Christine Cook is senior vice president and chief revenue officer of news digital, Tuner Ad Sales. In this leadership position, Cook oversees sales strategy for CNN's overall digital portfolio, which includes premium verticals, mobile products, programmatic, emerging businesses and Great Big Story. Based in New York, Cook reports to Donna Speciale, president of Turner Ad Sales.
In this newly-developed position, Cook plays a critical role in creating a holistic sales approach across CNN’s digital business, while strengthening digital revenue opportunities in line with go-to-market strategies. With a special focus on video, social and rich branded content campaigns, Cook also partners closely with the Content Partnerships team and Courageous brand studio to bring to life the KPIs of ad partners across CNN’s digital footprint.
Prior to joining Turner, Cook served as senior vice president and global head of advertising partnerships at Flipboard. During her six years at the company, Cook oversaw the global sales force and mobile-led revenue strategy. As an advisor, and then founding member of the advertising business team, she built the partnerships unit from the ground up, which was responsible for publisher partnerships, advertising sales, operations and creative brand marketing strategy. Prior to joining Flipboard in 2012, Cook held leadership roles at The Daily, Martha Stewart Living Omnimedia, IAC/InterActiveCorp, Financial Times, and New York Times Digital, where she founded the company’s first international sales office in London.