Why Speed is Reshaping Sports Media Economics

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, apps, and OTT platforms to complement multi-screen viewing habits.

No Weak Links: Security for Streaming and Remote Production

Traditional broadcast architectures had a large, air-conditioned room in the middle of the building, which contained all the equipment. Getting in there required passing through several security checks. Software-defined architectures and IP connectivity turns this model on its head, with creation, processing and control sited where you need it as a business, not where the hardware tells you.

10 Questions to Ask a Data Provider for Advanced TV Success

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV buys. This data utility guide outlines questions to ask data providers before activating your next, or first, ATV campaign.

CTV is Ready to Compete with Digital

CTV is no longer simply absorbing TV budgets. It's competing head-to-head with digital platforms (search, social, and display) for performance marketing dollars. And for the first time, it has the scale and measurability to make a strong case.

Three Emerging Forces That Will Reshape the Content Delivery Space

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all friction. Several emerging technologies and standards are poised to meaningfully improve Quality of Experience (QoE)—not just in a piecemeal way, but across the entire delivery path. Here's a closer look at three forces that will reshape the future of content delivery.

Why CTV CPMs Are Slumping – And What the Ecosystem Must Do About It

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.

Securing Sports Streams: How End-to-End Video Platforms Are Combating Piracy

The financial stakes of illegal streaming are enormous, as illegitimate viewership jeopardizes revenue from subscriptions and advertising, threatening the sports ecosystem. With over $60 billion invested annually in global sports media rights, broadcasters and content owners cannot afford to lose audiences to unauthorized platforms. Video service providers must prioritize anti-piracy initiatives to safeguard premium sports streaming content and protect their revenue.

Redefining Viewer Engagement Through Data-Driven Entertainment Personalization

Redefining viewer engagement demands ongoing evolution. Streaming entertainment should feel effortless. Discovery should be smart. Subscriptions should be simple. And operators should have the tools to act with precision and agility.

How Subscriptions Increase Revenue and Improve Customer Engagement

The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to subscription-based business models is being driven by advancements in technology, customer needs, economic outlook, and the business advantages of this business model.

Going Beyond the Edge: Why Post-Device Testing and Monitoring Is the Most Essential Step for True Streaming Quality

Traditional quality assurance testing takes place in controlled environments that don't reflect real-world complexity, and it ends before content reaches the viewer, leaving streaming providers vulnerable to issues that cause viewers to defect. This article explores why testing after the edge: that is, at the device level, where viewers actually experience the service, is essential for delivering truly stellar streaming quality and reliability.

Why SRT Is Powering the Next Generation of Streaming Workflows

Designed to transmit encrypted, low-latency video over the public internet, SRT enables broadcasters to replace legacy distribution models with more cost-effective and flexible IP workflows. Whether deployed in contribution, remote production or distribution, SRT is increasingly at the heart of how live media is delivered.

The Next 20 Years: What Role Will Large Social Platforms like YouTube Play in the Future of the Creator Economy?

For the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control comes with downsides. As a result, after two decades of platform dependency, several large creators have started experimenting with more direct-to-consumer (D2C/DTC) outlets for their content.

Monetization. Agility, and Tech Readiness Define Streaming Success

In the highly competitive world of streaming, there is no single recipe for success. As platforms proliferate and audiences grow more fragmented, it has become increasingly clear that sustainable monetization demands more than one revenue stream. Today's media companies must adopt a flexible, multi-pronged approach to monetization to remain competitive, profitable, and future-ready.

Accelerating FAST Revenue With Live News and Sports

The FAST space is experiencing explosive growth. Platforms no longer want channels that simply fill space. They demand content that drives engagement, ad revenue, and repeat viewership. The bar is much higher: content must be immediate, authentic, and often exclusive. That's why the next phase of FAST will be defined by real-time, high-value live news and sports content as platforms compete to capture and keep audiences.

Manufacturers Want a Cut of Publishers’ CTV Monetization. Have They Earned It?

The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content - and by extension, new opportunities for publishers to monetize. And yet, the landscape has been evolving in a direction where publishers don't have full monetization of their video content. So who else is vying for control? Increasingly, it's the CTV device makers - the original equipment manufacturers (OEMs) - and the streaming platforms. Those businesses believe that because they're necessary parts of the ad delivery process, they deserve a share of ad revenue. 

CTV’s Frequency Problem Isn’t Fixed … But It Can Be

Despite having more tools, data, and control, overexposure remains a defining flaw of the CTV experience. Viewers still see the same ads too often. Advertisers still struggle to manage delivery across different platforms. The inefficiencies this creates are not a result of outdated technology, but a consequence of endemic fragmentation. 

Why Customer Experience is Key to Reducing Churn

Faced with the ongoing challenge of reducing churn and increasing retention, video platforms have realized that customer acquisition alone isn't enough and nor is aggressive pricing. What's really needed is a better understanding of how users engage with content and what kind of experience they're having.

Why Streaming's Rise Means the Death of DSPs

Going forward, streaming is the best way to capture mass audiences. In the world of TV advertising, CTV has fully grown up and it's time to move on from basic digital tactics. For bigger brands and old school agencies, that's easier said than done. In an effort to move away from relying on streaming TV as a targeting play, they need to divorce themselves from the technical (and digital) tools that they've become so reliant on--especially DSPs.

Building a Bingeworthy Content Future on Hybrid Cloud

Cloud computing offers an enticing solution to the Media & Entertainment (M&E) industry's scaling, collaboration, and efficiency needs. Yet, full cloud adoption is fraught with unique challenges, including costs, latency, security and compliance. Media companies need more than a "one-size-fits-all" solution. They need a strategy that balances the best of both cloud and on-premises workflows. That's why hybrid cloud architectures are becoming the norm—not the exception—for streamers and broadcasters who are playing to win.

Streaming Platforms and CDNs: Time for Disruption

CDNs are clearly strategic partners for content streamers, yet content delivery is often viewed as a commodity service. This has resulted in massive turmoil within the CDN industry. Several CDNs have already collapsed under the pressure or simply left the market. Other CDNs, to remain viable, have diversified into areas such as security and edge computing. That might be a great business strategy for the CDNs—but it means they're no longer solely focused on the needs of streaming video platforms.