Nov 17-18, 2015 | Hyatt Regency Huntington Beach

Over-the-Top Video Track

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A special track at Streaming Media West, this unique OTT content will provide a full two days of in-depth discussion on how over-the-top video is shaping the future of the media, TV, cable and telecom industries. Hear from experts at leading companies on how to manage change and profit from this emerging shift in the way content is being consumed.

Tuesday, November 17, 2015

10:30 a.m. - 11:15 a.m.

C101 - Making Money With Video in an Unbundled World

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The rapid expansion of OTT offerings to the market is creating an abundance of choice for consumers, confusion, content overload and shrinking wallets. This session helps M&E companies and operators understand the software tools needed to build audience awareness and create known users for sustainable economic models. It explores the kinds of systems that companies need to get video to play across all devices, but also to build a sizable userbase and progressively move users smartly from freemium to advertising, pay-per-view, and subscription business models.

Moderator: Daniel Webster, Managing Director - Kaltura Strategic Solutions
Sharmila Aroskar, VP, Business Development - TEN
Richard Maraschi, VP, Presence & Marketing Automation - Yellow Pages
Linda Abrams, CRO - 24i
Jeremy Gerstman, VP, Operations - Jukin Media
11:30 a.m. - 12:30 p.m.

C102b - A Deep Dive Into the Video Behavior of U.S. Consumers

The way consumers watch video is in flux, but what does that really mean for content producers and service providers? Is the current hot strategy for cable channels to provide streaming options the right move? What types of programming are keeping consumers tied to their service providers? In this interactive session, learn the answers to these questions and others by exploring the latest survey results on cord-cutting/shaving, TV Everywhere, mobile viewing, future viewing plans and more. The presentation breaks down the results by age demographics and features findings not previously released publicly.

Jonathan Hurd, Director - Altman Vilandrie & Company

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12:30 p.m. - 1:45 p.m.

Special Lunch Presentation: Why Be a Device Slave?

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During this special luncheon presentation, speakers will present case studies detailing how they’ve leveraged software-defined video platforms from Elemental to take the variables out of the multiscreen/OTT content delivery equation. Gain insights about the single, unified software-defined workflow approach these major enterprises use to provide highly scalable conversion of large amounts of content and assure full redundancy across multiple regions, geographical locations or head-ends. Learn how they simplify support for multiple revenue-generation models.

Aslam Khader, Chief Product Officer - Elemental Technologies
David Adams, CFO - EverSport Media
Vishak Nag Ashoka, Ad Technology Manager - IGN Entertainment
Leah Siddall, Senior Streaming Engineer - Pixel Corps
1:45 p.m. - 2:30 p.m.

C103 - How Big Data Can Increase OTT Ad Revenue

This session discusses how advertisers can more effectively and efficiently reach a buyer of a product or service with OTT than any other media. Over-the-top TV apps have access to an enormous amount of information about a prospective buyer of a product or service. By using real-time analysis of social media, geo-location, keywords, and historical buying habits, the metadata managed by an OTT platform can be used to predict real-time buying. As a result, this predictive buying translates into a higher cost per point/cost per lead that an advertiser is willing to pay for qualified buyers. Hear about some of the technology being used, the advertising research it enables, and benefits and challenges of this new advertising buying process.

Moderator: Steve Wong, Director of Media and Telco - Siemens
Andy Beach, Technical Evangelist - Microsoft
Jason Clement, President - Noble People LA
Arnav Mendiratta, Data Scientist - USC
Dr. Jay Yogeshwar, Director, Media, Broadcast and Entertainment - Hitachi Data Systems
2:45 p.m. - 3:30 p.m.

C104 - The Business Strategy Behind the Fragmenting OTT Market

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From Netflix, HBO and Showtime, to broader offerings such as Dish’s Sling, CBS’s All Access, Comcast’s Stream, and Apple TV, rumored to launch in the fall, there are a lot of OTT options. Are we ensuring differentiated experiences for consumers, or are we building a slew of “me too” services? With reports showing OTT revenues are expected to top $10B within the next few years, are content owners building a healthy marketplace with enough competition and differentiation for revenues to continue to grow? This panel explores the business strategies behind the unbundling and unraveling of the industry as it moves from cable to the cloud and the subsequent sprint to build new OTT experiences.

Moderator: Jim O'Neill, Principal Analyst - Ooyala
Amit Ziv, VP, Business Development, Operations and Strategy - Epix
Michael Dube, Streaming Media Manager - NPR
Jimmy Schaeffler, Chairman, CSO - The Carmel Group
Cary Grant, CEO - PREMO
3:30 p.m. - 4:00 p.m.

Coffee Break in the Exhibit Hall

4:00 p.m. - 5:00 p.m.

C105 - The Future of 4K and Ultra HD on Streaming Services

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OTT service providers have already gone ahead of the traditional VOD providers by providing 4K content to their subscribers. But is it giving the consumers the wow factor that they’re looking for, and is it really ultra HD? Internet deployment models have continued to push traditional broadcast video with more choices and evolved viewer experiences that are deployed quickly and often without heavy reliance on standards. What does this mean for ultra HD in OTT services? How does it scale across the industry and how is the term ultra HD ultimately defined? This panel features senior experts from content owners, studios, technology providers and service operators who give their individual perspectives on how ultra HD will scale across the industry and the evolution of the viewing experience within the next 5 years.

Moderator: David Price, Vice-Chair - Ultra HD Forum
Nick Colsey, VP, Business Development - Sony Electronics
Thomas Edwards, VP, Engineering & Development - FOX Networks
Eric Grab, CTO - NeuLion
Richard Doherty, Director, E-Media Strategy, Office of the CTO - Dolby Laboratories
5:00 p.m. - 6:00 p.m.

Streaming Media Exhibit Hall Reception

The exhibit hall reception is the perfect location to meet with the leading companies in the industry in a relaxed atmostphere.

6:00 p.m. - 8:00 p.m.

Streaming Media Beer Garden & Networking Event

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Don't miss the 2nd annual Streaming Media Beer Garden where we'll get the chance to sample a selection of good brews and yummy eats. It's a fun night under the stars at beautiful Hyatt resort with industry peers that you won't want to miss!

Wednesday, November 18, 2015

10:30 a.m. - 11:15 a.m.

C201 - Benefits of Deploying Multicast-Assisted ABR Within an Operator Network

As operators transition to all-IP they are looking at opportunities to conserve access network bandwidth. Multicast-assisted ABR (M-ABR) is a low cost and easy to deploy solution that allows operators to see multicast gains on all in-home devices leveraging their TV Everywhere infrastructure. This panel, organized by CableLabs, will discuss how M-ABR can be deployed over any multicast-capable access network and effectively extends the operator's CDN into the home by caching content on the gateway. Learn how multicast-assisted ABR allows operators to transition to all-IP, which enables it to be used in the short-term or as a long-term solution to bandwidth conservation on the access network.

Moderator: Matt White, Principal Architect, IP Video Technologies - CableLabs
David Grubb, CTO, Cloud Solutions - ARRIS
Coby Young, Senior Director, Software Engineering - Comcast VIPER
Raj Nair, VP, Technology - Ericsson
Parissa Pandkhou, Director, Technology, Product Development - Verizon

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11:30 a.m. - 12:30 p.m.

C202 - Friction-Free TV Everywhere Authentication

For TV Everywhere to reach adoption, the current authentication process needs be made as user friendly as possible, removing any obstacle standing between consumers and their content viewing experience. In this strategic session, we look at the recommended best practices that the OATC (Open Authentication Technology Committee) has proposed to achieve such Friction-free authentication and discuss a set of guidelines that aim to create a seamless user experience in the first instance.

Moderator: Vito Forlenza, Sr. Director, TV Everywhere Content & Product Strategy - Comcast Cable
Horia Galatanu, Senior Product Manager - Adobe Systems
Brian Brinkmann, Senior Technical Director, Platform Strategy and Architecture - Turner Broadcasting System
Kimberly Hicks, Senior Director, User Platform Products - Viacom
James Hutchins, Principal Product Manager Identity Management - Synacor
12:30 p.m. - 1:45 p.m.

Lunch Break - Visit the Exhibit Hall

1:45 p.m. - 2:45 p.m.

C203 - How the Creator Revolution Is Changing the Content Business

YouTube and Vine stars are rewriting the rules on how audiences discover and engage with content, leading to a swath of non-traditional pathways for exploration by brands, marketers, and fellow creators. It is a world devoid of the gatekeeping that dominates traditional media, allowing creators and brands to build direct relationships with the most engaged consumers. With that opportunity comes all the challenges of social media (community management, publishing strategy), plus an added layer of responsibility to the audience members themselves. In this session, successful creators and business leaders discuss how to work with video stars, what advertising means in this new space, and how the deep connection between stars and their superfans drives engagement with brands.

Moderator: Mandana Mellano, Partner, Media Director - Ogilvy West
Anthony Layser, Content Director - Dailymotion
Tariq Walker, VP, Creative Development - AOL
Meghan Camarena, YouTuber, Entrepreneur - Strawburry17
Thai Randolph, SVP, Marketing & Client Partnerships - Relentless Generator
2:45 p.m. - 3:15 p.m.

Coffee Break in the Exhibit Hall

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Conference Videos

Watch the 2015 preview below or see videos from previous Streaming Media events by clicking here.