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The 2011 Streaming Media Readers' Choice Awards Finalists
Here are the top three vote-getters in each of the 20 categories in the 2011 Streaming Media Readers' Choice Awards. Winners will be announced next week at Streaming Media West.
Learn more about the companies mentioned in this article in the Sourcebook:
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The annual Streaming Media Readers' Choice Awards promises nothing except surprises, and 2011 is no different. In the list of finalists below—the top three vote-getters in each category—you'll see both familiar names and new faces, reflecting the constantly shifting online video landscape.

A bit about the awards process: Each year, we ask our readers and writers, as well as vendors in the online video space, to submit their nominations in multiple categories—categories we keep purposely broad, because of the continuously changing boundaries between product and service types. Once those nominations are in, we post them and open the awards for voting. We list the top three vote-getters in each category here as finalists, and we announce the winners at Streaming Media West in Los Angeles.

This year, we had 269 nominees in our 20 categories, and more than 6,000 people cast their votes. Clearly, some vendors ran proactive "get out the vote" campaigns, but we vet all the votes by sending out a confirmation email to each voter with a link that must be clicked in order for those votes to count. If there's no click, we discard the vote in order to get rid of any votes that came from "dummy" email addresses.

And each year, we get a few people complaining that the Readers' Choice Awards is "nothing but a popularity contest." We don't deny that; in fact, that's precisely the point of the awards: to provide a sense of what companies are making the biggest waves with their customers and the online video market in general.

We'll be announcing the winners at a special luncheon at Streaming Media West on November 9, and we'll post them on StreamingMedia.com on Thursday, November 10 and in the December/January issue of Streaming Media magazine. Thank you to our Diamond Sponsor, Haivision; our Platinum Sponsors Digital Rapids, Highwinds, ViewCast, and Wowza; and our Gold Sponsor, Telestream

Here's the list of finalists, listed in each category in alphabetical order by company name.

Best Streaming Innovation

Adobe Systems, Inc. HTTP Dynamic Streaming

Haivision HyperStream

LongTail Video JW Player

Best Online Video Technology Company

Haivision

LongTail Video

Sorenson Media

Best App for Watching Video

HBO Go

Netflix

Telestream Flip4Mac

Cloud Encoding/Transcoding Service

Encoding.com

Sorenson Media Squeeze Cloud

Zencoder

Encoding Software (Under $1,000)

Adobe Flash Media Live Encoder

Livestream Procaster

Sorenson Media Sorenson Squeeze

Encoding Software (Over $1,000)

Haivision Kulabyte

Sorenson Media Squeeze Server

Telestream Vantage Transcode

Hardware Encoder (SD)

Cisco Systems Media Processor AS-8100

Digital Rapids StreamZ

ViewCast Niagara 2120

Hardware Encoder (HD)

Cisco Systems Media Processor AS-8100

Digital Rapids  StreamZHD

Haivision Makito

Content Delivery Network

Akamai

Level 3 Communications

Limelight Networks

Live Video Streaming Service

Livestream

Sonic Foundry Event Services

Ustream

Mobile Video Platform

Limelight Networks Reach Video

Ustream

Wowza Media Server 3

Online Video Platform

Brightcove

Sorenson Media Sorenson 360

Ustream

Over-the-Top (OTT) Video Solution

Cisco Systems Media Processor AS-8100

Digital Rapids  StreamZ Live ABR Encoder

Haivision KulaByte

Portable Live Streaming Appliance

Digital Rapids  TouchStream

Sonic Foundry Mediasite ML Recorder

NewTek TriCaster

Reporting and Analytics Solution

Conviva Insights

Polycom RealPresence Media Manager

TubeMogul InPlay

Search and Indexing Platform

Digitalsmiths Seamless Discovery

Microsoft Bing

YouTube

Server Hardware/Software

Adobe Flash Media Server 4.5

Microsoft IIS 7.5

Wowza Media Server 3

Video Advertising Network

LongTail Video Open Video Ads

SpotXchange Video Advertising Marketplace

YuMe Connected Audience Network

Video Advertising Management Platform

Adap.tv for Publishers

LiveRail

TubeMogul PlayTime DSP

Webcasting/Presentation Solution

MediaPlatform WebCaster

Sonic Foundry Mediasite

Telestream Wirecast

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Announced earlier today at Streaming Media West, here are the winners in our annual Readers' Choice Awards—the only awards program in the online video industry where the end users vote for the products, services, and companies that they feel are the market leaders