Chris Hock is an accomplished, strategic and innovative leader with extensive experience driving business growth with leading companies in the advertising and technology sector.

Hock is currently Vice President of Monetization for Whale TV, a leading independent TV operating system provider that makes TVs smart and simple to use. In this role he leads the efforts to connect advertisers with highly engaged TV audiences to drive ROI. He comes from Adobe where he was General Manager of the Primetime Advertising business where he enabled Media and Entertainment companies to acquire, engage, and monetize high-value audiences with compelling streaming experiences.

Prior, Hock created the most widely deployed addressable TV advertising system in the world while at BlackArrow and then drove business and corporate strategy for the world’s largest unwired TV advertising network at Cadent. Before that, while at Macromedia / Adobe, he led the Flash video business from inception to become the leading platform for over-the-top and IP video delivery.

He has served on the Streaming Video Technology Alliance Board of Directors and co-chaired the Advertising Working Group. He is a regular contributor to other industry standards bodies such as the IAB’s Digital Video Committee, CTAM, SCTE, NATAS, and ARF.