Streaming Media East 2006
The Business & Technology Of Online Video
May 23-24, 2006 - (Preconference Workshops: Monday, May 22)
New York Hilton Midtown • New York, NY
Matt Wasserlauf
CEO And President
Broadband Enterprises

A pioneer in the broadband advertising industry, Matthew Wasserlauf formed Broadband Enterprises in April, 2004 and serves as President and CEO.  Broadband Enterprises is the first, full-service broadband company. For its clients, Broadband Enterprises will buy, produce and distribute advertiser’s programming across the growing broadband networks that capture over 50 million viewers today.
Matthew’s career spans the media industry, commencing with a stint at Waring & LaRosa, Inc. From there, Matthew went onto a career in television advertising and programming sales with Petry Television and Warner Bros., helping to drive the syndication marketplace.
In 1999, after completing an MBA from the University of Chicago Graduate School of Business, Matthew joined CBS as its Director of Sales for its division.  There, he pioneered sales; selling websites including “The Late Show with David Letterman” and “Survivor,” while generating over $10M in revenues.  In 2000, Matthew joined The FeedRoom. As its VP of Sales, Matthew created millions in advertising revenue, climaxed by the first Broadband Upfront, laying the foundation for the broadband medium’s future growth.
In late 2003, Matthew closed the first Broadband Upfront with Starcom Mediavest in late 2003, placing The FeedRoom alongside MSN and Yahoo! and capping a career that has run across advertising, television sales and ultimately, the internet and broadband.

Streaming Media East 2006
Day One - Tuesday, May 23, 2006
10:30 a.m. - 11:15 a.m. The Developing Business Of Online Video Advertising


Beth Lewand
Vice President
Digital Media
Comedy Central
Jeremy Allaire
Chairman and CEO
Bernie Gershon
ABC News Digital Media
Matt Nowak
Capability Manager, Enterprise Network and Media Services
Allianz Life

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