Program

Streaming Media Connect 2002 this February will offer practical advice, inspiring thought leadership, and in-depth training. You’ll hear the innovative approaches that the world’s leading organizations and experts are deploying in live streaming, OTT, content delivery, next-gen TV, and much more. We are excited to offer this series of web events, and look forward to continuing to provide our industry with cutting edge information and education that you can't get anywhere else.

Monday, Feb 14

Online Sessions

 

MON1. Keynote: Unleashing New Worlds in Entertainment Marketing

10:00 AM2022-02-142022-02-14

Monday, February 14: 10:00 a.m. - 11:00 a.m. (ET) / 7:00 a.m. - 8:00 a.m. (PT)

In today’s franchise-centric world of entertainment, IPs represent multiple lines of business for studios and entertainment companies. Combining 2D and 3D technologies like AR and VR, entertainment marketers can create “Worlds” that allow audiences and fans with new opportunities to interact with IP in ways previously unimaginable.

These “worlds” utilize a cohesive, larger-than-life experience, leveraging streaming content and enterprise capabilities,  that are social, able to drive communities, connect families, and build long-term conversations with consumers and fans lasting generations.

In this discussion, leading marketers share their approach to promoting entertainment that transports fans to a brand-new world of experiences, leading to connections with fans that stands the test of time”. Attendees will develop a deeper understanding of:

  • The tools needed to help marketers create content, platforms, and opportunities to transform connections with media in ways that blend 2D and 3D realities.
  • The partnerships need to be forged to bring loyal fans into these new worlds, giving marketing an edge across TV, film, music, and more.
  • Why retention and engagement are critical to the next frontier of user acquisition and can allow brands to worlds with their IP that keeps customers engaged on a daily, monthly, and yearly basis.
Speaker:

, Head of Industry, Entertainment, Meta

 

MON2. Is FAST's Growth Slowing Down?

11:30 AM2022-02-142022-02-14

Monday, February 14: 11:30 a.m. - 12:30 p.m. (ET) / 8:30 a.m. - 9:30 a.m. (PT)

Without a doubt, the biggest OTT story in 2021 was the explosion in availability and awareness of free ad-supported TV (FAST) services, which bring the lean-back, channel-surfing television experience many of us grew up with to the smart TV. But are we reaching a saturation point? Do FAST services really offer the kind of content that most viewers want? What’s the future of FAST?

Moderator:

, Media Solution Specialist, Eyevinn Technology, Sweden


Speaker:

, Vice President, Interpret

 

MON3. Codecs 2022: AV1, VVC, EVC, LCEVC, and More

01:00 PM2022-02-142022-02-14

Monday, February 14: 1:00 p.m. - 2:00 p.m. (ET) / 10:00 a.m. - 11:00 a.m. (PT)

Remember when your codec decision was simple? Longing for the days when H.264 ruled the world? Confused by a codec landscape that’s getting more crowded, not less? Is that what’s bothering you, bub? Well, we’re here to provide some clarity and help you assess which codecs make the most sense for which markets, which ones you can safely do without, and which you ignore at your peril.

Moderator:

, CEP/Media, Head of M&E North America, Atos


Speakers:

, Video Engineer, Twitch

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

, Company Fellow, NETINT

 

MON4. Over the Edge: Maximizing Efficiencies and Improving Quality with Edge Delivery

02:30 PM2022-02-142022-02-14

Monday, February 14: 2:30 p.m. - 3:30 p.m. (ET) / 11:30 a.m. - 12:30 p.m. (PT)

They’ve been two of the biggest buzz phrases for half a decade, but edge delivery and edge compute have finally come of age. If you’re not considering edge delivery for your OTT service, you’re missing the boat—and so are your viewers. This panel examines how the edge can improve quality of service and impact your bottom line.

Moderator:

, Director and Creative Firestarter, id3as and Contributing Editor, StreamingMedia.com, UK


Speakers:

, Director, Media Services, A+E Television Networks

, Principal Engineer & Architect, Zenlayer

 

MON5. Automating Your OTT Workflow

04:00 PM2022-02-142022-02-14

Monday, February 14: 4:00 p.m. - 5:00 p.m. (ET) / 1:00 p.m. - 2:00 p.m. (PT)

The robots haven’t taken over yet, but more and more aspects of the OTT workflow—from encoding and packaging to delivery—can benefit from automated processes that leverage AI and machine learning to reduce costs and increase efficiency. Find out how automation can improve your workflow and your bottom line.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speaker:

, VP of Business Development, Zixi

 

MON6. Innovation Hour

05:30 PM2022-02-142022-02-14

Monday, February 14: 5:30 p.m. - 6:30 p.m. (ET) / 2:30 p.m. - 3:30 p.m. (PT)

Industry leaders discuss and present the latest cutting-edge solutions and strategies that will help you maximize efficiencies and minimize costs in your streaming video workflow.

Tuesday, Feb 15

Online Sessions

 

TUE1. Keynote

10:00 AM2022-02-152022-02-15

Tuesday, February 15: 10:00 a.m. - 11:00 a.m. (ET) / 7:00 a.m. - 8:00 a.m. (PT)

To be announced. Check back soon.

 

TUE2. Connected TV Advertising: The Holy Grail?

11:30 AM2022-02-152022-02-15

Tuesday, February 15: 11:30 a.m. - 12:30 p.m. (ET) / 8:30 a.m. - 9:30 a.m. (PT)

OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.

Moderator:

, CEO, Chris Pfaff Tech Media


Speakers:

, Director of Advertising Partnerships, Philo

, Director of East Coast Sales, Roku

, CEO, MediaMelon

 

TUE3. Who Needs Low Latency?

01:00 PM2022-02-152022-02-15

Tuesday, February 15: 1:00 p.m. - 2:00 p.m. (ET) / 10:00 a.m. - 11:00 a.m. (PT)

Short answer: Not everybody. But if you’re delivering any sort of live video, latency is likely near the top of your list of concerns. Depending on your use case, you might be satisfied with a couple of seconds, or you might need sub-1-second latency to make interactive, “real-time” video experiences work. This panel breaks down the latency challenge into its component pieces, shedding light not only on how low you need to go, but also on the technologies that can get you there.

Moderator:

, Founding Executive Director, Help Me Stream Research Foundation


Speakers:

, Chief Revenue Officer, Millicast

, Founder & Managing Director, Howard & Associates

 

TUE4. ATSC 3.0: NextGen TV for This Generation

02:30 PM2022-02-152022-02-15

Tuesday, February 15: 2:30 p.m. - 3:30 p.m. (ET) / 11:30 a.m. - 12:30 p.m. (PT)

From Boston to Seattle, ATSC 3.0 stations are transmitting in nearly 40 markets across the United States, with deployments set to launch in nine additional markets in the next few months. Ultimately, coverage will reach 75% of the viewing public. The combination over-the-air/IP service promises the best of both worlds, but how many people are really watching? What are the hurdles to adoption, and what are the plans to overcome them? Most important, what does it mean to you? Our panel addresses all those questions and more.

Speakers:

, CEO, Evoca TV

, President, Digital Tech Consulting

 

TUE5. How to Scale Live Events to 100,000 Viewers and Beyond

04:00 PM2022-02-152022-02-15

Tuesday, February 15: 4:00 p.m. - 5:00 p.m. (ET) / 1:00 p.m. - 2:00 p.m. (PT)

These days, streaming live events is easy. Delivering live events at scale is hard. Really hard. From the production team on the ground to distribution in the cloud and at the edge, pulling off a successful tentpole live event is a Herculean task, one where failure isn’t an option. We talk to leaders in the live-event streaming field about their strategies and successes, as well as how to avoid common mistakes.

Speakers:

, Chief Product Officer, Phenix Real Time Solutions

, Solution Architect, TV2

, Director Live Operations, Global Broadcast, Blizzard

, Managing Director Production Services, The Switch

 

TUE6. Innovation Hour

05:30 PM2022-02-152022-02-15

Tuesday, February 15: 5:30 p.m. - 6:30 p.m. (ET) / 2:30 p.m. - 3:30 p.m. (PT)

Industry leaders discuss and present the latest cutting-edge solutions and strategies that will help you maximize efficiencies and minimize costs in your streaming video workflow.

Building a Secure Streaming Platform
Building robust and secure video streaming platforms is easier with proven products. IdeaNova customers are provided proven products as well as an additional feature—the ability to stream in autonomous mode. This is applicable to all kinds of content, including the highest quality content from Hollywood studios that must use hardware assisted encryption for handling Widevine, FairPlay, or PlayReady DRM. The new era of remote work dominates with technologies that embrace WebRTC. Live streaming products built by IdeaNova are distinguished using one unique feature that is not available elsewhere: the ability to process video stream input from multiple cameras. This allows simultaneous display of multiple viewing angles (e.g. product detail and room overview) where the viewer, not the producer, gets to choose the best viewing angle.
In this session we will discuss available building components and services and demonstrate real examples for their use.
Speaker:

, CEO, IdeaNova

Wednesday, Feb 16

Online Sessions

 

WED1. Keeping SVOD Relevant in an AVOD/FAST World

10:00 AM2022-02-162022-02-16

Wednesday, February 16: 10:00 a.m. - 11:00 a.m. (ET) / 7:00 a.m. - 8:00 a.m. (PT)

As the number of SVOD services kept growing, we knew that sooner or later, the bill would come due. Consumers have begun to scale back on the number of subscription services they’re willing to pay for and are taking advantage of the ability to bounce from service to service as compelling content comes and goes. And with more and more AVOD and FAST services at their fingertips, they don’t even have to pay to get some of that content. So how can SVOD services acquire new customers and keep existing ones?

Moderator:

, Vice President, Interpret


Speakers:

, CEO & Founder, FrndlyTV

, Director, Media Services, A+E Television Networks

, Director, Ad Sales, Media & Entertainment, Roku

 

WED2. 5G and Beyond: What Does It Mean to You?

11:30 AM2022-02-162022-02-16

Wednesday, February 16: 11:30 a.m. - 12:30 p.m. (ET) / 8:30 a.m. - 9:30 a.m. (PT)

We’ve all heard the hype, and by now, most of us have 5G phones and access to 5G networks, at least some of the time. And you know what? Most of the time, we as consumers don’t really notice any difference. But when it comes to production and delivery of live video, 5G is having a real impact. And in certain applications—in-stadium experiences, gambling, and gaming—the benefits of 5G are huge. Our panelists separate the hype from the reality and help you see how and why 5G matters to the streaming video industry.

Speakers:

, Vice President, Interpret

, VP Video Delivery Solutions, Ateme

 

WED3. FAST Around the Globe

01:00 PM2022-02-162022-02-16

Wednesday, February 16: 1:00 p.m. - 2:00 p.m. (ET) / 10:00 a.m. - 11:00 a.m. (PT)

Free ad-supported TV (FAST) has taken off in the United States, where audiences are used to sitting through commercials. But what about in other markets, where top-shelf content often comes without ad breaks? It turns out that it’s taking hold everywhere, especially in EMEA, APAC, and Latin America. We bring together experts from around the world to talk about the differences among international markets and FAST’s prospects beyond the U.S.

Moderator:

, Media Solution Specialist, Eyevinn Technology, Sweden


Speaker:

, Vice President, Business Development, Sony Electronics Inc.

 

WED4. NDI and SRT: What Are They, and Why Should You Care?

02:30 PM2022-02-162022-02-16

Wednesday, February 16: 2:30 p.m. - 3:30 p.m. (ET) / 11:30 a.m. - 12:30 p.m. (PT)

The Network Device Interface (NDI) and Secure Reliable Transport (SRT) protocols are revolutionizing how video gets produced and transmitted. And though they are sometimes pitted against each other, it’s really an apples-to-oranges comparison, and producers need to understand the differences to choose which solution is best for which application. We talk about the pros and cons of each, and why it’s not an either/or proposition.

Speakers:

, Managing Director, Gigcasters

, Director Live Operations, Global Broadcast, Blizzard

 

WED5. Live Production in the Cloud

04:00 PM2022-02-162022-02-16

Wednesday, February 16: 4:00 p.m. - 5:00 p.m. (ET) / 1:00 p.m. - 2:00 p.m. (PT)

In the past 2 years, we’ve seen a sea change in the way live events are produced and streamed. Not only are teams of producers and engineers working remotely, but more and more production workflow functions are themselves becoming decentralized. This panel brings together live-event producers on the cutting edge to offer their insights and tips on how to take advantage of everything the cloud has to offer for your productions.

Moderator:

, Producer & Co-Founder, LiveX


Speakers:

, Executive Director/President, LiveSports, LLC

, Head of Live Production and Streaming, LinkedIn

, Editor and Senior Analyst, Rethink Technology Research

 

WED6. Innovation Hour

05:30 PM2022-02-162022-02-16

Wednesday, February 16: 5:30 p.m. - 6:30 p.m. (ET) / 2:30 p.m. - 3:30 p.m. (PT)

Industry leaders discuss and present the latest cutting-edge solutions and strategies that will help you maximize efficiencies and minimize costs in your streaming video workflow.

Thursday, Feb 17

Online Sessions

 

THU1. Driving AVOD, SVOD, and FAST Monetization with Data

10:00 AM2022-02-172022-02-17

Thursday, February 17: 10:00 a.m. - 11:00 a.m. (ET) / 7:00 a.m. - 8:00 a.m. (PT)

No matter your monetization strategy, behind its success lies robust, actionable data. But data collection can also be a minefield, as regulations like CCPA and GDPR have complicated the task. So let’s look at best practices for collecting and analyzing data of all kinds—first-, second-, and third-party—and using it to acquire and retain customers and improve your bottom line.

 

THU2. In Person vs. Virtual vs. Hybrid Events

11:30 AM2022-02-172022-02-17

Thursday, February 17: 11:30 a.m. - 12:30 p.m. (ET) / 8:30 a.m. - 9:30 a.m. (PT)

Trade shows and conferences are making a comeback, along with concerts, theater, and sporting events, but it’s clear that they’re not going to be the same as they were before COVID changed everything. And, no matter how many people attend in person, it’s become clear that there will always be people who want to be there but can’t or won’t. So how can event producers create experiences that satisfy audiences both “in the room” and at home? When should you go fully virtual, and when does a hybrid approach make sense?

Speakers:

, Founder & Managing Director, Howard & Associates

, VP of Marketing, Parks Associates

, CEO, nanocosmos

 

THU3. From Small Things: How Niche Services Can Find Mainstream Success

01:00 PM2022-02-172022-02-17

Thursday, February 17: 1:00 p.m. - 2:00 p.m. (ET) / 10:00 a.m. - 11:00 a.m. (PT)

Whether they’re defined by the type of content—science fiction, horror, romance—or the type of audience, niche services are the long tail of the OTT universe. But just because their audiences are limited doesn’t mean their revenue opportunities are. Partnerships with aggregators and “mainstream” services offer pathways to bigger viewership numbers, and innovative marketing approaches can turn small services into big successes. Join us as we talk about how.

Moderator:

, CEO, Chris Pfaff Tech Media


Speakers:

, VP, Solutions, Bitmovin

, Director of Research, Parks Associates

, Founder & CEO, kweliTV

, Founder, 2GTHR.co

, CEO, aha

 

THU4. Leveraging Data and Analytics in Your OTT Workflow

02:30 PM2022-02-172022-02-17

Thursday, February 17: 2:30 p.m. - 3:30 p.m. (ET) / 11:30 a.m. - 12:30 p.m. (PT)

Just as customer data is crucial for growing revenue, so is process-based data crucial for monitoring all aspects of the OTT workflow. It’s all about maximizing both efficiency and quality, and we look at the latest innovations in real-time analytics that can help you make sure your processes and technologies are performing at their peak.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speaker:

, Sr. Product Marketing Manager, Conviva

 

THU5. Cloud vs. On-Prem vs. Hybrid Workflows

04:00 PM2022-02-172022-02-17

Thursday, February 17: 4:00 p.m. - 5:00 p.m. (ET) / 1:00 p.m. - 2:00 p.m. (PT)

It’s all about the cloud today, right? Not so fast. As with so many other choices facing service providers and engineers, the answer to “Should we move to the cloud?” is, “It depends.” This panel looks at the questions you need to ask yourself to decide whether or not it makes sense to move some or all of your workflows to the cloud, keep them on-prem, or take a hybrid approach.

Speakers:

, Director of Platform Management, Signiant

, Solution Architect, TV2

 

THU6. Innovation Hour

05:30 PM2022-02-172022-02-17

Thursday, February 17: 5:30 p.m. - 6:30 p.m. (ET) / 2:30 p.m. - 3:30 p.m. (PT)

Industry leaders discuss and present the latest cutting-edge solutions and strategies that will help you maximize efficiencies and minimize costs in your streaming video workflow.

Friday, Feb 18

Streaming Media University Workshops

 

Sponsored Workshop

11:00 AM2022-02-182022-02-18

Friday, February 18: 11:00 a.m. - 2:00 p.m. (ET) / 8:00 a.m. - 11:00 a.m. (PT)

To be announced. Check back soon.

 

The Best Streaming Gear and How to Use It

11:00 AM2022-02-182022-02-18

Friday, February 18: 11:00 a.m. - 2:00 p.m. (ET) / 8:00 a.m. - 11:00 a.m. (PT)

Moderator:

, Producer & Co-Founder, LiveX


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