As NewTek’s Director of Product Marketing and a senior Video Specialist on NewTek's workflow team, Will Waters specializes in broadcast production workflow planning, product configuration, marketing direction, and strategic messaging. He has been intimately involved in a number of new product ideas and has been closely aligned with customer needs and requirements. He's held sales engineering and top-level support positions at NewTek as well, prior to which he was a systems designer and integrator, designing large-scale production video systems and streaming solutions.