Zeebox Launching in U.S. this Month, Probably with Comcast
The popular U.K. second screen app is definitely coming to the United States this month. Sources say it will partner with Comcast, although the company is keeping mum.
Zeebox, the second screen TV app which has become quite popular in the U.K. since its launch last year, will launch in the U.S. this month, says CTO Anthony Rose in this video interview with Beet.TV conducted Friday at the IBC conference in Amsterdam.
Sources tell Beet.TV, and it has been reported, that the the big partner/investor is likely to be cable giant Comcast. Rose declined to identify the U.S partner.
In the inteview, Rose explains the value of Zeebox to cable and satellite operators as both a program guide and advertising platform. Zeebox is currently being used by Sky in the U.K., which is an investor in the start-up.
Rose was formerly the CTO of the BBC, where he was widely credited with the succcess of the iPlayer. Wired profiled him as the "man who saved the BBC."
Scroll down to view the full video interview (used courtesy of Beet.TV).
App provides a unified second-screen experience for hundreds of shows; includes in-depth info, social networking, and shopping.