In this session, attendees learn the basics of how to develop a streaming channel for the Roku platform as well as more advanced tools and tactics. Roku provides an overview of its software developer kit and proprietary BrightScript language, educating attendees on the resources and services available to help manage channels, including integrated billing, and shares the best practices for creating a great streaming channel. The session also discusses the different ways to monetize content through advertising, on-device promotion and other marketing opportunities.

This session explores the current status of HEVC, identifying options for encoding live and on-demand video using HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from x265 and MainConcept—and techniques for maximizing output quality using both codecs.

During this special luncheon presentation, speakers will present case studies detailing how they’ve leveraged software-defined video platforms from Elemental to take the variables out of the multiscreen/OTT content delivery equation. Gain insights about the single, unified software-defined workflow approach these major enterprises use to provide highly scalable conversion of large amounts of content and assure full redundancy across multiple regions, geographical locations or head-ends. Learn how they simplify support for multiple revenue-generation models.

This presentation helps attendees identify their unique requirements for an effective video management solution. It identifies the mistakes that many video management technology buyers make and provides best-practice advice on how to avoid these mistakes. It looks at the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure the right solution is chosen.

With so many devices, browsers and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Do you use open source technologies, or are you better off with a proprietary player? Should you build your own, or use one from a third party? Can you use the same player stack across all the devices you need to support, or will you need multiple solutions? Is it viable to still stream to the desktop with Flash and Silverlight, or can you build a streaming solution without any plug-ins? These and other questions are answered in this how-to session that outlines your options and explores the code necessary to build a modern streaming player.

As momentum behind HEVC/H.265 grows, questions around the readiness of the new technology surface daily. The hype is compelling: better compression and faster/cheaper delivery over lower bitrates. For content distributors distributing content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and, more importantly, if your target audiences can benefit. Up-to-date examples using FFmpeg with x264 and x265 output are compared for bitrate, compression time, and file size.

The exhibit hall reception is the perfect location to meet with the leading companies in the industry in a relaxed atmostphere.

Don't miss the 2nd annual Streaming Media Beer Garden where we'll get the chance to sample a selection of good brews and yummy eats. It's a fun night under the stars at beautiful Hyatt resort with industry peers that you won't want to miss!