May 16-17, 2017 | New York Hilton Midtown


Live Webcasting

Live Webcasting is as much an art as a science and you only get one chance to get it right. Streaming Media East provides a unique opportunity to learn the tips and techniques from best in the world at broadcasting live events.

Tuesday, May 10, 2017

10:30 a.m. - 11:30 a.m.

B101 - Enterprise: TBA

D101 - Case Study: How A Multi-Camera, Live-Streamed Talk Show Launched On Facebook

Learn the ins and outs of how a professionally produced, live stream, talk show reached 12 million viewers in it's first season strictly through Facebook Live and with no major network. See how the show was pitched, sold, made and how it integrated brands in unique ways for sponsorship. Attendees will hear from NBC's Al Roker who co-produces The Never Settle Show and Mario Armstrong the EP & Host.

Mario Armstrong, NBC TODAY Contributor - Creator Never Settle Show
2:45 p.m. - 3:30 p.m.

B104 - The Business Of Skinny Bundles and Consumer Choice

In recent months, Pay TV carriers and streaming providers like Hulu and YouTube have introduced "skinny bundles" in an effort to prevent cord-cutters and/or attract younger, price conscious consumers. But many of these offerings don't provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts will discuss the latest research on consumer channel priorities and pricing analysis and provide perspectives on what types of bundles consumers want to watch.VR and 360 video are one of the major topics in the industry and this panel aims to ask how important this new form of content really is and how easy or hard it is to provide this content to viewers today. What are the technologies and standards to use today to stream 360/ VR content? What technologies need to be used for web, mobile web, apps, TV sets, etc., and can the industry provide the necessary quality to satisfy customers?

Moderator: Jonathan Hurd, Director - Altman Vilandrie & Company
Xavier Kochhar, Founder, CEO - The Video Genome Project

C104 - Demo: Hands-On With Streaming Devices and OTT Platforms

In this special session, Dan Rayburn presents a hands-on comparison showcasing the leading streaming devices, and OTT content platforms. Devices from Apple, Amazon, Google, Microsoft, Roku, and Sony are compared, along with every major OTT service including new live offerings from Hulu, AT&T and others. You also see a demo of the latest 4K and HDR offerings and learn how to stream content from phones and tablets and display it on your TV.

Dan Rayburn, Executive Vice President -

D104 - Feeding An Army: How To Build A Live Video Platform For 30,000+ Concurrent Channels

Learn how Twitch accommodates a user base size larger than the population of New York City each day while maintaining service quality for all users. This presentation will go over Twitch's ABR transcoding solution and how it was built as a high-density solution to bring positive feasibility analysis results in terms of cost-density, video quality, reliability, and software architecture. With close to 10 million daily active users and an average of 106 minutes watched per person per day, you’ll learn how Twitch keeps things running smoothly.

Yueshi Shen, Principal Research Engineer - Twitch
Ivan Marcin, Senior Engineering Manager - Twitch

Wednesday, May 11, 2017

10:30 a.m. - 11:30 a.m.

B201 - Establishing Parity Between Online Video and Broadcast Television

We are starting to see momentum gather for online video: cable subscribers are declining and online video consumption is increasing. But the two experiences, watching TV and watching online video, aren’t the same yet. Broadcast television generally has better quality, more consistent delivery, and improved customer service. Yet the allure of anytime, anywhere access from any device is driving consumer behavior towards OTT services like Netflix, Hulu, HBO, and more. In this panel, we’ll talk about what it might take to get parity between the traditional television experience and streaming video.

Moderator: Jason Thibeault, Executive Director - Streaming Video Alliance
1:45 p.m. - 2:45 p.m.

C203 - OTT Monetization: The Case For Hybrid Models & Quality Advertising

With viewers fragmenting across devices and apps, maximizing revenue for OTT services is a big challenge. The emergence of hybrid business models, blending SVOD, TVOD and AVOD, is gaining interest to maximize revenue and give viewers the ability to access content at the price point they prefer. But once you've launched multiple services, how can you ensure growth? This panel will discuss how analytics can inform the right business model, what can be done to reduce subscriber churn, and if taking a hybrid approach, how can you be sure one won't cannibalize the other. And for advertising, specifically, as the ecosystem becomes increasingly intolerant towards fraud and lack of transparency, the panel will discuss how new ad-supported OTT providers should approach their ad operations to be a part of the solution.

3:15 p.m. - 4:00 p.m.

B204 - TBA

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