May 16-17, 2017 | New York Hilton Midtown

Registration

OTT & TV Everywhere

Over-the-Top video and TV Everywhere offerings give broadcasters, MSOs and premium content owners new distribution platforms for their content. Discover the keys to unlocking the potential of OTT and TV Everywhere and its impact on the market.

Tuesday, May 10, 2017

10:30 a.m. - 11:30 a.m.

A101 - How To: Identifying Real-World Options for Live Streaming Playback

The tech world at large believes that we’re ready for a Flash-less world, and that HTML5 has had plenty of time to play catch up and surpass Flash capabilities. In this session, learn which transport technologies from HTTP, WebRTC, RTSP, and even RTMP work best, when to use them, and where to put your development dollars for maximum return.

Robert Reinhardt, CTO - videoRx
11:45 a.m. - 12:30 p.m.

A102 - How To: Comparing And Choosing The Best HEVC Codec

As the traditional television business and the streaming media business become more and more entwined, both are undergoing significant changes in the way content businesses are created, reach their audiences, and make money. Whether you come to this new market from the television world or the digital pure play world, there are things you need to know about the other’s business to be successful. What kind of content and products will work as a streaming TV business? How do you value the direct-to-consumer relationship that traditional TV programmers did not previously have? How do you market and distribute these new services? How does advertising work in streaming TV—how many ads can you run and do advertisers see this inventory as TV or digital? This panel, produced by the Television Academy, explores those changes and what to expect as this market becomes a thriving business.

Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media, USA

B102 - Secure OTT: The Do's And Don't Of Multi-DRM In An HTML5 World

The industry has made big strides forward in bridging the divides between HLS and DASH, Fragmented MP4s and Transport Streams, CBC and CRT, and the myriad little details that continue to cause fragmentation and chaos in delivery and rendering of DRM-secured content to devices. Achieving cost-effective, cross-platform secure playback remains a critical yet mostly unsolved challenge. While the unified vision of HTML5 and seamless playback across browsers is still several years from potential fruition, there are methods to conquer the madness and implement delightful, yet secure, OTT services. This presentation will provide an update on the state of DRM including insight into the apps vs browsers debate, customer needs, and best practices recommendations.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan
1:45 p.m. - 2:30 p.m.

A103 - How To: Publishing Tools & Content Discovery on the Roku Platform

Roku is the creator of a popular way to stream entertainment to the TV and offers a unique platform for developers to distribute content. In this session, Roku will provide an overview its tools available to publishers, how to make the most of them and what monetization strategy is right for your content. Some topics covered will be new enhancements to Roku Direct Publisher, advertising tools and capabilities and some updated features and content discovery tools available to publishers.

4:00 p.m. - 4:30 p.m.

A105a - Case Study: Where To Start With 360-Degree Video

As 360-degree video proves itself as one of today’s most immersive video technologies, transporting viewers into the middle of the action, this presentation will provide you with all the insights you need to get started with 360 video content creation. Join The Associated Press to learn about 360 video creation basics, from story boarding to post production. Hear about the resources you need to start a 360 video team, and the necessary editorial workflows that need to be incorporated as you get started with 360 video. The presentation will also look at the technologies you can use to get the most out of 360, including sharing their experiences from the field where they have put a lot of the kit through its paces. The AP will also provide insight into the challenges that lie ahead, from the technological (such as 360 sound) to crossing the divide between 360 and true VR.

Nathan Griffiths, Interactive Editor - Associated Press


Wednesday, May 11, 2017

10:30 a.m. - 11:30 a.m.

D201 - Adapting Your Video Player's ABR Logic To Improve QoS

Delivering content that is adapted to a multitude of content, devices and network conditions is a challenge. While adaptive bitrate is often explored from a compression standpoint, the ABR logic within your video player makes important decisions that can make or break QoS. Striking a balance between the achieving the highest resolution without causing stalls is a complex task, and the optimal solution can vary greatly depending on audience, bitrates and stream types. This how-to examines the ins and outs of ABR logic. We review the basics of how web and mobile players handle ABR before diving in to the different ways these algorithms are built. Lastly, we offer practical advice on how to optimize QoS with just a few tweaks of your player.

Erica Beavers, Head of Partnerships - Streamroot
Nikolay Rodionov, Co-Founder and COO - Streamroot
11:45 a.m. - 12:30 p.m.

A202 - Metrics Matter: Using QoE To Make Viewers Happier

The worst way to find out that viewers aren't having a good experience is via angry support emails or Twitter. If you have the right data at hand, getting out in front of problems your viewers might be seeing is crucial to keeping viewers happy and watching. This discussion will dig into real world examples and approaches to collecting, utilizing, and making QoE data actionable in order to improve the viewer experience.

Moderator: Matt McClure, Head of Product Engineering - Mux

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