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September 17, 2018

Featured Articles
YouTube Owns the Living Room: Fastest Growth Is On TV Sets
Over a half-billion living room devices have the YouTube app, the company announced at IBC. While this has profound implications for broadcasters, YouTube insists it wants to be a partner, not a competitor.
NASA Channel Lands on Roku, Streaming Video From the ISS
Roku owners can now enjoy a live view of the solar system, and Harmonic technology is behind the UHD HDR service, which it claims is a world first.
What Networks Should Know About Live-Streaming an Event Online
After successfully live streaming the Daytime Emmy Awards and the Dew Tour, shares what it's learned: test, test, test!
Online Video News
Akamai Debuts Two Cloud Solutions for Broadcaster Video Delivery
Akamai Cloud Wrapper aims to take the strain off cloud origins, while Direct Connect solves first-mile problems by avoiding the public internet.
Limelight Promises Sub-Second Live Video Latency Using WebRTC
Forget HLS and DASH, says Limelight, and definitely forget HTTP. Its WebRTC-based solution could take the pain out of sports streaming.
iHeartMedia Acquiring Stuff Media and Creating a Podcast Empire
Two powerhouses of podcasting are joining together, with iHeartMedia snapping up one of the top audio download producers.
Premium OTT Market in the US to Reach $21B by 2020, Says Vindicia
While the top three most popular OTT services will stay the same, a report sees niche video services finding an audience.
Ads or Higher Fees a Deal-Breaker for Many Netflix Subscribers
When prices go up, viewers are more willing to drop their Netflix subscriptions than their pay TV accounts, finds Hub Entertainment Research.
Nielsen Adds Measurement for TV Production Social Channels
For TV studios, optimizing social media performance pays big returns on viewer engagement. Nielsen now makes social measurement easier.
Adobe Previews Creative Cloud Editing Improvements at IBC
Look for animation, audio, and collaboration improvements when the next version of Adobe Creative Cloud debuts later this year.
Educators See Potential in AI for Creating Personalized Lessons
A Sonic Foundry survey on higher education and artificial intelligence suggests personalized lessons could lead to better retention.
Latency and Device Playback Are Today's Biggest Pain Points
Bitmovin's annual survey shows video streamers are living in a highly fragmented world, and no one codec will take over the market.
Oath Bundles its Advertising Options as Oath Ad Platforms
Despite some turbulence at the top, Oath is committed to providing a smoother experience for both marketers and publishers.
Short Cuts
Video: How Video AI Improves Content Delivery Efficiency
Limelight VP of Architecture Jason Hofmann discusses how AI impacts content delivery optimization in this clip from Streaming Media East 2018.
Industry News
New whitepaper addresses pay-TV provider strategies for OTT services
Imagine Communications is unveiling a range of business-driving enhancements to Versio Platform, the latest evolution of the company’s groundbreaking and industry-proven playout software solutions
First Specification Is IMF for Broadcast and Online, Developed With DPP
Harmonic Unleashes Innovative New SaaS Features for Video Streaming and Broadcast Delivery
New Agreement Brings Thousands of Episodes from Discovery Portfolio of Popular Networks to Hulu’s Streaming Library
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