Mitchell Oscar currently holds the position of Executive Vice President, Director of CaratDigital. Carat Digital is a new division of Carat focusing on new digital platforms and the integration of interactive TV, wireless and online applications with traditional media. Its mission is to explore the potential value of interactive media applications and technologies for the development (ideas and implications) and execution of advertising models by Carat clients:Interactive television propositions, Emerging media applications and technologies, new distribution methodologies and consumer adoption. Carat Digital’s presentation "Here, There, Everywhere" is an exploration of emerging digital platforms in the United States including interactive television (personal video recorders, addressability, interactive program guides, video on demand, and the TV portal), and new distribution platforms (digital cable, digital terrestrial TV and broadband).
Prior to joining Carat, Mitch was SVP/Director of Media Futures at Universal McCann whose responsibility was the creation and management of a media division dedicated to the investigation, strategic positioning and execution of new digital media. Partnerships included Cox Communications (long form advertising), AT&T Broadband/ACTV (addressability), CNN/Cartoon Network (VOD/cross digital media platforms), Discovery (VOD, SVOD, high definition), TechTV (virtual channel/cross media platforms), Weather (virtual channel), TiVo (PVR), RePlayTV (PVR), ShadowTV (streaming), Wink (enhanced TV), Digeo (TV portal), Invidi (addressability), Visible World (addressability), Vindigo (wireless), Profilium (wireless), LiquidGeneration (Gen Y marketing) and Liberty Media (evolution of new media and commercial production). Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: ESPN, Fox, Cox, AT&T Broadband, Visible World, CNN, Cartoon Network, Digeo, Navic, RePlayTV, and Cablevision.