Peter O. Price was named President and CEO of The National Academy of Television Arts & Sciences in February, 2002. In a short time, he has expanded the role of the National Television Academy as a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. Under his leadership, the Academy recently created a new Emmy Award for video content on new delivery platforms, including the Internet, mobile phones, iPods, PDAs and similar devices. This award will be first presented at the 33rd Annual Daytime Emmy Awards on April 28,2006, and subsequently in 2006 for Sports, News & Documentariy, Business & Financial Reporting, and Community & Public Service.
Price also spearheaded the development of the Business & Financial Reporting Emmy Awards, now in its third year. He expanded the Technology & Engineering Emmy Awards, one of the Academy’s oldest ceremonies honoring patent holders of television technology, to also recognize the technical applications of patented technology via the New Media Technology Awards. As a result, the Microsoft’s XBOX Live received an Emmy Award.His efforts to recognize U.S. Hispanic programming led to an historic ceremony in 2005, honoring national Hispanic broadcasters.
In 2005 he played a key role in the Academy’s establishment of the first Management Hall of Fame. Price also was instrumental in the formation of the National Academy of Television Arts and Sciences Foundation, which fosters the next generation of broadcast journalists through National Student Television, a high school curriculum and the National Student Television Awards of Excellence. Price recruited long-time ABC News’s executive Av Westin, now Executive Director of the Foundation, to develop a program focused on journalism ethics and genuine newsroom decision-making, which has engaged hundreds of high schools
Prior to joining the National Television Academy, he was President of Television Tonight, a venture between the major television networks and movie chains, and President of "Television USA," joint venture with The Wall Street Journal.
Price first entered the television industry as the Founder and President of Cable Networks, Inc., and was President of Liberty Cable Television from 1990 to 1997. He is active in the media and entertainment industry as a Board Member of RKO Pictures, a member of the Media Center of The Museum of Television & Radio, and a member of the Executive Roundtable of the New York New Media Association.
Price began his media career as a summer intern at the Wall Street Journal while attending Princeton University, where he graduated with honors in 1962. He subsequently graduated from Yale Law School, then served as an officer in the United States Air Force before joining New York City government as Counsel To The Taxi Commission.
From 1966 to 1970 he held a series of management positions at TIME-LIFE before becoming Director of Corporate Development of TIME Incorporated. He left in 1970 to become President of Media Networks, Inc. (MNI) and after selling the firm to 3M, managed MNI as a subsidiary of the 3M Company until 1986. In 1987 he was named Publisher of The New York Post and, subsequently, President and Publisher of The National Sports Daily.
Mr. Price is active in educational and civic affairs. Until recently he was Chairman of the Board of Governors of Eugene Lang College, a Trustee of The New School University, and a member of the Conference of University Board Chairmen. He is Chairman of The Avenue Association and a Trustee of the Colbert Foundation. He has served as an Advisor to the Governments of France and the United States on Telecommunications policy as
Chairman of the Video Dial Tone Association in Washington, DC; and as Chairman of the International Chapter of The Young Presidents Organization.