As the OTT market continues to experience dramatic growth, it’s also become incredibly crowded and competitive. Content owners are under more pressure than ever to get to market quickly and having the right business model is crucial. This session will discuss the different strategies for going OTT; a templated, turnkey service that enables faster time-to-market or a more customized, highly differentiated offering and the pros and cons of each. Speakers will deliberate on how to best address the growing challenge of device fragmentation in an increasingly complex OTT ecosystem and how content owners are successfully monetizing content via advertising or subscription models.
Moderator: Anil Jain
, SVP, GM, Media - Brightcove
, VP, Digital Products - SinclairDigital
, VP, Product and Technology - Condé Nast Entertainment