Streaming Media East 2009
The Business & Technology Of Online Video
May 12-13, 2009 - (Preconference Workshops: Monday, May 11)
New York Hilton Midtown • New York, NY
Melissa Mulvihill
Head Of Sales

Melissa Mulvihill is the Head of Sales at FreeWheel, an advanced platform for managing online video advertising used by Warner Brothers, CBS Television, Joost, and others.  FreeWheel's  Monetization Rights Management® solution dramatically reduces operational complexities and helps increase revenue generation from advertising in online video.

Prior to FreeWheel, Melissa spent fires years as Director of Sales for Motif at DoubleClick, a division which she grew from inception of the product offering to a market leader in the Rich Media space.  Before joining DoubleClick, Melissa was Business Development Manager at Eyeblaster and the Director of Ad and Sales Operations at L90.

Melissa has a Bachelor of Arts degree from the University of California, Santa Barbara. Melissa serves on multiple committees including the IAB and Advertising Women of New York. 

Streaming Media East 2009
Wednesday, May 13
11:45 a.m. - 12:30 p.m. Reinventing the Ad Model Through Discovery and Targeting


Paul Sagan
Gregg Moss
SVP, Video and Broadcast, Global Marketing & Corporate Affairs
Bank of America, Knowledge Channel
Joe Ambeault
Director, Product Development and Management
Video Services
Avner Ronen

Platinum Sponsors
Gold Sponsors
Official PR Agency
Media Sponsors
EContent Magazine