Nov 17-18, 2015 | Hyatt Regency Huntington Beach

Encoding & Transcoding

Tuesday, November 17, 2015

10:30 a.m. - 11:15 a.m.

DT101 - Discovery Track

IQ264: Perceptual Quality Optimization for Next-Generation H.264 Encoding
10:30 a.m. - 10:50 a.m.

With the uncertainty surrounding HEVC, people in the industry are taking another look at H.264, and many cite perceptual quality optimization (PQO) as a potential source of improvement. This talk presents IQ264, EuclidIQ’s technology that integrates PQO directly into H.264 encoding, resulting in over 20% bandwidth savings relative to reference H.264 encoding at equivalent quality.

Dr. Nigel Lee, Chief Science Officer - EuclidIQ
The Journey of Object Storage in a Data Driven World
10:55 a.m. - 11:15 a.m.

This session will cover a brief journey of where big data and the data storage industry is headed and how it will impact the Object Storage market.

Jim Lester, Senior Product Manager - IBM Cloud Object Storage
11:30 a.m. - 12:30 p.m.

B102 - Emerging Streaming Technologies: H.265, VP9, WebM, DASH, HTML5, & WebRTC

When thinking about leading-edge technologies and future-proofing, there are many considerations that affect your deployment decisions, from the devices that you want to reach, to the quality level you are trying to deliver. A hot topic this past year has been the debate around Google’s VP9 video codec vs. HEVC for streaming in MPEG-DASH. Which will win out in the end? Is DASH catching on? Will the death of browser plug-ins finally herald the age of HTML5 video streaming, and how does WebRTC fit in? Our panel dives into these and other questions, helping you decipher which technologies are here to stay, and which should be forgotten.

Moderator: Chris Knowlton, Chief Evangelist - Panopto
Raul Deju, Lead Product Marketing Manager - AT&T Video Operations
John Luther, SVP of Technology - JW Player
Michael Dale, Sr. Product Director - Kaltura
Will Law, Chief Architect, Media Cloud Engineering - Akamai Technologies
Colleen Kelly Henry, Cobra Commander of Video Special Forces - Facebook

D102 - HOW TO: Encoding Live and On-Demand Video Using HEVC

This session explores the current status of HEVC, identifying options for encoding live and on-demand video using HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from x265 and MainConcept—and techniques for maximizing output quality using both codecs.

Jan Ozer, Owner - Streaming Learning Center
2:45 p.m. - 3:30 p.m.

D104 - HOW TO: Choosing the Best Streaming Player for the Right Device

With so many devices, browsers and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Do you use open source technologies, or are you better off with a proprietary player? Should you build your own, or use one from a third party? Can you use the same player stack across all the devices you need to support, or will you need multiple solutions? Is it viable to still stream to the desktop with Flash and Silverlight, or can you build a streaming solution without any plug-ins? These and other questions are answered in this how-to session that outlines your options and explores the code necessary to build a modern streaming player.

Jeff Tapper, Chief Architect - Digital Primates
4:00 p.m. - 5:00 p.m.

A105a - Best Practices for Future Proofing Your File-Based Workflow

Media customers building for big screens, web experiences, mobile/tablet apps, and content for virtual and augmented reality are redefining the digital media landscape. New hardware and software options are bringing high-end digital cinema workflows to productions of all sizes and budgets. This presentation highlights how to take ProsRes HQ workflow from source to destination in a matter of minutes. Learn how to process videos for new vertical placements on social and mobile media and best practices for getting the most out of your file based workflow.

Tim Napoleon, Chief Strategist - AllDigital

D105 - Real World Comparisons of H.265 and H.264 Compression

As momentum behind HEVC/H.265 grows, questions around the readiness of the new technology surface daily. The hype is compelling: better compression and faster/cheaper delivery over lower bitrates. For content distributors distributing content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and, more importantly, if your target audiences can benefit. Up-to-date examples using FFmpeg with x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, Streaming Solutions Architect - videoRx

DT105 - Discovery Track

Pitfalls to Avoid When Broadcasting a Live Audio Event
4:00 p.m. - 4:20 p.m.

Attendees to this session will learn the potential pitfalls to avoid when broadcasting a live audio event. The session will explain the proper audio formats and audio player options to use when delivering a live audio stream locally or globally.

Mike Smith, Director of Solutions Engineering - Mirror Image
Streaming with Quality and Portability
4:25 p.m. - 4:45 p.m.

Best practices in achieving the highest quality video in the field and ultimate portability without compromise.

Andrew Ng, Marketing Manager - Teradek

Wednesday, November 18, 2015

10:30 a.m. - 11:15 a.m.

A201 - DRM In the Age of HTML5: What You Need to Do Now

We often take for granted the cornerstone that all content services hinge on, which is DRM. Long considered a solved problem, there are significant technology shifts underway that are poised to disrupt the status quo and potentially require reengineering, or even re-architecture, of license servers on the back-end and apps on the front-end. This session discusses the impact of EME and HTML5 and what it means for service providers and app developers. Learn the impact of mandatory hardware-based DRM protection and its impact on OEMs and content owners.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

C201 - Benefits of Deploying Multicast-Assisted ABR Within an Operator Network

As operators transition to all-IP they are looking at opportunities to conserve access network bandwidth. Multicast-assisted ABR (M-ABR) is a low cost and easy to deploy solution that allows operators to see multicast gains on all in-home devices leveraging their TV Everywhere infrastructure. This panel, organized by CableLabs, will discuss how M-ABR can be deployed over any multicast-capable access network and effectively extends the operator's CDN into the home by caching content on the gateway. Learn how multicast-assisted ABR allows operators to transition to all-IP, which enables it to be used in the short-term or as a long-term solution to bandwidth conservation on the access network.

Moderator: Matt White, Principal Architect, IP Video Technologies - CableLabs
David Grubb, CTO, Cloud Solutions - ARRIS
Coby Young, Senior Director, Software Engineering - Comcast VIPER
Raj Nair, VP, Technology - Ericsson
Parissa Pandkhou, Director, Technology, Product Development - Verizon

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