May 16-17, 2017 | New York Hilton Midtown

Registration

Monetizing Content

Show me the money! Content monetization is always key when analyzing the ROI of current and future investments in technology. Explore strategies and trends in monetization and the platforms that make video monetization possible.

Tuesday, May 10, 2017

11:45 a.m. - 12:30 p.m.

A102 - How To: Comparing And Choosing The Best HEVC Codec

As the traditional television business and the streaming media business become more and more entwined, both are undergoing significant changes in the way content businesses are created, reach their audiences, and make money. Whether you come to this new market from the television world or the digital pure play world, there are things you need to know about the other’s business to be successful. What kind of content and products will work as a streaming TV business? How do you value the direct-to-consumer relationship that traditional TV programmers did not previously have? How do you market and distribute these new services? How does advertising work in streaming TV—how many ads can you run and do advertisers see this inventory as TV or digital? This panel, produced by the Television Academy, explores those changes and what to expect as this market becomes a thriving business.

Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media, USA

B102 - Secure OTT: The Do's And Don't Of Multi-DRM In An HTML5 World

The industry has made big strides forward in bridging the divides between HLS and DASH, Fragmented MP4s and Transport Streams, CBC and CRT, and the myriad little details that continue to cause fragmentation and chaos in delivery and rendering of DRM-secured content to devices. Achieving cost-effective, cross-platform secure playback remains a critical yet mostly unsolved challenge. While the unified vision of HTML5 and seamless playback across browsers is still several years from potential fruition, there are methods to conquer the madness and implement delightful, yet secure, OTT services. This presentation will provide an update on the state of DRM including insight into the apps vs browsers debate, customer needs, and best practices recommendations.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan
4:00 p.m. - 5:00 p.m.

B105 - Tactivate: TBA



Wednesday, May 11, 2017

11:45 a.m. - 12:30 p.m.

A202 - Metrics Matter: Using QoE To Make Viewers Happier

The worst way to find out that viewers aren't having a good experience is via angry support emails or Twitter. If you have the right data at hand, getting out in front of problems your viewers might be seeing is crucial to keeping viewers happy and watching. This discussion will dig into real world examples and approaches to collecting, utilizing, and making QoE data actionable in order to improve the viewer experience.

Moderator: Matt McClure, Head of Product Engineering - Mux

D202 - 360/VR Video Streaming in 2017

360 and VR video are one of the major topics in the industry this year. This panel will discuss which platforms content provider are targeting, i.e. Web, Smartphones, or VR head-sets. In particular the panel will discuss which projections, streaming formats, and rendering techniques are used to stream content today. It will also discuss how new codecs like HEVC, VP9 or AV1, or new streaming standards like Omnidirectional Media Application Format (OMAF) of MPEG will enable better quality and new use cases.

Moderator: Stefan Lederer, CEO - Bitmovin GmbH

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