Pete Deutschman is CEO and founder of The Buddy Group. He has more than 10 years experience in the professional services arena. In that time he has served on an executive level at firms both large and small. He is well known in the rich media and generational marketing space, and is a trusted creative voice to numerous agency and technology principals. His experience and relationships with brands and agencies such as Starcom, Publicis, WPP, The Marketing Group, Grey Worldwide, JWT, Creata, Vertical Marketing Network, PointRoll, Wunderman, Washington Mutual, eBay, GAP, Michael Eisner’s Tornante and Hallmark Channel. Additionally he has played key roles on such brands as Jay Jay The Jet Plane, Warner Bros. Home Video, Warner Independent and Feature, DIC's Strawberry Shortcake & Super Duper Sumos and Knights of the Zodiac, Bandai, Trivial Pursuit, iDog, Cannon, Rubik's Cube, Play-Doh, Batman, Jackie Chan Adventures and AOL Kids (just to name a few) which make him a respected leader in the youth and entertainment vertical. Prior to entering the agency world, Pete worked at The League of American Theaters and Producers and as Director of Marketing for Melanie Griffith’s production and investment holding company.