October Video Rankings: BrightRoll Topples Google in Ads
The latest comScore rankings contain a few surprises. BrightRoll is top dog for ads. And who's NDN?
The October U.S. content and ad video rankings are out from comScore, and this month they include some surprises. People will be asking "Who's NDN?" now that it shot up the content ranking list to number three. But the major shocker is that Google is no longer tops for video ads. That honor goes to BrightRoll, for October, at least.
In October, 183 million internet users in the United States watched over 37 billion online content videos and almost 11 billion ad videos. The average content video was 6.1 minutes (slightly shorter than in September) and the average ad video was 0.4 minutes.
Google (which includes YouTube) again led for content videos, with 153.2 million unique viewers watching 13.0 billion videos. Each viewer averaged 399.5 minutes of video. Following Google is Yahoo (55.3 million viewers), NDN (53.2 million), Vevo (53.1 million), and AOL (53.1 million). NDN, which stands for News Distribution Network and offers syndicated news clips, rose up from eighth place last month.
Several months back, Google took the ad video crown from Hulu. Now, BrightRoll Video Network is grabbing it. BrightRoll had a huge month with 1.8 billion video views (up from 1.4 billion in September). That leaves Google in second place and Hulu in third.
"The October comScore ranking marks a significant milestone for BrightRoll as we hit a record-setting 152 million uniques, and, for the first time, served more video ads than anybody else, making us the largest video ad property," says BrightRoll CEO and founder Tod Sacerdoti.
Check back next month to see if BrightRoll can hold onto its crown.
Last month, 87.3 percent of American internet users, 188 million people, watched online video.
Continuing its reinvention, AOL video enjoyed strong gains, while Hulu's tanking video ads finally found some stability.
News video syndicator NDN has its content in the right places, as it was the number two video property for the month.