Voice AI Is Becoming the Streaming Industry's Secret Weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

Why Addressable Advertising Must Be Built Around the Viewer

Today's audiences have made their expectations clear: irrelevant ads are no longer tolerated. They're skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt for environments where advertising can be bypassed, and audiences are more in control than ever, advertisers must ensure their messages are timely, targeted, and additive to the experience—not a disruption to it.

From Dish to Digital: How Standards and Smart Protocols Are Powering IP distribution

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained satellite models toward smarter, agile, software-defined workflows built on interoperable standards.

CTV Advertising's Performance vs. ‘Premium’ Conundrum

CTV is the future of advertising, but no one is sure yet what that future will look like. Will it be the TV side of the equation, where premium content and channel names are all that matter to ad buyers? Or will it be the data-driven side, where performance is key, regardless of content channel?

Dynamic HDR and the Future of Visual Differentiation

From my work as a media solutions consultant with InterDigital and contributor to the Advanced HDR by Technicolor initiative, I've seen the need for a strategic shift toward dynamic HDR implementations that preserve creative intent, simplify delivery architectures, and future-proof content ecosystems. In this article, I break down the imperatives across four dimensions: strategy, operations, economics, and technology.

Live Sports Aren’t Just for Legacy Brands Anymore

It's never been easier for brands of all sizes to reach highly engaged audiences through live sports. Here's why it's a game-changer for brands looking to show up on game day, no matter the size of their budget.

Why Speed is Reshaping Sports Media Economics

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, apps, and OTT platforms to complement multi-screen viewing habits.

No Weak Links: Security for Streaming and Remote Production

Traditional broadcast architectures had a large, air-conditioned room in the middle of the building, which contained all the equipment. Getting in there required passing through several security checks. Software-defined architectures and IP connectivity turns this model on its head, with creation, processing and control sited where you need it as a business, not where the hardware tells you.

10 Questions to Ask a Data Provider for Advanced TV Success

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV buys. This data utility guide outlines questions to ask data providers before activating your next, or first, ATV campaign.

CTV is Ready to Compete with Digital

CTV is no longer simply absorbing TV budgets. It's competing head-to-head with digital platforms (search, social, and display) for performance marketing dollars. And for the first time, it has the scale and measurability to make a strong case.

Three Emerging Forces That Will Reshape the Content Delivery Space

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all friction. Several emerging technologies and standards are poised to meaningfully improve Quality of Experience (QoE)—not just in a piecemeal way, but across the entire delivery path. Here's a closer look at three forces that will reshape the future of content delivery.

Why CTV CPMs Are Slumping – And What the Ecosystem Must Do About It

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.

Securing Sports Streams: How End-to-End Video Platforms Are Combating Piracy

The financial stakes of illegal streaming are enormous, as illegitimate viewership jeopardizes revenue from subscriptions and advertising, threatening the sports ecosystem. With over $60 billion invested annually in global sports media rights, broadcasters and content owners cannot afford to lose audiences to unauthorized platforms. Video service providers must prioritize anti-piracy initiatives to safeguard premium sports streaming content and protect their revenue.

Redefining Viewer Engagement Through Data-Driven Entertainment Personalization

Redefining viewer engagement demands ongoing evolution. Streaming entertainment should feel effortless. Discovery should be smart. Subscriptions should be simple. And operators should have the tools to act with precision and agility.

How Subscriptions Increase Revenue and Improve Customer Engagement

The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to subscription-based business models is being driven by advancements in technology, customer needs, economic outlook, and the business advantages of this business model.

Going Beyond the Edge: Why Post-Device Testing and Monitoring Is the Most Essential Step for True Streaming Quality

Traditional quality assurance testing takes place in controlled environments that don't reflect real-world complexity, and it ends before content reaches the viewer, leaving streaming providers vulnerable to issues that cause viewers to defect. This article explores why testing after the edge: that is, at the device level, where viewers actually experience the service, is essential for delivering truly stellar streaming quality and reliability.

Why SRT Is Powering the Next Generation of Streaming Workflows

Designed to transmit encrypted, low-latency video over the public internet, SRT enables broadcasters to replace legacy distribution models with more cost-effective and flexible IP workflows. Whether deployed in contribution, remote production or distribution, SRT is increasingly at the heart of how live media is delivered.

The Next 20 Years: What Role Will Large Social Platforms like YouTube Play in the Future of the Creator Economy?

For the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control comes with downsides. As a result, after two decades of platform dependency, several large creators have started experimenting with more direct-to-consumer (D2C/DTC) outlets for their content.

Monetization. Agility, and Tech Readiness Define Streaming Success

In the highly competitive world of streaming, there is no single recipe for success. As platforms proliferate and audiences grow more fragmented, it has become increasingly clear that sustainable monetization demands more than one revenue stream. Today's media companies must adopt a flexible, multi-pronged approach to monetization to remain competitive, profitable, and future-ready.

Accelerating FAST Revenue With Live News and Sports

The FAST space is experiencing explosive growth. Platforms no longer want channels that simply fill space. They demand content that drives engagement, ad revenue, and repeat viewership. The bar is much higher: content must be immediate, authentic, and often exclusive. That's why the next phase of FAST will be defined by real-time, high-value live news and sports content as platforms compete to capture and keep audiences.