video compression standard, HEVC/H.265, was placed into final draft for ratification earlier this year and is expected to become the video standard of choice during the next decade. As with each generation of video compression technology before it, H.265 promises to reduce the overall cost of delivering and storing video assets while maintaining or increasing the quality of experience delivered to the viewer. This session addresses what H.265 is, how it differs from previous generations of compression technology including H.264; key barriers to widespread adoption; and thoughts on when H.265 is likely to be implemented.
Speaker: , Founder, Streaming Learning Center

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D101: Best Practices for Live Streaming
Live streaming is now largely being fueled by businesses using live video as a socially fueled communications platform. This session discusses tips and tricks, best practices, and lessons learned regarding the technical setup of live streaming production. Learn how to stream multiple formats, use social networking overlays, and leverage adaptive bitrate streaming. Speakers in this session are the ones in the trenches, producing some of the largest live events you see on the web today.
Moderator: , Executive Producer, TechCrunch
Speaker: , Vice President, Product Marketing, Ustream
Speaker: , VP, Video Programming and Production, Bleacher Report
Speaker: , Lead Architect for Live Video, Yahoo!
Speaker: , Independent Director & Producer
11:30 a.m. - 12:30 p.m.
A102: LTE and the Mobile Video Business Opportunity
With the deployment of 4G LTE and the emergence of yet another enhancement to video compression in the form of HEVC, is mobile video now at a tipping point? In this session, operators and content owners discuss how they see the technical and business aspects of media over LTE unfolding and how the different implementation options and their respective business models evolve over time. Learn how wireless on demand content and broadcast delivery of linear content by conventional means can come together in a hybrid broadcast/streaming service.
Moderator: , Strategic Product Manager, LTE Broadcast, Ericsson
Speaker: , SVP, Strategy and Business Affairs, Synacor
Speaker: , Director Technical Marketing, Qualcomm Labs
Speaker: , Senior Engineer, Product Development, Verizon Wireless
Speaker: , Senior Director of Technology, MobiTV
B102: Matching Up Streaming Video Metrics With Traditional TV Ad Buys
Advertising in digital video has the opportunity to marry the power of the sight, sound, and motion of TV with the analytic and targeting capabilities of digital ads. For practical reasons, many marketers want to utilize their high production TV spots and want to understand how to make these effective across digital platforms. Multiple data vendors are now providing guidance with their data points that allow marketers to get a 1+1=3 result of their video efforts. As more and more streaming options are provided, what are the considerations that marketers can look at for analyzing their ROI?
Moderator: , President, Founder, DiMAStrategy Group
Speaker: , Founder, CEO, WideOrbit
Speaker: , Managing Director, Research and Analytics, MAGNA GLOBAL
Speaker: , SVP, National Television Sales, Rentrak
C102: HOW TO: Evaluating Your H.264 Encoder
Not all video encoders are created equal. In this session, the real-world video output of top commercial H.264 encoders are compared, including Telestream Episode, Harmonic ProMedia Carbon, Sorenson Squeeze, and Adobe Media Encoder, as well as those available in the open source community such as FFmpeg and x264. Live streaming hardware and output are also compared. Learn what features you should have available in an encoding tool before you invest your organization’s budget to the effort.
Speaker: , Streaming Solutions Architect, videoRx

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D102: Best Practices for Implementing Accessible Video Captioning
This session discusses captioning and transcription solutions implemented by enterprise and media companies. The panelists explore the costs and benefits derived, as well as best practices and tips for implementing accessibility technologies. The panel also discusses strategies for meeting upcoming accessibility legislation and emerging standards that impact online video captioning.
Moderator: , Co-Founder, 3Play Media
Speaker: , YouTube Product Manager, Google
Speaker: , Manager, Corporate Multimedia, Dell
Speaker: , Technical Lead, T-Mobile
12:30 p.m. - 1:45 p.m.
sponsored by
Is your digital live broadcast operation streamlined to maximize revenue and reduce operations cost? Join Clark Pierce, SVP Emerging Technology at FOX Sports and Alper Turgut, CEO of Anvato for a discussion about the benefits of using an end-to-end cloud service for streaming and monetization, versus continually integrating point products. Having launched FS1 and FS2, and poised to launch 40+ Regional Sports Networks on mobile, FOX Sports is driving innovation. Hear how FOX Sports increased ROI by consolidating not only live streaming and multi-screen-client operations, but also advertising into one cloud-based platform.
, CEO, Anvato Inc.
, SVP, TV Everywhere, FOX Sports Go

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1:45 p.m. - 2:30 p.m.
A103: Using Cloud-Based Video Services for the Enterprise
It seems all you hear about these days is public, private, and hybrid clouds. Are cloud services applicable for enterprise video as well? This session discusses the deployment options for cloud-based services for enterprise video with a focus on two primary methods of moving services to the cloud, encoding in the cloud, and media management in the cloud. The session addresses many questions around cloud-based enterprise services, including bandwidth concerns, pricing, and security. If you are considering moving to the cloud, this is a must- attend session.
Moderator: , Founder & Managing Director, Howard & Associates
Speaker: , Associate Director, Teaching & Learning Technologies, University of Utah
Speaker: , VP, Internet Media Services, Haivision
Speaker: , President,
B103: YouTube Strategy for Brands
As the world’s second-largest search engine and the leading destination for online entertainment, YouTube has become a critical component of brand marketing efforts, yet the platform is often underutilized and mismanaged. How can brands best allocate budgets within YouTube? What is the optimal mix of paid and owned media? What are the most effective strategies to build sustainable audiences? Attend this session to learn whether brands can effectively target likely consumers and measure the effectiveness of their campaigns.
Speaker: , Strategic Accounts Lead, Pixability
Speaker: , Audience Development Strategist, YouTube
Speaker: , Senior Partner, Executive Director, Advanced Video Practice, OgilvyOne
Speaker: , Independent Director & Producer
Speaker: , CEO, Rightster
C103: HOW TO: Using Google Glass to Capture and Publish Videos
Google Glass can make the creation of video content for business, education, and entertainment easy for all people who want to communicate simply and quickly. This presentation looks at Glass and its capabilities, discusses the best practices for capturing content, explores example real-world uses, and details the steps for setting up sharing. Attendees see a live demo of the workflow from recording to publishing right in the session.
Speaker: , Director of IT Architecture, QAD

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D103: The Business of TV Everywhere
With the emergence of TV Everywhere, consumers can enjoy the benefits of authenticated channels like FOX Now, TWC TV, ESPN, Xfinity, and others across a multitude of devices. Is TV Everywhere a success today? Are providers seeing increased retention? Are new revenue models emerging that might exist as extensions for the TV Everywhere experience? What will TV Everywhere look like in the next 5 years? Join us for a lively discussion with the experts behind the TV Everywhere movement.
Speaker: , Executive Director, Business Development & Strategy, Comcast Technology Solutions
Speaker: , Independent Media Advisor
Speaker: , VP, Distribution Counsel, A&E Networks
Speaker: , SVP, Broadcast Operations & Chief Technology Officer, The Tennis Channel
Speaker: , GM, Content and Services, Roku
2:45 p.m. - 3:30 p.m.
A104: PRESENTATION: Cutting Through the Hype of HEVC (H.265)
While HEVC probably will serve as the successor to MPEG-4, many myths surround the technology and the rate at which it will be deployed. In reality, the mainstream market is not yet ready for HEVC, it’s still a few years away, and there isn’t an ROI to be achieved from being an early adopter of HEVC. This presentation will discuss the current state of HEVC products and technology, and its strategic implications in the short,mid and long term for a variety of businesses.
Speaker: , Industry Principal, Digital Media, Frost & Sullivan

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B104: Connected Device Support: Creating OTT Apps
For a content service to benefit fully from today’s broad connected device ecosystem they must contend with an application support environment comprised of hundreds of disparate platforms, API’s and SDK’s each requiring different technology frameworks and development approaches. This session will outline current platform trends and discuss popular technologies including HTML5, Webkit, Flash and Android. Attendees will hear what silicon vendors and CE device manufacturers are doing to help content distributors facilitate device coverage.
Moderator: , GM, Dune HD
Speaker: , Director, Smart TV Innovation and New Business, LG Electronics
Speaker: , VP, Distribution Technology, The Walt Disney Studios
Speaker: , Senior Director, Product Management, Redbox Instant by Verizon
Speaker: , Senior Director of Technology, MobiTV
C104: HOW TO: Picking and Choosing A Video Management Solution
This presentation will help attendees identify their unique requirements for an effective video management solution. We’ll look at what particular techniques are necessary to deliver high-impact, brand-enforcing messages with video and imagery in a multi-channel way.We’ll look at the options facing buyers looking for new technology for video review, approval, and delivery on mobile devices. Get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.
Speaker: , Managing Director & Analyst, Real Story Group

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D104: HOW TO: Choosing a Cloud Encoder
The session starts by describing what cloud encoding is and how it works for both live and on-demand applications. Then it details the types of applications that work well with cloud encoding, using mini-case studies of actual users. Next, it identifies factors to consider when choosing an on-demand and live-cloud encoding service, including qualitative and performance results from recent reviews. Attendees leave knowing how cloud encoding works, which applications are particularly well-suited for the cloud, and how to choose a cloud provider.
Speaker: , Founder, Streaming Learning Center

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3:30 p.m. - 4:00 p.m.
COFFEE BREAK in the exhibit hall
4:00 p.m. - 5:00 p.m.
A105: MPEG-DASH: Commercial Deployments and Outlook Towards HEVC and 4K
This panel gives frontline reports on the first trials and commercial MPEG-DASH deployments, presents available products that enable the end-to-end delivery of MPEG-DASH content, and gives demos of MPEG-DASH on various platforms. DASH-IF recently published the DASH-AVC/264 Implementation Guidelines and launched interoperability tests amongst its members. The panelists discuss lessons learned from that process and provide insights into the latest guidelines being developed that address ad insertion,multichannel audio, HEVC, as well as 4K/UHD video streaming. The audience benefits from firsthand experiences of the MPEG-DASH experts and learn what’s up next.
Moderator: , Director, E-Media Strategy, Office of the CTO, Dolby Laboratories
Speaker: , Principal Software Development Lead, Hulu
Speaker: , VP, Video Strategy, Harmonic
Speaker: , Sr. Product Manager, Qualcomm
B105: The State of Over-The-Top Video and TV Everywhere Rollouts
Despite the success of standout services including Netflix and Hulu, it’s generally been slow going for OTT and TV Everywhere in making consumer-desired TV programming widely available online. This panel reviews the state of OTT and TVE rollouts, examines the reasons behind the “slow going,” and explores how tech and business friction issues are being addressed. Learn what the OTT prospects are for TV incumbents vs. online enterprises such as Netflix, Hulu, Amazon, and Intel.
Moderator: , Senior Analyst, TDG Research
Speaker: , Senior Director, Technology Ventures, DirecTV
Speaker: , Director, Product Marketing, Adobe Primetime
Speaker: , Director, Marketing, Sling Media
Speaker: , Director, Smart TV Innovation and New Business, LG Electronics
C105: HOW TO: Using YouTube’s Platform for Live Events
YouTube’s live platform offers content owners a free toolset for broadcasting live events, opening up a huge opportunity to reach a large audience around the world. During this presentation, YouTube shows you how its platform can help build you a following and how tools, APIs, and their scalable infrastructure make it very easy for you to do so.
Speaker: , Partner Product Manager, YouTube

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D105: PRESENTATION: Overcoming the Challenge of Getting Premium Video to Android Devices
While one may think it’s easy to take a single video clip and simply repurpose it for playback on multiple devices, the fact is, delivering video to so many different Android platforms and screen sizes is extremely challenging. This presentation shows you how the Hook media player enables publishers to deliver live, linear, and premium VOD content not possible on current mobile web platforms without the significant cost and lengthy time to market that is required to build custom video-centric apps.
Speaker: , Director, Digital Media, BYU
Speaker: , Director, Sales Engineering, Ooyala

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5:00 p.m. - 6:00 p.m.
sponsored by
Mix and mingle with our exhibitors and sponsors as well as other conference attendees and speakers during this reception in the exhibit hall.
6:00 p.m. - 8:00 p.m.
sponsored by
Join Intel in the Lighthouse Courtyard for a networking reception. Ask Intel Experts and partners questions about products like Intel Media SDK for Servers and Intel hardware solutions for streaming workloads. Enjoy beer or wine and light hors d’oeuvres. Open to registered full-conference attendees, speakers, and vendors.

Wednesday, November 20, 2013

9:00 a.m. - 10:00 a.m.
, Head of West Coast Development, Yahoo!

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10:00 a.m. - 10:30 a.m.
COFFEE BREAK in the exhibit hall
10:30 a.m. - 11:15 a.m.
A201: The Keys to HEVC’s Successful Deployment and Growth
This panel discussion provides a practical guide to HEVC deployment for different markets and through the evolving video ecosystem. It features subject-matter experts associated with video codec development as well as end users considering or having already deployed HEVC. Hear which type of video applications can best take advantage of H.265, which devices will be upgradeable, and when products will be shipping. Participants also discuss the barriers to faster HEVC adoption and what impact they think 4K will have on the market.
Moderator: , Sr. Analyst, MRG
Speaker: , CMO, Elemental Technologies, an Amazon Web Services Company
Speaker: , VP, Technology, Rovi
Speaker: , Senior Marketing Director, IP Multimedia Access, Broadcom
B201: PRESENTATION: Truths, Half-Truths and Outright Myths About Live TV and Streaming Consumption
The realities of how most consumers experience live video content shows just how far we have to go before we cut our cords. The path to live video streaming dominance is a dense thicket of old consumer habits, resilient technology, and billions of dollars in traditional advertising that need to be rerouted towards a new experience. This presentation examines the trends and differences in consumer consumption of live streaming media versus broadcast. Where are they coming together in ways that are working for the audience, the content companies, and their advertisers? Learn what the competitive landscape looks like for streaming mass media and who is winning.
Speaker: , Director, Business News, CNN

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C201: HOW TO: Choosing an Enterprise-Class Video Encoder
This session discusses factors to consider when choosing on- demand enterprise video encoding systems from the likes of Digital Rapids, Elemental, Harmonic, Sorenson, and Telestream. Factors incorporated into the analysis include performance, output quality, quality control options, format support, expansion options, programmability, and other variables. If you’re considering buying an enterprise encoder or upgrading your current systems, you’ll find this session particularly useful.
Speaker: , Founder, Streaming Learning Center

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11:30 a.m. - 12:30 p.m.
A202: Requirements for TV Everywhere Enablement
This panel discussion by members of the Open Authentication Technology Committee (OATC) provides an insight into how authorization will be critical to future TVE implementations. Speakers discuss topics including how best to determine a user’s entitlement to view content, how enabling visibility to viewing behaviors benefits both research metrics gathering and credential sharing prevention, and how a common approach to live signaling allows for stream restrictions and digital program insertion. The panel also discusses efforts around improving and harmonizing user experience and TV Everywhere authentication.
Moderator: , Enterprise Architect, Digital Media, NBC Universal
Speaker: , VP Business Operations and Software Solutions, Fox Networks Group
Speaker: , VP, Multi-Platform Distribution Technologies, Turner Broadcasting System
Speaker: , Senior Director, Technology Ventures, DirecTV
Speaker: , Director, Product Management, Clearleap
Speaker: , Group Product Manager, Primetime, Adobe
B202: PRESENTATION: How the BBC Built a Resilient Broadcast Grade System in the Cloud
The BBC iPlayer is the largest VOD service in the U.K., with 6 million users every month. Last year it served 36.5 billion minutes of content and supports over 600 different devices from IPTVs to mobile phones and games consoles. This presentation details how the BBC moved its live and on demand transcoding workflow to the cloud and highlights the performance and flexibility benefits they got in return. Learn how the BBC integrated cloud-based systems with its broadcast infrastructure to build a resilient video solution.
Speaker: , Senior Technical Architect, BBC

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C202: HOW TO: Making the HTML5 Video Element Interactive
The HTML5 Video element has now become widely used by browsers and supported in a broad set of websites for streaming video content. With some JavaScript and CSS, we can leverage the HTML video element to create highly interactive experiences for the viewer in both traditional and mobile browsing environments. This hands-on session explores the integration of events with the video timeline, creating positioned hotspots with links and dynamic content, and capturing user input. In addition, the session examines supporting mobile platform browsers along with future opportunities with the HTML5 video tag. Get sample code, ideas, and best practices for making the HTML5 video element an engaging interactive experience for your viewers.
Speaker: , Co-Author, HTML5 Developer's Cookbook

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12:45 p.m. - 1:45 p.m.
Streaming Media Magazine’s Readers’ Choice Awards Luncheon
Join Streaming Media Magazine for lunch as it celebrates the winners of the seventh annual Readers’ Choice Awards. Open to all full-conference attendees.
Diamond Sponsor Gold Sponsor
1:45 p.m. - 2:45 p.m.
A203: HOW TO: Using AWS To Create An End-To-End HLS Streaming Stack
Come see how you can create an end-to-end production quality HLS streaming stack using the AWS ecosystem. Learn the best practices for ingesting, transcoding, packaging, delivering and playing back media on multiple devices using HLS. See how Amazon S3, Amazon Elastic Transcoder, Amazon CloudFront and JW Player from Longtail video are used to build this workflow.
Speaker: , Co-Founder, JW Player
Speaker: , Principal Product Manager, Amazon Web Services
B203: Best Practices for Building an Enterprise Video Platform
Learn the best practices for implementing an enterprise video platform from those who have done it. Hear from organizations that have evaluated, identified, and now manage their own EVPs. Attend this session to understand what considerations and use cases require an EVP and how and why these organizations chose this approach across their user base.
Speaker: , CTO, Mediaplatform
Speaker: , Creative Director, Space, Lockheed Martin
Speaker: , Team Manager, Digital Media Services Team, Microsoft Production Studios
Speaker: , CEO, Indico Data
C203: Building an Open Source DASH-AVC/264 Player
dash.js ushers in a new era of industry cooperation in establishing a sophisticated and freely available browser-based player for MPEG-DASH. Leveraging the media source extensions being developed by the W3C, the player brings extensible, adaptive, multi-bitrate playback to a browser near you. In this presentation, learn about the architecture of the dash.js player, how it works with IE and Chrome, and how you can use it in your own projects. We also discuss the governance model of the project, its future road map and how you can contribute to this cutting-edge project.
Moderator: , Chief Architect, Media Cloud Engineering, Akamai Technologies
Speaker: , Chief Architect, Digital Primates
Speaker: , Senior Technology Evangelist, Microsoft Open Technologies, Inc.
Speaker: , Tech Lead Manager, Google
2:45 p.m. - 3:15 p.m.
COFFEE BREAK in the exhibit hall
3:15 p.m. - 4:15 p.m.
A204: The Future of Digital Entertainment in a Multiscreen World
This panel of leading content owners, syndicators and distributors discusses how they solve some of the challenges in delivering the creator’s intended entertainment experience across new devices and consumer use cases. The panel also shares their vision on where the future of digital entertainment is heading and key industry drivers that could enable the next-generation entertainment experience on mobile and tablet devices.
Moderator: , Senior Reporter, SNL Kagan
Speaker: , SVP, Digital Ad Sales, Turner
Speaker: , SVP, West Coast Sales, Vevo
Speaker: , VP, Digital Products and Video, CBS Interactive
Speaker: , VP, Product Development, Comcast Cable
B204: OTT Services and Their Effect on the Bundled TV Model
Key industry trends such as the escalating cost of pay TV, changes in consumer behaviors, proliferation of mobile devices, and the surge in OTT subscription models, suggest that the industry's traditional bundled TV model could be tested during the next few years. This panel explores the current state of the market as consumers express clear preferences for free and ad-supported offerings and subscription VOD services. It also examines the increasing willingness of consumers to pay for quality differentiated online video services and the key elements they will most strongly demand.
Moderator: , VP, Ad Solutions, Fox Networks Group
Speaker: , CTO, M-GO
Speaker: , Chief Strategy Officer, Conviva
Speaker: , Chief Product Officer, Verizon Digital Media Services
C204: PRESENTATION: Instagram vs. Vine: Hands On With Social Video Apps
Is 7 seconds of video enough to tell a story? Is 15 seconds too long? The social video app battle between Facebook’s Instagram and Twitter’s Vine is more than just a distraction for early adopters. Major brands and companies are using these tools to launch products, market services, and tell their stories in an increasingly distracted world. Learn more about how these tools work as we look at real-world examples, create our own videos, and share them online in this hands-on, interactive presentation.
Speaker: , President, Flavor, Inc.

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